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Jon Porton

The discovery phase is the starting point for any agile User Experience (UX) project. More and more organisations are adopting agile project management when designing products and services and UX research is vital in supporting this.

But what does this mean for the User Researcher? In this class we'll explore what the discovery phase looks like, including:

Read more

The discovery phase is the starting point for any agile User Experience (UX) project. More and more organisations are adopting agile project management when designing products and services and UX research is vital in supporting this.

But what does this mean for the User Researcher? In this class we'll explore what the discovery phase looks like, including:

  • What discovery really means

  • The reasons to conduct a discovery

  • What the discovery team looks like

  • Where to recruit users

  • The common research methods

  • ...and how to bring it all together and present back to the team

At the end of the class, you'll be able to confidently guide your organisation or client through their first discovery.

Some questions you might have:

01 - Do I need to be a user experience expert to take this course?

Definitely not. You will need a basic understanding of user research, but I try to provide a simple guide to all the things that make up a discovery and the tasks you'll likely perform. Think of it as a tour of the flow of a discovery phase, with real-world ideas for getting it done and examples from my own experiences. I'll give you a list of avenues for recruiting users, a checklist of research techniques you can perform and a set of downloadable templates to get you going. My aim is to give you a blueprint for your own discovery phase.

02 - I'm not a user researcher so is this relevant to me?

Absolutely. Service design is rarely a 1-person event. This is for anyone wanting to understand what a UX discovery is. If you're a Product Owner, Project Manager, Business Analyst, Content Designer, UX Designer, Developer or similar, then you'll likely work on a discovery at some point. Anyone looking to build or redesign products and services will get something from this course. I've put this course together from the User Researchers point of view as that's the hat I wear but, ultimately, the same processes and end goals apply to all the team on a discovery.

03 - Why have I never heard of a discovery phase?

In the private sector, a discovery phase can be seen as a waste of time and money and are often avoided. I 100% believe this is a mistake and is exactly why I created this course. All UK government projects follow the government digital service standard. As part of that standard, teams are expected to follow the agile delivery approach. That starts with a discovery phase, before usually moving onto other phases such as Alpha, Beta and Live. That's where my experience comes from - I've conducted many discoveries across many different types of product and services, in both the public and private sector, and I want to show you how this intense period of research will almost certainly save time and money in the future and produce a happier end user.

04 - These are the templates I include:

  • Discovery / research plan

  • Sample interview framework

  • Interview write-up guide

  • Findings log with sample session write-up

  • Persona template

  • Service blueprint

  • Journey map

  • Empathy map

  • Research debt report

  • A research findings playback slide deck

You don't have to use these templates. If you're already researching and producing outputs then you'll likely have your own. I've included them to give you a feel for how I document the research when conducting discoveries myself. If you've not created some of these before then feel free to use them in your own research.

I hope that sounds exciting. I love discoveries and cannot wait to show you how fun and rewarding they are.

Enroll now

What's inside

Learning objectives

  • Understand what the agile delivery discovery phase is
  • Learn how your role as the ux researcher fits into discovery
  • Sell the benefits of conducting a discovery to your organisation
  • Explore a variety of channels to recruit research participants
  • Discover the different research methods open to you
  • Use the supplied templates to create compelling research findings
  • Confidently communicate your research findings back to stakeholders

Syllabus

Introduction
This section will show you what discovery really means, the reasons to conduct a discovery and who you'll work with
What is a UX discovery?
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides templates for research plans, interview frameworks, personas, and service blueprints, which are essential tools for UX professionals
Explores the agile delivery approach, which is increasingly adopted in organizations for designing products and services, making it highly relevant for professionals in these fields
Focuses on the discovery phase, which is the starting point for any agile UX project, providing a foundational understanding for those new to agile methodologies
Teaches how to confidently guide an organization or client through their first discovery, which develops professional skills and expertise in project management
Examines the importance of the discovery phase, which is often overlooked in the private sector, offering a unique perspective on saving time and money in the long run
Requires a basic understanding of user research, which may necessitate additional learning for individuals completely new to the field

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Reviews summary

Practical guide to ux discovery

According to learners, this course provides a practical and clear introduction to the UX discovery phase. Many students found the instructor's real-world experience valuable and particularly appreciated the inclusion of downloadable templates and a practical blueprint for conducting discoveries. The course is frequently described as actionable and easy to follow, making it well-suited for those new to discovery or related roles seeking a foundational understanding. While largely positive, some reviewers suggest it is quite basic and may lack depth for more experienced practitioners.
Content is easy to understand and apply.
"Exactly what I needed! Clear, concise, and actionable."
"I found the course easy to follow and the steps straightforward to apply in my work."
Instructor shares valuable real-world insights.
"The instructor is clearly experienced. Gave me a great blueprint for discoveries."
"real-world ideas for getting it done and examples from my own experiences."
"I appreciated the practical examples shared from the instructor's professional background."
Great starting point for those new to discovery.
"Highly recommend for anyone new to discovery."
"a great blueprint for discoveries."
"It's a decent intro..."
"I found this course to be a very clear and easy-to-understand introduction to the discovery phase."
Provides useful templates for discovery tasks.
"loved the templates. The instructor is clearly experienced. Gave me a great blueprint for discoveries."
"The templates alone are worth it. Highly recommend for anyone new to discovery."
"Templates are a nice bonus. Could be improved with more advanced topics."
"I found the provided templates extremely helpful and practical for getting started."
May lack depth for experienced professionals.
"Some parts felt a bit basic..."
"didn't go into much depth."
"Not for experienced practitioners."
"I felt the content was quite high-level and would have preferred more detailed coverage."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The User Researcher's guide to UX discoveries with these activities:
Review Agile Methodologies
Reviewing Agile methodologies will provide a solid foundation for understanding the context of UX discovery within agile projects.
Show steps
  • Read articles on Agile principles.
  • Watch videos explaining Scrum and Kanban.
  • Take a short quiz on Agile concepts.
Review 'The Mom Test'
Reading 'The Mom Test' will improve your ability to conduct unbiased user interviews, a key skill for successful UX discoveries.
View Melania on Amazon
Show steps
  • Read the book 'The Mom Test'.
  • Summarize the key principles of the book.
  • Practice applying these principles in mock interviews.
Conduct a Mock Discovery Phase
Simulating a discovery phase will allow you to apply the concepts learned in the course and gain practical experience.
Show steps
  • Choose a product or service to investigate.
  • Define the scope and goals of the discovery.
  • Recruit a few participants for user interviews.
  • Conduct interviews and gather data.
  • Analyze the data and present findings.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a Research Plan Template
Creating a research plan template will help you structure your discovery efforts and ensure you cover all necessary aspects.
Show steps
  • Review existing research plan templates.
  • Identify the key components of a research plan.
  • Design a template that suits your needs.
  • Test the template on a mock project.
Write a Blog Post on UX Discovery
Writing a blog post will help you solidify your understanding of UX discovery and share your knowledge with others.
Show steps
  • Choose a specific topic within UX discovery.
  • Research the topic and gather information.
  • Write a draft of the blog post.
  • Edit and revise the blog post.
  • Publish the blog post on a platform like Medium or LinkedIn.
Review 'Just Enough Research'
Reading 'Just Enough Research' will help you conduct efficient and impactful user research, especially in agile projects.
Show steps
  • Read the book 'Just Enough Research'.
  • Identify the key takeaways from the book.
  • Reflect on how you can apply these takeaways to your own work.
Mentor Junior UX Researchers
Mentoring others will reinforce your understanding of UX discovery and help you develop your communication skills.
Show steps
  • Find a junior UX researcher to mentor.
  • Meet with them regularly to discuss their projects and challenges.
  • Share your knowledge and experience with them.
  • Provide feedback on their work.

Career center

Learners who complete The User Researcher's guide to UX discoveries will develop knowledge and skills that may be useful to these careers:
User Experience Researcher
As a User Experience Researcher, you're the champion of understanding user behaviors, needs, and motivations. This course helps User Experience Researchers understand the initial discovery phase of a project, as well as explore various channels to recruit research participants. The discovery phase is the starting point for any agile User Experience project. The course introduces you to diverse research methods. These include creating research plans, interview frameworks, and research findings playback slide decks. Being able to understand and implement research findings is an invaluable asset for one in this position.
UX Strategist
A UX Strategist develops and implements the user experience strategy for a product or service, aligning it with business goals. This course helps UX Strategists understand the role of user research in the discovery phase, enabling them to create more effective strategies. The course helps one who wishes to become a UX Strategist learn how to sell the benefits of conducting a discovery to an organization and how to confidently communicate research findings. This may be useful for creating a compelling user experience strategy.
Product Manager
A Product Manager is responsible for the strategy, roadmap, and feature definition of a product. This course provides Product Managers with an understanding of the discovery phase from a UX research perspective. As a Product Manager, understanding user needs and how research informs product decisions is critical. The course may be helpful for learning how to recruit users, the typical research outputs, and how to share findings with stakeholders. It also helps them understand the reasons to conduct a discovery and who is involved in a discovery.
Service Designer
A Service Designer plans and organizes people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and customers. This course helps those wishing to become Service Designers by providing a framework for UX discovery, crucial for designing effective services. The course helps with recruiting users and identifying user research activities to undertake. The service blueprint template provided in the course materials may be useful as well.
Usability Analyst
A Usability Analyst focuses on evaluating the ease of use and efficiency of a product or service. This course helps Usability Analysts understand the discovery phase of a project, and learn how to identify the kind of research activities to undertake. As a Usability Analyst, it’s important to understand common research methods. You may be working in an agile development environment, making the elements of discovery even more important. The course provides knowledge of templates which may be useful in your role, such as service blueprints, journey maps, and empathy maps.
Content Strategist
A Content Strategist plans, develops, and manages content to achieve specific user and business goals. This course helps Content Strategists understand how user research informs content strategy within the UX discovery phase. The course provides valuable insights into typical research outputs and how to bring the research together. It helps Content Strategists understand the kind of research activities to undertake and how to best share findings.
Business Analyst
The Business Analyst helps organizations improve their processes and systems. This course helps Business Analysts understand the discovery phase of UX projects, providing them with a foundation for analyzing business needs from a user-centered perspective. As a Business Analyst, you will likely work on a discovery at some point. The course may be useful for understanding the benefits of a discovery and who is involved.
Customer Experience Manager
A Customer Experience Manager is responsible for shaping the overall experience a customer has with a brand. This course helps Customer Experience Managers understand the UX discovery phase. The course helps Customer Experience Managers learn about recruiting users, research methods, and how to bring research together. It provides sample interview frameworks and persona templates which are invaluable assets for one in this position.
Design Thinking Facilitator
A Design Thinking Facilitator guides teams through the design thinking process to solve complex problems. This course helps Design Thinking Facilitators understand the UX discovery phase. The course provides knowledge of research methods and how to bring the research together. It may be useful for one who wishes to become a Design Thinking Facilitator to learn about recruiting users, research methods, and typical research outputs.
Interaction Designer
An Interaction Designer focuses on how users interact with a product or service. This course may be useful for Interaction Designers, as it provides a look at the discovery phase of agile UX projects. It offers insight into common research methods. The course teaches you how to bring research together and the best way to share findings. This includes sample interview frameworks and persona templates. This is a key aspect of the Interaction Designer role since understanding user research is valuable.
Accessibility Specialist
An Accessibility Specialist ensures that products, services, and environments are usable by people of all abilities. This course helps Accessibility Specialists understand user research methods within the UX discovery phase. This course is a tour of the flow of a discovery phase, with real-world ideas for getting it done and examples from the instructor's own experiences. As an Accessibility Specialist, you will learn about recruiting users and research methods as well as the benefits of conducting a discovery.
Human Factors Engineer
A Human Factors Engineer improves systems and products by applying knowledge of human behavior and capabilities. This course helps Human Factors Engineers learn about the UX discovery phase. This course is a tour of the flow of a discovery phase, with real-world ideas for getting it done and examples from the instructor's own experiences. As a Human Factors Engineer, you will learn about recruiting users and research methods as well as the benefits of conducting a discovery.
Digital Strategist
A Digital Strategist develops, manages and executes digital strategies for clients and organizations. This course helps Digital Strategists understand the UX discovery phase. The course is helpful for learning about what discovery really means. As a Digital Strategist, it will be useful for you to learn about the reasons to conduct a discovery and who is involved in a discovery.
Information Architect
An Information Architect structures and organizes information within a product or service to ensure it is easily navigable. This course may support Information Architects by helping them understand how users navigate information in the discovery phase of agile User Experience projects. It provides information about typical research outputs concerning users. Learning about research methods enhances the ability of an Information Architect to design user-friendly systems. This includes learning about interview write-up guides, findings logs, and research debt reports.
Market Research Analyst
A Market Research Analyst studies market conditions to examine potential sales of a product or service. This course may be useful for Market Research Analysts because it offers a deep dive into user research methodologies within the UX context. The course helps Market Research Analysts learn about recruiting users and typical research outputs. It provides templates to create compelling research findings, an invaluable asset for one in this position.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The User Researcher's guide to UX discoveries.
Provides a practical guide to conducting user research efficiently and effectively. It emphasizes focusing on the most important research questions and using lightweight methods to gather insights quickly. This is particularly valuable in agile environments where time is limited. The book great resource for UX researchers who want to maximize the impact of their work.

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