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Les partenariats qui changent le monde

alliances innovantes entre entreprises et associations

Thierry Sibieude

Ce MOOC, crée en partenariat avec Le RAMEAU, a pour vocation de vous aider à mieux appréhender la dynamique des partenariats entre entreprises et associations.

En suivant ce MOOC :

Ce MOOC, crée en partenariat avec Le RAMEAU, a pour vocation de vous aider à mieux appréhender la dynamique des partenariats entre entreprises et associations.

En suivant ce MOOC :

-Vous comprendrez quels sont les différents types de partenariats existants, et vous saurez différencier mécénat, pratiques responsables, coopération économique et innovation sociétale.

-Vous pourrez vous inspirer des témoignages de nombreuses associations et entreprises, qui partageront avec vous les facteurs clés de succès de leur partenariat, mais aussi les moments plus difficiles.

-Vous identifierez le type de partenariat qui vous correspond, et les étapes pour le construire.

-Vous saurez évaluer l’impact d’un tel partenariat sur ses parties prenantes.

Que vous soyez une entreprise responsable, soucieuse d’avoir un impact positif sur votre communauté, une association désireuse d’augmenter votre impact, ou si vous êtes tout simplement curieux de comprendre pourquoi est-ce que secteur privé lucratif et structures d’intérêt général travaillent ensemble, ce MOOC est fait pour vous !

Pour voir le teaser du MOOC : https://www.youtube.com/watch?v=mGIOqFvaciU

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What's inside

Syllabus

Introduction Générale

Au terme de cette introduction, vous saurez tout de ce MOOC, de ses objectifs et de l'expérience que nous vous proposons de vivre !

Un partenariat innovant entre entreprise responsable et structure d'intérêt général : qu’est-ce que c'est ?

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : Quelle forme peut revêtir une alliance entre entreprise et association ? Quelle est la différence entre mécénat, innovation sociétale, coopération économique et pratiques responsables ? Pourquoi assiste-t-on à l'émergence et au développement de nouveaux types d'alliances ?

Objectifs et enjeux de ces alliances: pourquoi travailler ensemble ?

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : Quels sont les enjeux humains, économiques et financiers pour l'entreprise et pour l'association ? Pourquoi ces partenariats permettent-ils d'augmenter l'impact des structures ? Comment un partenariat peut-il satisfaire les intérêts stratégiques des deux structures ?

Modalités des alliances : comment développer des partenariats socialement innovants?

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : 1. A quels réseaux faire appel pour identifier un partenaire ? 2. Quelles sont les étapes à suivre lors de la création d'un partenariat innovant ? 3. Quels sont les points d'attention à respecter ?

Impact et facteurs-clés de réussite de ces alliances

Au terme de cet épisode vous saurez répondre aux 3 questions suivantes : Pourquoi évaluer l'impact d'un partenariat innovant ? Comment procéder à cette évaluation ? Quels sont les facteurs clés de succès de ces partenariats ?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Cavres un aperçu des partenariats entre les entreprises et les associations, ce qui est pertinent pour les professionnels et les étudiants en gestion

Se concentre sur les partenariats innovants, ce qui est adapté aux personnes intéressées par les nouvelles approches commerciales

Souligne l'impact des partenariats, ce qui est bénéfique pour ceux qui cherchent à augmenter leur impact social

Adapté aux professionnels responsables des partenariats, aux associations et aux personnes curieuses de la collaboration entre les secteurs privé et associatif

Fournit des exemples de partenariats réussis et des témoignages de professionnels, offrant des informations pratiques

Couvre les étapes de création d'un partenariat, ce qui peut être précieux pour ceux qui souhaitent développer de nouvelles alliances

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Reviews summary

Innovative alliances between companies and associations

This course provides guidance on how to build innovative alliances between companies and associations. It is designed to help students develop a deep understanding of the different types of partnerships, their benefits, and how to manage them. With insightful case studies and expert advice, this course will equip you with the knowledge and skills needed to create successful partnerships that drive positive change.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Les partenariats qui changent le monde : alliances innovantes entre entreprises et associations with these activities:

Organize and review course materials

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Enhance your retention and organization by整理, expanding on, and reviewing notes, assignments, quizzes, and exams throughout the course.

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Regularly review and summarize lecture notes.
Organize and file assignments, quizzes, and exams for future reference.
Create a central repository or system for storing and accessing course materials.

Review previous lessons

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Review key concepts covered in prerequisite courses or previous materials that will provide foundational understanding for this course.

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Read through previous notes, assignments, and practice questions.
Go over key definitions and formulas.
Identify areas where you need additional support or review.

Attend industry events focused on partnerships

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Expand your professional network and stay abreast of industry trends by attending industry events that focus on partnership development.

Browse courses on Networking

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Identify relevant industry events and conferences.
Register for events that align with your partnership interests.
Prepare an elevator pitch and talking points to introduce yourself.
Actively network with other attendees, including potential partners, experts, and industry leaders.
Follow up with connections made at the event.

Five other activities

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Follow tutorials on partnership development

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Supplement the course material by seeking out and following online tutorials that provide practical guidance on developing effective partnerships.

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Identify reputable sources or platforms offering tutorials on partnership development.
Select tutorials that align with your specific partnership goals or areas of interest.
Follow the tutorials diligently, taking notes and applying the concepts to your own partnership initiatives.

Engage in peer-led discussions

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Foster deeper understanding and engage with fellow students through peer-led discussions, where you can exchange ideas, share insights, and learn from diverse perspectives.

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Identify a group of peers interested in forming a discussion group.
Establish regular meeting times and select topics for discussion.
Prepare for discussions by reviewing course materials and conducting research.
Actively participate in discussions, sharing your perspectives and listening attentively to others.
Summarize key takeaways and reflect on the learning experience.

Practice negotiation and conflict resolution exercises

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Solidify your understanding of negotiation and conflict resolution techniques through repetitive exercises, improving your ability to navigate these situations in real-world partnerships.

Browse courses on Negotiation Skills

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Find resources or platforms that provide negotiation or conflict resolution exercises.
Engage in simulated negotiations or conflict resolution scenarios.
Analyze the outcomes of your interactions and identify areas for improvement.

Contribute to open-source partnership management tools

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Enhance your technical skills and contribute to the broader partnership ecosystem by participating in open-source projects related to partnership management or collaboration.

Browse courses on Open Source

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Identify open-source projects that align with your interests and skills.
Review the project documentation and codebase.
Identify areas where you can contribute, such as bug fixes, feature enhancements, or documentation improvements.
Submit your contributions to the project repository.
Collaborate with other contributors and the project maintainers.

Develop a partnership proposal

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Demonstrate your ability to conceptualize and formalize partnership ideas by creating a comprehensive partnership proposal.

Browse courses on Project Plan

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Identify a potential partner and define the partnership goals and objectives.
Research and understand the target partner's needs, values, and operating procedures.
Craft a compelling proposal that outlines the benefits, roles, and responsibilities of each party.
Anticipate potential challenges and develop strategies to address them.
Present the proposal to the target partner and seek their feedback.

Career center

Learners who complete Les partenariats qui changent le monde : alliances innovantes entre entreprises et associations will develop knowledge and skills that may be useful to these careers:

Partnership Manager

Partnership Managers are responsible for developing and managing partnerships between businesses and associations. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This knowledge can be helpful for Partnership Managers, as it can help them to identify opportunities for collaboration and innovation. Additionally, this course can help Partnership Managers to develop and manage partnerships that align with the goals of both the business and the association.

See salaries and explore the career path for Partnership Manager

Non-profit Manager

Non-profit Managers are responsible for the overall management of non-profit organizations. By taking this course, you will learn about the different types of partnerships that exist between businesses and associations, as well as the benefits and challenges of each model. This knowledge can help Non-profit Managers to identify potential partners and develop partnerships that align with the goals of their organization.

See salaries and explore the career path for Non-profit Manager

Social Impact Analyst

Social Impact Analysts are responsible for assessing the social impact of programs and initiatives. By taking this course, you will learn about the different types of partnerships that exist between businesses and associations, as well as the benefits and challenges of each model. This knowledge can help Social Impact Analysts to understand the social impact of these partnerships and to make recommendations for improvements.

See salaries and explore the career path for Social Impact Analyst

Sustainability Manager

Sustainability Managers are responsible for developing and implementing sustainability initiatives for their companies. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This knowledge can be helpful for Sustainability Managers, as it can help them to identify opportunities for collaboration and innovation. Additionally, this course can help Sustainability Managers to develop and implement sustainability initiatives that align with the goals of both the business and the association.

See salaries and explore the career path for Sustainability Manager

Corporate Social Responsibility Manager

Corporate Social Responsibility (CSR) Managers are responsible for developing and implementing CSR initiatives for their companies. This course can help CSR Managers understand the different partnership models that exist, as well as the benefits and challenges of each model. This knowledge can help CSR Managers to create partnerships that align with their company's CSR goals.

See salaries and explore the career path for Corporate Social Responsibility Manager

Social Impact Investor

Social Impact Investors invest in companies and organizations that are creating social impact. By taking this course, you will learn about the different types of partnerships that exist between businesses and associations, as well as the benefits and challenges of each model. This knowledge can help Social Impact Investors to identify potential investment opportunities and to assess the social impact of their investments.

See salaries and explore the career path for Social Impact Investor

Social Responsibility Officer

Social Responsibility Officers are responsible for developing and implementing social responsibility initiatives for their companies. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This knowledge can be helpful for Social Responsibility Officers, as it can help them to identify opportunities for collaboration and innovation. Additionally, this course can help Social Responsibility Officers to develop and implement social responsibility initiatives that align with the goals of both the business and the association.

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Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns for their companies. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This knowledge can be helpful for Marketing Managers who work with clients in these sectors, as they can identify opportunities for collaboration and innovation. Additionally, as businesses and associations increasingly seek to create social impact, Marketing Managers with knowledge of partnership models are well-positioned to advise them on how to achieve their goals.

See salaries and explore the career path for Marketing Manager

Relationship Manager

Relationship Managers are responsible for developing and managing relationships with clients for businesses and associations. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This knowledge can be helpful for Relationship Managers who work with clients in these sectors, as they can identify opportunities for collaboration and innovation. Additionally, as businesses and associations increasingly seek to create social impact, Relationship Managers with knowledge of partnership models are well-positioned to advise them on how to achieve their goals.

See salaries and explore the career path for Relationship Manager

Project Manager

Project Managers are responsible for the planning, implementation, and evaluation of projects for businesses and associations. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This knowledge can be helpful for Project Managers who work with clients in these sectors, as they can identify opportunities for collaboration and innovation. Additionally, as businesses and associations increasingly seek to create social impact, Project Managers with knowledge of partnership models are well-positioned to advise them on how to achieve their goals.

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Consultant

Consultants provide expert advice to businesses and organizations on a wide range of issues, including strategy, operations, and technology. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This can be helpful for Consultants who work with clients in these sectors, as they can identify opportunities for collaboration and innovation. Additionally, as businesses and associations increasingly seek to create social impact, Consultants with knowledge of partnership models are well-positioned to advise them on how to achieve their goals.

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Grant Writer

Grant Writers are responsible for writing grant proposals to secure funding for non-profit organizations. By taking this course, you will learn about the different types of partnerships that exist between businesses and associations, as well as the benefits and challenges of each model. This knowledge can help Grant Writers to identify potential partners and develop proposals that align with the goals of both the non-profit organization and the potential partner.

See salaries and explore the career path for Grant Writer

Public relations manager

Public Relations Managers are responsible for developing and implementing public relations campaigns for their companies. By taking this course, you will understand the dynamics of partnerships between businesses and associations. This knowledge can be helpful for Public Relations Managers who work with clients in these sectors, as they can identify opportunities for collaboration and innovation. Additionally, as businesses and associations increasingly seek to create social impact, Public Relations Managers with knowledge of partnership models are well-positioned to advise them on how to achieve their goals.

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Program Manager

Program Managers are responsible for the planning, implementation, and evaluation of programs for non-profit organizations. By taking this course, you will learn about the different types of partnerships that exist between businesses and associations, as well as the benefits and challenges of each model. This knowledge can help Program Managers to identify potential partners and develop programs that align with the goals of both the non-profit organization and the potential partner.

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Philanthropy Officer

Philanthropy Officers are responsible for developing and implementing fundraising strategies for non-profit organizations. By taking this course, you will learn about the different types of partnerships that exist between businesses and associations, as well as the benefits and challenges of each model. This knowledge can help Philanthropy Officers to identify potential partners and develop proposals that align with the goals of both the non-profit organization and the potential partner.

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Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Les partenariats qui changent le monde : alliances innovantes entre entreprises et associations.

The Impact Investor

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As an academic work, this book is very valuable as a reference work to those who wish to gain a deeper understanding of the benefits, challenges, and impact of strategic alliances in the social sector.

(English) The Impact Investor: Lessons in Leadership and...

Hardcover

(English) The Impact Investor: Lessons in Leadership and...

Kindle Edition