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Khushboo Vartak and Shikha Kanakia

This course provides a comprehensive understanding of Human-Centered Design (HCD) principles and practices. Participants will analyze cognitive and emotional factors influencing decision-making, apply HCD principles in product development, and develop skills in effective user research. They will learn to generate ideas using brainstorming techniques and create prototypes for user testing. By the end, participants will demonstrate proficiency in creating user-centric products validated through testing.

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Syllabus

Human Centered Design and Empathy
Ever wondered how decisions are made? Explore the psychology behind decision-making, unveiling the factors that influence choices. Delve into empathy's role in human connection, understanding its profound impact on relationships. Learn about Human-Centered Design, prioritizing user needs for effective solutions. Dive into its process, breaking down steps like ideation and prototyping to foster innovation. Through understanding these concepts and processes, unlock the keys to creating solutions that truly resonate with people's needs and aspirations.
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Read about what's good
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Taught by Khushboo Vartak, who has worked in the industry for over 12 years as a UX lead and is currently head of UX at PhonePe
Taught by Shikha Kanakia, who has worked in the Human-Centered Design field for over 17 years and is currently leading the Human Experience Design team at Google in Mumbai
Teaches skills, knowledge, and tools that are highly relevant in an academic setting
Provides a comprehensive understanding of Human-Centered Design principles and practices
Develops skills in effective user research
Teaches how to apply Human-Centered Design principles in product development

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Reviews summary

Design thinking for data professionals

According to students, this course offers a solid introduction to Human-Centered Design for data professionals, helping them bridge the gap between data and user needs. Learners particularly praise the practical exercises and actionable methods, finding the concepts tangible and applicable. The course's strong emphasis on empathy and user research is a consistent highlight. While many found the content relevant and well-structured, some experienced professionals noted that the integration of advanced data analytics was sometimes superficial, suggesting it's best for those new to HCD. Recent reviews indicate the course has seen valuable updates, addressing earlier concerns about depth and production quality.
Varied opinions on depth for data professionals.
"I often focus on numbers, but this taught me the crucial importance of understanding the human element behind the data."
"I felt it lacked the 'data professional' depth I was hoping for. It feels more geared towards general design thinking."
"As a product manager working with data science teams, this course helped me communicate better with both engineers and users."
"I'm a senior data scientist, and this course offered very little new insight. It was extremely basic."
Provides a strong conceptual framework, suitable for beginners to HCD.
"Solid introduction to Design Thinking from a data perspective."
"It provides a very good foundation, and I appreciate the focus on practical application."
"It's a great starting point, though, and definitely improves my ability to frame data problems in a more human-centered way."
Recent content updates have improved the course quality.
"The recent updates to the content seem to have addressed some earlier feedback."
"The course has become much more refined and clearer now; old issues seem resolved."
"Comparing it to earlier versions, the production quality and depth have significantly improved."
Emphasizes understanding user needs and human behavior.
"This taught me the crucial importance of understanding the human element behind the data."
"I loved the emphasis on empathy throughout the entire HCD process."
"I now feel much more confident in approaching problems from a user-centric perspective within my data science projects."
Focuses on real-world applicability and hands-on learning.
"The practical exercises and case studies were incredibly helpful, making the abstract concepts tangible."
"The hands-on activities, especially around ideation and user testing, were invaluable."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Some modules felt rushed or lacked depth for specific topics.
"The course felt a bit rushed in some areas, especially during the ideation techniques."
"The prototyping section was very basic."
"I wish there were more advanced or niche examples specifically tailored for highly complex data scenarios."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design Thinking for Data Professionals with these activities:
Review 'Human-Centered Design' by G. Cooper
Gain insights into Human-Centered Design principles and practices as outlined in this comprehensive text.
Show steps
  • Read chapters on HCD principles, user research, ideation, and prototyping.
  • Summarize key concepts and make notes for future reference.
Refresh General Psychology Knowledge
Review fundamental psychological principles and theories to strengthen understanding of course materials.
Browse courses on Psychology
Show steps
  • Review notes and textbooks from previous psychology courses.
  • Take practice quizzes or tests to assess knowledge retention.
Follow Tutorials on User Experience (UX) Research Methods
Enhance understanding of user research techniques through hands-on experience with guided tutorials.
Browse courses on User Research
Show steps
  • Identify online tutorials or courses on user interviews, surveys, and usability testing.
  • Complete tutorials while taking notes and applying concepts to real-world examples.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop a User Persona for a Target Audience
Foster empathy and user understanding by creating a detailed persona that represents the target audience.
Browse courses on User Personas
Show steps
  • Gather data from user research (interviews, surveys, observations).
  • Identify common characteristics, needs, and motivations of users.
  • Develop a persona profile, including demographics, goals, and pain points.
Conduct User Interviews and Usability Testing
Develop practical skills in user research by conducting mock interviews and usability tests.
Browse courses on User Research
Show steps
  • Recruit participants for user interviews and usability tests.
  • Prepare interview questions and usability testing scenarios.
  • Conduct user interviews and usability tests, recording feedback.
  • Analyze findings and draw insights to improve designs.
Design a Prototype for a User-Centered App
Translate theory into practice by designing a functional prototype that addresses user needs.
Browse courses on User-Centered Design
Show steps
  • Brainstorm and generate ideas based on user research.
  • Sketch and wireframe the app's interface and flow.
  • Create a clickable prototype using design tools or coding.
  • Test the prototype with users and gather feedback.
Participate in a UX Design Hackathon
Challenge oneself to apply HCD principles and work collaboratively in a competitive environment.
Show steps
  • Find and register for a UX design hackathon.
  • Form a team or work individually.
  • Follow the hackathon theme and develop a user-centered solution.
  • Pitch the solution and receive feedback.
Mentor a Junior UX Designer
Deepen understanding by sharing knowledge and guiding a junior professional in the field.
Browse courses on Mentoring
Show steps
  • Connect with a junior UX designer and offer mentorship support.
  • Provide guidance on UX principles, methodologies, and best practices.
  • Review their work, provide feedback, and encourage growth.

Career center

Learners who complete Design Thinking for Data Professionals will develop knowledge and skills that may be useful to these careers:
Interaction Designer
Interaction Designers are responsible for the design of interactive elements in a product. This course may be useful for building a foundation in HCD principles and practices. HCD can help Interaction Designers create interactive experiences that are user-friendly and meet the needs of users.
UX Designer
UX Designers are responsible for the user experience of a product. This course may be useful for building a foundation in HCD principles and practices. HCD can help UX Designers create products that are user-friendly and meet the needs of users.
Service Designer
Service Designers are responsible for the design of services. This course may be useful for building a foundation in HCD principles and practices. HCD can help Service Designers create services that are user-friendly and meet the needs of users.
Product Manager
Product Managers are responsible for the overall vision and strategy of a product. This course may be helpful for building a foundation in HCD principles and practices. HCD can help Product Managers develop a deep understanding of user needs, which can lead to more successful product outcomes.
Human Factors Engineer
Human Factors Engineers are responsible for designing products and systems that are safe, efficient, and user-friendly. This course may be useful for building a foundation in HCD principles and practices. HCD can help Human Factors Engineers understand the needs of users and design products and systems that meet those needs.
Industrial Designer
Industrial Designers are responsible for designing the physical form of products. This course may be useful for building a foundation in HCD principles and practices. HCD can help Industrial Designers understand the needs of users and design products that meet those needs.
Information Architect
Information Architects are responsible for designing the structure and organization of information. This course may be useful for building a foundation in HCD principles and practices. HCD can help Information Architects understand the needs of users and design information structures that meet those needs.
User Researcher
User Researchers gather data about users' experiences, goals, and aspirations. This course may be useful for building a foundation in Human-Centered Design (HCD) principles and practices. HCD is a user-centered approach to problem-solving that can help User Researchers gain a deeper understanding of user needs.
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting data. This course may be useful for building a foundation in HCD principles and practices. HCD can help Data Scientists understand the needs of users and use data to create solutions that meet those needs.
Cognitive Psychologist
Cognitive Psychologists study the mental processes that underlie human behavior. This course may be useful for building a foundation in HCD principles and practices. HCD is a user-centered approach to problem-solving that can help Cognitive Psychologists understand the mental processes that underlie user behavior.
Market Researcher
Market Researchers study the market for a product or service. This course may be useful for building a foundation in HCD principles and practices. HCD can help Market Researchers understand the needs of users and conduct research that can help businesses develop successful products and services.
Business Analyst
Business Analysts study the business needs of an organization. This course may be useful for building a foundation in HCD principles and practices. HCD can help Business Analysts understand the needs of users and develop solutions that meet those needs.
Management Consultant
Management Consultants help organizations improve their performance. This course may be useful for building a foundation in HCD principles and practices. HCD can help Management Consultants understand the needs of users and develop solutions that can help organizations achieve their goals.
Anthropologist
Anthropologists study the culture and behavior of humans. This course may be useful for building a foundation in HCD principles and practices. HCD is a user-centered approach to problem-solving that can help Anthropologists understand the culture and behavior of users.
Sociologist
Sociologists study the social behavior of humans. This course may be useful for building a foundation in HCD principles and practices. HCD is a user-centered approach to problem-solving that can help Sociologists understand the social behavior of users.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design Thinking for Data Professionals.
Provides a comprehensive overview of the design thinking process, from understanding the problem to generating and testing solutions.
This classic book explores the principles of user-centered design, and provides practical advice on how to create products that are easy to use and enjoyable.
Provides a framework for building successful product teams, and explores the role of the product manager.
Explores the cognitive biases that affect our decision-making, and provides guidance on how to design products and services that take these biases into account.
This classic book explores the challenges that large companies face in innovating, and provides a framework for understanding how to overcome them.

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