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Megan Nixon
This Guided Project, Crafting Personalized Content: Create a campaign, is for marketers looking to get into AI. In this project-based course, you will learn how to use prompt engineering to synthesis data, create chain prompt to create specific content for your purposes, and how to apply the content you've created with AI in a marketing campaign. To achieve this, we will work through customer survey results, synthesising the data given, and creating a customer persona and marketing email and social post. This project is a unique experience to dive into a use case you will be encountering in the near future, and developing the skills to expertly weild AI for marketing purposes. In order to be successful in this project, you will need to have an understanding of marketing emails, Google Suite, and access to Chat GPT.
Register for this course and see more details by visiting:
OpenCourser.com/course/8u6c9f/crafting
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What's inside
Syllabus
Project Overview
Here you will describe what the project is about...give an overview of what the learner will achieve by completing this project.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Tailored for marketers eager to harness AI, this course equips learners with essential skills for creating personalized content
Taught by industry expert Megan Nixon, this course offers valuable insights and practical guidance
Develops skills in prompt engineering, data synthesis, and AI-powered content creation, empowering learners to enhance their marketing campaigns
Provides hands-on experience through a project-based approach, allowing learners to apply their newfound skills immediately
Requires prior understanding of marketing emails and Google Suite, which may limit accessibility for some learners
Dependence on Chat GPT may pose potential concerns regarding access and reliability
Save this course
Save Crafting Personalized Content with Gen AI: Create a Campaign to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crafting Personalized Content with Gen AI: Create a Campaign with these
activities:
Review core marketing principles
Show steps
Review fundamental marketing concepts such as segmentation, targeting, and positioning to strengthen your understanding of the course material.
View
Marketing Management, Global Edition
on Amazon
Show steps
-
Read chapters 1-3 of the textbook.
-
Summarize key concepts and definitions in your own words.
-
Discuss the implications of these concepts for your own marketing practice.
Review AI concepts
Show steps
Reviewing AI concepts will provide a strong foundation for success in this course.
Browse courses on
AI
Show steps
-
Revisit introductory materials on AI, including books, articles, or online resources.
-
Practice implementing basic AI algorithms in a programming language.
Explore AI resources for marketing
Show steps
Gain exposure to the latest AI technologies and tools available to marketers.
Browse courses on
Artificial Intelligence
Show steps
-
Review online tutorials and articles on AI for marketing.
-
Attend webinars or workshops on AI marketing applications.
-
Experiment with different AI tools and platforms.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Build a toolbox of AI marketing resources
Show steps
Compile a collection of useful resources, tools, and articles related to AI marketing.
Show steps
-
Conduct online research to identify relevant resources.
-
Categorize and organize the resources based on their functionality and use cases.
-
Create a central repository or document to store and share your resources.
Discuss and share AI marketing strategies
Show steps
Engage with fellow learners to exchange ideas and best practices for using AI in marketing.
Show steps
-
Join an online forum or discussion group dedicated to AI marketing.
-
Participate in discussions, ask questions, and share your own experiences.
-
Collaborate with others on projects or initiatives related to AI marketing.
Develop a customer persona
Show steps
Create a detailed profile of your target customer to inform your marketing campaign.
Show steps
-
Conduct market research to gather data on your target audience.
-
Identify key demographic, psychographic, and behavioral characteristics.
-
Synthesize your findings into a comprehensive customer persona.
-
Use your persona to guide your marketing decision-making.
Guided Tutorials on Chat GPT
Show steps
Familiarize yourself with how to use Chat GPT by following guided tutorials, making this AI tool easier to use for marketing.
Browse courses on
Chat GPT
Show steps
-
Find reputable tutorials on Chat GPT.
-
Go through the tutorials step-by-step.
-
Experiment with Chat GPT on your own.
Follow tutorials on prompt engineering
Show steps
Following tutorials on prompt engineering will provide practical experience and enhance your understanding.
Browse courses on
Prompt Engineering
Show steps
-
Identify reputable online tutorials or courses on prompt engineering.
-
Work through the tutorials, experimenting with different prompts and observing the results.
-
Keep a notebook to document your experiments and insights.
Generate AI-powered marketing content
Show steps
Develop hands-on experience using AI to generate marketing content.
Show steps
-
Identify specific types of content you need to create.
-
Use AI tools to generate content ideas and drafts.
-
Refine and edit the AI-generated content to fit your needs.
-
Evaluate the effectiveness of your AI-generated content.
Practice Prompt Engineering
Show steps
Get better at using prompt engineering techniques by regularly practicing.
Browse courses on
Prompt Engineering
Show steps
-
Find a prompt engineering challenge or exercise.
-
Develop prompts using the techniques you've learned.
-
Evaluate the results and refine your prompts.
Create Targeted Marketing Content
Show steps
Put your prompt engineering skills to use by creating real-world marketing content for a specific target audience.
Browse courses on
Content Creation
Show steps
-
Decide on a target audience and marketing goal.
-
Develop a content brief with specific requirements.
-
Use Chat GPT and prompt engineering to generate content.
-
Review, edit, and finalize your content.
Craft a marketing email campaign
Show steps
Create a compelling email campaign that aligns with your customer persona and marketing objectives.
Show steps
-
Define your campaign goals and target audience.
-
Develop an attention-grabbing subject line and email body.
-
Use personalization techniques to tailor your message.
-
Test and refine your campaign before sending it out.
-
Track and analyze your campaign results.
Develop a marketing campaign using AI
Show steps
Creating a marketing campaign using AI will allow you to apply the skills learned in the course and demonstrate your proficiency.
Browse courses on
Marketing Campaign
Show steps
-
Define the target audience and marketing goals for your campaign.
-
Use AI tools to generate content and optimize your messaging.
-
Develop a content calendar and distribution strategy.
-
Monitor campaign performance and make adjustments as needed.
Contribute to open-source AI marketing projects
Show steps
Participate in the development and improvement of open-source AI tools and resources for marketing.
Show steps
-
Identify open-source projects related to AI marketing.
-
Review project documentation and codebase.
-
Identify areas where you can contribute your skills and knowledge.
-
Submit bug reports or feature requests.
-
Contribute code fixes or enhancements.
Review core marketing principles
Show steps
Review fundamental marketing concepts such as segmentation, targeting, and positioning to strengthen your understanding of the course material.
View
Marketing Management, Global Edition
on Amazon
Show steps
Show steps
Show steps
- Read chapters 1-3 of the textbook.
- Summarize key concepts and definitions in your own words.
- Discuss the implications of these concepts for your own marketing practice.
Review AI concepts
Show steps
Reviewing AI concepts will provide a strong foundation for success in this course.
Browse courses on
AI
Show steps
Show steps
Show steps
- Revisit introductory materials on AI, including books, articles, or online resources.
- Practice implementing basic AI algorithms in a programming language.
Explore AI resources for marketing
Show steps
Gain exposure to the latest AI technologies and tools available to marketers.
Browse courses on
Artificial Intelligence
Show steps
Show steps
Show steps
- Review online tutorials and articles on AI for marketing.
- Attend webinars or workshops on AI marketing applications.
- Experiment with different AI tools and platforms.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Build a toolbox of AI marketing resources
Show steps
Compile a collection of useful resources, tools, and articles related to AI marketing.
Show steps
Show steps
Show steps
- Conduct online research to identify relevant resources.
- Categorize and organize the resources based on their functionality and use cases.
- Create a central repository or document to store and share your resources.
Discuss and share AI marketing strategies
Show steps
Engage with fellow learners to exchange ideas and best practices for using AI in marketing.
Show steps
Show steps
Show steps
- Join an online forum or discussion group dedicated to AI marketing.
- Participate in discussions, ask questions, and share your own experiences.
- Collaborate with others on projects or initiatives related to AI marketing.
Develop a customer persona
Show steps
Create a detailed profile of your target customer to inform your marketing campaign.
Show steps
Show steps
Show steps
- Conduct market research to gather data on your target audience.
- Identify key demographic, psychographic, and behavioral characteristics.
- Synthesize your findings into a comprehensive customer persona.
- Use your persona to guide your marketing decision-making.
Guided Tutorials on Chat GPT
Show steps
Familiarize yourself with how to use Chat GPT by following guided tutorials, making this AI tool easier to use for marketing.
Browse courses on
Chat GPT
Show steps
Show steps
Show steps
- Find reputable tutorials on Chat GPT.
- Go through the tutorials step-by-step.
- Experiment with Chat GPT on your own.
Follow tutorials on prompt engineering
Show steps
Following tutorials on prompt engineering will provide practical experience and enhance your understanding.
Browse courses on
Prompt Engineering
Show steps
Show steps
Show steps
- Identify reputable online tutorials or courses on prompt engineering.
- Work through the tutorials, experimenting with different prompts and observing the results.
- Keep a notebook to document your experiments and insights.
Generate AI-powered marketing content
Show steps
Develop hands-on experience using AI to generate marketing content.
Show steps
Show steps
Show steps
- Identify specific types of content you need to create.
- Use AI tools to generate content ideas and drafts.
- Refine and edit the AI-generated content to fit your needs.
- Evaluate the effectiveness of your AI-generated content.
Practice Prompt Engineering
Show steps
Get better at using prompt engineering techniques by regularly practicing.
Browse courses on
Prompt Engineering
Show steps
Show steps
Show steps
- Find a prompt engineering challenge or exercise.
- Develop prompts using the techniques you've learned.
- Evaluate the results and refine your prompts.
Create Targeted Marketing Content
Show steps
Put your prompt engineering skills to use by creating real-world marketing content for a specific target audience.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Decide on a target audience and marketing goal.
- Develop a content brief with specific requirements.
- Use Chat GPT and prompt engineering to generate content.
- Review, edit, and finalize your content.
Craft a marketing email campaign
Show steps
Create a compelling email campaign that aligns with your customer persona and marketing objectives.
Show steps
Show steps
Show steps
- Define your campaign goals and target audience.
- Develop an attention-grabbing subject line and email body.
- Use personalization techniques to tailor your message.
- Test and refine your campaign before sending it out.
- Track and analyze your campaign results.
Develop a marketing campaign using AI
Show steps
Creating a marketing campaign using AI will allow you to apply the skills learned in the course and demonstrate your proficiency.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Define the target audience and marketing goals for your campaign.
- Use AI tools to generate content and optimize your messaging.
- Develop a content calendar and distribution strategy.
- Monitor campaign performance and make adjustments as needed.
Contribute to open-source AI marketing projects
Show steps
Participate in the development and improvement of open-source AI tools and resources for marketing.
Show steps
Show steps
Show steps
- Identify open-source projects related to AI marketing.
- Review project documentation and codebase.
- Identify areas where you can contribute your skills and knowledge.
- Submit bug reports or feature requests.
- Contribute code fixes or enhancements.
Career center
Learners who complete Crafting Personalized Content with Gen AI: Create a Campaign will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
This course can be helpful for aspiring Entrepreneurs who seek to leverage AI to build successful businesses. The course covers how to use prompt engineering to synthesize data and create chain prompts for generating innovative business ideas. Additionally, you will learn how to use AI to create personalized marketing campaigns and develop effective customer engagement strategies. These skills will empower you to establish a strong foundation for your entrepreneurial venture and drive its growth.
Product Designer
Product Designer
This course can be helpful to Product Designers who want to learn how to use AI to develop more innovative and effective products. You will learn how to use prompt engineering to synthesize data and create chain prompts for generating new product ideas and features. Additionally, you will work on a hands-on project where you will create a product prototype using AI-generated content. This project will provide you with practical experience in using AI to enhance your product design process.
Marketing Consultant
Marketing Consultant
This course can be helpful to Marketing Consultants who wish to learn how to use AI to create personalized and effective marketing campaigns for their clients. The course covers how to use prompt engineering to synthesize data and create chain prompts for specific marketing content. Additionally, the hands-on project where you work with customer survey results to create customer personas, social posts, and marketing emails can be beneficial for honing your practical skills in developing tailored marketing solutions for clients.
UX Designer
UX Designer
This course can be helpful to UX Designers who wish to incorporate AI into their design processes to create more user-centric and personalized experiences. You will learn how to use prompt engineering to synthesize data and create chain prompts for tailored user interfaces. This will enable you to design more intuitive and engaging experiences that meet the specific needs and preferences of your users.
Customer Success Manager
Customer Success Manager
This course can be helpful to Customer Success Managers who want to learn how to use AI to build stronger customer relationships and improve customer satisfaction. You will learn how to use prompt engineering to synthesize data and create chain prompts for personalized customer interactions. Additionally, the course includes a hands-on project where you will work with customer survey results to create a customer persona. This project will help you better understand your customers and develop more effective customer success strategies.
Growth Marketer
Growth Marketer
This course can be useful to a Growth Marketer who wants to learn how to use AI to personalize marketing campaigns and drive growth. You will learn how to use prompt engineering to synthesize data and create chain prompts for targeted content. Additionally, the course includes a hands-on project where you will work with customer survey results to create a customer persona. This project will help you better understand your target audience and develop more effective growth strategies.
Marketing Analyst
Marketing Analyst
This course can be helpful to Marketing Analysts who wish to learn how to use AI for personalized marketing campaigns. You will gain insights into using prompt engineering to synthesize data and create chain prompts for specific marketing content. The course also includes a hands-on project where you will work with customer survey results to create a customer persona. This project will provide you with practical experience in applying AI to real-world marketing scenarios.
Data Scientist
Data Scientist
This course can be helpful to aspiring Data Scientists who seek to develop their understanding of using AI for data synthesis and analysis. The course covers how to use prompt engineering to synthesize data, which can help you streamline and enhance your data analysis processes. Additionally, you will learn how to create chain prompts to generate specific content, which can be useful for creating customized data visualizations and reports.
Marketing Manager
Marketing Manager
This course can be helpful to a Marketing Manager who wishes to learn more about using prompt engineering to synthesize data and create chain prompts for marketing purposes. The course provides insights on how to apply the content created with AI in a marketing campaign, helping you become more efficient in your marketing efforts. Additionally, the hands-on project where you work with customer survey results to create customer personas, social posts, and marketing emails can be beneficial for honing your practical skills.
Product Manager
Product Manager
This course can be helpful to a Product Manager who wants to learn how to use AI to gather customer insights and create personalized marketing campaigns. The course includes a hands-on project where you will work with customer survey results to create a customer persona. This project will help you better understand your target audience and develop more effective product strategies.
Digital Marketing Specialist
Digital Marketing Specialist
This course can be helpful to Digital Marketing Specialists who want to develop the skills needed to create targeted and personalized content using AI. You will learn how to use prompt engineering to synthesize data and create chain prompts to generate specific content. This will enable you to craft more effective and engaging marketing campaigns that resonate with your target audience.
Social Media Manager
Social Media Manager
This course may be useful to Social Media Managers who want to incorporate AI into their content creation and engagement strategies. You will learn how to use prompt engineering to synthesize data and create chain prompts for tailored social media content. This will enable you to create more relevant and engaging content that resonates with your target audience and helps you achieve your social media goals.
AI Engineer
AI Engineer
This course may be useful to aspiring AI Engineers looking to expand their knowledge of using prompt engineering for AI applications. The course delves into using prompt engineering to synthesize data, which can help you build AI models with richer and more diverse datasets. Additionally, you will learn how to create chain prompts for specific content generation, which can be beneficial for developing AI systems that can generate tailored and contextually relevant responses.
Content Manager
Content Manager
This course may be useful to Content Managers who are keen on becoming well-versed in creating personalized content using AI. The course focuses on using prompt engineering to synthesize data and create specific content tailored to your needs. By learning these skills, you can enhance your content creation process and deliver more engaging and relevant content for your audience.
Data Analyst
Data Analyst
This course may be useful to Data Analysts who are interested in exploring the use of AI in data synthesis and analysis. The course covers how to use prompt engineering to synthesize data, which can help you streamline your data analysis process. Additionally, you will learn how to create chain prompts to generate specific content, which can be beneficial for creating customized data visualizations and reports.
For more career information including salaries, visit:
OpenCourser.com/course/8u6c9f/crafting
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crafting Personalized Content with Gen AI: Create a Campaign.
Save
Provides a comprehensive guide to using data for marketing success, including how to use data to create personalized content and marketing campaigns.
Provides a comprehensive overview of statistical learning, including how statistical learning can be used for marketing.
Provides a comprehensive overview of machine learning, including how machine learning can be used for marketing.
Save
Provides a comprehensive overview of deep learning, including how deep learning can be used for marketing.
Provides a comprehensive overview of NLP, including how NLP can be used for marketing.
Provides a comprehensive overview of speech and language processing, including how speech and language processing can be used for marketing.
Save
Provides a comprehensive overview of marketing management, including how marketing management can be used to create personalized content and marketing campaigns.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/8u6c9f/crafting
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Effort
1 hour, 20 minutes
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Megan Nixon
Language
English
Transcripts
Español
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Português
Deutsch
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中文
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हिंदी
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Good to know
Tailored for marketers eager to harness AI, this course equips learners with essential skills for creating personalized content
Taught by industry expert Megan Nixon, this course offers valuable insights and practical guidance
Develops skills in prompt engineering, data synthesis, and AI-powered content creation, empowering learners to enhance their marketing campaigns
Provides hands-on experience through a project-based approach, allowing learners to apply their newfound skills immediately
Requires prior understanding of marketing emails and Google Suite, which may limit accessibility for some learners
Dependence on Chat GPT may pose potential concerns regarding access and reliability
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