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Tableau Fundamentals Case Study - Ecommerce Analysis

In this course, you'll act as a data visualization analyst for Calwest E-commerce. In that role, you’ll be fulfilling a set of business requirements to build several visuals and dashboards in Tableau.

Using what you learned in Tableau Fundamentals, you’ll build basic visuals, apply formatting, and create interactive functionality. Your creations will help you to draw insights and answer important business questions.

Upon completing this course, you will be able to:

Create a data model in Tableau

Build basic calculations and formulas

Upon completing this course, you will be able to:

Create a data model in Tableau

Build basic calculations and formulas

Create basic visuals in Tableau

Apply formatting to create a clean and branded experience

Add interactivity to a dashboard

Answer e-commerce business questions using a dashboard

This Tableau I case study is perfect for those who want to put their knowledge about Tableau into practice with selected, real-life scenarios. This makes the course a great follow-up to CFI's Tableau Fundamentals.

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What's inside

Syllabus

Getting Started

In this case study, you'll act as a data visualization analyst for Calwest E-commerce where you’ll be fulfilling a set of business requirements to build several visuals and dashboards in Tableau.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Suitable for individuals wanting to practice their Tableau skills in real-world scenarios after completing Tableau Fundamentals

Students learn the basics of Tableau including building visuals, formatting, and interactivity

Develops skills in creating data models, calculations, formulas, and interactive dashboards

Appropriate for individuals in e-commerce or related fields seeking to apply data visualization in their work

Provides a hands-on approach with case study scenarios, enabling learners to apply their knowledge directly

The course requires students to have a basic understanding of Tableau, making it suitable for beginners or those with prior Tableau exposure

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Reviews summary

Tableau case study: practical e-commerce analysis

According to learners, this course is an excellent practical application for those with existing Tableau knowledge, serving as a perfect follow-up to foundational courses. Students particularly appreciate the real-world e-commerce case study format, which helps them apply skills to solve business problems and create professional, interactive dashboards. The instructor's explanations are clear and the provided data is relevant and engaging. However, some learners note the fast pace and assumed strong foundational knowledge, making it unsuitable for absolute beginners. A few also desired more complex calculations or deeper analytical insights.

Instructor provides clear explanations and useful tips.

"The instructor's explanations were clear, and the data set provided was realistic and engaging."

"The instructor demonstrates concepts clearly and provides useful tips for building dashboards."

"The practical application was strong, and the instructor was good."

Perfect follow-up to foundational Tableau courses.

"A great follow-up to the Tableau Fundamentals course."

"As someone who completed the Tableau Fundamentals course, this was the perfect next step."

"This course is a must-do after taking foundational Tableau courses."

Excellent for applying existing Tableau skills.

"This course was an excellent practical application of Tableau fundamentals."

"It pushed me to apply my skills to solve actual business problems."

"Good for hands-on practice. The case study format is effective for applying Tableau skills."

"I can now confidently build more complex dashboards for my company."

Some desire more complex calculations or advanced techniques.

"I wished there were more complex calculation examples beyond the basic ones covered."

"I expected more in-depth problem-solving or advanced techniques."

"The data set was a bit simplistic for 'real-world' and the explanations felt rushed at times."

Not suitable for absolute beginners.

"Not for beginners. The course title implies 'fundamentals' but it jumps right into a case study assuming you know a lot."

"I struggled to keep up because the foundational concepts were not re-explained."

"I found the pace challenging if you're not already very comfortable with Tableau."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Tableau Fundamentals Case Study - Ecommerce Analysis with these activities:

Review data analysis concepts

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Revisiting data analysis concepts will strengthen your foundation and enhance your understanding of the material covered in the course.

Browse courses on Data Analysis

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Review your notes or textbooks on data analysis.
Complete practice exercises to test your understanding.

Read 'Tableau for Beginners' by Ryan Sleeper

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This book provides a solid foundation in Tableau, covering basic concepts and techniques. Reading it will help you better understand the course material.

View Tableau Desktop Pocket Reference: Essential... on Amazon

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Read chapters 1-3 to understand the basics of Tableau.
Complete the practice exercises at the end of each chapter.

Tableau Data Model

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Improve understanding of Tableau data modeling concepts covered in the course.

Browse courses on Data Model

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Review the principles of data modeling
Read Tableau documentation on data models
Complete Tableau exercises on data modeling

Ten other activities

Expand to see all activities and additional details

Show all 13 activities

Tableau Interactivity Tutorials

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Enhance understanding of Tableau's interactivity features and their application in dashboards.

Browse courses on Interactivity

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Watch online tutorials on Tableau interactivity
Follow step-by-step guides on creating interactive dashboards
Practice adding filters, tooltips, and other interactivity options

Follow online tutorials on creating basic visualizations in Tableau

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These tutorials provide step-by-step instructions on how to create common visualizations in Tableau. They will help you practice applying the concepts you learn in the course.

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Watch a tutorial on creating a bar chart.
Follow along and create your own bar chart.
Experiment with different chart types and options.

Tableau Data Visualization Discussion

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Gain different perspectives and learn from peers by discussing Tableau data visualization techniques.

Browse courses on Data Visualization

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Join or create a study group
Share visualizations and insights
Discuss challenges and best practices
Provide constructive feedback

Join a study group or online forum for Tableau users

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Engaging with other Tableau users can provide valuable insights and support. It will help you learn from others and stay up-to-date on best practices.

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Join a Tableau study group or online forum.
Participate in discussions and ask questions.
Share your knowledge and insights with others.

Dashboard for E-commerce

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Develop practical skills in creating dashboards for e-commerce analysis, as covered in the course.

Browse courses on Tableau Dashboard

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Gather data on e-commerce metrics
Design the structure and layout of the dashboard
Create visualizations and charts for the dashboard
Add interactivity and filtering options

Seek guidance from experienced Tableau professionals

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Connecting with experienced Tableau professionals can accelerate your learning journey. They can provide personalized guidance and support.

Browse courses on Mentorship

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Identify potential mentors through online platforms or networking events.
Reach out to them and express your interest in mentorship.
Establish regular communication and seek their advice.

Create a variety of visualizations using the Tableau data source

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This activity allows you to practice and apply the skills you learn in the course to a real-world dataset. It will help you gain proficiency in creating effective visualizations.

Browse courses on Data Visualization

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Create a bar chart showing sales by product category.
Create a line chart showing sales over time.
Create a map showing sales by region.

Tableau E-commerce Analytics Project

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Apply the skills learned in the course to analyze real-world e-commerce data and gain insights.

Browse courses on E-commerce Analytics

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Identify a business question or problem to address
Collect and prepare e-commerce data
Use Tableau to analyze the data and create visualizations
Develop insights and recommendations
Present the findings and insights

Build a dashboard that tracks key e-commerce metrics

Show steps

This project challenges you to apply your skills in Tableau to create a valuable tool for analyzing e-commerce data. It will help you develop your problem-solving and critical thinking abilities.

Browse courses on Dashboard Creation

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Identify the key e-commerce metrics to track.
Design the layout and structure of the dashboard.
Develop visualizations to represent the metrics.
Add interactivity and filters to the dashboard.

Write a blog post or article about a Tableau project you completed

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Documenting your Tableau projects through writing provides an opportunity to reflect on your work, deepen your understanding, and share your knowledge with others.

Browse courses on Content Creation

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Choose a Tableau project that you are proud of.
Write a blog post or article describing the project, your approach, and the results.
Publish your post or article online.

Career center

Learners who complete Tableau Fundamentals Case Study - Ecommerce Analysis will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 38 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Tableau Fundamentals Case Study - Ecommerce Analysis.

The Grammar of Graphics

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Seminal work on the grammar of graphics, a formal language for describing data visualizations. It covers a wide range of topics, from the basics of the grammar of graphics to the use of the grammar of graphics to create a variety of charts and graphs.

The Grammar of Graphics (Statistics and Computing)

Hardcover

$$$$

The Grammar of Graphics (Statistics and Computing)...

Paperback Bunko

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