Il potere dei sondaggi from edX

I sondaggi sono diventati un elemento centrale della cassetta degli attrezzi degli attori della politica e dell'informazione. Questo corso offre un viaggio all'interno del mondo dei sondaggi, nel modo in cui sono stati usati nel tempo, per riscoprire il loro valore principale di strumento della democrazia e per eliminare i rischi di un utilizzo distorto dei sondaggi. Gli insuccessi incassati negli ultimi anni dagli exit polls hanno contribuito a rilanciare il dibattito sull’attendibilità e l’utilità dello strumento sondaggistico.

Il corso si propone di mettere ordine nella discussione, chiarendo, in particolare:

cosa è un sondaggio e cosa non lo è;
quali sono le modalità di realizzazione dei sondaggi e le problematiche ad esse connesse;
quali sfide sono messe in campo dalla diffusione delle nuove tecnologie dell'informazione;
in che misura i cambiamenti in atto nel quadro politico e nella composizione dell'elettorato condizionano il lavoro dell'analista dell'opinione pubblica;
in che modo si può ragionare sull'uso pubblico dei sondaggi d'opinione;
quali sono i rischi reali della sondocrazia e quali le potenzialità legate all'uso governativo dei sondaggi.

The power of opinion polls

Opinion polls play a central role in politics and information. This course explores the world of opinion polls and how they are used, to discover their value as tools for democracy and to reduce the risk of survey results being wrongly used. Failure on the part of exit polls in recent elections has contributed to renewed debate on their reliability and usefulness.

This course aims to shed light on this debate, explaining, in particular:

what a poll is, and what it is not
how opinion polls are carried out
what the related problems and issues are
what are the main challenges posed by new information technologies
to what extent do current changes in the political environment and in the composition of the electorate affect the work of public opinion analysts
what are the main issues surrounding the use of opinion polls
what are the real risks and potential benefits related to the use of opinion polls at the level of government

What's inside

Learning objectives

Come usare i sondaggi nelle strategie politiche e comunicative.
Come si fa un sondaggio: dalla progettazione della ricerca alla rilevazione e analisi dei dati
I metodi più utilizzati per la racconta dei dati
Interpretare i sondaggi come strumento di comunicazione e strategia politico-elettorale

How to use opinion polls as part of political and communication strategy.
How a poll is conducted: from planning the research to data collection and analysis
Most common data collection methods
Interpreting results of opinion polls for inclusion in communication and electoral-political strategy

Come usare i sondaggi nelle strategie politiche e comunicative.
Come si fa un sondaggio: dalla progettazione della ricerca alla rilevazione e analisi dei dati
I metodi più utilizzati per la racconta dei dati
Interpretare i sondaggi come strumento di comunicazione e strategia politico-elettorale
How to use opinion polls as part of political and communication strategy.
How a poll is conducted: from planning the research to data collection and analysis
Most common data collection methods
Interpreting results of opinion polls for inclusion in communication and electoral-political strategy

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Insegna le basi di come realizzare un sondaggio, dall'ideazione alla raccolta dei dati e all'analisi

Esplora l'utilizzo dei sondaggi nella strategia politica e comunicativa

Tratta gli svantaggi dei sondaggi e come utilizzarli in modo responsabile

Fornisce una base per gli studenti interessati alla scienza politica e alla sociologia

Insegna come interpretare i risultati dei sondaggi per usarli in modo efficace nella comunicazione e nella strategia politica

Potrebbe richiedere conoscenze di base di statistica e analisi dei dati

Reviews summary

Corso completo sui sondaggi

Questo corso fornisce una panoramica completa dei sondaggi e del loro ruolo nella politica e nella comunicazione. Viene spiegato in dettaglio il processo di creazione di un sondaggio, dalla progettazione della ricerca alla raccolta e analisi dei dati. Il corso fornisce inoltre esempi di come i sondaggi possono essere utilizzati per sviluppare strategie di comunicazione e strategie politiche efficaci.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Il potere dei sondaggi with these activities:

Contribute to open-source polling projects

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Engage in practical application by contributing to open-source polling projects, enhancing skills and understanding.

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Explore open-source polling projects on platforms like GitHub.
Choose a project and review its codebase, documentation, and issue tracker.
Identify areas for contributions and collaborate with the project maintainers.
Submit bug fixes, code improvements, or new features to the project.

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Career center

Learners who complete Il potere dei sondaggi will develop knowledge and skills that may be useful to these careers:

Political Consultant

Political Consultants advise political candidates and campaigns on strategies to win elections, raise funds, and communicate effectively with voters. Understanding how public opinion is shaped and measured will help one succeed in this role. This course will help Political Consultants learn the basics of polling and the different ways polls are used in political campaigns.

See salaries and explore the career path for Political Consultant

Market Research Analyst

Market Research Analysts study consumer behavior and trends to help businesses make informed decisions about their products and services. Understanding how to conduct and interpret polls will help individuals thrive in this role. This course provides a thorough overview of the polling process, from designing a survey to analyzing the results.

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Public Policy Analyst

Public Policy Analysts use data to analyze public policy initiatives and make recommendations to policymakers. By understanding how public opinion is impacted by government policies, Public Policy Analysts can better assess the potential impact of policy changes. This course introduces students to the basics of polling and how polls can be used to measure public opinion on policy issues.

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Campaign Manager

Campaign Managers are responsible for planning and executing political campaigns. Understanding how to use polls to track public opinion and identify voter trends is crucial for success in this role. This course will teach Campaign Managers how to interpret polls and use them to develop effective campaign strategies.

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Media Strategist

Media Strategists develop and execute public relations and marketing campaigns for a variety of clients, including politicians, businesses, and non-profit organizations. Understanding how to polls to shape public opinion can give one an edge in this field. This course teaches students how to conduct and interpret polls, and how to use them to develop effective media strategies.

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Political Scientist

Political Scientists study politics and government, and use data to analyze political behavior and institutions. Understanding how polls are used to measure public opinion is essential for Political Scientists to be able to conduct quality research. This course will introduce students to the basics of polling and how polls can be used to study political behavior.

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Journalist

Journalists report on news and current events, and often use polls to gauge public opinion on important issues. By understanding how polls are conducted and interpreted, Journalists can write more informed and accurate articles and stories. This course will teach students how to find and interpret polls, and how to use them to support their reporting.

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Public Relations Specialist

Public Relations Specialists manage the public image of companies, organizations, and individuals. Understanding how to use polls to measure public opinion and identify trends can help Public Relations Specialists develop more effective PR campaigns. This course will teach students how to conduct and interpret polls, and how to use them to develop effective public relations strategies.

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Advertising Executive

Advertising Executives develop and execute advertising campaigns for a variety of clients. Understanding how to use polls to identify consumer trends and preferences can help Advertising Executives create more effective ads. This course will teach students how to conduct and interpret polls, and how to use them to develop effective advertising campaigns.

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Speechwriter

Speechwriters write speeches for politicians, executives, and other public figures. Understanding how to use polls to identify the concerns and interests of the audience can help Speechwriters write more effective speeches. This course will teach students how to find and interpret polls, and how to use them to write speeches that resonate with the audience.

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Survey Researcher

Survey Researchers design and conduct surveys to collect data on a variety of topics, including public opinion, consumer behavior, and market trends. Understanding the principles and practices of survey research is essential for Survey Researchers to be able to design and conduct valid and reliable surveys. This course will provide students with a thorough overview of the survey research process, from designing a survey to analyzing the results.

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Pollster

Pollsters design and conduct polls to measure public opinion on a variety of topics, including politics, social issues, and consumer behavior. Understanding the principles and practices of polling is essential for Pollsters to be able to design and conduct valid and reliable polls. This course will provide students with a thorough overview of the polling process, from designing a poll to analyzing the results.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. Understanding how to conduct and interpret polls can help Data Analysts gather valuable insights from survey data. This course will teach students how to design and conduct polls, and how to analyze the results using statistical software.

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Business Consultant

Business Consultants help businesses improve their performance by providing advice on a variety of topics, including strategy, operations, and marketing. Understanding how to use polls to collect data on customer satisfaction, employee morale, and market trends can help Business Consultants provide more valuable advice to their clients. This course will teach students how to design and conduct polls, and how to analyze the results to identify trends and opportunities.

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Statistician

Statisticians collect, analyze, and interpret data to solve problems in a variety of fields, including science, business, and government. Understanding how polls are used to collect data on public opinion and consumer behavior can help Statisticians develop more accurate and reliable statistical models. This course will teach students how to design and conduct polls, and how to analyze the results using statistical software.

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