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Haider Ali

On this course, you’ll discover what sustainable business value means in the context of prototyping and validating business models.

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On this course, you’ll discover what sustainable business value means in the context of prototyping and validating business models.

You will appraise your value proposition to stakeholders and its likely impact across people, planet, profit, and progress. You’ll develop a comprehensive snapshot of your business model value from three levels of analysis: environmental, social and business, and learn how to effectively pitch your sustainable business concepts.

Via text-based resources and task books, you’ll gain comprehensive understanding and benefit from in-depth reference points as you formulate your ideas and plans.

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What's inside

Syllabus

Welcome to the course
On this course, you will discover how to articulate and prototype the underlying value you intend to generate across your ecosystem stakeholders. More specifically, you will understand how your intended business concept delivers value to solve the needs, problems and issues you may have identified early within your systems map.
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Developing and prototyping sustainable business models
This week, you will detail how your intended business concept delivers value to solve the needs, problems and issues you identified in your systems map. This is a vital step to allow you to move beyond concepts towards real-world application and implementation.
Testing and validating sustainable business concepts
This week, you will learn how to prioritise the most important and critical elements to test, and learn how to use quick validation cycles with your key ecosystem stakeholders.
Course conclusion and assessment
It’s time to draw together the threads of your learning. This week, you will learn how to put together an effective pitch to potential seed or angel investors.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Builds a strong foundation for beginners who are lacking knowledge about prototyping sustainable business models
Provides real-world application and implementation through prototyping
Helps learners understand how to pitch sustainable business concepts
Taught by a seasoned industry expert who provides in-depth knowledge and practical insights
Features comprehensive text-based resources and task books for a deeper understanding

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in From prototyping to validating business models with these activities:
Explore sustainable business case studies
Learn from real-world examples of successful sustainable business practices.
Show steps
  • Identify case studies of businesses that implement sustainability.
  • Analyze the strategies and approaches used by these businesses.
  • Consider the impact and outcomes of their sustainability efforts.
Discuss stakeholder perspectives on sustainability
Gain insights by understanding the diverse perspectives on sustainability held by different stakeholders.
Show steps
  • Identify and invite a diverse group of stakeholders to participate.
  • Facilitate a discussion on the importance and relevance of sustainability.
  • Summarize the key perspectives and insights emerging from the discussion.
Design a sustainability value proposition canvas
Develop a visual representation of your business model's sustainability value proposition.
Show steps
  • Identify the key stakeholder groups and their needs.
  • Define the value your business delivers to each stakeholder group.
  • Analyze the environmental, social, and economic impacts of your business model.
  • Create a visual representation of your sustainability value proposition.
Three other activities
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Analyze sustainability reports
Develop your analytical skills in evaluating sustainability initiatives and reporting.
Show steps
  • Identify and gather sustainability reports from various organizations.
  • Review the reports and assess their comprehensiveness and transparency.
  • Evaluate the effectiveness of the sustainability strategies and actions reported.
  • Develop recommendations for improving the reporting and implementation of sustainability initiatives.
Develop a sustainability pitch
Craft a compelling pitch that articulates the value and impact of your sustainable business concept.
Show steps
  • Define your target audience and their interests.
  • Develop a clear and concise message that highlights your sustainability value proposition.
  • Provide evidence and data to support your claims and demonstrate impact.
  • Practice your pitch and receive feedback from peers or mentors.
Contribute to sustainable business initiatives
Apply your knowledge by actively engaging in open-source projects or initiatives related to sustainability.
Show steps
  • Identify open-source projects or initiatives focused on sustainability.
  • Review the project goals and requirements.
  • Contribute to the project by reporting bugs, suggesting improvements, or developing new features.
  • Engage with the project community and share your insights.

Career center

Learners who complete From prototyping to validating business models will develop knowledge and skills that may be useful to these careers:
Sustainability Consultant
Sustainability Consultants advise organizations on how to operate in a more sustainable way. They help businesses develop and implement strategies to reduce their environmental impact, improve their social responsibility, and increase their profitability. This course can help you develop the skills and knowledge you need to become a Sustainability Consultant, including an understanding of sustainable business models, how to prototype and validate new concepts, and how to communicate the value of sustainability to stakeholders.
Business Analyst
Business Analysts help organizations improve their business processes and systems. They work with stakeholders to identify and analyze business needs, and then develop and implement solutions to meet those needs. This course can help you develop the skills and knowledge you need to become a Business Analyst, including an understanding of business models, how to analyze and evaluate business processes, and how to communicate your findings to stakeholders.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define the project scope, develop the project plan, and manage the project team. This course can help you develop the skills and knowledge you need to become a Project Manager, including an understanding of business models, how to plan and execute projects, and how to manage a project team.
Product Manager
Product Managers are responsible for the development and launch of new products and services. They work with stakeholders to define the product vision, develop the product roadmap, and manage the product lifecycle. This course can help you develop the skills and knowledge you need to become a Product Manager, including an understanding of business models, how to develop and validate new products, and how to manage a product team.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They work with stakeholders to define the sales strategy, develop the sales pipeline, and manage the sales team. This course can help you develop the skills and knowledge you need to become a Sales Manager, including an understanding of business models, how to develop and implement sales strategies, and how to manage a sales team.
Operations Manager
Operations Managers are responsible for the day-to-day operations of an organization. They work with stakeholders to define the operating procedures, develop the operating budget, and manage the operating team. This course can help you develop the skills and knowledge you need to become an Operations Manager, including an understanding of business models, how to develop and implement operating procedures, and how to manage an operating team.
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns. They work with stakeholders to define the marketing strategy, develop the marketing budget, and manage the marketing team. This course can help you develop the skills and knowledge you need to become a Marketing Manager, including an understanding of business models, how to develop and implement marketing campaigns, and how to measure the effectiveness of marketing campaigns.
Management Consultant
Management Consultants provide advice to organizations on how to improve their performance. They work with stakeholders to identify and solve business problems, develop and implement solutions, and improve organizational effectiveness. This course can help you develop the skills and knowledge you need to become a Management Consultant, including an understanding of business models, how to identify and solve business problems, and how to develop and implement solutions.
Financial Analyst
Financial Analysts provide financial advice to individuals and organizations. They work with stakeholders to analyze financial data, develop financial models, and make investment recommendations. This course can help you develop the skills and knowledge you need to become a Financial Analyst, including an understanding of business models, how to analyze financial data, and how to make investment recommendations.
Entrepreneur
Entrepreneurs start and run their own businesses. They work with stakeholders to develop and launch new products and services, and to grow their businesses. This course can help you develop the skills and knowledge you need to become an Entrepreneur, including an understanding of business models, how to develop and launch new products and services, and how to grow a business.
Nonprofit Manager
Nonprofit Managers lead and manage nonprofit organizations. They work with stakeholders to develop and implement the organization's mission, vision, and values. This course can help you develop the skills and knowledge you need to become a Nonprofit Manager, including an understanding of business models, how to develop and implement a nonprofit's mission, vision, and values, and how to manage a nonprofit organization.
Social Entrepreneur
Social Entrepreneurs start and run businesses that have a social mission. They work with stakeholders to develop and launch new products and services that address social problems. This course can help you develop the skills and knowledge you need to become a Social Entrepreneur, including an understanding of business models, how to develop and launch new products and services that address social problems, and how to grow a business.
Sustainability Manager
Sustainability Managers are responsible for developing and implementing sustainability strategies for organizations. They work with stakeholders to identify and mitigate environmental and social risks, and to improve the organization's sustainability performance. This course can help you develop the skills and knowledge you need to become a Sustainability Manager, including an understanding of business models, how to develop and implement sustainability strategies, and how to measure and improve sustainability performance.
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers are responsible for developing and implementing corporate social responsibility strategies for organizations. They work with stakeholders to identify and mitigate social and environmental risks, and to improve the organization's social and environmental performance. This course can help you develop the skills and knowledge you need to become a Corporate Social Responsibility Manager, including an understanding of business models, how to develop and implement corporate social responsibility strategies, and how to measure and improve social and environmental performance.
Environmental Scientist
Environmental Scientists study the environment and its interactions with humans. They work with stakeholders to identify and solve environmental problems, and to protect the environment. This course can help you develop the skills and knowledge you need to become an Environmental Scientist, including an understanding of business models, how to identify and solve environmental problems, and how to protect the environment.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in From prototyping to validating business models.
Provides a practical framework for developing and testing business models. It valuable resource for anyone looking to start or grow a business.
Provides a step-by-step guide to building a successful startup. It is essential reading for anyone who wants to learn how to test and validate their business ideas.
Provides a step-by-step guide to getting your startup off the ground. It is essential reading for anyone who wants to learn how to attract customers and build a sustainable business.
Provides a comprehensive overview of design thinking, a human-centered approach to problem solving. It valuable resource for anyone looking to learn how to develop innovative solutions.
Provides a practical guide to building successful products using the lean startup methodology. It valuable resource for anyone who wants to learn how to develop and launch products quickly and efficiently.
Provides a contrarian view of innovation. It argues that the best way to create a successful business is to focus on creating something new and different.
Provides a framework for understanding why large companies often fail to innovate. It is essential reading for anyone who wants to learn how to create and sustain a competitive advantage.
Provides a candid look at the challenges of building a successful startup. It valuable resource for anyone who wants to learn how to overcome obstacles and achieve success.
Provides a framework for understanding what makes innovative companies successful. It valuable resource for anyone who wants to learn how to create a culture of innovation.
Provides a simple framework for developing and evaluating strategies. It valuable resource for anyone who wants to learn how to create a strategy that will help their business succeed.
Provides a framework for understanding the challenges that teams face. It valuable resource for anyone who wants to learn how to build a high-performing team.
Provides a framework for understanding what motivates people. It valuable resource for anyone who wants to learn how to create a workplace that is both productive and fulfilling.
Provides a framework for personal and professional success. It valuable resource for anyone who wants to learn how to live a more effective and fulfilling life.

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