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Doru Catana

Learn everything you need to successfully pitch your new idea and have it backed by management. This course will get you up and running with great methods for successfully pitching projects.

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Learn everything you need to successfully pitch your new idea and have it backed by management. This course will get you up and running with great methods for successfully pitching projects.

Have a great idea yet you don't know how to sell it to management and get the ok for implementation? This course helps to solve that problem by tackling the core problems. In this course, Pitching the Project: Winning Management Buy-in on a Project, you'll learn a very practical and down to earth approach to get from idea to implementation. First, you'll start by getting the main questions answered that management will have. Next, you'll go over principles and tools to test the feasibility of your idea. Finally, you'll end with delivery where you look at presentation format and style. When you're finished with this course, you'll have the skills and resources to take your idea from just a thought to a detailed action plan that will get backed by management.

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What's inside

Syllabus

Course Overview
Laying the Groundwork
Answering the Core Questions
Making Sure the Numbers Add Up
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Pitch Delivery – Message, Story, & Presentation
Course Summary and Checklist

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches how to get management buy-in on an idea for implementation
Emphasizes testing the feasibility of an idea before pitching it
Provides a practical and down-to-earth approach to pitching ideas

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Pitching the Project: Winning Management Buy-in on a Project with these activities:
Review business pitching concepts
Review core business pitching principles to establish a baseline understanding before starting the course.
Browse courses on Business Pitching
Show steps
  • Revisit key concepts from previous courses or readings on business pitching.
  • Identify and summarize the main components of a successful business pitch.
  • Consider common challenges and objections that may arise during a pitch.
Read 'The Lean Startup'
Gain insights from Eric Ries's 'The Lean Startup' to enhance your understanding of iterative product development and customer validation.
Show steps
  • Read key chapters on customer validation, building a minimum viable product (MVP), and iterative learning.
  • Identify sections that resonate with the core principles of the course.
Explore online resources on pitching
Seek out expert guidance from online tutorials to hone your pitching skills.
Browse courses on Pitching Techniques
Show steps
  • Identify reputable websites or platforms offering video tutorials and articles on pitching.
  • Choose tutorials that provide practical tips and actionable techniques.
  • Take notes and apply the strategies to your own pitch.
Show all three activities

Career center

Learners who complete Pitching the Project: Winning Management Buy-in on a Project will develop knowledge and skills that may be useful to these careers:
Project Manager
The Project Manager is responsible for the successful planning, implementation, and completion of projects. They work with stakeholders to define project scope, develop project plans, and manage project budgets and schedules. In this role, you may be responsible for pitching new projects to management and securing their buy-in. This course will help you develop the skills you need to effectively pitch your project ideas and get them approved by management. You will learn how to answer the core questions that management will have, how to make sure the numbers add up, and how to deliver a compelling pitch that will get management excited about your project.
Business Analyst
Business Analysts work with businesses to analyze their operations and identify areas for improvement. They may also develop and implement new systems and processes. In this role, you will need to be able to effectively communicate your findings to stakeholders and get buy-in for your recommendations. This course will help you develop the skills you need to create clear and concise presentations that will get your message across and help you drive change within an organization.
Consultant
Consultants work with clients to identify and solve problems. They may provide advice on a variety of topics, such as business strategy, marketing, and operations. As a consultant, you will need to be able to effectively pitch your services to potential clients. This course will help you develop the skills you need to create a compelling pitch that will win over clients and help you grow your consulting business.
Product Manager
Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to bring new products to market. In this role, you will need to be able to effectively pitch your product ideas to stakeholders and get their buy-in. This course will help you develop the skills you need to create a compelling pitch that will get people excited about your product.
Sales Manager
Sales Managers are responsible for leading and motivating a sales team. They develop sales strategies, set sales goals, and track sales performance. In this role, you will need to be able to effectively pitch your sales ideas to management and get their buy-in. This course will help you develop the skills you need to create a compelling pitch that will get management excited about your sales plans.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work with a variety of stakeholders, including customers, partners, and the media. In this role, you will need to be able to effectively pitch your marketing ideas to management and get their buy-in. This course will help you develop the skills you need to create a compelling pitch that will get management excited about your marketing plans.
Data Analyst
Data Analysts work with businesses to analyze data and identify trends. They may also develop and implement data-driven solutions. In this role, you will need to be able to effectively pitch your data-driven ideas to management and get their buy-in. This course will help you develop the skills you need to create a compelling pitch that will get management excited about your data-driven plans.
Human Resources Manager
Human Resources Managers are responsible for the management of an organization's human resources. They may develop and implement HR policies, recruit and hire new employees, and provide training and development opportunities. In this role, you will need to be able to effectively pitch your HR ideas to management and get their buy-in. This course will help you develop the skills you need to create a compelling pitch that will get management excited about your HR plans.
Financial Analyst
Financial Analysts work with businesses to analyze their financial performance and make recommendations for improvement. They may also develop and implement financial models. In this role, you will need to be able to effectively pitch your financial ideas to management and get their buy-in. This course will help you develop the skills you need to create a compelling pitch that will get management excited about your financial plans.
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. They oversee a variety of functions, such as production, inventory, and customer service. In this role, you will need to be able to effectively pitch your operational ideas to management and get their buy-in. This course will help you develop the skills you need to create a compelling pitch that will get management excited about your operational plans.
Content Writer
Content Writers create written content, such as articles, blog posts, and website copy. In this role, you may be responsible for pitching new content ideas to management and getting their buy-in. This course will help you develop the skills you need to effectively pitch your content ideas and get them approved by management. You will learn how to answer the core questions that management will have, how to make sure the numbers add up, and how to deliver a compelling pitch that will get management excited about your content project.
Software Engineer
Software Engineers design, develop, and implement software applications. In this role, you may be responsible for pitching new software ideas to management and getting their buy-in. This course will help you develop the skills you need to effectively pitch your software ideas and get them approved by management. You will learn how to answer the core questions that management will have, how to make sure the numbers add up, and how to deliver a compelling pitch that will get management excited about your software project.
Web Developer
Web Developers design and develop websites. In this role, you may be responsible for pitching new website ideas to management and getting their buy-in. This course will help you develop the skills you need to effectively pitch your website ideas and get them approved by management. You will learn how to answer the core questions that management will have, how to make sure the numbers add up, and how to deliver a compelling pitch that will get management excited about your website project.
Graphic designer
Graphic Designers create visual content, such as logos, brochures, and websites. In this role, you may be responsible for pitching new design ideas to management and getting their buy-in. This course will help you develop the skills you need to effectively pitch your design ideas and get them approved by management. You will learn how to answer the core questions that management will have, how to make sure the numbers add up, and how to deliver a compelling pitch that will get management excited about your design project.
Social Media Manager
Social Media Managers create and manage social media content. In this role, you may be responsible for pitching new social media ideas to management and getting their buy-in. This course will help you develop the skills you need to effectively pitch your social media ideas and get them approved by management. You will learn how to answer the core questions that management will have, how to make sure the numbers add up, and how to deliver a compelling pitch that will get management excited about your social media project.

Reading list

We've selected 19 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Pitching the Project: Winning Management Buy-in on a Project.
Provides a framework for understanding why successful companies often fail to innovate and provides insights into how to overcome these challenges.
Introduces the concept of the lean startup, which method for developing and testing new products and services quickly and efficiently. It can be helpful for entrepreneurs who are looking to pitch a new project to management.
Explores the challenges that large organizations face when trying to innovate. It can be helpful for managers who are trying to understand why their new projects are not getting funded.
Discusses the challenges of marketing and selling new technology products to mainstream customers. It can be helpful for managers who are trying to develop a go-to-market strategy for their new project.
Provides a simple and effective method for talking to customers and getting feedback on your new product or service. It can be helpful for entrepreneurs who are trying to validate their idea before pitching it to management.
Provides a practical guide for using the Lean Product Playbook methodology to develop innovative products.
Explores the science of habit formation and how it can be used to improve our lives and businesses. It can be helpful for managers who are trying to understand how to create a culture of innovation within their organization.
Provides a controversial but thought-provoking look at how to escape the traditional 9-to-5 job and create a more fulfilling life. It can be helpful for entrepreneurs who are looking for inspiration and motivation.
This ancient Chinese military treatise provides valuable insights into the principles of strategy and competition. It can be helpful for managers who are trying to develop a winning strategy for their new project.

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