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Patrick Dang

 

You might be offering an amazing product or service…but developing business relationships and generating sales is typically the hardest part about growing your startup. 

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You might be offering an amazing product or service…but developing business relationships and generating sales is typically the hardest part about growing your startup. 

The first challenge most startup comes across is generating leads and scheduling your first meetings with potential customers who might be interested in buying your product or service. 

The second challenge startups face is once your do get your first meetings, what exactly should you say to sell your product/service and how exactly do you close the deal?   

Now, most startups aimlessly try finding new clients by cold calling or going to networking events and play the numbers game…which we all know can lead to inconsistent results, and frankly, can be a huge waste of time. 

 

Fortunately, I’ve created a PROVEN methodology specifically for startups and high growth companies to generate a consistent flow of leads using cold emailing, develop their communication and sales skills, and close more deals. And it’s called Sales Valley. 

Unlike other courses, Sales Valley is the

As long as you use our proven Sales Valley Methodology (which I’ll show you how to do step by step), you’ll be able to get a meeting and close a deal with anyone. Best of all, you'll learn how to generate meetings while working remotely and working from home.

   

Here are some of the many things I’ll cover for you in this course that trains on how to master the complete sales cycle from start to finish:   

  • We will show you how to build your own sales process to maximize efficiency for your business

  • How to send cold emails to get a meeting with ANYONE from small, medium, and Fortune 500 companies

  • How to write like a professional copywriter even if you don’t have any copywriting experience

  • Bonus Cold Email Scripts & Templates for every situation

  • Exactly how to run a successful business meeting

  • How to become a better listener and identify customers’ main pain points

  • The best way to  pitch your idea and convince people to believe in you

  • How to get customers to buy emotionally and justify logically

  • How to handle deal-breaking objections and turn skeptics into buyers

  • How to close deals without using high-pressure techniques

  • How to exponentially scale your business

  • How to sell and generate meetings remotely and be productive while working from home

This course will teach you    

I’ve personally tested all these bulletproof growth strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one of the TOP salespeople at Oracle and Y-Combinator-backed startup, Lob.   

I'm confident the Sales Valley Methodology   

30- Everything is given to you. You’ll have all the tools you need.   

If you do this program, take action, and don’t generate more leads then I will give you a full immediate refund. No questions asked.   

Now if you’re ready to take your startup to the next level, I’ll see you inside.  

-Patrick 

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What's inside

Learning objectives

  • Students will learn the proven sales valley methodology to build business relationships and generate sales
  • How to sell and generate meetings remotely and be productive while working from home
  • All the different types of business development deal structures you can use to grow your business
  • The most effective way to pitch your product or service to potential customers
  • How to write amazing emails that get responses even if you don't have any copywriting experience
  • How to sell anything using your own authentic personality without sounding "salesy"
  • How to build your own lead generation machine to get consistent leads every month
  • How to use the best email scripts and templates top sales professionals use
  • How to close deals effectively and grow a business relationship for the long term
  • How to successfully negotiate business deals
  • How to find an infinite amount of companies and people who will be a great fit for your product or service
  • Show more
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Syllabus

Introduction & Setting Yourself Up for Success

An introduction to why I created Sales Valley!

Business Development & Sales Strategy and Setting Your Goals
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An introduction to business development and sales covering which strategies will be best for you.

How to decide which business development or sales strategy will be best for your startup.

How to build your own sales cycle.

In this lesson, we'll be setting our short, medium, and long term goals.

Outbound Lead Generation with Cold Emails

Fundamentals on how to prospect using cold emails.

How to build your own lead generation machine using cold emails.

How to find the right companies to email.

Finding Companies to Email Part 2 Google, Popular Directory Sites, Conferences
Finding Companies to Email Part 3 Award Winners, Personal Network, LinkedIn
Finding the Correct Stakeholder Part 1
Finding the Correct Stakeholder Part 2
Finding Anyone's Email Address
Finding Emails Using Apollo
How to Write Better Emails by Thinking Like a Copywriter

In this lesson, we'll be going over the key email guidelines to follow to be successful at lead generation.

Critical Email Guidelines to Follow Part 2

How to avoid common cold email mistakes.

In this lesson, we'll be going over the top email scripts you can use to generate meetings!

Cold Email Scripts and Templates Part 2
Cold Email Scripts and Templates Part 3

How you can turn objections into meetings.

Objection Handling and How to Turn Emails Into Meetings Part 2
Sales Skills: From Your First Meeting to Closing the Deal

An introduction to the sales skills section of Sales Valley

How to instantly build a human connection with anyone the moment you meet them.

How to make sure you set the right expectations during every meeting.

How to uncover a prospects' pain and get them to emotionally bond with you.

How to uncover a prospects' budget.

How to negotiate the price you deserve!

In this lesson, we'll dive into how to identify all the decision makers at a company.

The best way to present your product, service, or idea and close the deal.

How to lock in the deal and make sure your prospects don't back out at the last minute!

Students will learn the best strategies and tactics to be productive while selling remotely.
Intro To Remote Sales
Differences Between Remote Sales and Traditional Sales
Core Traits To Succeed In Remote Sales
Productivity Tips For Remote Sales & Working From Home

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Specifically created for business development and sales for startups and high-growth companies who want to accelerate their growth
Teaches students how to sell remotely, which will help them be productive while working from home
Provides thorough sales training from start to finish, giving students a solid foundation in the field
Covers a wide range of topics, including lead generation, email writing, sales techniques, and negotiation, making it suitable for students with varying levels of experience
Emphasizes the importance of understanding customer pain points and building relationships, helping students develop valuable soft skills
Led by Patrick Dang, an experienced sales professional and instructor with a strong track record of success

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Reviews summary

B2b sales course for beginners

According to students, beginners will especially enjoy this nice course. They particularly liked the content and examples presented. Overall, students recommend this course overall, but they suggested that the course could be improved by offering more details on generating leads, especially as it relates to email marketing.
Many students liked the course content.
"Overall it's a very nice course and helpful to mostly beginners."
"The content of all the lessons was very nice"
"Punch lines and examples plotted accurately"
Some students felt the course could improve by offering more details on lead generation.
"However, I still feel that lead generation portion can represent with details."
"You can dive more in email marketing strategy especially good subject lines and content too so we can reach maximum clients"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business Development & B2B Sales for Startups- Sales Valley with these activities:
Create a library of cold email templates
Develop your own collection of cold email templates to streamline your outreach efforts.
Browse courses on Email Copywriting
Show steps
  • Gather a variety of high-performing cold email templates from different sources.
  • Analyze the templates to identify common elements and best practices.
  • Create your own templates based on your analysis and specific target audience.
Refresher in Cold Calling
Review key concepts of cold calling to refresh your skills.
Browse courses on Qualifying Prospects
Show steps
  • Revisit the fundamentals of cold calling, including how to prepare, prospect, and handle objections.
  • Practice role-playing cold calls with a colleague or friend.
Practice active listening
Engage in exercises to enhance your active listening skills for effective communication.
Browse courses on Active Listening
Show steps
  • Find a partner and take turns practicing active listening exercises.
  • Pay attention to your partner's verbal and nonverbal cues.
  • Summarize and reflect on what your partner has said to demonstrate understanding.
Three other activities
Expand to see all activities and additional details
Show all six activities
Become a master at writing sales emails
Enroll in a guided tutorial to enhance your sales email writing skills.
Browse courses on Email Copywriting
Show steps
  • Enroll in an online or in-person workshop on sales email writing.
  • Follow the instructions and complete all the exercises.
  • Implement the techniques you learned in your own sales emails.
Attend Industry Events
Participate in industry events to connect with potential clients and learn from experts.
Browse courses on Networking
Show steps
  • Identify relevant industry events and conferences.
  • Attend the events and actively engage with attendees.
  • Follow up with potential clients and industry professionals after the event.
Conduct a Sales Outreach Campaign
Run a comprehensive sales outreach campaign to gain hands-on experience.
Browse courses on Lead Generation
Show steps
  • Define your target audience and research their pain points.
  • Craft compelling cold emails that resonate with your target audience.
  • Set up an email automation sequence to nurture leads.
  • Track and analyze your campaign results to optimize your approach.

Career center

Learners who complete Business Development & B2B Sales for Startups- Sales Valley will develop knowledge and skills that may be useful to these careers:
Business Development Manager
In your role as Business Development Manager, you will be responsible for developing and executing strategies to generate new business leads and close deals. This course will teach you the PROVEN Sales Valley Methodology that you can use to build business relationships and generate sales. You will learn how to write amazing emails that get responses, how to sell anything using your own authentic personality without sounding "salesy," and how to close deals effectively. This course will help you build a foundation in business development and sales that will be essential for your success in this role.
Sales Manager
As a Sales Manager, you will be responsible for leading a team of sales professionals and driving sales growth. This course will teach you the PROVEN Sales Valley Methodology that you can use to train your team and close more deals. You will learn how to build a sales cycle, how to find the right companies to email, and how to write effective cold emails. This course will help you develop the skills you need to be successful in this role and grow your sales team.
Account Manager
In your role as Account Manager, you will be responsible for managing relationships with existing customers and growing their business. This course will teach you the PROVEN Sales Valley Methodology that you can use to build rapport with customers and close deals. You will learn how to uncover a prospects' pain and get them to emotionally bond with you, how to uncover a prospects' budget, and how to negotiate the price you deserve. This course will help you develop the skills you need to be successful in this role and grow your customer base.
Sales Engineer
As a Sales Engineer, you will be responsible for providing technical expertise to sales teams and helping customers understand complex products and services. This course will teach you the PROVEN Sales Valley Methodology that you can use to build relationships with customers and close deals. You will learn how to identify all the decision makers at a company, how to present your product, service, or idea, and how to close the deal. This course will help you develop the skills you need to be successful in this role and grow your sales team.
Marketing Manager
In your role as Marketing Manager, you will be responsible for developing and executing marketing campaigns that generate leads and drive sales. This course will teach you the PROVEN Sales Valley Methodology that you can use to create effective marketing campaigns. You will learn how to find the right companies to target, how to write effective marketing copy, and how to track your results. This course will help you develop the skills you need to be successful in this role and grow your business.
Product Manager
As a Product Manager, you will be responsible for developing and managing products that meet the needs of customers. This course will teach you the PROVEN Sales Valley Methodology that you can use to gather customer feedback and develop products that sell. You will learn how to identify customer pain points, how to prioritize features, and how to launch a successful product. This course will help you develop the skills you need to be successful in this role and grow your product portfolio.
Entrepreneur
As an Entrepreneur, you will be responsible for starting and growing your own business. This course will teach you the PROVEN Sales Valley Methodology that you can use to generate leads, close deals, and grow your business. You will learn how to create a business plan, how to find funding, and how to market your business. This course will help you develop the skills you need to be successful in this role and start your own business.
Investor
As an Investor, you will be responsible for evaluating and investing in businesses. This course will teach you the PROVEN Sales Valley Methodology that you can use to identify promising investment opportunities. You will learn how to conduct due diligence, how to negotiate terms, and how to manage your investments. This course will help you develop the skills you need to be successful in this role and grow your investment portfolio.
Consultant
As a Consultant, you will be responsible for providing advice and guidance to businesses. This course will teach you the PROVEN Sales Valley Methodology that you can use to develop effective consulting services. You will learn how to identify client needs, how to develop solutions, and how to present your findings. This course will help you develop the skills you need to be successful in this role and grow your consulting business.
Freelance Writer
As a Freelance Writer, you will be responsible for writing content for businesses and individuals. This course will teach you the PROVEN Sales Valley Methodology that you can use to find clients and close deals. You will learn how to write effective marketing copy, how to create compelling content, and how to negotiate your rates. This course will help you develop the skills you need to be successful in this role and grow your freelance writing business.
Customer Success Manager
As a Customer Success Manager, you will be responsible for onboarding and supporting new customers. This course will teach you the PROVEN Sales Valley Methodology that you can use to build relationships with customers and ensure their success. You will learn how to identify customer needs, how to resolve issues, and how to upsell additional products and services. This course will help you develop the skills you need to be successful in this role and grow your customer base.
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and identifying areas for improvement. This course will teach you the PROVEN Sales Valley Methodology that you can use to gather requirements, develop solutions, and implement change. You will learn how to conduct interviews, how to analyze data, and how to write effective reports. This course will help you develop the skills you need to be successful in this role and improve your business processes.
Project Manager
As a Project Manager, you will be responsible for planning, executing, and closing projects. This course will teach you the PROVEN Sales Valley Methodology that you can use to manage projects effectively. You will learn how to create a project plan, how to track progress, and how to manage risk. This course will help you develop the skills you need to be successful in this role and deliver successful projects.
Data Analyst
As a Data Analyst, you will be responsible for collecting, analyzing, and interpreting data. This course will teach you the PROVEN Sales Valley Methodology that you can use to identify trends, develop insights, and make recommendations. You will learn how to use data analysis tools, how to create visualizations, and how to communicate your findings. This course will help you develop the skills you need to be successful in this role and make data-driven decisions.
Software Engineer
As a Software Engineer, you will be responsible for designing, developing, and testing software applications. This course may be useful for you as it will teach you the PROVEN Sales Valley Methodology that you can use to understand customer needs and develop software that meets those needs. You will learn how to write effective code, how to test your code, and how to work in a team. This course will help you develop the skills you need to be successful in this role and build successful software applications.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Business Development & B2B Sales for Startups- Sales Valley.
Is considered a classic in the sales methodology field. It goes over questioning techniques and how to position a product or service to align with a customer's needs. A valuable book to supplement Sales Valley's lessons on pitching a product.
Addresses the challenges of marketing and selling technology products to mainstream customers. It provides insights into different market segments, the adoption process, and effective go-to-market strategies, complementing the course's focus on business development and growth.
Equips readers with a roadmap for selling complex products and services. It provides guidance on understanding customer needs, navigating organizational structures, and negotiating effectively, supporting the course's emphasis on closing deals.
Introduces the concept of lean startup methodology, which emphasizes iterative product development, customer feedback, and data-driven decision-making. It aligns with the course's focus on building and scaling businesses.
Introduces a data-driven approach to sales acceleration. It covers strategies for using data and technology to identify and qualify leads, and for automating and streamlining sales processes, complementing the course's focus on lead generation and productivity.
Discusses the key characteristics of top-performing sales reps. It explores how to best position oneself to create the most value for clients and frame oneself as an expert and problem solver.
Offers a comprehensive guide to building a successful sales organization. It covers key strategies for lead generation, sales process optimization, and team management, providing insights that complement the course's focus on business development and sales.
Complements the course's focus on generating leads and closing deals effectively. It provides insights into building a predictable sales pipeline and using data-driven approaches to improve performance.
Serves as a practical guide for startups to acquire customers. It covers strategies for identifying target markets, developing marketing and sales channels, and measuring growth, providing valuable insights for the course's focus on business development.
Valuable reference for understanding negotiation principles and strategies. It provides a framework for approaching negotiations effectively and achieving mutually beneficial outcomes.
Provides background knowledge in sales management, aligning with the Sales Valley Methodology's emphasis on building business relationships and generating sales. It covers strategies for managing and motivating sales teams.
Is intended to help the reader gain a better understanding of their own sales style. Provides tips on developing a 'sales mindset' and visualizing desired outcomes.
Delves into the psychological aspects of sales. It provides insights into understanding customer behavior, building trust, and overcoming objections, supporting the course's emphasis on developing effective communication and persuasion skills.
While this book is likely more introductory than the Sales Valley Course, it can be good for building a broad understanding of business development. It may contain useful ideas for entrepreneurs new to sales that may not be covered in Sales Valley.

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