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Transform Customer Experience with Personalization

Customers today expect a highly personalized journey when shopping. In this session, learn how you can improve customer engagement, retention, and conversion by using personalized recommendations powered by Amazon Personalize.

Join Amazon Web Service's Megan Bos for insights into why customers today expect a highly personalized journey when shopping. By using machine learning, brands have the power to turn every shopping interaction into a meaningful and rewarding experience. In this session, learn how you can improve customer engagement, retention, and conversion by using personalized recommendations powered by Amazon Personalize.

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What's inside

Syllabus

Transform Customer Experience with Personalization

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines how machine learning can be used to improve customer engagement and conversion rates

Develops skills in using Amazon Personalize, a tool for making personalized recommendations

Meets the needs of marketers and e-commerce professionals looking to enhance customer experiences

Requires no prior experience with machine learning or Amazon Personalize

Provides insights into industry best practices for personalized marketing

Taught by Megan Bos, an experienced Amazon Web Services professional

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Transform Customer Experience with Personalization with these activities:

Review basic machine learning concepts

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Reinforce your foundational knowledge of machine learning to better understand the concepts covered in this course.

Browse courses on Machine Learning Fundamentals

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Review your notes or textbooks from previous machine learning courses.
Take practice quizzes or mock exams to assess your understanding.

Review Essential Concepts in Machine Learning

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Refresh your understanding of key machine learning concepts and techniques to strengthen your foundation for this course.

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Review lecture notes or textbooks on machine learning algorithms.
Practice solving machine learning problems and exercises.
Take an online quiz or assessment to test your understanding.

Join a study group or online forum for Amazon Personalize

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Collaborate with peers, discuss concepts, and share experiences to enhance your learning and build a support network.

Browse courses on Collaboration

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Identify and join an existing study group or online forum.
Participate actively in discussions and share your knowledge.
Seek help and support from other members when needed.

Nine other activities

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Explore Amazon Personalize Documentation and Tutorials

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Familiarize yourself with Amazon Personalize's features and capabilities to enhance your comprehension of the course content.

Browse courses on Amazon Personalize

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Visit the Amazon Personalize documentation website.
Follow guided tutorials to create and deploy personalized recommendation systems.
Experiment with different configurations and evaluate results.

Complete tutorials on Amazon Personalize

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Enhance your understanding of Amazon Personalize by following guided tutorials to learn its features and functionalities.

Browse courses on Amazon Personalize

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Explore the official Amazon Personalize documentation.
Follow step-by-step tutorials to build your own personalized recommendation system.
Experiment with different parameters to optimize your recommendations.

Join a Study Group or Online Forum

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Connect with other learners and engage in discussions to reinforce your understanding and expand your perspectives.

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Identify relevant study groups or online forums.
Participate in discussions, ask questions, and share insights.

Solve practice problems related to personalized recommendations

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Strengthen your problem-solving skills by practicing with exercises that focus on personalized recommendations.

Browse courses on Recommendation Systems

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Find online resources or textbooks with practice problems.
Work through the problems on your own or with a study group.
Analyze your solutions and identify areas for improvement.

Connect with Experts in Personalized Recommendations

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Seek guidance from experienced professionals in the field of personalized recommendations to enhance your understanding and career prospects.

Browse courses on Personalized Recommendations

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Identify potential mentors through networking events or online platforms.
Reach out to mentors with a personalized introduction and request for guidance.

Solve Amazon Personalize Hands-on Labs

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Gain practical experience with Amazon Personalize by completing hands-on labs that guide you through building and deploying recommendation systems.

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Follow the instructions provided in the lab manuals.
Configure and train models.
Analyze results and troubleshoot issues.

Develop a Personalized Recommendation System Prototype

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Apply the concepts learned in the course to create a working prototype of a personalized recommendation system.

Browse courses on Personalized Recommendations

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Define the problem statement and data requirements.
Choose appropriate Amazon Personalize features and models.
Build and train the recommendation system.
Evaluate the performance and fine-tune the system.

Develop a personalized recommendation system prototype

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Apply your learning by creating a working prototype to demonstrate your understanding of personalized recommendations and Amazon Personalize.

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Define the scope and goals of your prototype.
Choose a dataset and data format that aligns with your project.
Build and train a personalized recommendation model using Amazon Personalize.
Design and implement a user interface for your prototype.
Test and evaluate your prototype to identify areas for improvement.

Contribute to Amazon Personalize Open Source Projects

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Deepen your understanding of Amazon Personalize by contributing to its open source projects and collaborating with the community.

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Explore the Amazon Personalize GitHub repository.
Identify areas where you can contribute.
Submit pull requests with your code and documentation changes.

Career center

Learners who complete Transform Customer Experience with Personalization will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers use data to improve the customer experience of a product or service. Our course on transforming customer experience with personalization will help you understand the importance of personalized recommendations from Amazon Personalize. Learn how to create personalized experiences that convert casual shoppers to brand loyalists and even brand ambassadors.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers need to understand how customers think and behave to successfully execute marketing campaigns. This course will help you achieve this by providing you with an understanding of how to use machine learning for personalized recommendations with Amazon Personalize. This course will provide you with the knowledge and skills you need to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Marketing Manager

Data Analyst

Data Analysts who want to better understand customer behavior can take this course on transforming customer experience with personalization. In the course, you'll use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts who are focused on improving the customer experience may be interested in this course on transforming customer experience with personalization. Through this course, you'll use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Business Analyst

Software Engineer

Software Engineers who want to build more personalized customer experiences may be interested in this course. In the course, you will learn how to use machine learning for personalized recommendations with Amazon Personalize. This course will help you build the skills you need to create more engaging and rewarding shopping experiences.

See salaries and explore the career path for Software Engineer

UX Designer

UX Designers who want to create more personalized customer experiences may be interested in this course. In the course, you will learn how to use machine learning for personalized recommendations with Amazon Personalize. This course may help you understand more about the technical aspects of personalization, allowing you to work more closely with engineers to implement your designs.

See salaries and explore the career path for UX Designer

eCommerce Manager

Ecommerce Managers who want to improve the customer experience of their online store may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for eCommerce Manager

Customer Success Manager

Customer Success Managers who want to improve the customer experience of their clients may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Customer Success Manager

Sales Manager

Sales Managers who want to improve the customer experience of their team may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Sales Manager

Project Manager

Project Managers who are working on projects related to customer experience may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Project Manager

Digital Marketing Manager

Digital Marketing Managers who want to improve the customer experience of their campaigns may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Digital Marketing Manager

Content Manager

Content Managers who want to improve the customer experience of their content may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Content Manager

Social Media Manager

Social Media Managers who want to improve the customer experience through their social marketing may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Social Media Manager

Market Researcher

Market Researchers who want to learn how to use personalized recommendations to improve the customer experience may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Market Researcher

Strategy Consultant

Strategy Consultants who are working on projects related to customer experience may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.

See salaries and explore the career path for Strategy Consultant

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Transform Customer Experience with Personalization.

The New Rules of Marketing and PR

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Will teach you how to use personalization in your marketing campaigns to improve results.

Transform Customer Experience with Personalization

Here's a deal for you

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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