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Introduction to Churn and Lifetime Value (LTV) Analysis

Skills for Modern Marketing & Business,

This introduction to Churn and Lifetime Value ("LTV") analysis course is designed for absolute beginners to give them exposure to the common business metrics of Churn and LTV. In the course we learn about recurring revenue, churn, LTV, why they matter, and navigate some of the nuances of the metrics.

What you'll learn
  • General concepts around recurring revenue
  • The definition of Churn
  • Different ways to calculate Churn
  • The definition of Lifetime Value or LTV
  • The inputs to the LTV formula
  • How LTV can impact decision making
  • LTV:CAC ratios
  • Cohort reporting
  • Realized LTV
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    Rating Not enough ratings
    Length 59-minute Data Analysis Course
    Starts On Demand (Start anytime)
    Cost $25/month (Access to entire library- free trial available)
    From Treehouse
    Instructor Michael Watson
    Download Videos Only via web browser
    Language English
    Subjects Data Science
    Tags Data Analysis

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    Careers

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    Project Manager, Carolina Value. $91k

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    Operations - Value Stream/SOF $99k

    Senior Value Chain Engineer $115k

    Senior Value Stream Leader 2 $116k

    Senior Value Stream Leader, Industrial Lighting $167k

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    Rating Not enough ratings
    Length 59-minute Data Analysis Course
    Starts On Demand (Start anytime)
    Cost $25/month (Access to entire library- free trial available)
    From Treehouse
    Instructor Michael Watson
    Download Videos Only via web browser
    Language English
    Subjects Data Science
    Tags Data Analysis

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