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Jon La Plante

Are you interested in learning about Product Management? This course will introduce you to some of the most common practices, problems encountered, and skills required as a product manager.

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Are you interested in learning about Product Management? This course will introduce you to some of the most common practices, problems encountered, and skills required as a product manager.

Are you interested in learning about Product Management? In this course, Exploring a Product Management Career, you’ll learn about some of the most common practices, problems encountered, and skills you’ll frequently need as a product manager. First, you’ll explore the responsibilities of the Product Management role. Next, you’ll discover popular tools for ensuring you’re delivering the right product. Finally, you’ll learn how to leverage Agile frameworks to empower your product development team. When you’re finished with this course, you’ll have the skills and knowledge of the Product Management craft needed to discover and deliver successful products.

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Syllabus

Course Overview
Welcome to Product Management
Exploring Discovery Frameworks
Product Delivery and Common Frameworks
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Pulling It All Together

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Useful for learners interested in career exploration in Product Management
Provides practical tools and frameworks for product delivery and management
Teaches Agile frameworks to empower product development teams

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Exploring a Product Management Career with these activities:
Follow a Product Management Course on Coursera or edX
This will provide you with a structured learning experience and exposure to industry best practices.
Browse courses on Product Management
Show steps
  • Identify reputable online learning platforms.
  • Research and select a course that aligns with your learning goals.
  • Complete the course modules and assignments.
Read: Inspired: How to Create Tech Products Customers Love
This book provides practical advice on how to create products that meet customer needs and deliver value.
View Transformed on Amazon
Show steps
  • Identify the key concepts and principles of product development.
  • Learn how to conduct customer interviews and gather feedback.
  • Understand the importance of building a strong product vision.
Develop a Product Requirements Document (PRD)
A PRD will help you clearly define the requirements and specifications of your product.
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Show steps
  • Gather input from stakeholders.
  • Define the product's vision, scope, and goals.
  • Identify and prioritize the product's features and functionality.
  • Develop a timeline and budget for product development.
Four other activities
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Show all seven activities
Launch a Product
You will gain valuable hands-on experience in planning, developing, and launching a product to market.
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Show steps
  • Define the problem your product will solve.
  • Research your target market and identify customer needs.
  • Develop a product strategy and roadmap.
  • Build a prototype or MVP (Minimum Viable Product).
  • Test your product with potential customers and gather feedback.
Organize and Review Course Content
Taking time to review and organize course materials will enhance your understanding and retention.
Show steps
  • Gather all course materials, including notes, assignments, and presentations.
  • Organize the materials into a logical structure.
  • Review the materials regularly to reinforce your learning.
Join a Product Management Study Group
Engaging with other product managers will expand your knowledge and provide diverse perspectives.
Browse courses on Product Management
Show steps
  • Identify potential study group members.
  • Set up regular meetings to discuss product management topics.
  • Share knowledge and experiences.
Attend a Product Management Workshop or Conference
Workshops and conferences provide opportunities to learn from experts and connect with industry professionals.
Browse courses on Product Management
Show steps
  • Identify relevant workshops or conferences.
  • Register and attend the event.
  • Actively participate in sessions and networking opportunities.

Career center

Learners who complete Exploring a Product Management Career will develop knowledge and skills that may be useful to these careers:
Product Manager
This course can help you succeed as a Product Manager by introducing you to the core concepts and practices of product management. You'll gain a solid foundation in the responsibilities of a Product Manager, including conducting user research, defining product requirements, and developing product roadmaps. You'll also learn about common product management frameworks and tools, as well as how to use Agile methodologies to manage product development.
Product Owner
This course can help you succeed as a Product Owner by providing you with a solid foundation in product management principles and practices. You'll gain a deep understanding of the role of the Product Owner in defining product vision, setting priorities, and managing the product backlog. You'll also learn about common product management frameworks and tools, as well as how to use Agile methodologies to manage product development.
Chief Product Officer
This course can help you succeed as a Chief Product Officer by providing you with a comprehensive understanding of product management principles and practices. You'll gain expertise in defining product strategy, managing product portfolios, and driving product innovation. You'll also learn about common product management frameworks and tools, as well as how to use Agile methodologies to manage product development.
Technical Product Manager
This course can help you succeed as a Technical Product Manager by providing you with a solid foundation in product management principles and practices, as well as a deep understanding of technical concepts. You'll gain expertise in defining and managing technical requirements, working with engineering teams, and ensuring that products meet both business and technical objectives.
Scrum Master
This course can help you succeed as a Scrum Master by providing you with a solid understanding of Agile frameworks, such as Scrum. You'll learn how to facilitate Scrum ceremonies, manage sprints, and track progress towards product goals. This knowledge will be essential in your role as a Scrum Master, where you'll be responsible for guiding the team through the Agile process and ensuring that they deliver high-quality products.
Business Analyst
This course may be helpful to you as a Business Analyst by providing you with a foundational understanding of product management principles. You'll gain insights into the process of gathering and analyzing business requirements, as well as how to develop and communicate product specifications. This knowledge can be valuable in your role as a Business Analyst, where you'll be responsible for bridging the gap between business stakeholders and technical teams.
Product Marketing Manager
This course may be helpful to you as a Product Marketing Manager by providing you with a foundational understanding of product management principles. You'll gain insights into the process of developing and executing product marketing plans, as well as how to position and launch products in the market. This knowledge can be valuable in your role as a Product Marketing Manager, where you'll be responsible for driving product adoption and growth.
Product Evangelist
This course may be helpful to you as a Product Evangelist by providing you with a foundational understanding of product management principles. You'll gain insights into the process of promoting and advocating for products, as well as how to build relationships with key stakeholders. This knowledge can be valuable in your role as a Product Evangelist, where you'll be responsible for generating excitement and enthusiasm for products.
UX Designer
This course may be helpful to you as a UX Designer by providing you with a foundational understanding of product management principles. You'll gain insights into the user research and discovery process, as well as how to define and prioritize product requirements. This knowledge can be valuable in your role as a UX Designer, where you'll be responsible for designing and developing user-centered products.
Sales Engineer
This course may be helpful to you as a Sales Engineer by providing you with a foundational understanding of product management principles. You'll gain insights into the process of selling and supporting technical products, as well as how to demonstrate product value to customers. This knowledge can be valuable in your role as a Sales Engineer, where you'll be responsible for generating sales and building relationships with customers.
Customer Success Manager
This course may be helpful to you as a Customer Success Manager by providing you with a foundational understanding of product management principles. You'll gain insights into the process of onboarding and supporting customers, as well as how to identify and resolve customer issues. This knowledge can be valuable in your role as a Customer Success Manager, where you'll be responsible for ensuring that customers are successful with products.
Chief Technology Officer
This course may be helpful to you as a Chief Technology Officer by providing you with a foundational understanding of product management principles. You'll gain insights into the process of leading and managing technology organizations, as well as how to align technology strategy with business goals. This knowledge can be valuable in your role as a Chief Technology Officer, where you'll be responsible for overseeing the overall technical direction of an organization.
Solution Architect
This course may be helpful to you as a Solution Architect by providing you with a foundational understanding of product management principles. You'll gain insights into the process of designing and implementing technical solutions, as well as how to align solutions with business objectives. This knowledge can be valuable in your role as a Solution Architect, where you'll be responsible for creating and maintaining technical architectures.
Enterprise Architect
This course may be helpful to you as an Enterprise Architect by providing you with a foundational understanding of product management principles. You'll gain insights into the process of planning and managing enterprise-wide technical architectures, as well as how to align architectures with business goals. This knowledge can be valuable in your role as an Enterprise Architect, where you'll be responsible for developing and maintaining the overall technical direction of an organization.
Program Manager
This course may be helpful to you in a role as a Program Manager by providing you with a foundational understanding of product management principles. You'll gain insights into the product development process, from ideation and planning to launch and ongoing management. This knowledge can be valuable in coordinating and managing multiple projects and ensuring that they align with the overall product strategy.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Exploring a Product Management Career.
Starts with the premise that any product can be successful if it solves a genuine, unsolved problem. It discusses discovery techniques, the steps for creating a product roadmap, and how to build great product teams.
Staple in the startup world. It introduces the Lean Startup methodology, which emphasizes building a minimum viable product (MVP) and then iterating based on customer feedback. This methodology is essential for any product manager who wants to bring successful products to market. It also discusses the importance of customer feedback and how to use it to improve your products.
This classic marketing book provides a framework for understanding the challenges of bringing a new product to market. Moore argues that there "chasm" between early adopters and mainstream customers, and that different marketing strategies are needed to cross this chasm.
Examines why large, successful companies often fail to innovate. Christensen argues that these companies are too focused on protecting their existing products and markets, and that they fail to see the potential of new technologies.
Provides a simple framework for evaluating the quality of a strategy. Rumelt argues that a good strategy is clear, focused, and aligned with the organization's resources.
Comprehensive guide to Agile product management. Schwaber, one of the creators of Scrum, provides a detailed overview of the Scrum framework and how to use it to develop successful products.
Provides a practical guide to storytelling for user experience (UX) designers. Quesenbery shows how to use storytelling to create products that are both useful and emotionally engaging.
This classic book on design provides a framework for understanding how people interact with products. Norman argues that good design is all about making products easy to use and understand.
Provides a framework for understanding disruptive innovation. Christensen argues that disruptive innovations are often ignored by large, established companies, but that they can ultimately lead to major market shifts.
Practical guide to getting customers for your startup. Weinberg and Mares provide a step-by-step process for developing and executing a traction strategy.
Provides a practical guide to using Lean principles to develop and launch new products. Olsen shows how to use minimum viable products (MVPs) and rapid customer feedback to iterate and improve your products quickly and efficiently.
Provides a practical guide to value proposition design. Osterwalder and his co-authors provide a step-by-step process for creating a value proposition that is clear, compelling, and differentiated.

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