Advanced Competitive Strategy
Competitive Strategy and Organization Design,
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.
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| Rating | 4.5★ based on 155 ratings |
|---|---|
| Length | 9 weeks |
| Effort | 7.5 hours videos and quizzes |
| Starts | Jul 3 (42 weeks ago) |
| Cost | $79 |
| From | Ludwig-Maximilians-Universität München (LMU) via Coursera |
| Instructor | Tobias Kretschmer |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Strategy |
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What people are saying
easy to understand
Easy to understand and memorize despite the complexity of the subject!
I love this dude; very entertaining professor who is easy to understand.
They make it so easy to understand and probably the best MOOC I´d ever apply for Just love it Love your style of teaching.
it is well put and easy to understand.
Material was tough, some of the questions weren't easy to understand / process.
5 starsAdvanced Competitive Strategy ... 3 stars Excellent An easy to understand and very resourceful course with ample examples.
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competitive strategy
A slightly harder and more confusing version of Competitive Strategy - whilst not formally requiring CS as a prerequisite I did find this course quite difficult even having done the beginner version.
ADVANCED COMPETITIVE STRATEGY Too theoretical.
Very informative and I learned a lot Valuable sequel to course Competitive Strategy by the same author.
it was great learning such interesting issues Nice addition to the "Competitive Strategy" course, although not as interesting and practical as the first part... Cases and current examples would have made this section much better.Prof.
Tobias Kretschmer ... 5 starsCompetitive Strategy .
If you took the first Competitive Strategy course you'll love this one.
Great extension of the Competitive Strategy Course; looking forward to the next class.
I like the game theory that used to explain competitive strategy.
Interesting course but after "Competitive Strategy" I was expecting to go deeper.
Great course, a bit more realistic than Competitive Strategy.
The course is really good at teaching the various aspects of competitive strategy.
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learn a lot
Even if his showmanship is not for every professor (gladly; it would sound fake if it was mandatory), many can learn a lot from how carefully Kretschmer scripts his videos.
I'm sure unless you're an expert in the area you'll learn a lot.
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tobias kretschmer
I like Prof. Tobias Kretschmer way to communicate the course and explain the contents in practical and well organized way.
Special mention should go to the instructor (Prof. Tobias Kretschmer), who did a terrific job!
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very informative
challenging Very informative AmazIng course wIth beautIful content.
Quiero felicitarlos por estos dos cursos y ojalá el Maestro haga un curso nuevo para los que ya hemos estudiado los anteriores.Atentamente Renato [email protected] Very informative with plenty of real-life (or credible fictional) examples to better understand the concepts that were introduced.
recommend it
I recommend it to anyone.
Would recommend it.
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`` advanced
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Competitive Sports Coordinator $37k
Competitive Events Coordinator $40k
Field Competitive Specialist $52k
Specialist, Competitive Intelligence $64k
Competitive Bids Specialist $67k
Competitive Research Analyst $71k
Competitive Analyst Contractor $87k
Competitive Analyst Lead $97k
Business Development & Strategy, Competitive Intelligence Analyst $103k
Competitive Intelligence Lead $114k
Competitive Technology Analysis $133k
Principal Competitive Analyst $146k
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| Rating | 4.5★ based on 155 ratings |
|---|---|
| Length | 9 weeks |
| Effort | 7.5 hours videos and quizzes |
| Starts | Jul 3 (42 weeks ago) |
| Cost | $79 |
| From | Ludwig-Maximilians-Universität München (LMU) via Coursera |
| Instructor | Tobias Kretschmer |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Strategy |
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