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Jonathan Gruber

Want to learn how individuals and businesses make the decisions that drive our economy - and use those skills to ace the Microeconomics AP® exam? This is the course for you!

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Want to learn how individuals and businesses make the decisions that drive our economy - and use those skills to ace the Microeconomics AP® exam? This is the course for you!

This economics course is an introduction to basic microeconomic principles. You will learn how individuals make decisions ranging from what type of goods to buy to how many hours to work, and how firms make decisions ranging from how many workers to hire to what prices to charge. You will study how to evaluate economic outcomes from the perspective of efficiency and fairness, and discuss the proper role of the government in determining these outcomes.

This course will cover all material that is required for the Microeconomics AP® exam. It will cover this material through a mix of intuitive explanations, real-world applications, and graphical and mathematical supplements that explore the content in more depth. By the end of the course, not only will you have an understanding of the most important principles of microeconomics, but you’ll be able to use these principles to better understand the workings of the real world around you!

*Advanced Placement® and AP® are trademarks registered and/or owned by the College Board, which was not involved in the production of, and does not endorse, these offerings.

What you'll learn

  • Co nsumer theory: How do consumers make decisions to maximize happiness?
  • Producer theory : How do firms make decisions to maximize profit?
  • Market structures : How does the structure of a market affect economic efficiency?
  • Market failures : How do markets fail and what is the role of government to respond to these failures?
  • Economic fairness : How do we strike the balance between economic efficiency and fairness?

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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by instructors recognized for their work in the field
Uses a mix of media and multi-modal learning approaches
Covers fundamental microeconomic principles
Provides a solid foundation for students preparing for the Microeconomics AP® exam
Applicable in real-world scenarios and business settings
Designed for students with a basic understanding of economic concepts

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Career center

Learners who complete AP® Microeconomics will develop knowledge and skills that may be useful to these careers:
Economist
Economists study how individuals, governments, and businesses make decisions in the face of scarcity. They use their understanding of economic principles to analyze and forecast economic trends, and to develop policies that promote economic growth and stability. This course would help you build a strong foundation in microeconomic principles, which are essential for understanding how markets work and how to make sound economic decisions.
Financial Analyst
Financial analysts use economic principles to evaluate the financial health of companies and make investment recommendations. They need to have a deep understanding of how markets work and how to value assets. This course would help you develop the skills you need to succeed as a financial analyst, including the ability to analyze financial statements, build financial models, and make sound investment recommendations.
Market Research Analyst
Market research analysts study consumer behavior to help businesses understand their customers and develop marketing strategies. They need to have a strong understanding of how markets work and how to collect and analyze data. This course would help you build the skills you need to succeed as a market research analyst, including the ability to design and conduct surveys, analyze data, and write reports.
Business Analyst
Business analysts help businesses improve their operations and make better decisions. They need to have a strong understanding of how businesses work and how to analyze data. This course would help you build the skills you need to succeed as a business analyst, including the ability to analyze business processes, identify problems, and develop solutions.
Consultant
Consultants help businesses solve problems and improve their performance. They need to have a strong understanding of business principles and how to analyze data. This course would help you build the skills you need to succeed as a consultant, including the ability to analyze business problems, develop solutions, and communicate effectively.
Data Analyst
Data analysts use statistical techniques to analyze data and identify trends. They need to have a strong understanding of mathematics and statistics, as well as the ability to communicate their findings clearly. This course would help you build the skills you need to succeed as a data analyst, including the ability to collect and clean data, perform statistical analyses, and interpret results.
Actuary
Actuaries use mathematical and statistical techniques to assess risk and uncertainty. They need to have a strong understanding of mathematics, statistics, and economics. This course would help you build a strong foundation in microeconomic principles, which are essential for understanding how markets work and how to assess risk.
Policy Advisor
Policy advisors provide advice to government officials on policy issues. They need to have a strong understanding of economics and public policy. This course would help you build a strong foundation in microeconomic principles, which are essential for understanding how markets work and how to design effective policies.
Market Manager
Market managers are responsible for developing and executing marketing strategies. They need to have a strong understanding of marketing principles and how to analyze consumer behavior. This course would help you build a strong foundation in microeconomic principles, which are essential for understanding how markets work and how to develop effective marketing strategies.
Loan Officer
Loan officers help people borrow money to buy homes and other large purchases. They need to have a strong understanding of finance and how to assess credit risk. This course would help you build a strong foundation in microeconomic principles, which are essential for understanding how markets work and how to assess risk.
Investment Banker
Investment bankers help companies raise money by issuing stocks and bonds. They need to have a strong understanding of finance and how to analyze financial markets. This course would help you build a strong foundation in microeconomic principles, which are essential for understanding how markets work and how to value assets.
Budget Analyst
Budget analysts help businesses and government agencies develop and manage their budgets. They need to have a strong understanding of economics and accounting. This course would help you build a strong foundation in microeconomic principles, which are essential for understanding how markets work and how to allocate resources efficiently.
Sales Manager
Sales managers are responsible for leading and motivating sales teams. They need to have a strong understanding of sales techniques and how to close deals. This course may help you build a foundation in microeconomic principles, which can be helpful for understanding how markets work and how to develop effective sales strategies.
Marketing Director
Marketing directors are responsible for developing and implementing marketing campaigns. They need to have a strong understanding of marketing principles and how to reach target audiences. This course may help you build a foundation in microeconomic principles, which can be helpful for understanding how markets work and how to develop effective marketing strategies.
Human Resources Manager
Human resources managers are responsible for managing employee relations and benefits. They need to have a strong understanding of labor laws and how to resolve employee disputes. This course may help you build a foundation in microeconomic principles, which can be helpful for understanding how labor markets work and how to manage employee relations effectively.

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