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Design Thinking for Data Professionals

Khushboo Vartak and Shikha Kanakia

This course provides a comprehensive understanding of Human-Centered Design (HCD) principles and practices. Participants will analyze cognitive and emotional factors influencing decision-making, apply HCD principles in product development, and develop skills in effective user research. They will learn to generate ideas using brainstorming techniques and create prototypes for user testing. By the end, participants will demonstrate proficiency in creating user-centric products validated through testing.

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What's inside

Syllabus

Human Centered Design and Empathy
Ever wondered how decisions are made? Explore the psychology behind decision-making, unveiling the factors that influence choices. Delve into empathy's role in human connection, understanding its profound impact on relationships. Learn about Human-Centered Design, prioritizing user needs for effective solutions. Dive into its process, breaking down steps like ideation and prototyping to foster innovation. Through understanding these concepts and processes, unlock the keys to creating solutions that truly resonate with people's needs and aspirations.
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Phase 1: Research
Welcome to User Research! Here, we explore understanding user needs and behaviors. Learn why grasping context is crucial and get equipped with tools and methods. Dive into various areas of inquiry, seeking insights to inform design decisions. Conduct your research diligently, gathering valuable data to drive user-centered solutions. With careful examination and empathy, we pave the way for creating impactful designs that resonate with users' needs and aspirations.
Phase 2: Synthesis
Welcome to the Synthesis phase, where insights converge to shape solutions. Begin by structuring information to distill key points effectively. Group related data into clusters to gain clarity and identify patterns. Define user needs to guide design decisions, ensuring solutions meet real-world requirements. Then, challenge assumptions and reframe problems to unlock innovative approaches. Join us in this transformative journey as we synthesize diverse perspectives and pave the way for impactful design solutions that resonate deeply with users and address their evolving needs with empathy and creativity.
Phase 3: Ideation
Welcome to Ideation! Here, we brainstorm lots of ideas. Then, we group them to find patterns. After that, we choose the best ones based on what's doable and helpful. Join us in this journey of creativity and problem-solving, where together, we aim to find practical solutions to real challenges. Let's collaborate to turn our ideas into actionable plans that truly make a difference in people's lives. Together, we can innovate and create positive change in the world around us.
Phase 4: Experimentation
In the experimentation phase of Human-Centered Design, we refine ideas by testing them with real users to create better solutions. This phase emphasizes rapid prototyping and feedback gathering to validate assumptions. Topics covered include Introduction to Experimentation, Idea Elaboration, Prototype Development, and Testing. It's a critical stage where ideas transform into tangible solutions, ensuring they meet user needs effectively and efficiently. Get ready to innovate and iterate towards impactful outcomes!

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Khushboo Vartak, who has worked in the industry for over 12 years as a UX lead and is currently head of UX at PhonePe
Taught by Shikha Kanakia, who has worked in the Human-Centered Design field for over 17 years and is currently leading the Human Experience Design team at Google in Mumbai
Teaches skills, knowledge, and tools that are highly relevant in an academic setting
Provides a comprehensive understanding of Human-Centered Design principles and practices
Develops skills in effective user research
Teaches how to apply Human-Centered Design principles in product development

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Activities

Coming soon We're preparing activities for Design Thinking for Data Professionals. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Design Thinking for Data Professionals will develop knowledge and skills that may be useful to these careers:
Interaction Designer
Interaction Designers are responsible for the design of interactive elements in a product. This course may be useful for building a foundation in HCD principles and practices. HCD can help Interaction Designers create interactive experiences that are user-friendly and meet the needs of users.
UX Designer
UX Designers are responsible for the user experience of a product. This course may be useful for building a foundation in HCD principles and practices. HCD can help UX Designers create products that are user-friendly and meet the needs of users.
Service Designer
Service Designers are responsible for the design of services. This course may be useful for building a foundation in HCD principles and practices. HCD can help Service Designers create services that are user-friendly and meet the needs of users.
Human Factors Engineer
Human Factors Engineers are responsible for designing products and systems that are safe, efficient, and user-friendly. This course may be useful for building a foundation in HCD principles and practices. HCD can help Human Factors Engineers understand the needs of users and design products and systems that meet those needs.
Product Manager
Product Managers are responsible for the overall vision and strategy of a product. This course may be helpful for building a foundation in HCD principles and practices. HCD can help Product Managers develop a deep understanding of user needs, which can lead to more successful product outcomes.
Information Architect
Information Architects are responsible for designing the structure and organization of information. This course may be useful for building a foundation in HCD principles and practices. HCD can help Information Architects understand the needs of users and design information structures that meet those needs.
Industrial Designer
Industrial Designers are responsible for designing the physical form of products. This course may be useful for building a foundation in HCD principles and practices. HCD can help Industrial Designers understand the needs of users and design products that meet those needs.
Market Researcher
Market Researchers study the market for a product or service. This course may be useful for building a foundation in HCD principles and practices. HCD can help Market Researchers understand the needs of users and conduct research that can help businesses develop successful products and services.
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting data. This course may be useful for building a foundation in HCD principles and practices. HCD can help Data Scientists understand the needs of users and use data to create solutions that meet those needs.
User Researcher
User Researchers gather data about users' experiences, goals, and aspirations. This course may be useful for building a foundation in Human-Centered Design (HCD) principles and practices. HCD is a user-centered approach to problem-solving that can help User Researchers gain a deeper understanding of user needs.
Business Analyst
Business Analysts study the business needs of an organization. This course may be useful for building a foundation in HCD principles and practices. HCD can help Business Analysts understand the needs of users and develop solutions that meet those needs.
Cognitive Psychologist
Cognitive Psychologists study the mental processes that underlie human behavior. This course may be useful for building a foundation in HCD principles and practices. HCD is a user-centered approach to problem-solving that can help Cognitive Psychologists understand the mental processes that underlie user behavior.
Sociologist
Sociologists study the social behavior of humans. This course may be useful for building a foundation in HCD principles and practices. HCD is a user-centered approach to problem-solving that can help Sociologists understand the social behavior of users.
Anthropologist
Anthropologists study the culture and behavior of humans. This course may be useful for building a foundation in HCD principles and practices. HCD is a user-centered approach to problem-solving that can help Anthropologists understand the culture and behavior of users.
Management Consultant
Management Consultants help organizations improve their performance. This course may be useful for building a foundation in HCD principles and practices. HCD can help Management Consultants understand the needs of users and develop solutions that can help organizations achieve their goals.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design Thinking for Data Professionals.
Provides a comprehensive overview of the design thinking process, from understanding the problem to generating and testing solutions.
This classic book explores the principles of user-centered design, and provides practical advice on how to create products that are easy to use and enjoyable.
Provides a framework for building successful product teams, and explores the role of the product manager.
Explores the cognitive biases that affect our decision-making, and provides guidance on how to design products and services that take these biases into account.
This classic book explores the challenges that large companies face in innovating, and provides a framework for understanding how to overcome them.

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