Primeros pasos en el proceso de diseño de UX: Empatizar, definir e idear from Coursera

Primeros pasos en el proceso de diseño de UX: Empatizar, definir, idear es el segundo curso de un programa de certificación que te dará las habilidades que necesitas para postularte a trabajos de nivel básico en el campo del diseño de la experiencia del usuario (UX). En este curso, darás los primeros pasos en el proceso de diseño de un proyecto que podrás incluir en tu portfolio profesional. Aprenderás cómo empatizar con los usuarios y comprender sus dificultades, definir las necesidades de los usuarios utilizando declaraciones de problemas y generar muchas ideas para brindar soluciones a esos problemas de los usuarios.

En el curso, que dictarán personas que trabajan actualmente como diseñadores e investigadores de UX de Google, realizarás actividades prácticas que simulan escenarios reales de diseño de UX.

Los alumnos que completen los siete cursos de este programa de certificados adquirirán las habilidades necesarias para solicitar trabajos de nivel básico como diseñadores de UX. No se requiere experiencia previa.

Al final de este curso, serás capaz de:

- Describir métodos comunes de investigación en UX.

- Empatizar con los usuarios para comprender sus necesidades y dificultades.

- Crear mapas de empatía, personas, historias de usuarios y mapas de recorrido del usuario para comprender las necesidades del usuario.

- Desarrollar declaraciones de problemas para definir las necesidades del usuario.

- Generar ideas de posibles soluciones a los problemas de los usuarios.

- Realizar auditorías competitivas.

- Identificar los sesgos en la investigación en UX y tenerlos en cuenta.

- Comenzar a diseñar una aplicación móvil, un nuevo proyecto para incluir en tu portfolio profesional de UX.

What's inside

Syllabus

Integrar la investigación en el proceso de diseño

Como diseñador de UX, debes poner al usuario como prioridad en todo lo que haces. En esta parte del curso, explorarás el papel de la investigación en el proceso de diseño para comprender mejor a los usuarios y empatizar con ellos. También aprenderás sobre las ventajas y las desventajas de los métodos comunes de investigación de UX. Además, aprenderás a identificar los sesgos que pueden surgir al realizar una investigación y tenerlos en cuenta

Empatizar con los usuarios y definir los puntos débiles

Prepárate para empezar el proceso de diseño de un nuevo proyecto de portfolio: ¡una aplicación móvil! En esta parte del curso, nos centraremos en empatizar con los usuarios, que es la primera fase del proceso de diseño. Realizarás entrevistas con usuarios reales para construir mapas de empatía y crear personas. Estas actividades prácticas te ayudarán a comprender las perspectivas y puntos débiles de los usuarios

Creación de historias de usuario y mapas de recorrido del usuario

En esta parte del curso, seguirás empatizando con los usuarios de la aplicación móvil que diseñarás más adelante. Elaborarás historias de usuario y desarrollarás mapas de recorrido del usuario. También aprenderás sobre la importancia de tener en cuenta la accesibilidad cuando empatizas con los usuarios.

Definición de problemas de usuario

Todo tu trabajo para empatizar con los usuarios te ayudará a definir el problema al que estos se enfrentan. En esta parte del curso, pasarás de la fase de empatía a la fase de definición del proceso de diseño. Para definir el problema que resolverán tus diseños, crearás un planteamiento del problema, un planteamiento de hipótesis y una propuesta de valor. Además, explorarás cómo la psicología y los factores humanos influyen en el diseño.

Idear soluciones de diseño

Estás listo para pasar a la tercera fase del proceso de diseño: idear. Tendrás en cuenta todo lo que has aprendido sobre los usuarios para los que estás diseñando y los problemas a los que se enfrentan, con el fin de generar ideas sobre soluciones de diseño. Para ayudarte a encontrar diversas ideas sobre soluciones de diseño, realizarás una auditoría competitiva y completarás actividades de diseño, como How Might We y Crazy Eights.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla habilidades básicas para aplicar en puestos de nivel básico en diseño de experiencia de usuario (UX)

Ofrece una base sólida para principiantes en diseño UX

Proporciona una ruta de aprendizaje estructurada con siete cursos para adquirir habilidades fundamentales

Incluye actividades prácticas que simulan escenarios reales de diseño UX

Cuenta con instructores expertos de Google que trabajan en el campo del diseño UX

El curso no requiere experiencia previa, lo que lo hace accesible para principiantes

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Primeros pasos en el proceso de diseño de UX: Empatizar, definir e idear with these activities:

Lee 'Design of Everyday Things'

Show steps

Refuerza los conceptos de diseño centrado en el usuario y la importancia de la empatía en el diseño.

View El diseño de las cosas cotidianas (Ensayo)... on Amazon

Show steps

Anota los conceptos clave
Identifica las técnicas de investigación de UX que se describen
Relaciona los principios de diseño con el proceso de diseño de UX

Show all one activities

Career center

Learners who complete Primeros pasos en el proceso de diseño de UX: Empatizar, definir e idear will develop knowledge and skills that may be useful to these careers:

UX Researcher

UX Researchers are tasked with understanding the needs and pain points of end users. You will need to fully understand the target audience of whatever product or app you are designing or redesigning in order to execute your role effectively. This course will help you build a foundation in UX research, which can serve as a great starting point for breaking into the field. As a UX Researcher, you need to be able to analyze large amounts of data and incorporate that data into your research in order to inform your decision making. This course will help prepare you for that aspect of the job as well. This course will also help you build your UX research portfolio, which can be useful when applying to UX research positions.

See salaries and explore the career path for UX Researcher

User Experience Designer

For UX Designers, empathy with the end-user is crucial. To execute a successful UX design, you must be able to not only anticipate but understand the challenges and difficulties that a user can face when interacting with a website or app. This course will provide you with the foundation necessary to excel as a UX Designer, with an emphasis on developing the critical thinking skills that are crucial to empathizing with users. With the growing demand for skilled UX Designers, having a portfolio containing examples of your UX design work will give you a competitive edge against other candidates. As a UX Designer, you are not only responsible for aesthetics; your job is to create products and services that are both useful and engaging. This course will help you build your UX design portfolio and gain the foundational UX skills you need to succeed in this field.

See salaries and explore the career path for User Experience Designer

Product Designer

Product Designers are responsible for designing user-friendly products and features. To be successful in this role, you need to be able to understand the needs of users and translate those needs into functional and engaging designs. This course will help you develop the skills you need to succeed as a Product Designer by teaching you how to empathize with users, define their needs, and generate ideas for solutions.

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Interaction Designer

Interaction Designers collaborate with others to build products and services that are both useful and enjoyable for users to interact with. To succeed in this role, you need to have a deep understanding of User Experience (UX) and be able to empathize with users. This course will help you develop a strong foundation in UX, including how to empathize with users and define their needs. This course can help you build the skills you need to succeed as an Interaction Designer by teaching you how to incorporate research into the design process and how to evaluate the effectiveness of your designs.

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Information Architect

Information Architects are responsible for organizing and structuring information to make it easy for users to find and understand. To be successful in this role, you need to have a deep understanding of UX and be able to think strategically about how users will interact with information. This course will help you develop a strong foundation in UX, as well as how to organize and structure information effectively.

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UX Writer

UX Writers are responsible for writing clear and concise content that helps users understand and interact with a product or service. To be successful in this role, you need to have a deep understanding of UX and be able to write in a way that is both engaging and informative. This course will provide you with a well-rounded understanding of UX, as well as how to write effective UX copy. The skills you'll gain from this course will be applicable to a variety of roles in the UX field, including UX Writer.

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Visual Designer

Visual Designers are responsible for creating the visual elements of a product or service, such as the layout, typography, and color scheme. To be successful in this role, you need to have a deep understanding of UX and be able to create visually appealing designs that are also user-friendly. This course will help you develop a strong foundation in UX, as well as how to create effective visual designs.

See salaries and explore the career path for Visual Designer

User Researcher

User Researchers are responsible for conducting research to understand the needs of users. They gather data through methods such as interviews, surveys, and usability testing. This course will help you develop the skills you need to succeed as a User Researcher, including how to conduct research, analyze data, and present your findings. Much of the success of a UX Designer is based on the insights and data provided by User Researchers. This course will teach you how to effectively conduct a wide range of research and present your findings in a manner that can be easily understood and implemented. Gaining experience as a User Researcher can provide a strong foundation on which to build a UX Design career.

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Content Strategist

Content Strategists are responsible for planning, creating, and managing content for a variety of platforms. To be successful in this role, you need to have a deep understanding of UX and be able to create content that is both engaging and informative. This course will help you develop a strong foundation in UX, as well as how to create effective content.

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Product Manager

Product Managers are responsible for managing the development and launch of a product. To be successful in this role, you need to have a deep understanding of UX and be able to translate user needs into functional and engaging products. This course may be useful if you are interested in learning more about UX and how it can be used to improve product development.

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Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns to promote a product or service. To be successful in this role, you need to have a deep understanding of UX and be able to create marketing campaigns that are both effective and engaging. This course may be useful if you are interested in learning more about UX and how it can be used to improve marketing campaigns.

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Agile Coach

Agile Coaches are responsible for helping organizations to adopt agile methodologies. To be successful in this role, you need to have a deep understanding of UX and be able to help organizations to create a more user-centric culture. This course may be useful if you are interested in learning more about UX and how it can be used to improve organizational agility.

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Scrum Master

Scrum Masters are responsible for facilitating Scrum teams and helping them to achieve their goals. To be successful in this role, you need to have a deep understanding of UX and be able to create a collaborative and productive work environment. This course may be useful if you are interested in learning more about UX and how it can be used to improve team collaboration.

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UX Trainer

UX Trainers are responsible for teaching UX principles and practices to others. To be successful in this role, you need to have a deep understanding of UX and be able to communicate complex concepts in a clear and concise way. This course may be useful if you are interested in learning more about UX and how it can be used to train others.

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Design Thinking Facilitator

Design Thinking Facilitators are responsible for leading design thinking workshops and helping teams to generate innovative solutions to problems. To be successful in this role, you need to have a deep understanding of UX and be able to create a collaborative and productive workshop environment. This course may be useful if you are interested in learning more about UX and how it can be used to facilitate design thinking workshops.

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