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UX Research at Scale

User Experience Research and Design,

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys

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Rating 3.0 based on 3 ratings
Length 9 weeks
Starts Aug 10 (7 weeks ago)
Cost $49
From University of Michigan via Coursera
Instructors Clifford Lampe, Lija Hogan
Download Videos On all desktop and mobile devices
Language English
Subjects Programming Art & Design
Tags Computer Science Design And Product

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What people are saying

explain concepts thoroughly

The second instructor, Hogan, really needs to work on her slides, as well as explain concepts thoroughly.

gained no valuable

Also, the interview in week was a complete waste of my time, seemed like Hogan was just winging it and gained no valuable information.

interview in week

many concrete practices

I learned a lot about surveys because there were many concrete practices and examples.

very detailed examples

Very detailed examples.

little peer feedback

The grading was not rigorous and I received little peer feedback.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

maintenance/survey $53k

Survey Technician 5 $54k

Survey $55k

Survey Researcher 1 $60k

Survey Department $60k

User Experience Researcher (UX) $65k

Survey Specialist 3 $65k

UX Designer, User Researcher $84k

User Experience (UX) Designer $89k

User Interface Designer / UX Developer $105k

UX Strategist, Global User Experience Group $105k

Senior User Experience (UX) Researcher $140k

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Rating 3.0 based on 3 ratings
Length 9 weeks
Starts Aug 10 (7 weeks ago)
Cost $49
From University of Michigan via Coursera
Instructors Clifford Lampe, Lija Hogan
Download Videos On all desktop and mobile devices
Language English
Subjects Programming Art & Design
Tags Computer Science Design And Product

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