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Professor Wendy Umberger, Elizabeth Gunner, Craig Johns, and Dr. Alexandra Peralta

Agribusiness is at the core of most economies around the world. The business of feeding peopleremains both complex and extremely important. According to the World Bank, food and agribusiness is a US $5 trillion industry that represents 10 percent of global consumer spending.

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Agribusiness is at the core of most economies around the world. The business of feeding peopleremains both complex and extremely important. According to the World Bank, food and agribusiness is a US $5 trillion industry that represents 10 percent of global consumer spending.

In a global food system impacted by growing populations, economic growth, globalization, climate challenges, disruptive technologies, and evolving consumer demands, we must find smarter ways to produce food and to operate food businesses.

Guided bythe team at The Centre for Global Food and Resources, this course will introduce the concepts at the heart of agribusiness; including value chain thinking, the dynamics of markets, and the changing nature of consumer behavior.

You will learn what it is that sets agribusiness apart from other business sectors and the difference between supply chain and value chain thinking. You will gain an understanding of food markets and the distinctive factors that influence them. There will be a focus on the role that consumers play in the value chain - why they make the food choices they do and what changing food demand means for agribusiness. This course will showcase Australian agribusinesses, providing genuine insights into the concepts discussed.

In an increasingly complex sector, this course will help you think differently about the challenges and the opportunities that lie ahead for agribusiness.

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What's inside

Learning objectives

  • How to recognize the characteristics of global food systems
  • The multiple variables impacting global food systems
  • How to identify value chain thinking and how it differs from supply chain thinking
  • The characteristics of agri-food markets, what influences their supply and demand, and what sets them apart from other markets
  • The roleplayed by external factors such as population and income growth, globalization, climate change, technology, and international tradein global food systems, agribusiness and value chains
  • How to recognize the role the consumer plays in the food system, markets, and value chains

Syllabus

Course end: December 31, 2018 at00:00 UTC.
Section 1:Global food systems and value chainsIn this section, you'll learn how to recognise the characteristics of global food systems;identify the variables impacting global food systems;identify value chain thinking and how it differs from supply chain thinking;identify the role that external factors (for example, population and income growth, globalisation, climate change, technology and international trade) play on global food systems, agribusiness and value chains; andidentify the actors in, and characteristics of, value chains, demonstrated with the building of a value chain model.
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Section 2: Agribusiness market dynamicsIn this section of the course, you'll learn how torecognise the characteristics of agri-food markets, what influences their supply and demand, and what sets them apart from other markets;identify the role that external factors, such as population and income growth, globalisation, climate change, technology and international trade, play on agri-food markets;interpret the key elements of supply and demand; andrecognise the basic characteristics of supply and demand curves.
Section 3: The role of the consumerIn this section of the course, you'll learn how torecognise the role the consumer plays in the food system, markets and value chains;recognise the consumer characteristics, trends and behaviours that influence value chains; andrecognise some of the techniques used in market and consumer research to better understand consumer behaviour.
Section 4: Your next stepsIn this section you will gain additional insights into how you can apply your new skills and knowledge in the agribusiness sector, and what your possible next steps might be if you wish to further your study in this area.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores value chain thinking, a standard concept in the food and agriculture industries
Teaches how to identify the multiple variables impacting Global Food Systems
Develops the ability to recognize the role the consumer plays in the food system, markets, and value chains
Taught by a team of recognized experts from The Centre for Global Food and Resources
Examines the characteristics of agri-food markets, factors influencing supply and demand, and their distinctions from other markets
Helps students develop skills in recognizing the role of external factors, such as population growth and climate change, in global food systems and agribusiness

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Reviews summary

Agribusiness fundamentals for beginners

Learners say that this course is a valuable way to learn about agribusiness fundamentals, appealing to those with little to no background in the area, especially those interested in sustainable agriculture.
The course materials are well-organized and easy to follow.
"A great way to learn about business concepts and the value chain."
"This course is excellent for those without a background in the subject."
"I appreciate the organization of the course materials."
The course is practical and applicable to real-world business practices.
"I feel the course will be helpful to me in the future."
"Having the opportunity to learn this knowledge will boost my career."
"This course has the potential to help agriculturists become wealthy."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems with these activities:
Review Economics
Refine your understanding of basic economic concepts to provide a stronger foundation for more advanced topics
Browse courses on Economics
Show steps
  • Reread introductory economic textbooks or online resources
  • Take practice quizzes or tests to assess your current knowledge level
  • Review lecture notes or videos from previous economics courses, if available
The Global Food Economy
Expand your understanding of the global food system and its impact on agribusiness
Show steps
  • Read the chapters relevant to the course topics
  • Take notes and highlight key concepts
  • Use the book as a reference to support your assignments and discussions
Study Group
Engage with your peers, share perspectives, and improve your understanding through collaborative learning
Show steps
  • Form a study group with 2-4 other students
  • Meet regularly to discuss course materials, solve problems, and prepare for assessments
  • Provide support and feedback to each other
Four other activities
Expand to see all activities and additional details
Show all seven activities
Industry Analysis Report
Develop your analytical skills and gain a deeper understanding of the agribusiness industry
Browse courses on Value Chain Analysis
Show steps
  • Select an agribusiness industry or sector to focus on
  • Gather data from credible sources, such as industry reports, market research, and company filings
  • Analyze the data to identify trends, opportunities, and challenges
  • Write a report summarizing your findings and insights
Quantitative Analysis Exercises
Enhance your quantitative analytical skills, which are essential for decision-making in agribusiness
Browse courses on Financial Analysis
Show steps
  • Solve problems involving financial ratios and metrics
  • Analyze market data using statistical techniques
  • Interpret and apply econometric models
Agribusiness Conference
Engage with industry professionals, gain insights into current trends, and expand your network
Show steps
  • Attend keynote speeches and presentations by industry experts
  • Participate in panel discussions and Q&A sessions
  • Network with other attendees, including students, professionals, and potential employers
Case Study Analysis
Develop your problem-solving skills and apply course concepts to real-world scenarios
Show steps
  • Read and analyze provided case studies
  • Identify key issues and challenges
  • Develop and evaluate potential solutions

Career center

Learners who complete Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems will develop knowledge and skills that may be useful to these careers:
Food Scientist
Food Scientists research and develop food products, ensuring they are safe, nutritious, and tasty. They utilize their knowledge of food chemistry, microbiology, and engineering to create new products and improve existing ones. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be particularly helpful for aspiring Food Scientists, as it provides a comprehensive overview of the food industry, from production to consumption. The course covers topics such as value chain thinking, market dynamics, and consumer behavior, all of which are essential for success in this field.
Food Marketing Manager
Food Marketing Managers develop and execute marketing campaigns for food products and services. They work closely with other departments, such as sales, product development, and public relations, to ensure that marketing campaigns are aligned with the company's overall business goals. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be beneficial for Food Marketing Managers, as it provides insights into consumer behavior, market dynamics, and the role of value chains in the food industry. The course will help them develop effective marketing strategies that resonate with consumers and drive sales.
Agricultural Economist
Agricultural Economists apply economic principles to the food and agricultural sector. They analyze data to identify trends and develop policies that support sustainable agricultural practices and improve the efficiency of food systems. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be highly beneficial for Agricultural Economists, as it provides a solid understanding of the global food system, value chains, and the factors that influence consumer behavior. The course will equip them with the knowledge and skills needed to conduct research, analyze data, and develop effective policies.
Food Policy Analyst
Food Policy Analysts develop and evaluate policies that address issues related to food production, distribution, and consumption. They work with government agencies, non-profit organizations, and businesses to ensure that food policies are based on sound evidence and analysis. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be highly relevant for Food Policy Analysts, as it provides a comprehensive overview of the global food system, value chains, and the role of consumers. The course will help them develop the knowledge and skills needed to analyze food policies, identify areas for improvement, and develop evidence-based recommendations.
Sustainability Manager
Sustainability Managers develop and implement strategies to minimize the environmental impact of businesses and organizations. They work with all levels of an organization to identify opportunities for reducing waste, conserving energy, and using sustainable materials. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be beneficial for Sustainability Managers, as it provides insights into the sustainability challenges facing the food industry. The course will help them develop the knowledge and skills needed to assess the environmental impact of food production and distribution, and to identify and implement sustainable solutions.
Supply Chain Manager
Supply Chain Managers oversee the flow of goods and services from suppliers to customers. They work with suppliers, manufacturers, distributors, and retailers to ensure that products are delivered to the right place, at the right time, and at the right cost. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be beneficial for Supply Chain Managers, as it provides a comprehensive overview of value chains and the factors that influence their efficiency. The course will help them develop the knowledge and skills needed to design and manage effective supply chains in the food industry.
Market Research Analyst
Market Research Analysts collect and analyze data to understand consumer behavior and market trends. They use this information to help businesses develop new products and services, and to make informed marketing decisions. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be helpful for Market Research Analysts, as it provides insights into consumer behavior and the factors that influence food choices. The course will help them develop the skills needed to conduct market research, analyze data, and identify trends.
Business Development Manager
Business Development Managers identify and develop new business opportunities for companies. They work with potential customers to understand their needs and develop tailored solutions. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be beneficial for Business Development Managers, as it provides insights into the food industry and the factors that influence consumer behavior. The course will help them develop the knowledge and skills needed to identify and develop new business opportunities in the food sector.
Consultant
Consultants provide expert advice to businesses and organizations on a wide range of topics, including strategy, operations, and marketing. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be beneficial for Consultants who specialize in the food industry, as it provides a comprehensive overview of the sector. The course will help them develop the knowledge and skills needed to provide sound advice to clients on food-related issues.
Investment Analyst
Investment Analysts research and analyze companies to identify potential investment opportunities. They develop investment recommendations for clients, based on their analysis of a company's financial performance, industry trends, and competitive landscape. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be helpful for Investment Analysts who specialize in the food industry, as it provides insights into the sector and the factors that influence its performance. The course will help them develop the knowledge and skills needed to make informed investment decisions.
Project Manager
Project Managers plan, organize, and execute projects to achieve specific goals. They work with stakeholders to define project scope, develop timelines, and allocate resources. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be beneficial for Project Managers who work in the food industry, as it provides insights into the sector and the factors that influence its success. The course will help them develop the knowledge and skills needed to manage projects effectively in the food sector.
Entrepreneur
Entrepreneurs start and operate their own businesses. They identify opportunities, develop business plans, and manage day-to-day operations. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems would be beneficial for Entrepreneurs who want to start or grow a business in the food industry. The course will help them develop the knowledge and skills needed to identify opportunities, develop business plans, and manage a successful food business.
Food Safety Manager
Food Safety Managers develop and implement food safety programs to ensure that food is safe for consumption. They work with all levels of an organization to identify and mitigate food safety risks. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems may be helpful for Food Safety Managers, as it provides insights into the food industry and the factors that influence food safety. The course may help them develop the knowledge and skills needed to manage food safety programs effectively.
Quality Control Inspector
Quality Control Inspectors ensure that products meet quality standards. They inspect products, review documentation, and conduct tests to ensure that products are safe and meet customer requirements. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems may be helpful for Quality Control Inspectors, as it provides insights into the food industry and the factors that influence product quality. The course may help them develop the knowledge and skills needed to conduct quality control inspections effectively.
Warehouse Manager
Warehouse Managers oversee the storage and distribution of goods. They work with suppliers, customers, and transportation companies to ensure that goods are received, stored, and shipped efficiently. This course on Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems may be helpful for Warehouse Managers, as it provides insights into the food industry and the factors that influence supply chain management. The course may help them develop the knowledge and skills needed to manage warehouses effectively.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Understanding Agribusiness, Value Chains, and Consumers in Global Food Systems.
Provides a critical analysis of the global food system, including the role of agribusiness and the impact on consumers. It valuable resource for students and professionals who want to understand the challenges facing the food system.
Provides a comprehensive overview of the global food economy, including the role of agribusiness and the impact on consumers. It valuable resource for students and professionals who want to understand the challenges facing the food system.
Provides a comprehensive overview of the history, culture, and science of food, covering topics such as food production, consumption, and the role of food in human society.
This reference book provides a comprehensive overview of the history of food, covering topics such as the origins of agriculture, the development of food technologies, and the role of food in human culture.
Provides a concise overview of the global food system. It valuable resource for understanding the key challenges and opportunities facing the food system, and how to make it more sustainable.
Provides a comprehensive overview of the sustainability of the food system. It valuable resource for understanding the different challenges that the food system faces, and how to make the food system more sustainable.

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