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Construye audiencias y seguidores en Twitter con Hashtags

Mike Nieva

En este proyecto guiado, aplicaremos y definiremos una estrategia para la construcción de audiencias, utilizando palabras clave y "hashtags" en Twitter.

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What's inside

Syllabus

Visión general del proyecto
En este proyecto, realizaremos una estrategia sobre análisis de tendencias y cómo comenzar para construir audiencia.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Dirigido a profesionales del marketing y especialistas en redes sociales que buscan desarrollar su estrategia de audiencia en Twitter
Proporciona una base sólida para comprender el análisis de tendencias y la construcción de audiencias en Twitter
Cuenta con instructores expertos con experiencia en marketing en redes sociales y construcción de audiencias

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Construye audiencias y seguidores en Twitter con Hashtags with these activities:
Participa en sesiones de estudio en grupo para discutir estrategias de 'hashtag'
Participar en sesiones de estudio en grupo te permitirá intercambiar ideas y aprender de otros.
Show steps
  • Forma o únete a un grupo de estudio con otros estudiantes
  • Selecciona un tema relacionado con las estrategias de 'hashtag'
  • Discute el tema, comparte conocimientos y aprende de los demás
Busca tutoriales sobre cómo crear una estrategia de 'hashtag'
Encontrar tutoriales te ayudará a comprender los fundamentos de la creación de una estrategia de 'hashtag' efectiva.
Show steps
  • Busca tutoriales en plataformas como YouTube o Coursera
  • Elige tutoriales que cubran los fundamentos de las estrategias de 'hashtag'
  • Toma notas sobre los puntos clave y las mejores prácticas
Crea una presentación sobre las estrategias de 'hashtags' para tu equipo o colegas
Crear una presentación te ayudará a comunicar tus conocimientos sobre las estrategias de 'hashtag' de manera efectiva.
Show steps
  • Prepara una presentación que cubra los conceptos clave y las mejores prácticas de las estrategias de 'hashtag'
  • Recopila datos y ejemplos para apoyar tus puntos
  • Presenta tu presentación a tu equipo o colegas
Two other activities
Expand to see all activities and additional details
Show all five activities
Mentora a otros estudiantes que buscan aprender sobre las estrategias de 'hashtags'
Mentorar a otros te ayudará a reforzar tu comprensión de las estrategias de 'hashtag' y a desarrollar habilidades de liderazgo.
Show steps
  • Ofrécete como mentor en plataformas en línea o en tu comunidad
  • Conecta con estudiantes que buscan orientación sobre las estrategias de 'hashtag'
  • Comparte tus conocimientos y experiencias
Contribuye a proyectos de software de código abierto relacionados con las estrategias de 'hashtag'
Contribuir a proyectos de código abierto te permitirá colaborar con otros y ampliar tus conocimientos en torno a las estrategias de 'hashtag'.
Show steps
  • Busca proyectos de código abierto en plataformas como GitHub
  • Identifica proyectos relacionados con las estrategias de 'hashtag'
  • Familiarízate con el proyecto y sus pautas de contribución
  • Haz una contribución al proyecto (p. ej., corrigiendo errores, mejorando la documentación)

Career center

Learners who complete Construye audiencias y seguidores en Twitter con Hashtags will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Marketing Managers are responsible for developing and executing marketing strategies to achieve business goals. This course on Twitter hashtags can be useful for Marketing Managers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their marketing goals.
See salaries and explore the career path for Marketing Manager
Public Relations Specialist
Public Relations Specialists are responsible for managing the public image of an organization or individual. This course on Twitter hashtags can be useful for Public Relations Specialists by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and manage their public image.
See salaries and explore the career path for Public Relations Specialist
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies to increase engagement, build brand awareness, and generate leads. This course on Twitter hashtags can be useful for Social Media Managers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their social media goals.
See salaries and explore the career path for Social Media Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and executing digital marketing strategies to achieve business goals. This course on Twitter hashtags can be useful for Digital Marketing Managers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their marketing goals.
See salaries and explore the career path for Digital Marketing Manager
Brand Manager
Brand Managers are responsible for developing and managing the brand of an organization or product. This course on Twitter hashtags can be useful for Brand Managers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and build their brand.
See salaries and explore the career path for Brand Manager
Content Marketer
Content Marketers are responsible for creating and distributing content to attract and engage a target audience. This course on Twitter hashtags can be useful for Content Marketers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and promote their content.
See salaries and explore the career path for Content Marketer
Digital Marketing Specialist
Digital Marketing Specialists are responsible for planning, executing, and analyzing digital marketing campaigns to achieve business goals. This course on Twitter hashtags can be useful for Digital Marketing Specialists by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their marketing goals.
See salaries and explore the career path for Digital Marketing Specialist
Social Media Analyst
Social Media Analysts are responsible for analyzing social media data to measure the effectiveness of social media campaigns. This course on Twitter hashtags can be useful for Social Media Analysts by providing them with the knowledge and skills to effectively use hashtags to track their campaigns and measure their results.
See salaries and explore the career path for Social Media Analyst
Communications Director
Communications Directors are responsible for developing and executing communications strategies to achieve business goals. This course on Twitter hashtags can be useful for Communications Directors by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their communications goals.
See salaries and explore the career path for Communications Director
Community Manager
Community Managers are responsible for building and managing online communities. This course on Twitter hashtags can be useful for Community Managers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and build their community.
See salaries and explore the career path for Community Manager
Social Media Strategist
Social Media Strategists are responsible for developing and executing social media strategies to achieve business goals. This course on Twitter hashtags can be useful for Social Media Strategists by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their social media goals.
See salaries and explore the career path for Social Media Strategist
Chief Marketing Officer
Chief Marketing Officers are responsible for developing and executing marketing strategies to achieve business goals. This course on Twitter hashtags can be useful for Chief Marketing Officers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their marketing goals.
See salaries and explore the career path for Chief Marketing Officer
Marketing Director
Marketing Directors are responsible for developing and executing marketing strategies to achieve business goals. This course on Twitter hashtags can be useful for Marketing Directors by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and achieve their marketing goals.
See salaries and explore the career path for Marketing Director
Influencer Marketing Manager
Influencer Marketing Managers are responsible for developing and executing influencer marketing campaigns. This course on Twitter hashtags can be useful for Influencer Marketing Managers by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and collaborate with influencers.
See salaries and explore the career path for Influencer Marketing Manager
Public Relations Director
Public Relations Directors are responsible for managing the public image of an organization or individual. This course on Twitter hashtags can be useful for Public Relations Directors by providing them with the knowledge and skills to effectively use hashtags to reach their target audience and manage their public image.
See salaries and explore the career path for Public Relations Director

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Construye audiencias y seguidores en Twitter con Hashtags.
Cover image
El Arte de la Guerra
Save
Este libro clásico de estrategia militar ofrece principios y tácticas que se pueden aplicar a la construcción de audiencias en Twitter mediante el uso de palabras clave y hashtags. Proporciona información sobre cómo analizar a los competidores, identificar oportunidades y desarrollar un plan de acción efectivo.
El Arte de la Guerra
Paperback
Check
El Arte de la Guerra
Kindle Edition
Check
Cover image
The New Rules of Marketing & PR
Save
Esta guía completa de Twitter ofrece información valiosa sobre cómo utilizar la plataforma para fines comerciales y personales. Cubre temas como la estrategia de contenido, la participación de la audiencia y el análisis de datos.
The New Rules of Marketing & PR
Paperback
Check
The New Rules of Marketing & PR
Kindle Edition
Check
Cover image
Supercomunicadores
Save
Este libro explora la ciencia de los hábitos y cómo se pueden utilizar para formar nuevos comportamientos positivos. Ofrece estrategias prácticas para crear hábitos que nos ayuden a lograr nuestros objetivos, como aumentar nuestra visibilidad en Twitter.
Supercomunicadores: Cómo desbloquear el lenguaje...
Kindle Edition
$$
(Português) Supercomunicadores [Supercommunicators]: Como...
Audible Audiobook
$
SUPERCOMUNICADORES
Paperback
$$$
Cover image
Publicidad 360º
Save
Este libro de texto académico proporciona una base sólida en los conceptos y metodologías del marketing en redes sociales. Cubre el uso de Twitter y otras plataformas para diferentes propósitos de marketing.
Publicidad 360º
Paperback
Check
Publicidad 360º
Kindle Edition
Check
Cover image
Social Media Marketing For Dummies
Save
Similar a "Twitter para Dummies", esta guía brinda una introducción completa a Twitter para principiantes. Aunque se centra menos en la construcción de seguidores, aún proporciona valiosos consejos sobre el uso de hashtags y la interacción con otros usuarios.
(English) Social Media Marketing For Dummies
Paperback
$$
(English) Social Media Marketing for Dummies
Paperback
$$
(English) Social Media Marketing For Dummies
Kindle Edition
$$
Cover image
The Cluetrain Manifesto (10th Anniversary Edition)
Save
Este libro clásico explora el impacto de Internet en el marketing y la comunicación. Ofrece principios para construir relaciones auténticas con los clientes mediante la transparencia, la honestidad y el diálogo. Estos principios son relevantes para construir audiencias comprometidas en Twitter.
(English) The Cluetrain Manifesto (10th Anniversary Edition)
Kindle Edition
$$
Dirección de marketing
Save
Este libro de texto clásico proporciona una base sólida en los principios y prácticas del marketing. Aunque no se centra específicamente en las redes sociales, ofrece información valiosa sobre el comportamiento del consumidor, la segmentación del mercado y la creación de valor, que son relevantes para construir audiencias en Twitter.
Dirección de marketing
Paperback
Check
Dirección de marketing
Kindle Edition
Check
Cover image
El código de la persuasión
Save
Este libro aplica los principios de la neurociencia para comprender el comportamiento del consumidor. Ofrece información sobre cómo las redes sociales pueden activar diferentes regiones del cerebro, lo que puede ser útil para crear contenido que evoque emociones y genere compromiso en Twitter.
El código de la persuasión
Paperback
Check
El código de la persuasión
Kindle Edition
Check

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Course image
Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mike Nieva
Language
Español
Good to know
Dirigido a profesionales del marketing y especialistas en redes sociales que buscan desarrollar su estrategia de audiencia en Twitter
Proporciona una base sólida para comprender el análisis de tendencias y la construcción de audiencias en Twitter
Cuenta con instructores expertos con experiencia en marketing en redes sociales y construcción de audiencias
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