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The Complete WordPress Website Business Course

Gregg Davis and Codestars • over 2 million students worldwide!

0 version of this course is now live and ready. (as of March 14, 2022) If you're looking at this 1.0 version of the course, I'd advise that you to STOP. and enroll in the new version instead directly by finding The Complete WordPress Website Business Course 2.0 here on Udemy. If you are already enrolled and did it within 30 days, you can use Udemy's 30-day refund period to return this course and get the new one. Welcome.

Read more

0 version of this course is now live and ready. (as of March 14, 2022) If you're looking at this 1.0 version of the course, I'd advise that you to STOP. and enroll in the new version instead directly by finding The Complete WordPress Website Business Course 2.0 here on Udemy. If you are already enrolled and did it within 30 days, you can use Udemy's 30-day refund period to return this course and get the new one. Welcome.

[TLDR; Don't get this course - go the new 2.0 version instead]

OLD Course description:

No better time than now, and only increasing

With WordPress powering more than 25% of all websites in the world, there's never been a better time to build an income and a business around it.

You're here because you want to master WordPress, right? Good idea. You're in the right place. And, you can do it without learning any programming or coding.

While WordPress is open source, and because of that has thousands of developers building resources for it, it still takes quite a bit of learning to become a master at building and managing websites with it. It's not just learning the WordPress software, there's a small amount of graphic design knowledge needed, hosting and server management, troubleshooting broken sites or problems by hacking into the back end and server setup, and properly staging development environments around new sites or when performing updates and changes on existing sites.

"What a great course. Good explanation and a lot to learn, friendly and very quick support. I'm only at the beginning and I'll leave another review later after I finished this course. I'm sure there is much more to learn. " Adriene

Why am I qualified to teach you?

Through this course, I'll teach you everything I've learned and mastered through 10 years of building, managing, migrating, and hosting WordPress websites.

"He is concise and well spoken, without dumbing it down at all. As a total newbie to Wordpress, I'm thankful he's offering this. 3 lessons in and it's great so far." Jamie Rasmussen

My business lets me work on my own schedule, manage my home workspace without a boss or a manager, and gives me an unlimited ceiling for profit and income and time freedom.

Without learning to code or programming anything, I'm able to leverage what's already been done with WordPress to create modern, robust and functional websites for clients of all types.

I'm hoping you'll get to the same awesome place in your work life. Let this course give you the head start you need to increase your income fast.

"[Gregg] has covered more areas than what an average course would deliver, this is clear reflection of Greggs' experience in the subject. He has gone above and beyond to cover every aspect of WordPress for a clear and concise understanding for a beginner.

Gregg is probably one of the best instructors I have come across on Udemy and expert in the subject. Well done and Thank you for an amazing course."

Mohamed Fawmey Mohamed Vinodh

Many of my best and biggest clients have come from "abandoned" WordPress websites, where the client's website designer or developer has left the scene. My ability to get in and restore, fix, redesign, and continue to manage WordPress websites brings me lots of instant and recurring income.

You'll learn how to do all this in 20 hours of easy-to-follow video content, fun lessons and challenges.

During this course, you'll learn everything you need to know to start or improve your own WordPress website business.

The WordPress Ecosystem

"Straight forward and neat. Just what I need to step up the freelancing ladder. Highly recommended." Mr. Graciano Jose Reyes

It's probably no surprise to you that the WordPress community has thousands of really talented and creative developers, designers and technologists working within it. And you may know that much of their work is available as open-source resources that will enable you to build your own business.

The open-source philosophy doesn't mean that no one makes any money. On the contrary, by sharing much of what we, as a community, create, we all prosper much, much more, because we all share in expanding what's possible with WordPress.

By spending zero-to-little money, you can stand on the shoulders of those who came before you, to create your own business niche, by learning the skills and secrets presented in this course.

"Instructor explains everything very clearly, and in detail. So simple to learn and understand in this course. Looking forward to finishing all of the lessons with much excitement. An A instructor and course." Mekus

Summary of what you'll get

  • Over 20 hours of video teaching and training.

  • Learn to set up local development environments to play with Wordpress websites in private, on your own computer.

  • Evaluate and choose hosting for your own websites and client sites, with insights from 15 years of hosting client websites.

  • Free extended hosting trials at SiteGround and Flywheel for performing coursework and hosting your website experiments.

  • Premium Products WordPress Sandbox, where you can play with many premium WordPress resources, like Genesis Framework and Themes, WPMUDev Plugins, and other premium tools.

  • Your Website Sandbox lets you create an unlimited number of experimental learning environments.

  • Build more than 10 modern mobile-responsive websites, each with a different focus and learning purpose - each one could be re-purposed for a client website.

  • Active and helpful community and forum.

  • Direct access to your instructors for questions and help through the Udemy communications channels.

  • Lifetime access to the course, including all future updates.

What will I learn that I can apply to creating a profitable business right away?

  • Download and configure free open-source software tools and use online services to build the resources you need to create and manage WordPress websites.

  • Master the ins-and-outs of hosting and development environments, including servers, files, and databases that WordPress uses.

  • Learn how to get into the WordPress files and database to manually manage installation and troubleshooting for WordPress websites.

  • Build a simple brochure website after installing and configuring WordPress manually.

  • Add contact forms, Google Maps embedded in the site, and Google Analytics integrations for tracking visitors and traffic.

  • Create a blog-style website, including category and tag navigation systems, and post formats for organizing content.

How about more advanced topics I'll need?

  • WordPress website migration and moving sites to different hosts and servers.

  • Hosting differences and migration services.

  • Using staging areas for website development and updating.

  • Working with Theme Frameworks and Child Themes.

  • Creating a Child Theme manually and using a plugin.

  • Customizing the WordPress Dashboard for clients.

  • Working with plugins, and vetting them for usability, reputation and longevity.

  • Website Speed and Performance testing.

  • Custom Post Types for customizing a website's functionality to match the needs of a client.

  • Working with and extending Genesis Child Themes.

  • Setting up email systems: transactional email sent by WordPress, marketing email sent to email lists in bulk, and specific email addresses at website domains.

  • ECommerce and WordPress: using WooCommerce to build a webstore, and using Custom Post Types within WooCommerce.

  • Customizing Account, Cart, and Checkout pages.

  • Shipping and Digital Delivery.

  • Updating WordPress, Themes and Plugins.

  • Managing multiple websites for recurring income.

  • Creating multiple backup and restore systems.

  • Using website security through https:// and SSL Certificates.

Landing, managing, and keeping great clients

  • Finding clients and building client proposals

  • Website care and management services for recurring income.

  • Client billing for flat-rate projects and recurring charges.

Enroll now

What's inside

Learning objectives

  • Create all kinds of commercial websites, using wordpress, to sell to clients
  • Master the inner workings of wordpress, for fixing, troubleshooting, and building websites
  • Set up server and hosting environments in the most economical and secure way
  • Build and edit websites within staging and development environments
  • Migrate and transfer wordpress websites from staging to live and vice-versa
  • Master the three types of email needed to support a wordpress website
  • Sell website care and maintenance plans to happy clients for recurring revenue

Syllabus

By the end of Chapter 1, you'll know what you need to complete this course, and you'll have downloaded all the free tools necessary to build your own WordPress website business.
Read more
Important: Note about the course
What You Need for this Course
What You'll Learn in this Course
WordPress Tour and Different Versions
Tools - Domains, FTP, Image Editing, Invoices, and Taking Payments
Resource List for your Toolbox
By the end of Chapter 2, you'll have a working Local Development Environment for creating websites on your computer, and you'll have a grasp of live hosting and server environments for WordPress.
Hosting and Local Development Environments
Website Hosting and Development Options
Local Development Environments
MAMP Overview
Laragon Overview with the Hosts File
Your First WordPress Website - using Local by Flywheel
Local by Flywheel - Files and Database Structure
New Interface for SiteGround Student Accounts
Your Free SiteGround Hosting Account
Your Free Flywheel Hosting Account
Install WordPress Manually using Local by Flywheel
Install WordPress Manually using MAMP
Install WordPress Manually using Laragon
Explore WordPress Files and Database
Student Sandbox Code

The Student Sandbox Signup Code is:

Udemy20160607

WordPress Defaults
By the end of Chapter 3, you'll have a brochure website created in your local environment, and customized with a series of plugins including a contact form, Google Maps, and Google Analytics.
Create a New WordPress Installation
Salts and Plugins
Static Homepage and Posts
Interior Pages, Navigation and Sidebar
Configure Contact Form
New rules for Google Maps - Get your API Key
Configure Google Maps
Google Analytics Plugin Changes
Configure Google Analytics
By the end of Chapter 4, you'll transform your first WordPress site from the last chapter, by changing the theme, customizing the homepage and navigation for categories and tags.
Modify Homepage and Import Sample
Change Theme and Modify Homepage
Revise Navigation, Header and Footer
Categories and Category Navigation
Tags and Tag Navigation
Post Formats and Finishing Up
By the end of Chapter 5, you'll know how to migrate WordPress websites from one host to another, and from a staging to a live environment. You'll know how to set up a working development environment.
Site Migration using a Plugin: All In One WP Migration
Site Migration using a Plugin: Duplicator

In this lesson, we migrate a local WordPress website, and manually move the files and database over to a live server environment at SiteGround.

Migrate a Live Site to Local Staging
Migrating to Live Host and Staging Areas
How to get the Affinity Theme that we use in the next lesson
Change Theme and Update Live Site
By the end of Chapter 6, you'll know how to create child themes manually and using a plugin from any theme. You'll also learn about child themes for frameworks, and how to add theme code to them.
Why Premium Themes?
Frameworks and Child Themes
Create a Child Theme Manually - notes
Create a Child Theme Manually
Create a Child Theme Using a Plugin
Change the Admin Dashboard
Genesis Child Themes in the Sandbox
Changes to the Footer Edits in the Following Video
More Genesis Child Theme Edits
Code Snippets and WP Clips Plugins
By the end of Chapter 7, you'll explore two resources for premium plugins and why to use them. You'll also know how to test your plugin set for speed and performance, and how to choose plugins.
Premium Plugins at WPMUDev.org
Envato Market for Premium Plugins
Choosing Plugins from the Repository
Premium vs. Lite Plugin: Soliloquy Slider
Premium Plugins in the Sandbox
By the end of Chapter 8, you'll customize a homepage in a corporate style using a premium theme framework and child theme in the student sandbox. You'll learn about custom post types and taxonomies.
Executive Pro Theme Update
Executive Pro: Import Demo Content
Genesis Homepage Widget Areas
Special CSS Classes in Genesis Themes
Changes to the Genesis Footer Editing Process
Navigation, Header and Footer
Custom Post Types and Taxonomies
Changes to setting the Blog Archive Page in the next lesson
Featured Post Widgets and Blog Archive
Contact Form Customization Changes
By the end of Chapter 9, you'll create a modern scrolling homepage website design, explore modular homepage layouts, and create a custom post type and taxonomy in your new site.
Activate and Explore Cafe Pro Theme
Scrolling Navigation with Anchor Tags
Affinity Theme Scrolling Homepage
Cafe Pro Homepage Widget Layouts
How I customized the Café Pro Homepage
Custom Post Types with Custompress
Implement Your Custom Post Types
Homepage Content and Conditional Widgets
By the end of Chapter 10, you'll create a book author's complete website, from imported content, and formatted by using the built-in features of the Author Pro Theme and Plugin.
Set Up Author Pro Theme and Plugin
Frontend Display of Author Pro CPT
Author Pro Homepage and Book Widgets
Further Author Pro Customizations
Book Cover using the PSD Template
Change Themes Preserving CPT Data
By the end of Chapter 11, you'll set up all three types of email systems at a live server. You'll know best practices to insure email deliverability and protection against email fraud.
Two Types of Internal Email: Transactional and Marketing
Email Addresses at Private Domains
Transactional Email Setup with Google
Changes to Recommended plugin for SendGrid
Transactional Email Setup with SendGrid

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops advanced WordPress skills, such as email system management, custom content types, and theme child creation, making it relevant for professional web designers
Guided by expert instructors Gregg Davis and Codestars Byuddy, who have extensive experience in WordPress development and business building
Covers WordPress ecosystem, hosting, development environments, staging, and security, providing a comprehensive foundation for building and managing WordPress websites
Offers extensive hands-on practice through the creation of multiple real-world websites, fostering practical skills and project-based learning
Suitable for beginners with no programming experience who want to start or enhance their WordPress website business
Includes access to free hosting trials, sandbox environments, and premium WordPress resources, providing a rich learning experience

Save this course

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Reviews summary

Great wordpress course

According to students, lectures are very good, informative, and interesting. The course also offers plenty of hands-on practicing building websites. Students say Gregg responds quickly to questions and has a good understanding of how WordPress works. Learners say the course is a good option for those starting a WordPress business or becoming a WordPress professional.
Instructor responds quickly to questions.
"Gregg responds to all questions and has a very good understanding of how WP works!"
Course is helpful for people new to WordPress.
"A lot of information, really useful providing the tools anyone needs to start a WP business or become a WP pro!"
Lectures are engaging.
"Very good lectures, informative and interesting."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Complete WordPress Website Business Course with these activities:
Follow online tutorials on WordPress development
Expand your knowledge by following structured tutorials that guide you through specific WordPress development tasks, such as creating custom themes or implementing plugins.
Show steps
  • Search for reputable WordPress tutorial websites or YouTube channels
  • Choose a tutorial that aligns with your learning goals
  • Follow the tutorial step-by-step, taking notes and experimenting with the code
Develop a WordPress maintenance plan
Create a comprehensive plan outlining regular maintenance tasks and security measures for a WordPress website. This will help you ensure the website's stability, performance, and protection against potential threats.
Show steps
  • Research and gather information on WordPress maintenance best practices
  • Create a checklist of tasks, including updates, backups, security scans, and performance optimization
  • Document the maintenance plan clearly and provide instructions for implementation
Show all two activities

Career center

Learners who complete The Complete WordPress Website Business Course will develop knowledge and skills that may be useful to these careers:
Web Developer
As a Web Developer, you will be responsible for designing, developing, and maintaining websites and web applications. This course provides a comprehensive foundation in WordPress, one of the most popular content management systems (CMS) in the world. By learning how to use WordPress effectively, you will gain valuable skills that can help you succeed in this field. For example, you will learn how to create and customize websites, add plugins and widgets, and troubleshoot common problems.
WordPress Developer
As a WordPress Developer, you will specialize in creating and managing websites using WordPress. This course provides a comprehensive overview of WordPress, including its architecture, functionality, and best practices. You will learn how to install and configure WordPress, create custom themes and plugins, and optimize WordPress websites for performance and security. This knowledge will make you highly sought-after in the job market.
Web Designer
As a Web Designer, you will be responsible for the visual appearance and user experience of websites and web applications. This course provides a solid foundation in WordPress, which is a popular CMS widely used for creating visually appealing and user-friendly websites. You will learn how to use WordPress to create custom themes, add widgets and plugins, and optimize website performance. This knowledge will help you create websites that are both visually appealing and effective.
E-commerce Manager
As an E-commerce Manager, you will be responsible for the planning, development, and execution of e-commerce strategies. This course provides a comprehensive overview of WordPress, including its functionality, plugins, and best practices for e-commerce. You will learn how to create and manage an online store, process orders, and track sales. This knowledge will help you succeed in the growing field of e-commerce.
Content Manager
As a Content Manager, you will be responsible for the creation, editing, and management of website content. This course provides a solid foundation in WordPress, which is a popular CMS widely used for managing and publishing content. You will learn how to create and edit posts and pages, add images and videos, and optimize content for SEO. This knowledge will help you create and manage websites that are both informative and engaging.
SEO Specialist
As an SEO Specialist, you will be responsible for optimizing websites and web pages to improve their visibility in search engine results pages (SERPs). This course provides a comprehensive overview of WordPress, including its functionality, plugins, and best practices for SEO. You will learn how to optimize WordPress websites for keywords, create backlinks, and track website traffic. This knowledge will help you succeed in the growing field of SEO.
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for planning and executing digital marketing campaigns. This course provides a comprehensive overview of WordPress, including its functionality, plugins, and best practices for digital marketing. You will learn how to create and manage WordPress websites, create and manage content, and track website traffic. This knowledge will help you succeed in the growing field of digital marketing.
Technical Writer
As a Technical Writer, you will be responsible for creating and editing technical documentation. This course provides a solid foundation in WordPress, which is a popular CMS widely used for creating and managing content. You will learn how to create and edit posts and pages, add images and videos, and optimize content for SEO. This knowledge will help you create and manage technical documentation that is both clear and concise.
Freelance Writer
As a Freelance Writer, you will be responsible for creating written content for a variety of clients. This course provides a solid foundation in WordPress, which is a popular CMS widely used for creating and managing content. You will learn how to create and edit posts and pages, add images and videos, and optimize content for SEO. This knowledge will help you create and manage websites that are both informative and engaging.
Information Architect
As an Information Architect, you will be responsible for designing and organizing the structure and content of websites and web applications. This course provides a solid foundation in WordPress, which is a popular CMS widely used for creating and managing content. You will learn how to create and edit posts and pages, add images and videos, and optimize content for SEO. This knowledge will help you create and manage websites that are both user-friendly and effective.
User Experience Designer
As a User Experience Designer, you will be responsible for designing and improving the user experience of websites and web applications. This course provides a solid foundation in WordPress, which is a popular CMS widely used for creating and managing content. You will learn how to create and edit posts and pages, add images and videos, and optimize content for SEO. This knowledge will help you create and manage websites that are both user-friendly and effective.
Web Content Manager
As a Web Content Manager, you will be responsible for creating, managing, and publishing content on websites and web applications. This course provides a solid foundation in WordPress, which is a popular CMS widely used for managing and publishing content. You will learn how to create and edit posts and pages, add images and videos, and optimize content for SEO. This knowledge will help you create and manage websites that are both informative and engaging.
Graphic designer
As a Graphic Designer, you will be responsible for creating visual elements for websites and web applications. This course provides a solid foundation in WordPress, which is a popular CMS widely used for creating and managing websites. You will learn how to use WordPress to create custom themes, add widgets and plugins, and optimize website performance. This knowledge will help you create visually appealing and effective websites.
Business Analyst
As a Business Analyst, you will be responsible for analyzing business needs and developing solutions. This course provides a comprehensive overview of WordPress, including its functionality, plugins, and best practices for business analysis. You will learn how to create and manage WordPress websites, create and manage content, and track website traffic. This knowledge will help you succeed in the growing field of business analysis.
Project Manager
As a Project Manager, you will be responsible for planning, executing, and closing projects. This course provides a comprehensive overview of WordPress, including its functionality, plugins, and best practices for project management. You will learn how to create and manage WordPress websites, create and manage content, and track website traffic. This knowledge will help you succeed in the growing field of project management.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Complete WordPress Website Business Course.
Provides a comprehensive overview of WordPress, covering everything from installation and configuration to creating and managing content. It's a great resource for beginners who want to learn the basics of WordPress.
Great introduction to WordPress development. It covers the basics of WordPress, including how to create and manage content, themes, and plugins. It good choice for beginners who want to learn how to build WordPress websites.
Comprehensive guide to WordPress. It covers everything from the basics of WordPress to more advanced topics such as theme development and plugin creation. It good choice for anyone who wants to learn more about WordPress, regardless of their skill level.
Collection of recipes for solving common WordPress problems. It covers topics such as how to create custom post types, how to create custom taxonomies, and how to integrate WordPress with other applications.
Guide to WordPress for web developers. It covers topics such as how to use WordPress to create custom websites, how to use WordPress to build e-commerce websites, and how to use WordPress to build mobile websites.

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