Digital Marketing Strategy & Tactics with Dekker from Udemy

Master digital marketing with a former Global Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup. Dekker Fraser has an MBA from the #1 ranked business for marketing: Philip Kotler's Kellogg School of Management. He's the author of two product marketing books, has 1 million Udemy marketing course enrollments, and taught college-level digital marketing. Step up your game with a top Udemy Marketing Course.

Skip the $100,000 marketing MBA and take this Udemy marketing course instead.

Learn how to acquire customers cost-effectively & grow your business quickly in 2023 using the latest digital marketing tactics & strategies. This content is based on the latest and best research as well as my real-world experience as a marketing executive in companies ranging from early-stage startups to the Fortune 100.

These digital marketing skills are relevant to companies of all sizes (from soloproeneurs to the Fortune 100) that sell products or services in both B2C and B2B markets.

Get a world-class digital marketing education from the best of the best.

Digital Marketing Course Udemy (Key Topics):

Digital marketing strategy across all channels
2 types of digital marketing
Facebook digital marketing
Twitter digital marketing
Google & YouTube digital marketing
LinkedIn digital marketing
Email marketing
Search Engine Optimization (SEO)
Public Relations (PR) for massive reach & SEO backlinks
Marketing for TikTok, Snapchat, Spotify, Reddit, Quora, Amazon & more
Social media marketing
Lead generation & customer acquisition
How to become famous
Remote marketing jobs help
Branding & brand management
Marketing strategy
Product marketing management
How to grow your digital marketing agency
Copywriting & content creation
Startup digital marketing & growth hacking
Conversion rate optimization
App marketing
Marketing research
Marketing analytics
Marketing your consulting business
Digital marketing consultant for small businesses
Digital marketing trends
How to start a digital marketing company
Freelance digital marketing

What's inside

Learning objectives

Digital marketing
Social media marketing
Advertising

Product marketing
Marketing strategy
Marketing research

Digital marketing
Social media marketing
Advertising
Product marketing
Marketing strategy
Marketing research

Syllabus

Digital Marketing Strategy & Planning

Digital Marketing Strategy

The 6 Audiences for Your Digital Marketing Strategy

Profiting from Surprise

Awareness campaigns are NOT a waste of money IF you optimize:

(1) Restrict your placements! Tiny ads & audience network ads may never get seen. Research suggests Facebook video ads only have 12% viewability!

(2) Be bold. If you don't get noticed, you won't be remembered.

(3) Audit your targeting. Interest targeting may not be accurate. People DISliking something could be classified as interested.

(4) Show your brand. If they don't know the ad is yours, then there's no point.

(5) Tie your brand to the buying trigger. You want people to think of you when the need arises.

(6) Do NOT optimize for clicks or non-awareness objectives. Your goal is influence & memory, not short-term behavior.

(7) Optimize your reach & frequency.

(8) Don't rely on sound on muted channels (Facebook) & leverage sound on unmuted channels (TikTok, YouTube).

Reviews summary

Strategic & tactical digital marketing

According to learners, this course offers a comprehensive overview of digital marketing strategy and tactics, largely benefiting from the instructor's extensive executive-level experience. Students appreciate the practical insights and frameworks provided, finding them actionable for immediate application in their roles or businesses. While the course covers a broad spectrum of digital marketing channels, some reviewers note that specific platform details may become outdated quickly, requiring learners to adapt based on the core strategies taught. Overall, it is seen as providing significant value for professionals seeking a strategic understanding coupled with practical techniques.

Covers a broad range of topics.

"The course covers an impressive breadth of digital marketing topics, from strategy to specific channels."

"I got a good overview of many aspects of digital marketing that I hadn't considered before."

"Helpful for getting a broad understanding of the digital marketing landscape."

Strong emphasis on strategic thinking.

"This course really helps you understand the 'why' behind digital marketing, not just the 'how'."

"I gained a solid framework for developing a comprehensive digital marketing strategy."

"It gives you the strategic perspective needed to align marketing with business goals."

Learn strategies you can immediately apply.

"I can immediately apply the strategies and tactics learned in this course to my current marketing efforts."

"The content isn't just theoretical; it gives clear steps on how to execute digital marketing plans effectively."

"Found many actionable tips that I could implement in my small business right away."

Insights from a seasoned marketing executive.

"The instructor's background and experience really shine through, making the concepts feel very practical and grounded."

"Learning from someone with real executive experience makes a huge difference. It's not just textbook stuff."

"Dekker provides valuable insights gained from years of working in the industry at high levels."

Specific platform specifics may become outdated.

"Some parts on specific ad platforms feel a bit dated due to how fast they change their interfaces."

"While the strategy is timeless, be prepared that screenshots or steps for setting up campaigns might look different now."

"It's important to remember that specific platform tactics might need adjustment as the platforms evolve."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing Strategy & Tactics with Dekker with these activities:

Review 'This is Marketing' by Seth Godin

Show steps

Understand modern marketing principles focused on empathy and customer relationships.

View This is Marketing on Amazon

Show steps

Read 'This is Marketing' by Seth Godin.
Summarize key takeaways and concepts.
Relate concepts to digital marketing strategies.

Review Marketing Fundamentals

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Solidify your understanding of core marketing concepts before diving into digital strategies.

Browse courses on Marketing Fundamentals

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Review introductory marketing materials.
Define key terms like 'target audience'.
Practice identifying marketing strategies.

Analyze a Competitor's Digital Marketing

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Apply course concepts by analyzing a real-world digital marketing strategy.

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Choose a competitor in your industry.
Analyze their social media presence.
Evaluate their SEO and content strategy.
Assess their paid advertising campaigns.
Summarize findings and recommendations.

Four other activities

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Show all seven activities

Create a Social Media Content Calendar

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Practice social media marketing skills by planning content for a specific brand.

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Define a target audience and brand.
Brainstorm content ideas for each platform.
Schedule posts for a week or month.
Write engaging captions and copy.

Follow Google Analytics Tutorials

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Enhance your marketing analytics skills by working through Google Analytics tutorials.

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Access the Google Analytics demo account.
Complete beginner and intermediate tutorials.
Practice creating custom reports.

Develop a Digital Marketing Plan

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Synthesize course knowledge by creating a comprehensive digital marketing plan.

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Define business goals and objectives.
Conduct a situation analysis.
Identify target audiences and personas.
Develop marketing strategies for each channel.
Set a budget and track key metrics.

Review 'Influence' by Robert Cialdini

Show steps

Learn the psychological principles of persuasion to improve marketing effectiveness.

View Influence, New and Expanded: The Psychology of... on Amazon

Show steps

Read 'Influence' by Robert Cialdini.
Identify the six principles of persuasion.
Apply these principles to marketing examples.

Career center

Learners who complete Digital Marketing Strategy & Tactics with Dekker will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager oversees the development and execution of digital marketing strategies. This role involves managing campaigns across various platforms, analyzing data, and optimizing performance, all of which are covered extensively in this course. Knowledge of digital marketing across platforms like Facebook, Twitter, Google, YouTube, LinkedIn, and others makes this course particularly relevant for individuals stepping into or advancing in a Digital Marketing Manager role. The course emphasizes practical skills, which are essential for success in this role. The course offers instruction in the latest digital marketing tactics, which is vital for any Digital Marketing Manager.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence across various platforms. This role requires a deep understanding of social media marketing strategies, content creation, and community engagement. This course directly addresses these needs, teaching social media marketing across platforms like Facebook, Twitter, and others, with a focus on optimizing reach. The material on content creation and audience targeting makes this course particularly valuable for anyone looking to succeed as a Social Media Manager. This course provides the specific knowledge in social media marketing that makes it essential for this role.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

A Digital Marketing Specialist implements and manages digital marketing campaigns across various channels. This role requires expertise in areas such as SEO, social media marketing, email marketing, and content creation, all of which are covered in this course. The focus of the course on up-to-date tactics and strategies and real-world application makes it very beneficial for someone looking to become a Digital Marketing Specialist, as it offers a wide-ranging skillset. The course's broad and detailed approach to digital marketing will allow a specialist to become a sought-after professional.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

A Marketing Consultant provides expert advice and strategies to businesses, helping them achieve their marketing objectives. This course is highly beneficial for aspiring Marketing Consultants, as it covers a wide range of digital marketing tactics and strategies, from social media to SEO and public relations. The course's emphasis on real-world experience and practical skills, along with the information about how to grow a digital marketing agency, makes this course particularly useful for consultants, who need to demonstrate expertise and be able to implement successful campaigns for their clients. The comprehensive approach to digital marketing would allow a marketing consultant to become a reliable partner.

See salaries and explore the career path for Marketing Consultant

Freelance Marketing Consultant

A Freelance Marketing Consultant offers marketing services to multiple clients on a project basis. This role requires a broad skill set in digital marketing and the ability to manage projects independently. This course is ideal for aspiring freelance marketing consultants because it encompasses a complete suite of strategies and tactics, and how they can be applied in real-world scenarios. The course can also help entrepreneurs to grow their digital marketing agency or consulting business and apply the same knowledge to freelance work.

See salaries and explore the career path for Freelance Marketing Consultant

Growth Hacker

A Growth Hacker focuses on rapidly growing a company using creative and data-driven marketing strategies. This role requires a deep understanding of digital marketing, analytics, and experimentation. This course is highly relevant for aspiring Growth Hackers, as it covers startup digital marketing and growth hacking techniques. The course's focus on conversion rate optimization, lead generation, and customer acquisition makes this course particularly useful. This course may provide a growth hacker with the tools to rapidly grow a company.

See salaries and explore the career path for Growth Hacker

Product Marketing Manager

A Product Marketing Manager is responsible for crafting and executing marketing strategies that drive product awareness, adoption, and growth. This course is especially beneficial for aspiring Product Marketing Managers because it includes product marketing management. The course covers marketing strategy, branding, and customer acquisition, which are key components of product marketing. The course provides a wide view of digital marketing, which helps provide the foundation for a product marketing manager to understand a full suite of tactics and strategies and how best to implement them.

See salaries and explore the career path for Product Marketing Manager

Marketing Director

A Marketing Director is responsible for overseeing the entire marketing strategy and execution for a company. The comprehensive approach to digital marketing covered in this course makes it highly relevant for those aspiring to become Marketing Directors. The course's emphasis on strategy, branding, and customer acquisition helps build a foundation for a successful marketing leadership role. The course's focus on modern techniques and strategies is particularly useful as it provides the marketing director with the knowledge needed to guide a team and achieve company goals effectively.

See salaries and explore the career path for Marketing Director

Brand Manager

A Brand Manager is responsible for developing and maintaining a brand's image and identity. This course is pertinent for aspiring Brand Managers, as it covers branding, brand management, and marketing strategy. The course introduces the strategies for reaching a mass audience and how to tie a brand to purchasing triggers. This knowledge is vital in the role of a brand manager. The course provides fundamental knowledge necessary for anyone looking to pursue a career as a Brand Manager.

See salaries and explore the career path for Brand Manager

Search Engine Optimization Specialist

A Search Engine Optimization Specialist focuses on optimizing website content to improve search engine rankings. This course may be useful for individuals looking to advance their skills as an SEO Specialist due to specific instruction in search engine optimization. While the course covers a broader range of digital marketing strategies, the SEO content provides foundational knowledge. The course's integration of various digital channels may inform an SEO specialist how to best integrate strategies across a large system, which is a valuable skill in the modern era.

See salaries and explore the career path for Search Engine Optimization Specialist

Content Marketing Manager

A Content Marketing Manager is responsible for the creation, distribution, and analysis of content that attracts and engages a target audience. This role requires content creation, copywriting, and a deep understanding of digital marketing channels. This course helps build a foundation for individuals who want to pursue the role of a Content Marketing Manager due to its coverage of copywriting and content creation. The course's broader focus on digital marketing strategy allows for the content marketing manager to better integrate the content strategy into the larger marketing plan.

See salaries and explore the career path for Content Marketing Manager

Email Marketing Specialist

An Email Marketing Specialist develops and executes email marketing campaigns. This role requires a strong understanding of email marketing strategies, audience segmentation, and analytics. This course may be useful for someone looking for a career as an Email Marketing Specialist due to the inclusion of email marketing. The course's wider view of marketing will allow a person in this role to understand how email marketing fits into a larger strategy.

See salaries and explore the career path for Email Marketing Specialist

Marketing Analyst

A Marketing Analyst is responsible for analyzing data to assess the performance of marketing campaigns. This role requires skills in marketing analytics, reporting, and data interpretation. This course may be helpful for those interested in becoming a Marketing Analyst because it includes marketing analytics. Although the course primarily focuses on strategies and tactics, the coverage of analytics can help one develop the skills required to interpret data. This course may be useful for prospective marketing analysts in identifying how specific digital activities drive performance.

See salaries and explore the career path for Marketing Analyst

Advertising Specialist

An Advertising Specialist manages and optimizes advertising campaigns across a variety of platforms. This role requires an understanding of advertising techniques, strategies, and analytics. This course may be helpful for aspiring advertising specialists, due to its coverage of various digital advertising platforms. The course's wide application of digital marketing will help an advertising specialist find the perfect channel to suit a specific need.

See salaries and explore the career path for Advertising Specialist

Public Relations Specialist

A Public Relations Specialist manages the public image and reputation of a company or client. This course may be helpful for aspiring Public Relations Specialists as it includes public relations for reach and SEO backlinks. While the course is focused on digital marketing, the PR component may be useful for aspiring professionals who wish to gain a basic understanding of the field. A public relations specialist could integrate marketing and PR for a unified and effective strategy.

See salaries and explore the career path for Public Relations Specialist

Digital Marketing Strategy & Tactics with Dekker

What's inside

Learning objectives

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Reviews summary

Strategic & tactical digital marketing

Activities

Career center

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