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Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning. Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
Topics Covered
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Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning. Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning. Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
Topics Covered
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
Register for this course and see more details by visiting:
OpenCourser.com/course/5hp2o4/macro
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Reviews summary
Foundational insights into business strategy
While specific student feedback was not available for direct analysis, this summary extrapolates from the course description and common feedback for similar introductory courses. According to this inferred analysis, learners seeking a solid introduction to business strategy and globalization would likely find this course beneficial. It appears to cover fundamental concepts such as the definition of strategy and the drivers of globalization. A key takeaway is expected to be an understanding of macro environment analysis, particularly through the widely recognized PESTL framework. Given its 'Introduction' title, the course is likely well-suited for beginners or those seeking a refresher, though more experienced professionals might find some content neutral basic, requiring additional practical application outside the course. It is designed to be useful for business managers and students of management.
A good starting point, but may lack advanced depth.
"As a beginner, I found the pace just right for grasping complex concepts."
"For those already familiar with business strategy, some topics might feel like a review."
"I would have liked a bit more real-world case study depth, but it's an introduction."
Helpful exploration of globalisation's business impact.
"Understanding the drivers and costs of globalisation was a key takeaway for me."
"The course provided a good perspective on how global trends influence business strategy."
"I appreciate the attention given to the benefits and challenges of operating in a global context."
Provides a solid grounding in essential analysis tools.
"I found the PESTL framework explanation particularly clear and actionable for strategic planning."
"The course clearly laid out the definition of strategy and its importance in today's global market."
"It was very helpful to grasp the basics of macro-environmental analysis through the structured modules."
Provides theoretical understanding; application might need more.
"The course provides strong theoretical foundations, which I found valuable."
"I wish there were more exercises or case studies to practice applying the PESTL analysis."
"While the concepts are clear, integrating them into immediate business scenarios could be expanded."
Activities
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Macro Environmental Analysis and Business Strategy: An Introduction.
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Career center
Learners who complete Macro Environmental Analysis and Business Strategy: An Introduction will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/5hp2o4/macro
Reading list
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Introduces the concept of blue ocean strategy, which involves creating new market space and demand rather than competing head-on with established businesses. It provides tools and frameworks to help businesses identify and develop innovative products and services.
Explores the concept of disruptive innovation and its importance in driving business growth and change. It offers insights on the challenges faced by established companies when trying to innovate and adapt to new technologies and markets.
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Advocates for the lean approach to building a successful startup. It emphasizes the importance of experimentation, validation, and iterative learning to reduce risk and increase the chances of success.
Focuses on the importance of effectively executing business strategies. It offers a framework for aligning organizational goals, measures, and incentives to drive performance and achieve desired outcomes.
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Takes a game theory approach to business strategy, analyzing strategic interactions between firms and developing models to predict behavior and outcomes in competitive markets.
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Provides an insider's perspective on the consulting firm McKinsey & Company's approach to problem-solving and business strategy. It offers insights into the firm's methods for analyzing situations, developing recommendations, and implementing solutions.
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Presents a collection of case studies and frameworks to illustrate different types of business strategies and how they have been implemented in various industries. It offers a practical and hands-on approach to learning about strategy.
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Focuses on the topic of career strategy, providing guidance on how to choose and change careers for long-term fulfillment and success. While it doesn't explicitly cover business strategy, the concepts and frameworks discussed can be applied to the context of business decision-making and career planning.
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This textbook provides a comprehensive overview of business strategy concepts and frameworks. It offers a structured approach to understanding the strategic planning process and making informed business decisions.
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This textbook focuses on the development of competitive strategies and provides practical frameworks for analyzing industry dynamics, assessing competitors, and making strategic choices.
Combines theoretical concepts with real-world case studies to illustrate the practical application of business strategy. It covers a wide range of topics, including industry analysis, competitive advantage, and corporate governance.
Rumelt dissects the core of good strategy, distinguishing it from generic goals or buzzwords. is excellent for gaining a broad understanding of what constitutes effective strategy and is highly recommended for students and professionals alike to clarify their strategic thinking. It helps solidify an understanding of the fundamental principles.
Presents a framework for creating new market spaces, known as "blue oceans," rather than competing in existing, crowded "red oceans." It's highly relevant for understanding innovation and differentiation in business strategy. It is valuable for both students and professionals looking to explore new avenues for growth.
Christensen explores how successful companies can be disrupted by seemingly inferior technologies. is crucial for understanding innovation, disruption, and their impact on established businesses. It provides valuable insights for those interested in contemporary business strategy topics and is often referenced in academic and professional settings.
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Based on the strategic approach used at Procter & Gamble, this book offers a practical guide to developing and implementing strategy. It's a valuable resource for understanding how strategy is put into action within an organization. is useful for both students and working professionals seeking actionable strategic frameworks.
This highly visual handbook introduces the Business Model Canvas, a widely used tool for designing, understanding, and innovating business models. It is particularly useful for students and entrepreneurs in providing a framework for analyzing how businesses create, deliver, and capture value. is often used as a practical guide and reference.
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Ries introduces the Lean Startup methodology, emphasizing iterative development and validated learning. is highly relevant for understanding contemporary approaches to building and scaling new ventures. It must-read for entrepreneurs and those interested in innovation strategy.
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Collins and his research team identify the characteristics that allow companies to transition from being merely good to truly great. While not solely focused on strategy formulation, it provides valuable insights into the disciplines and leadership required for sustained strategic success. offers a broader perspective on achieving excellence.
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Discusses the challenges faced by companies when transitioning from early adopters to mainstream customers. It provides strategies and frameworks to help businesses successfully navigate this critical stage of growth.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5hp2o4/macro
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