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Michael Watson

What you'll learn

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What you'll learn

  • General concepts around recurring revenue
  • The definition of Churn
  • Different ways to calculate Churn
  • The definition of Lifetime Value or LTV
  • The inputs to the LTV formula
  • How LTV can impact decision making
  • LTV:CAC ratios
  • Cohort reporting
  • Realized LTV

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