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Nina Ottaviano
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What's inside
Syllabus
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Instagram Planning: Manage Content Like a Pro.
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Learners who complete Instagram Planning: Manage Content Like a Pro will develop knowledge and skills
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Reading list
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Practical guide to using Instagram for business. It covers topics such as creating a business profile, posting engaging content, and running ads.
Guide to using Instagram to sell more homes. It covers topics such as creating property-specific content, using Instagram Stories to showcase your listings, and running ads to target potential buyers.
Guide to using Instagram to attract more guests to your travel business. It covers topics such as creating inspiring content, running contests, and using Instagram Stories.
Guide to using Instagram to promote your fashion brand. It covers topics such as creating a cohesive feed, partnering with influencers, and using Instagram Shopping.
Guide to using Instagram to build a community and grow your health and fitness business. It covers topics such as creating motivating content, running challenges, and using Instagram Live.
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Must-read for anyone who wants to learn how to build a successful business by building relationships with customers.
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Call to action for marketers to break away from traditional marketing practices and to adopt a more innovative and customer-centric approach.
Practical guide to content strategy, covering topics such as content mapping, user research, and content governance.
Guide to storytelling for business, and how to use storytelling to create compelling content.
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A highly practical guide to writing in the digital age, this book is invaluable for anyone involved in content creation. It covers grammar, style, and the art of crafting compelling narratives that resonate with an audience. While not solely about planning, strong writing is fundamental to executing any content plan effectively.
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Provides a framework for creating content that is both persuasive and shareable.
Classic in the field of marketing, and provides insights into how to create content that will persuade customers to buy without them even realizing it.
Considered a foundational text in content strategy, this book provides a comprehensive overview of the discipline, covering core concepts, processes, and the business value of content. It's essential for building a solid understanding of the strategic thinking behind content planning. is highly recommended as a starting point for students and professionals new to the field.
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Explores the science behind why certain ideas, products, and behaviors become popular and spread. Understanding the principles of social transmission can significantly influence content planning for virality and shareability. It offers a psychological perspective on content effectiveness.
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Practical guide to creating content that is memorable and persuasive.
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New York Times bestseller that explores the science of habit formation, and how you can use this knowledge to create content that will be more likely to stick with your audience.
Step-by-step guide to creating and distributing content that will help you to build a successful business.
Focuses on the marketing aspect of content, guiding readers to create valuable content that attracts and retains customers. It emphasizes the importance of storytelling and building an audience through owned media. It serves as an excellent resource for understanding how content planning directly supports broader marketing goals.
Focuses on creating content that is both engaging and informative, and that will help you to build a strong relationship with your audience.
Covers all aspects of content marketing, including content planning, creation, distribution, and measurement.
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Effort
45 minutes
Level
Introductory
Via
Coursera
Institution
Coursera
Instructor
Nina Ottaviano
Session
October 27, 2025
- November 10, 2025
Language
English
Transcripts
Français
العربية
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