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Instagram Planning

Manage Content Like a Pro

Nina Ottaviano

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Learners who complete Instagram Planning: Manage Content Like a Pro will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Instagram Planning: Manage Content Like a Pro.

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Focuses on building a business around content, highlighting the strategic importance of content planning and execution, which directly relates to content calendars. It provides a framework for content entrepreneurs and emphasizes audience building, a key goal of content calendars.

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Explores how modern technology can be deployed to elevate the human customer experience across dynamic digital and physical touchpoints. Philip Kotler investigates predictive marketing, contextual advertising, and augmented intelligence, offering strategic guidelines for harmonizing technical automation with genuine emotional resonance.

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Viral Marketing

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Delves into the science behind why content gets shared online. Understanding the drivers of viral sharing is highly relevant to creating Instagram Reels that have the potential to reach a large audience and generate significant engagement.

Viral Marketing: The Science of Sharing

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The 22 Immutable Laws of Marketing

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Formulates fundamental strategic axioms that govern competitive positioning, category ownership, and brand perception in crowded marketplaces. Al Ries and Jack Trout deliver concise, memorable principles that help digital marketers resist dangerous brand dilution, focus message dissemination, and secure clear, defensible footholds in prospect minds.

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Positioning: The Battle for Your Mind

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Bridges perceptual psychology and modern digital brand strategy, demonstrating how consumer mental heuristics govern message absorption. Al Ries and Jack Trout provide an enduring framework for crafting distinct value propositions that break through algorithmic noise and secure defensible cognitive real estate in customer minds.

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One Million Followers, Updated Edition

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Offers strategies for rapidly growing a social media following by understanding how algorithms work and creating content that resonates. The data-driven approach and focus on audience engagement are highly relevant to increasing visibility and follower count on Instagram through Reels.

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Marketing Made Simple: a Step-By-Step StoryBrand...

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As a follow-up to Building a StoryBrand, this book provides a simplified framework for implementing a marketing plan, including content creation and distribution. It helps streamline the process of populating a content calendar with content that aligns with a clear marketing message.

Marketing Made Simple: A Step-by-Step StoryBrand...

(Pусский) Воронки продаж по методу StoryBrand: Пошаговое...

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Made to Stick (7 Volume Set) [videorecording].

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Understanding what makes ideas memorable and impactful is crucial for creating effective content. provides principles for making ideas 'sticky,' which can be applied when brainstorming and planning content for a calendar to increase its potential for engagement and sharing.

Made to Stick (7 Volume Set) [videorecording].

Made to Stick (7 Volume Set) [videorecording].

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Engaged Research and Practice

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Provides a comprehensive overview of student engagement in higher education and gives an overview of theoretical frameworks and research. It also includes case studies and practical strategies that can be used in higher education settings.

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Engaged Research and Practice: Higher Education and...

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This comprehensive guide to social media marketing is specifically tailored for nonprofits.

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This comprehensive guide to social media marketing is specifically tailored for B2B companies.

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Optimize: How to Attract and Engage More Customers...

Unknown Binding

Optimize: How to Attract and Engage More Customers...

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Social Media Marketing

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This comprehensive guide to social media marketing is specifically tailored for educators.

Social Media Marketing

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Effort

45 minutes

Level

Introductory

Via

Coursera

Institution

Coursera

Instructor

Nina Ottaviano

Language

English

Transcripts

Français العربية

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