Music Business: Music Marketing With Digital Marketing from Udemy

This is a course for aspiring musicians and artists. The course will teach you how to correctly promote your work on social media and other online marketing strategies.

The course is a mixture of an interview with a musician named Sarantos who is successfully using social media to promote his music and tutorials from me on some of the common marketing and business practices that musicians and artists should be aware of.

WHAT TO EXPECT FROM THIS MUSIC The course notes many good practices and has a number of examples and suggestions for the right ways to do things. But it will be up to you to try things out and correctly implement the strategies discussed in the course.

Best of luck.

NEW It is formerly the Musically app. I added a new section for how to get started on TikTok to promote your music even if you have no audience of followers on TikTok.

OFFICE HOURS AND ONE-ON-ONE HELP - I GIVE During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals.

You can also get my help and advice any time. Start discussions and message me with private questions about the music business or music marketing. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

MONEY-BACK GUARANTEE

This music marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

What's inside

Learning objectives

Professional music marketing for independent musicians
Learn from real examples by a fellow musician
Use social media to get exposure
Know how to raise money for your music

Overview of major music marketing strategies
World-class student support: i answer 99% of student questions within 24 hours
Personalized help from the instructor: join office hours zoom call with the instructor and students to ask questions directly

Professional music marketing for independent musicians
Learn from real examples by a fellow musician
Use social media to get exposure
Know how to raise money for your music
Overview of major music marketing strategies
World-class student support: i answer 99% of student questions within 24 hours
Personalized help from the instructor: join office hours zoom call with the instructor and students to ask questions directly

Syllabus

Music marketing course introduction

Music marketing course introduction and warm welcome

Options to have a better course-taking experience

Basic YouTube marketing for music

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Features an interview with a musician who has found success using social media, offering practical insights and real-world examples

Covers a range of social media platforms like YouTube, Facebook, Instagram, and TikTok, which are essential for modern music marketing

Includes guidance on using YouTube ads, covering ad formats, bidding strategies, and targeting options to help musicians promote their music effectively

Explores strategies for growing a fanbase on TikTok, including using hashtags, participating in challenges, and networking with other users

Offers advice on creating visually appealing YouTube thumbnails using Canva, which is important for attracting viewers and increasing click-through rates

Includes a section on Patreon for musicians, which is a useful platform for raising money and building a community of supporters

Reviews summary

Music marketing digital strategies for artists

According to learners, this course provides a positive and practical introduction to music marketing using digital platforms. Students frequently highlight the instructor's responsiveness and willingness to offer personalized help as a major benefit. The course covers various platforms like YouTube, Instagram, and TikTok, offering actionable strategies. Some reviewers note that while the information is valuable, the fast-changing nature of social media means some specific tactics or platform features discussed may become outdated quickly, requiring learners to stay updated. Overall, it is seen as a solid foundation, particularly useful for beginner independent musicians looking to promote their work online.

Success depends on applying the lessons.

"The course gives you the tools, but you have to put in the work to see results."

"It's not a magic bullet; you need to apply the strategies consistently."

"Success comes from implementing what's taught and adapting."

Good overview of major social media platforms.

"Covers YouTube, Instagram, TikTok, and more. It's a good overview of the main places artists should be."

"Appreciated the specific sections on YouTube and TikTok, which are crucial for musicians today."

"Includes useful information on how to approach different platforms like Spotify and Soundcloud too."

Great starting point for new artists.

"As someone new to music marketing, this course was perfect for getting me started."

"Easy to follow even if you have no prior marketing experience."

"It breaks down the basics of promoting your music online in a way that makes sense for beginners."

Provides actionable, real-world marketing tips.

"I learned practical steps I could start using right away to promote my music on social media."

"The course gave me concrete strategies for YouTube and Instagram that I hadn't considered before."

"Focuses on things you can actually do to get your music heard, not just theory."

Responsive and helpful instructor support.

"The instructor is amazing! He answers questions super fast and really cares about helping you."

"The support I got from the instructor was top-notch. I never felt stuck because he was always available to help."

"Great course with a responsive instructor who genuinely wants to see students succeed. The office hours are a bonus."

Some platform info may be quickly outdated.

"Digital marketing changes so fast, some specific examples felt a bit out of date even shortly after taking the course."

"While the core strategies are good, keep in mind social media features are always changing."

"The nature of social media means you'll need to supplement this course with current platform updates."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Music Business: Music Marketing With Digital Marketing with these activities:

Review Basic Music Theory

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Strengthen your understanding of music theory to better grasp marketing strategies related to musical elements.

Browse courses on Music Theory

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Review scales, chords, and key signatures.
Practice identifying intervals and rhythms.

Attend Music Industry Networking Events

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Connect with other musicians and industry professionals to expand your network and learn about new opportunities.

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Research local music industry events.
Prepare an elevator pitch about your music.
Follow up with contacts after the event.

Read 'All You Need to Know About the Music Business' by Donald Passman

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Gain a deeper understanding of the music industry's legal and financial aspects to inform your marketing strategies.

View All You Need to Know About the Music Business:... on Amazon

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Read the sections on publishing and royalties.
Take notes on key legal and financial concepts.

Four other activities

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Show all seven activities

Create a Social Media Content Calendar

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Plan and schedule social media posts to promote your music, applying the strategies learned in the course.

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Brainstorm content ideas for different platforms.
Schedule posts using a social media management tool.
Track engagement and adjust your strategy.

Build a Musician's Website

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Establish an online presence by creating a professional website to showcase your music and brand.

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Choose a domain name and hosting provider.
Design the website layout and content.
Optimize the website for search engines.

Launch a Targeted Ad Campaign

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Apply the course's teachings by creating and managing a real ad campaign to promote your music.

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Define your target audience and campaign goals.
Create compelling ad copy and visuals.
Monitor campaign performance and make adjustments.

Read 'This Business of Music' by M. William Krasilovsky

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Deepen your understanding of the music industry's complexities to make informed marketing decisions.

View This Business of Music, 10th Edition on Amazon

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Focus on sections related to copyright and licensing.
Research recent updates in music law and regulations.

Career center

Learners who complete Music Business: Music Marketing With Digital Marketing will develop knowledge and skills that may be useful to these careers:

Independent Musician

An Independent Musician manages their career including writing, recording, performing, and promoting their music. Many areas of this course are directly applicable to the daily work of an independent musician, especially when it comes to self-promotion and marketing. This course teaches specific techniques using platforms such as YouTube, Instagram, and TikTok. Also, the course teaches how to raise money, which an independent musician must do to be successful.

See salaries and explore the career path for Independent Musician

Music Marketing Manager

A Music Marketing Manager develops and executes marketing strategies for musicians and labels, handling campaigns across various platforms. This course helps prepare you for the role by providing an in-depth look at digital marketing for musicians, covering social media promotion, YouTube strategies, and platform-specific marketing on platforms like Facebook, Instagram, and TikTok. The course emphasizes using social media to get exposure, which is central to the work of a music marketing manager. Moreover, learning from real-world examples and practical tips is essential for any music marketing manager.

See salaries and explore the career path for Music Marketing Manager

Social Media Manager

A Social Media Manager plans, implements, and monitors a company's social media strategy to increase brand awareness and engagement. This course is uniquely designed for musicians and artists, which could give you an edge in the music industry. The course focuses on social media promotion, with specific sections dedicated to popular platforms like YouTube, Instagram, and TikTok. This course gives an aspiring social media manager experience that is highly relevant to musicians and artists managing their own brands.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for designing and implementing online marketing campaigns and using data to maximize a brand's online presence. Many of the approaches taught in this course, including those focused on YouTube and TikTok, are relevant to all areas of digital marketing. By teaching skills to raise money for music, this course also helps you think strategically about how to use digital marketing to generate real revenue. This is very useful for any digital marketing specialist.

See salaries and explore the career path for Digital Marketing Specialist

Artist Manager

An Artist Manager oversees the business affairs of a musician or band including marketing, promotion, and career development. This course provides an overview of major music marketing strategies, including how to promote music on social media and on platforms such as YouTube and TikTok. Such specific skills are valuable for an artist manager because they provide a solid base for marketing strategy and promotion. This course provides real examples to assist in the role.

See salaries and explore the career path for Artist Manager

Music Publicist

A Music Publicist manages media relations and promotional activities for musicians, labels, and music industry companies. A central part of this role is promoting music using digital platforms, something that is discussed in detail in this course, which includes the use of social media platforms such as YouTube, Instagram, and TikTok. This course also teaches strategies for raising money using platforms such as Patreon. This may be useful for a music publicist.

See salaries and explore the career path for Music Publicist

Content Creator

A Content Creator produces engaging materials for various digital platforms to attract and retain an audience. This course discusses strategies for content creation on platforms like YouTube, Instagram, and TikTok. Specifically, the course teaches about creating effective videos, and social media posts, which are indispensable skills in content creation. The course provides examples of successful strategies, making this course quite helpful for an aspiring content creator.

See salaries and explore the career path for Content Creator

Music Blogger

A Music Blogger creates written content about music, artists, and industry trends. This course touches on elements that relate to blogging, such as promoting content on social media platforms. This course teaches an overview of major music marketing strategies, which is key to a music blogger's success. Also, the course discusses marketing on YouTube and social media platforms, which may be useful for a music blogger.

See salaries and explore the career path for Music Blogger

Web Designer

A Web Designer designs and builds websites, ensuring they are user-friendly and aesthetically pleasing. This course includes a brief case study of a website and discusses the technology to use when creating a website. The course also covers domain names. However, this course spends less time on this role than on other aspects of digital marketing. Thus, this course may be useful to a web designer.

See salaries and explore the career path for Web Designer

Talent Scout

A Talent Scout seeks out promising artists and musicians for labels, agencies, or production companies. This course may be useful for a talent scout who needs to understand digital marketing to assess the influence of music artists and market their work. This course teaches social media marketing and how to use platforms such as YouTube, Instagram, and TikTok, which may help a talent scout understand the value of the artist's online presence. Thus, this may be useful to a talent scout.

See salaries and explore the career path for Talent Scout

Social Media Influencer

A Social Media Influencer creates content and engages with their audience to build a following and promote products or services. This course has a section on hiring influencers which may be useful for the role. Also, the course covers how to grow and use social media on platforms such as YouTube, Instagram, and TikTok, including ways to use each platform's algorithms. While this course does not focus on becoming an influencer, this course may be useful to a social media influencer.

See salaries and explore the career path for Social Media Influencer

Music Educator

A Music Educator teaches music theory, performance, and techniques across various educational settings. A key component of this course is learning how to raise money using platforms such as Patreon, and how to teach music locally, which can be useful for a music educator. While this course is not explicitly focused on teaching, it may be helpful for a music educator.

See salaries and explore the career path for Music Educator

Brand Consultant

A Brand Consultant assists businesses in creating and maintaining a strong brand identity and image, often creating marketing strategies. This course provides an overview of major music marketing and brand strategies for a personal brand, which is very useful for a brand consultant. The course covers different platforms such as YouTube, Instagram, and TikTok, giving a brand consultant a holistic view of social media. This course may be useful for a brand consultant.

See salaries and explore the career path for Brand Consultant

Graphic Designer

A Graphic Designer creates visual content for various media, including websites, advertisements, and social media. This course includes a section about creating thumbnail images for YouTube using Canva, which may be helpful for a graphic designer. The course teaches the basics of adding text, branding images, and other elements to design graphics. Although the focus of this course is music marketing, a graphic designer may find this course helpful when making promotional material for musicians

See salaries and explore the career path for Graphic Designer

Project Manager

A Project Manager plans, organizes, and oversees the completion of specific projects, ensuring they are on time and within budget. This course may be helpful to a project manager who needs to organize marketing campaigns for musicians. This course has a number of suggestions for music marketing strategies. Although this course does not focus on project management, this course may be useful to a project manager.

See salaries and explore the career path for Project Manager

Music Business

Music Marketing With Digital Marketing

What's inside

Learning objectives

Syllabus

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Reviews summary

Music marketing digital strategies for artists

Activities

Career center

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