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Transform Customer Experience with Personalization
Pluralsight LIVE
Pluralsight LIVE
Customers today expect a highly personalized journey when shopping. In this session, learn how you can improve customer engagement, retention, and conversion by using personalized recommendations powered by Amazon Personalize.
Read more
Customers today expect a highly personalized journey when shopping. In this session, learn how you can improve customer engagement, retention, and conversion by using personalized recommendations powered by Amazon Personalize.
Read more
Customers today expect a highly personalized journey when shopping. In this session, learn how you can improve customer engagement, retention, and conversion by using personalized recommendations powered by Amazon Personalize.
Join Amazon Web Service's Megan Bos for insights into why customers today expect a highly personalized journey when shopping. By using machine learning, brands have the power to turn every shopping interaction into a meaningful and rewarding experience. In this session, learn how you can improve customer engagement, retention, and conversion by using personalized recommendations powered by Amazon Personalize.
Register for this course and see more details by visiting:
OpenCourser.com/course/6r2c64/transform
What's inside
Syllabus
Transform Customer Experience with Personalization
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines how machine learning can be used to improve customer engagement and conversion rates
Develops skills in using Amazon Personalize, a tool for making personalized recommendations
Meets the needs of marketers and e-commerce professionals looking to enhance customer experiences
Requires no prior experience with machine learning or Amazon Personalize
Provides insights into industry best practices for personalized marketing
Taught by Megan Bos, an experienced Amazon Web Services professional
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Activities
Coming soon
We're preparing activities for
Transform Customer Experience with Personalization.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Transform Customer Experience with Personalization will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers use data to improve the customer experience of a product or service. Our course on transforming customer experience with personalization will help you understand the importance of personalized recommendations from Amazon Personalize. Learn how to create personalized experiences that convert casual shoppers to brand loyalists and even brand ambassadors.
Marketing Manager
Marketing Manager
Marketing Managers need to understand how customers think and behave to successfully execute marketing campaigns. This course will help you achieve this by providing you with an understanding of how to use machine learning for personalized recommendations with Amazon Personalize. This course will provide you with the knowledge and skills you need to improve customer engagement, retention, and conversion.
Data Analyst
Data Analyst
Data Analysts who want to better understand customer behavior can take this course on transforming customer experience with personalization. In the course, you'll use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Business Analyst
Business Analyst
Business Analysts who are focused on improving the customer experience may be interested in this course on transforming customer experience with personalization. Through this course, you'll use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Software Engineer
Software Engineer
Software Engineers who want to build more personalized customer experiences may be interested in this course. In the course, you will learn how to use machine learning for personalized recommendations with Amazon Personalize. This course will help you build the skills you need to create more engaging and rewarding shopping experiences.
UX Designer
UX Designer
UX Designers who want to create more personalized customer experiences may be interested in this course. In the course, you will learn how to use machine learning for personalized recommendations with Amazon Personalize. This course may help you understand more about the technical aspects of personalization, allowing you to work more closely with engineers to implement your designs.
eCommerce Manager
eCommerce Manager
Ecommerce Managers who want to improve the customer experience of their online store may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Customer Success Manager
Customer Success Manager
Customer Success Managers who want to improve the customer experience of their clients may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Sales Manager
Sales Manager
Sales Managers who want to improve the customer experience of their team may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Project Manager
Project Manager
Project Managers who are working on projects related to customer experience may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers who want to improve the customer experience of their campaigns may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Content Manager
Content Manager
Content Managers who want to improve the customer experience of their content may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Social Media Manager
Social Media Manager
Social Media Managers who want to improve the customer experience through their social marketing may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Market Researcher
Market Researcher
Market Researchers who want to learn how to use personalized recommendations to improve the customer experience may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
Strategy Consultant
Strategy Consultant
Strategy Consultants who are working on projects related to customer experience may be interested in this course on transforming customer experience with personalization. Learn how to use personalized recommendations powered by Amazon Personalize to improve customer engagement, retention, and conversion.
For more career information including salaries, visit:
OpenCourser.com/course/6r2c64/transform
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Transform Customer Experience with Personalization.
Will teach you how to use personalization in your marketing campaigns to improve results.
Will help you understand the importance of creating memorable experiences for your customers.
Will help you understand the importance of customer loyalty and how personalization can help you build stronger relationships with your customers.
Dives deep into the ethical and societal implications of personalization and will help you understand the potential risks and rewards of using personalization data.
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Will broaden your thinking about the importance of personalization in today's economy.
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Will help you understand the importance of finding your 'why' and how it can help you connect with your customers on a deeper level.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/6r2c64/transform
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Time
20 hours
Level
Introductory
Via
Pluralsight
Instructor
Pluralsight LIVE
Language
English
Good to know
Examines how machine learning can be used to improve customer engagement and conversion rates
Develops skills in using Amazon Personalize, a tool for making personalized recommendations
Meets the needs of marketers and e-commerce professionals looking to enhance customer experiences
Requires no prior experience with machine learning or Amazon Personalize
Provides insights into industry best practices for personalized marketing
Taught by Megan Bos, an experienced Amazon Web Services professional
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