El valor de la creatividad y la innovación: La Economía Naranja from edX

¿Qué tienen en común una actriz, un arquitecto, una chef, un creador de videojuegos, una diseñadora aeronáutica, un músico, un modista y una artesana?

Que todos pertenecen a la Economía Naranja.

El Banco Interamericano de Desarrollo ha definido la Economía Naranja como el conjunto de actividades que de manera encadenada permiten que las ideas se transformen en bienes y servicios culturales, cuyo valor está determinado por su contenido de propiedad intelectual.

De esta manera, la creatividad, la innovación y la cultura, pueden ser componentes de un gran ecosistema del que forman parte los creadores, los gestores culturales, las ONG, la empresa privada y los gobiernos, y que representa un importante propulsor económico y social para cualquier país.

En América Latina y el Caribe contamos con un importante desarrollo de nuestras industrias culturales, creativas y de innovación, así como un valioso patrimonio cultural y artístico, por lo que nuestra región constituye un espacio de potencial desarrollo a través de la Economía Naranja.

Si estás involucrado en el ámbito de las actividades artísticas, culturales o de innovación, ya sea como creador, gestor, promotor o legislador, este curso es para ti.

Por último, la modalidad de este curso es "a tu propio ritmo ( self-paced )". Esto significa que puedes registrarte en cualquier momento, aunque lleve abierto un tiempo. Si escoges pagar por el certificado verificado, tendrás la flexibilidad de tomar el curso hasta la fecha de cierre del curso

Los estudiantes que obtienen el certificado en este curso también recibirán una insignia digital __. Las insignias digitales permiten compartir más fácilmente y de forma más confiable las habilidades o el conocimiento adquirido. Para más informaciones sobre las insignias digitales puedes visitar el enlace _ insignias digitales _.

Si optas por la modalidad asistente tendrás acceso ilimitado a los contenidos del curso, pero no podrás realizar las actividades evaluadas ni obtener el certificado.

Si optas por la modalidad certificado verificado puedes acceder al curso y sus evaluaciones hasta la fecha de cierre, tras hacer un pago de USD 25. De esta forma, si apruebas, además del certificado verificado, obtendrás una insignia digital que permite transformar la forma en que compartes tus logros académicos y profesionales, como, por ejemplo, en redes sociales.

¿Conoces la ayuda financiera de edX para optar al certificado verificado e insignia digital?

EdX ofrece asistencia financiera a aquellos alumnos que tengan dificultades para realizar el pago. Inscríbete en el curso y rellena esta solicitud de asistencia financiera.

Consulta más información en el apartado de "Preguntas frecuentes" que encontrarás más abajo.

What's inside

Learning objectives

Una vez que culmines el curso, estarás en capacidad de:
Identificar el impacto potencial de la economía naranja en el crecimiento económico, la generación de empleo y la competitividad.

Identificar mecanismos para promover la interacción de los actores públicos y privados del ecosistema creativo de américa latina y el caribe

Una vez que culmines el curso, estarás en capacidad de:
Identificar el impacto potencial de la economía naranja en el crecimiento económico, la generación de empleo y la competitividad.
Identificar mecanismos para promover la interacción de los actores públicos y privados del ecosistema creativo de américa latina y el caribe

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Prepara a los aprendices para identificar cómo la Economía Naranja puede impulsar el desarrollo económico y la innovación en América Latina y el Caribe

Explora el papel de los sectores creativos y culturales como impulsores del empleo y la competitividad

Enseña estrategias para fomentar la colaboración y el intercambio de conocimientos entre actores públicos y privados dentro del ecosistema creativo de América Latina y el Caribe

Proporciona una base sólida para comprender los conceptos y prácticas clave de la Economía Naranja

El curso es autodirigido, lo que permite a los estudiantes aprender a su propio ritmo y horario

Incluye una insignia digital que se puede compartir fácilmente para mostrar habilidades y conocimientos adquiridos

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in El valor de la creatividad y la innovación: La Economía Naranja with these activities:

Review foundational concepts of Economics

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Review the foundational concepts of economics to ensure you have a solid understanding before starting the course.

Browse courses on Economics

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Review your notes or textbook from a previous economics course.
Take practice quizzes or review exercises related to basic economic principles.

Read 'The Innovators Dilemma' by Clayton Christensen

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This book provides insights into the challenges and opportunities of innovation in the creative economy.

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Read the book in its entirety.
Take notes and highlight key concepts related to the course topics.

Complete exercises on economic modeling and impact analysis

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Practice using economic models and analyzing their impact on real-world scenarios.

Browse courses on Economic Modeling

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Find online or textbook exercises on economic modeling.
Solve the exercises and compare your answers to the provided solutions.

Four other activities

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Follow tutorials on using data visualization tools for economic analysis

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Develop skills in using data visualization tools to effectively communicate economic insights.

Browse courses on Data Visualization

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Identify online tutorials or courses on data visualization tools.
Complete the tutorials and practice creating visualizations using economic data.

Form a study group to discuss course concepts and assignments

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Collaborate with peers to reinforce your understanding of course concepts and receive feedback on assignments.

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Find classmates who are willing to form a study group.
Set regular meeting times and create a schedule for discussing course materials.

Contribute to open-source projects related to economic data analysis

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Gain practical experience in economic data analysis by contributing to real-world projects.

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Identify open-source projects on platforms like GitHub or GitLab.
Find issues or tasks related to economic data analysis.
Contribute code, documentation, or other improvements to the project.

Develop a business plan for a creative industry venture

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Apply the concepts learned in the course to create a comprehensive plan for a creative industry venture.

Browse courses on Business Plan

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Identify a business idea within the creative economy.
Research the market and competition.
Develop a detailed business plan outlining your strategy, operations, and financial projections.

Career center

Learners who complete El valor de la creatividad y la innovación: La Economía Naranja will develop knowledge and skills that may be useful to these careers:

Chief Innovation Officer

This course will provide you with a foundation in the creative economy and the importance of creativity and innovation in business. This knowledge will help you lead your organization to success in the 21st century.

See salaries and explore the career path for Chief Innovation Officer

Marketing Manager

This course will provide you with a foundation in the creative economy and the importance of creativity and innovation in marketing. This knowledge will be invaluable to you as a Marketing Manager, as you will be able to apply these concepts to your work and help your company develop more effective marketing campaigns.

See salaries and explore the career path for Marketing Manager

Entrepreneur

This course will teach you about the creative economy and the importance of creativity and innovation in entrepreneurship. This knowledge will help you develop new and innovative products and services, and give you the edge you need to succeed in today's competitive market.

See salaries and explore the career path for Entrepreneur

Creative Director

This course will teach you about the creative economy and the importance of creativity and innovation in business. This knowledge will be invaluable to you in your role as a Creative Director, as you will be able to apply these concepts to your work and help your company stay ahead of the competition.

See salaries and explore the career path for Creative Director

Art Director

This course will provide you with a foundation in the creative economy and the importance of creativity and innovation in art direction. This knowledge will help you develop more effective and visually appealing campaigns for your clients.

See salaries and explore the career path for Art Director

Fashion Designer

This course will introduce you to the basic concepts of the creative economy, providing you with a foundation in the fundamentals of this field. The skills and knowledge you gain can be used in your role as a Fashion Designer, helping you understand how to best utilize creativity and innovation in the fashion industry.

See salaries and explore the career path for Fashion Designer

UX Designer

As a UX Designer, you are responsible for creating user-friendly and engaging experiences. This course can provide you with the knowledge and skills you need to succeed in this field. You will learn about the importance of creativity and innovation in UX design, and how to apply these principles to your work.

See salaries and explore the career path for UX Designer

Investigator

Professionals in the field of economics need to understand the use of innovative thinking to address complex concepts and ideas in the field. This course will teach you how to address these types of concepts in a new way. This knowledge will help you stand out to potential employers and enhance your understanding of the creative and innovative processes in the economics field.

See salaries and explore the career path for Investigator

Consultant

Consultants provide expert advice to businesses and organizations on a variety of topics. This course will teach you about the creative economy and the importance of creativity and innovation in consulting. This knowledge will help you stand out to potential clients and enhance your ability to provide valuable insights.

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Curator

This course will provide you with a foundation in the creative economy and the importance of creativity and innovation in museum work. This knowledge will help you develop more engaging and innovative exhibits for your visitors.

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Professor

This course will provide you with a foundation in the creative economy and the importance of creativity and innovation in teaching. This knowledge will help you engage your students and make your lessons more memorable. It may also inspire you to develop new and innovative ways to teach your subject matter.

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Artist

This course will provide you with a foundation in the creative economy and the importance of creativity and innovation in the arts. This knowledge will help you develop your artistic skills and create more innovative and engaging works of art.

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Industrial Designer

The skills and knowledge learned in this course, such as the importance of creativity and innovation in the design process, will provide you with a solid foundation for a career as an Industrial Designer. You will learn how to apply these concepts to your work, enhancing your ability to create innovative and functional designs.

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Architect

For those interested in a career as an Architect, this course will provide you with a solid foundation in the creative economy. You will learn about the importance of creativity and innovation in the field, which you can apply to your work as an Architect.

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Media Producer

Media Producers are responsible for overseeing all aspects of media production, from development to distribution. This course will teach you about the importance of creativity and innovation in the media industry, which can be applied to your current role or when seeking new opportunities.

See salaries and explore the career path for Media Producer