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Jason Alba

This course helps you improve your mastery of language used with managers and executives to help you be effective and influential in conversations with business leaders. We talk about the why and how of learning new language, as well as discuss key terms in various business functions, and have a conversation about terms to avoid.

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This course helps you improve your mastery of language used with managers and executives to help you be effective and influential in conversations with business leaders. We talk about the why and how of learning new language, as well as discuss key terms in various business functions, and have a conversation about terms to avoid.

In the first module, we talk about your potential power and influence, and why you should walk down this path of understanding and using business leadership language. Then, we talk about words and phrases in finance, marketing, HR, and at the general executive level. Finally, we'll talk about the surrounding words and phrases to avoid, giving some examples and the reasons why to avoid them.

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What's inside

Syllabus

Course Overview
Understanding Business Language and Your Influential Power
Using and Understanding Core Financial Words and Phrases
Using and Understanding Core Marketing Words and Phrases
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Using and Understanding Core Human Resources Words and Phrases
Using and Understanding Core Executive Words and Phrases
Recognizing Counterproductive Jargon and Other Things to Avoid

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops core language skills used in business environments
Introduces key terms used across various business functions
Provides guidance on language to avoid, increasing the effectiveness of business communication
Empowers learners to communicate more effectively and influentially with business leaders
Covers a range of business functions, including finance, marketing, HR, and executive operations
Taught by experienced instructors, Jason Alba, who are experts in the field of business communication

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Speak to Business Leaders with these activities:
Volunteer at a non-profit organization focused on business development
Provides practical experience in using business language in a real-world setting.
Show steps
  • Research non-profit organizations focused on business development
  • Identify volunteer opportunities that align with your interests
  • Engage in activities that involve using business language
Brush up on business fundamentals
Refreshes your understanding of business concepts, making it easier to comprehend the course material.
Browse courses on Business Fundamentals
Show steps
  • Review key business concepts
  • Summarize important business principles
Compile a glossary of business leadership terms
Enhances your vocabulary and understanding of key business leadership terms.
Show steps
  • Identify sources of business leadership terms
  • Gather and compile terms into a glossary
  • Review and expand the glossary regularly
Six other activities
Expand to see all activities and additional details
Show all nine activities
Learn the Fundamentals of Business Leadership Language
Following along with guided tutorials will help you grasp the fundamental concepts and terminology used in business leadership.
Show steps
  • Identify online platforms and resources that offer tutorials on business leadership language.
  • Choose a tutorial that aligns with your learning goals and experience level.
  • Watch the tutorials and take notes on key takeaways.
  • Practice using the language and terminology in conversations and writing.
Explore case studies on business leadership language
Provides practical examples of how business leaders effectively use language.
Show steps
  • Identify case studies related to business leadership language
  • Analyze the language used in these case studies
  • Extract key insights and apply them to your own communication
Participate in mock business conversations
Allows you to practice using business leadership language in real-life scenarios.
Show steps
  • Find a partner or group to practice with
  • Create scenarios that simulate business conversations
  • Engage in role-playing and provide feedback
Mentor a junior professional or student in business communication
Strengthens your own understanding of business leadership language through teaching others.
Show steps
  • Identify a mentee who seeks to improve their business communication
  • Establish regular meetings to provide guidance and support
  • Review their work and provide constructive feedback
Develop a business presentation using effective language
Challenges you to apply your understanding of business leadership language in a practical way.
Show steps
  • Choose a business topic to present on
  • Research and gather information on the topic
  • Craft a presentation that incorporates effective business language
  • Practice delivering the presentation to receive feedback
Participate in a business case competition
Provides an opportunity to demonstrate your skills in using business leadership language under pressure.
Show steps
  • Identify and research business case competitions
  • Formulate a team and develop a solution to the case
  • Practice presenting the solution and answering questions effectively
  • Participate in the competition and receive feedback

Career center

Learners who complete How to Speak to Business Leaders will develop knowledge and skills that may be useful to these careers:
Chief Marketing Officer
Chief Marketing Officers are responsible for developing and executing marketing strategies. They need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that the company's marketing goals are met. This course can help you develop your understanding of business language and how it is used to communicate marketing information.
Management Consultant
Management Consultants provide advice and guidance to businesses on a variety of management issues. They need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that their clients' management goals are met. This course can help you develop your ability to communicate with business leaders and other stakeholders.
Marketing Manager
Marketing Managers oversee the marketing department of an organization. They are responsible for developing and executing marketing strategies. Marketing Managers need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that the company's marketing goals are met. This course can help you develop your understanding of business language and how it is used to communicate marketing information.
Sales Manager
Sales Managers oversee the sales department of an organization. They are responsible for developing and executing sales strategies. Sales Managers need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that the company's sales goals are met. This course can help you develop your understanding of business language and how it is used to communicate sales information.
Business Analyst
As a Business Analyst, you focus on business operations, analyzing and coming up with solutions to help organizations and businesses improve their operations or develop new products and services. This role requires frequent communication with business leaders of all levels in order to understand needs, priorities, and objectives. Being able to speak the language of business leaders is a major component in succeeding in this role. This course helps you learn terminology that is frequently used by business leaders in finance, marketing, HR, and general executive terms.
Financial Analyst
Financial Analysts provide financial advice and guidance to individuals and organizations. They need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that their clients' financial goals are met. This course can help you develop your understanding of business language and how it is used to communicate financial information.
Product Manager
Product Managers oversee the development and launch of new products. They need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that the company's product development goals are met. This course can help you develop your understanding of business language and how it is used to communicate product development information.
Consultant
As a Consultant, you provide expert advice and guidance to clients on a variety of business issues. This role requires strong communication skills, as you need to be able to clearly and effectively convey your recommendations to clients. This course can help you develop your ability to communicate with business leaders and other stakeholders.
Investment Banker
Investment Bankers provide financial advice and guidance to corporations and governments. They need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that their clients' financial goals are met. This course can help you develop your understanding of business language and how it is used to communicate financial information.
Human Resources Manager
Human Resources Managers oversee the human resources department of an organization. They are responsible for recruiting, hiring, and developing employees. HR Managers need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that the company's human resources goals are met. This course can help you develop your understanding of business language and how it is used to communicate human resources information.
Account Manager
As an Account Manager, you oversee business accounts. You communicate frequently with business leaders to manage and grow relationships, identify new sales, and develop strategies. The most successful Account Managers are able to build rapport, communicate detailed information, and are facile in business terminology. This course can help you build a foundation for success in this career path by teaching you the language of business leaders.
Chief Executive Officer
Chief Executive Officers oversee the entire organization and ensure all aspects of the business run smoothly. To be successful, CEOs need to have excellent communication skills and the ability to clearly and succinctly convey their vision for the company. This course can help you develop your ability to communicate with business leaders and other stakeholders.
Chief Operating Officer
Chief Operating Officers oversee the day-to-day operations of a business. They are responsible for ensuring that the company's operations are efficient and effective. COOs need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that the company's operational goals are met. This course can help you develop your understanding of business language and how it is used to communicate operational information.
Chief Financial Officer
Chief Financial Officers oversee the financial aspects of a business. They are responsible for financial planning, budgeting, and reporting. CFOs need to be able to communicate effectively with business leaders and other stakeholders in order to ensure that the company's financial goals are met. This course can help you develop your understanding of business language and how it is used to communicate financial information.
Business Development Manager
Business Development Managers focus on developing and implementing strategic relationships with clients or potential clients. This role requires strong communication skills, as you often serve as the main point of contact for clients and other stakeholders. This course may be helpful for Business Development Managers, as it helps improve mastery of the language of business leaders.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Speak to Business Leaders.
Teaches the principles of persuasion and how to use them to influence others. It valuable resource for anyone who wants to improve their communication skills.
Teaches how to have difficult conversations in a constructive way. It valuable resource for anyone who wants to improve their communication skills and build stronger relationships.
Teaches how to use data to tell stories and make your presentations more engaging and persuasive.
Provides an inside look at the consulting firm McKinsey & Company and their approach to problem solving. It valuable resource for anyone who wants to improve their analytical and communication skills.
Provides a simple framework for creating and evaluating good strategies. It valuable resource for anyone who wants to improve their leadership and decision-making skills.
Explains why successful companies often fail to innovate and provides a framework for understanding and overcoming this challenge. It valuable resource for anyone who wants to improve their leadership and decision-making skills.
Teaches how to use the lean startup methodology to build and launch successful businesses. It valuable resource for anyone who wants to start their own business or improve their entrepreneurial skills.
Provides practical advice on how to build and run a successful technology company. It valuable resource for anyone who wants to start their own business or improve their leadership skills.

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