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Camille Grange

Pour assurer une maturité UX, une organisation doit avoir un leadership UX. Dans ce MOOC, vous apprendrez les particularités de la gestion UX, telles que transmettre la vision UX à l'équipe de stratégie dans la poursuite d’une stratégie UX intégrée à celle de l’entreprise. Vous apprendrez à mesurer et présenter la valeur ajoutée de l'UX, à organiser des activités de design centré sur l'utilisateur et à doter les équipes UX du talent approprié. Vous deviendrai un leader et émissaire de l’UX au sein de votre organisation!

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Pour assurer une maturité UX, une organisation doit avoir un leadership UX. Dans ce MOOC, vous apprendrez les particularités de la gestion UX, telles que transmettre la vision UX à l'équipe de stratégie dans la poursuite d’une stratégie UX intégrée à celle de l’entreprise. Vous apprendrez à mesurer et présenter la valeur ajoutée de l'UX, à organiser des activités de design centré sur l'utilisateur et à doter les équipes UX du talent approprié. Vous deviendrai un leader et émissaire de l’UX au sein de votre organisation!

L'expertise de HEC Montréal en affaires et en gestion vient enrichir le contenu de ce cours, de sorte que votre approche de la gestion UX sera orientée sur l’entreprise. Vous pourrez assurer à votre organisation un niveau supérieur de maturité UX.

Aucune connaissance préalable n’est requise. Devenez un leader et défenseur de l’UX, avec ce cours ou en entreprenant le MicroMasters en Design et évaluation UX.

What's inside

Learning objectives

  • Planification d'une stratégie ux
  • Organisation des activités et des produits ux
  • Dotation des équipes ux
  • Diriger les efforts ux
  • Contrôle de la valeur ux
  • Plaidoyer pour une plus grande maturité ux

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Diseña para profesionales que buscan transformar y mejorar la madurez de la experiencia del usuario (UX) dentro de organizaciones
Enseña estrategias prácticas para la integración de la UX en los planes de negocio
Desarrolla habilidades para el liderazgo y la defensa de la UX dentro de las organizaciones
Presenta principios y prácticas avalados por investigadores expertos en el campo de la UX

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in La gestion de l'UX with these activities:
Visiter le site UX pour les non-designers
Commencez votre parcours UX en examinant les bases du design UX.
Browse courses on UX Design
Show steps
  • Ouvrez le site UX pour les non-designers.
  • Explorez les différents articles et ressources.
  • Prenez des notes sur les concepts clés.
Show all one activities

Career center

Learners who complete La gestion de l'UX will develop knowledge and skills that may be useful to these careers:
UX Leader
Set and drive the vision for user experience (UX) at your organization. This course helps build the skills to lead UX initiatives, including planning UX strategy, organizing UX activities and resources, and measuring UX value. It position you for success in driving the implementation and integration of UX principles throughout your organization.
UX Manager
Manage and lead UX teams, ensuring the delivery of high-quality user experiences. This course covers the essential aspects of UX management, including team organization, talent acquisition, project management, and budget control. You will learn how to create a positive and productive work environment for your UX team.
UX Strategist
Develop and execute UX strategies that align with business goals. This course provides a strong foundation in UX strategy planning, including how to define UX objectives, conduct user research, and analyze data to inform decision-making. With the knowledge gained from this course, you can effectively communicate UX insights to stakeholders and advocate for user-centric design.
UX Writer
Create clear and concise user interface (UI) text that enhances the user experience. This course provides an understanding of UX writing principles, including user-centered writing, tone and style, and accessibility. You will learn how to write effective UI text that guides users through digital experiences and improves overall usability.
UX Designer
Design and develop user-centered digital experiences. While this course does not provide hands-on design training, it offers valuable insights into the UX design process, including user research, prototyping, and user testing. This knowledge will enhance your understanding of UX principles and enable you to collaborate effectively with UX designers.
Information Architect
Design and organize the structure and navigation of digital content to improve user findability and satisfaction. This course covers the principles of information architecture, including content strategy, site structure, and metadata management. You will learn how to create intuitive and user-friendly information architectures that enhance the user experience.
UX Researcher
Conduct user research to gather insights into user needs and behavior. This course covers the fundamentals of user research methods, including qualitative and quantitative research techniques. You will learn how to design and execute user studies, analyze data, and present findings to inform UX design decisions.
Product Manager
Manage the development and launch of digital products, ensuring they meet user needs. This course provides a comprehensive overview of UX management principles, including strategy planning, user research, and value measurement. This knowledge will enable you to make informed decisions about product features and functionality that align with user needs and business objectives.
Project Manager
Plan, execute, and deliver UX projects. This course covers the fundamentals of project management, including scope definition, resource allocation, and risk management. You will learn how to manage UX projects effectively, ensure stakeholder engagement, and deliver high-quality UX deliverables.
Business Analyst
Analyze business needs and processes to identify opportunities for improvement. This course provides a strong foundation in UX management principles, including user research, data analysis, and solution design. You will learn how to gather and interpret user requirements, develop user stories, and create prototypes that address business needs and user expectations.
UX Engineer
Develop and implement UX solutions using technology. While this course does not provide technical training, it offers valuable insights into the role of technology in UX. You will learn about UX design tools, prototyping techniques, and accessibility considerations. This knowledge will enable you to effectively collaborate with UX engineers and contribute to the technical implementation of UX solutions.
Technical Writer
Create and maintain technical documentation for UX solutions. This course provides an understanding of UX documentation principles and best practices. You will learn how to write clear and concise user manuals, help files, and other documentation that supports the effective use of UX solutions.
UX Consultant
Provide UX consulting services to help organizations improve the user experience of their digital products and services. This course provides a comprehensive overview of UX management principles, including strategy planning, user research, and value measurement. You will learn how to assess UX maturity, identify areas for improvement, and develop and implement UX solutions that drive business value.
Agile Coach
Coach and mentor UX teams in the adoption and implementation of agile methodologies. This course covers the principles and practices of agile development, including user story mapping, sprint planning, and continuous integration. You will learn how to facilitate agile ceremonies, remove roadblocks, and support UX teams in delivering high-value solutions.
Scrum Master
Facilitate and guide Scrum teams in the development of UX solutions. This course provides an understanding of Scrum principles and practices, including sprint planning, daily stand-ups, and retrospectives. You will learn how to create and maintain a collaborative and productive Scrum environment that supports the effective delivery of UX solutions.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in La gestion de l'UX.
Ce livre est un classique du design. Il explique les principes fondamentaux de la conception d'objets et d'interfaces faciles à utiliser.
Ce livre explore le rôle des émotions dans la conception. Il montre comment les émotions peuvent influencer l'expérience utilisateur et comment les concepteurs peuvent utiliser les émotions pour créer des produits et des services plus attrayants.
Ce livre explique la différence entre une bonne et une mauvaise stratégie. Il fournit des conseils sur la façon de développer une stratégie claire et concise qui peut être mise en œuvre avec succès.
Ce livre explique comment appliquer les principes Lean au processus de conception UX. Il montre comment réduire les déchets et les délais, et comment améliorer la qualité des résultats.
Ce livre explique comment utiliser la méthode Lean pour créer des entreprises prospères. Il montre comment tester des idées rapidement et à moindre coût, et comment pivoter rapidement en fonction des résultats.
Ce livre explique comment obtenir des clients pour une startup. Il fournit des conseils sur la façon de définir le marché cible, de créer un produit qui répond aux besoins des clients et de développer une stratégie de marketing.
Ce livre explique comment utiliser la méthode Lean pour développer des produits. Il fournit des conseils sur la façon de créer des produits minimum viables, d'obtenir des retours d'informations des clients et d'itérer rapidement.
A seminal work on the importance of user-centered design, this book provides insights into the cognitive processes involved in using products and services. It valuable read for anyone involved in the design of user interfaces.
Provides practical advice on how to make websites and applications more usable. It great resource for beginners who are looking to learn the basics of UX design.

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