UX Research at Scale: Surveys, Analytics, Online Testing from Coursera

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!

Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

What You’ll Learn:

-Learn how web analytics works and how to analyze analytics data

-Understand how to develop A-B tests, before/after, and multivariate experiments

-Learn how to set up and analyze remote unmoderated testing studies

-Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research

-Understand the survey population: when to sample, when to recruit

-Develop a survey instrument that meets your requirements

-Analyze and report on surveys

-Learn to critique user surveys

What's inside

Syllabus

When and How to Use Surveys

Asking the Right People (Coverage Error)

Getting Answers (Nonresponse error)

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Develops skills that are core to UX research

Taught by instructors Clifford Lampe, Lija Hogan who are recognized for their work in UX research

Provides a strong foundation for beginners in UX research

Examines user experience from the perspective of UX research

Reviews summary

Overview of scaled ux research methods

According to learners, this course provides a solid overview of UX research methods at scale. Students found the course to be largely positive, particularly praising the detailed coverage of survey methodology. While it covers a broad range of topics including web analytics and A/B testing, some reviewers felt these sections lacked sufficient depth for advanced practitioners. The course is considered practical and relevant for those applying these skills in their jobs, with assignments reinforcing concepts. However, some learners found certain parts, especially statistics related to analytics and testing, challenging without prior knowledge, and wished for more hands-on tool practice.

Good breadth, sometimes lacks depth

"Good as a first step, but not enough to implement these techniques effectively at scale without other resources."

"Expected more depth in analytics."

"It's a decent introduction but doesn't go deep enough for experienced researchers."

Excellent, detailed survey coverage

"The survey design part was detailed and helpful."

"The module on survey error types was incredibly insightful."

"The survey section is strong."

Provides useful, job-relevant skills

"It provided a solid overview of scaling UX research methods."

"The assignments were practical and helped reinforce concepts."

"Very relevant for my job."

Could use more practical exercises

"I wish there was a bit more hands-on work with actual analytics tools..."

"The assignments were difficult to complete without more explicit guidance or examples."

"Not enough practical application."

Prior statistics knowledge beneficial

"Some statistical parts were challenging without prior knowledge."

"I struggled with the statistics part of the analytics..."

"It felt like it assumed more background knowledge than stated."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in UX Research at Scale: Surveys, Analytics, Online Testing with these activities:

Compile UX Research Resources

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Gather and organize useful resources related to UX research, including tools, templates, and best practices, for easy reference throughout your learning journey.

Browse courses on Data Analysis Techniques

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Identify and bookmark relevant articles, websites, and tools.
Create a digital or physical collection for easy access.
Share your resource compilation with peers or online communities.

Review UX Survey Research Techniques

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Refresh your knowledge on UX survey research techniques, ensuring a strong foundation for your coursework.

Browse courses on Survey Methodology

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Review course materials or textbooks on UX survey research.
Attend webinars or seminars on advanced survey research techniques.

Review User Research Techniques

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Review basic user research techniques to strengthen your foundation and enhance your understanding of UX survey research.

Browse courses on User Research

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Read articles or blog posts on user research methods.
Watch video tutorials or attend webinars on user research techniques.
Practice conducting user interviews or focus groups.

Three other activities

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Guided Tutorials on Survey Design

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Explore guided tutorials on survey design to enhance your skills in crafting effective surveys for UX research.

Browse courses on Survey Design

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Enroll in online courses or workshops on survey design.
Follow tutorials provided by survey software platforms.

Practice Designing and Analyzing Surveys

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Engage in practice drills to refine your ability to design and analyze UX surveys, ensuring accurate data collection and interpretation.

Browse courses on Survey Design

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Use online survey tools to create and distribute practice surveys.
Collect and analyze data from practice surveys.
Review and critique survey designs and analysis methods.

Peer Review of UX Surveys

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Engage in peer review sessions to obtain constructive feedback on your UX survey designs, enhancing their quality and effectiveness.

Browse courses on Peer Review

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Exchange surveys with peers for review.
Provide constructive criticism and feedback on survey design, clarity, and potential biases.
Incorporate feedback to improve your survey instruments.

Career center

Learners who complete UX Research at Scale: Surveys, Analytics, Online Testing will develop knowledge and skills that may be useful to these careers:

UX Researcher

This course is designed to provide you with the skills and knowledge you need to succeed as a UX Researcher. You will learn how to conduct surveys, analyze data, and use online testing to improve the user experience of websites and applications. This course will help you develop the skills you need to identify and understand user needs, and to design and implement solutions that meet those needs.

See salaries and explore the career path for UX Researcher

User Experience Designer

This course will provide you with the foundation you need to succeed as a UX Designer. You will learn how to conduct user research, create prototypes, and evaluate the usability of websites and applications. This course will help you develop the skills you need to create user-centered designs that are both effective and enjoyable to use.

See salaries and explore the career path for User Experience Designer

Product Manager

This course will provide you with the skills and knowledge you need to succeed as a Product Manager. You will learn how to conduct user research, define product requirements, and manage the development and launch of new products. This course will help you develop the skills you need to create products that meet the needs of users and achieve business goals.

See salaries and explore the career path for Product Manager

Market Researcher

This course will provide you with the skills and knowledge you need to succeed as a Market Researcher. You will learn how to conduct surveys, analyze data, and understand consumer behavior. This course will help you develop the skills you need to gather and interpret market data to make informed decisions about products and marketing strategies.

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Data Analyst

This course will provide you with the skills and knowledge you need to succeed as a Data Analyst. You will learn how to collect, clean, and analyze data to identify trends and patterns. This course will help you develop the skills you need to make data-driven decisions and solve business problems.

See salaries and explore the career path for Data Analyst

Web Analyst

This course will provide you with the skills and knowledge you need to succeed as a Web Analyst. You will learn how to track website traffic, analyze data, and understand user behavior. This course will help you develop the skills you need to improve the performance of websites and marketing campaigns.

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Business Analyst

This course may be useful for those interested in a career as a Business Analyst. You will learn how to analyze business processes, identify areas for improvement, and develop and implement solutions. This course will help you develop the skills you need to solve business problems and make informed decisions.

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Information Architect

This course may be useful for those interested in a career as an Information Architect. You will learn how to organize and structure information to make it easy for users to find and understand. This course will help you develop the skills you need to create user-centered designs that are both effective and enjoyable to use.

See salaries and explore the career path for Information Architect

Interaction Designer

This course may be useful for those interested in a career as an Interaction Designer. You will learn how to design user interfaces that are both effective and enjoyable to use. This course will help you develop the skills you need to create user-centered designs that meet the needs of users and achieve business goals.

See salaries and explore the career path for Interaction Designer

Usability Engineer

This course may be useful for those interested in a career as a Usability Engineer. You will learn how to evaluate the usability of websites and applications and identify areas for improvement. This course will help you develop the skills you need to create user-centered designs that are both effective and enjoyable to use.

See salaries and explore the career path for Usability Engineer

Software Engineer

This course may be useful for those interested in a career as a Software Engineer. You will learn how to develop and implement software solutions. This course will help you develop the skills you need to create user-centered designs that are both effective and enjoyable to use.

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Data Scientist

This course may be useful for those interested in a career as a Data Scientist. You will learn how to collect, clean, and analyze data to identify trends and patterns. This course will help you develop the skills you need to make data-driven decisions and solve business problems.

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Marketing Manager

This course may be useful for those interested in a career as a Marketing Manager. You will learn how to develop and implement marketing campaigns. This course will help you develop the skills you need to identify and target your audience, create effective marketing messages, and measure the success of your campaigns.

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Project Manager

This course may be useful for those interested in a career as a Project Manager. You will learn how to plan and manage projects. This course will help you develop the skills you need to define project scope, create project plans, and manage project teams.

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Technical Writer

This course may be useful for those interested in a career as a Technical Writer. You will learn how to write clear and concise documentation. This course will help you develop the skills you need to create user manuals, help files, and other technical documentation.

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