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Create a Custom Marketing Analytics Dashboard in Data Studio

Carmen Rojas

Google Data Studio is a powerful tool that turns data into reports that easy decision-making tools that lead to better business outcomes. Google Data Studio is easy to use, free and works seamlessly with dozens of applications within and outside of the Google Marketing Suite. You can use Google Studio to connect and integrate data from 100’s of applications including Facebook, Constant Contact, Google Ads, and more. You do not need an advanced background in data, statistics, or graphic arts to create meaningful reports that tell data stories, improve understanding of complex situations, and allow users of all skill levels to analyze data.

At the end of this project, you will learn how to create an account, how to navigate the platform, and will create a custom dashboard that will allow you to see the data you need to make business decisions. Together, we will explore the basics of business data and visualization and you will surprise yourself with how easy it is to understand and use data.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Develops business data and visualization skills, which are core skills for marketing analytics

Taught by Carmen Rojas, who is recognized for their work in Google Data Studio

Examines Google Data Studio, which is highly relevant to marketing

Develops professional skills in Google Data Studio, which is useful for career advancement

Teaches skills that are highly relevant to industry standards

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Reviews summary

Marketing analytics dashboard with data studio

According to learners, this course is a highly practical and well-structured introduction to creating marketing analytics dashboards in Google Data Studio. Many found the instructor's explanations clear and the hands-on activities invaluable for immediate application in their professional work. While largely positive for beginners, some noted the pace can be fast or felt it assumes basic data familiarity. A few reviews mentioned potential issues with outdated content due to software updates, or specific regional limitations for non-North American users, which can hinder full functionality.

Accessible for those new to data visualization.

"This course was exactly what I needed to kickstart my marketing analytics journey."

"It delivered on its promise of making Data Studio accessible without a strong stats background."

"The 'no advanced background' claim is absolutely true. I loved the hands-on approach..."

Delivers highly practical, step-by-step guidance.

"The instructor breaks down complex topics into easily digestible steps, and the hands-on exercises made understanding Data Studio incredibly practical."

"I learned to connect various data sources like Google Ads and Facebook, which is invaluable for my role."

"Super practical and directly applicable. I could immediately build a dashboard for my e-commerce business."

Good intro, but some desire more depth.

"While it covers the basics well, I found myself wanting more advanced tips..."

"I found this course somewhat basic and a bit rushed. While the instructor is knowledgeable, I felt some parts skimmed over important details."

"Good for absolute beginners but not for someone who wants to dive deep into advanced visualization or data transformation."

Some steps may be outdated due to software changes.

"I encountered some minor interface changes in Data Studio (now Looker Studio) that made a few steps confusing."

"The content felt a bit outdated, and I had trouble replicating some steps due to changes in the Data Studio interface."

"Found it a bit outdated in parts, especially with the Google Data Studio branding now being Looker Studio."

Primarily designed for North America, causing issues.

"The North America region note is critical – some of my data connectors behaved differently."

"Extremely disappointed. The regional limitation wasn't emphasized enough and caused significant issues with my non-US data sources."

"I couldn't replicate many examples, making the course almost useless for me."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Custom Marketing Analytics Dashboard in Data Studio with these activities:

Review Course Resources

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Get organized and review the provided materials including syllabus, assignments, and any provided handouts to gain an overview of the course content and expectations.

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Collect and organize course materials
Review syllabus and course description
Preview assignments and handouts

Course overview

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Reviewing the course overview will set a context for the course and establish the main objective and that will help in designing the Google Data Studio dashboards

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Read the course syllabus
Watch the welcome video
Review the course objectives

Getting started with Google Data Studio

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Following tutorials will provide practical guidance in using Google Data Studio for data visualization

Browse courses on Google Data Studio

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Watch a tutorial on Google Data Studio
Create a sample dashboard
Explore different chart types

Seven other activities

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Interactive Simulations and Tutorials

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Reinforce concepts through interactive simulations and tutorials available on the course platform, such as Google Data Studio demos and Google Analytics exercises.

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Explore Google Data Studio simulations
Complete Google Analytics tutorials
Practice creating custom reports

Connecting and integrating data

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Practicing data manipulation, integration, and connection techniques will strengthen understanding and proficiency

Browse courses on Data Manipulation

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Connect to a data source
Integrate multiple data sources
Manipulate data using formulas

Dashboard design project

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Undertaking a dashboard design project will provide hands-on experience in applying data visualization principles

Browse courses on Data Storytelling

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Identify a business question
Gather and prepare data
Design and create a dashboard

Visualize Real-world Data

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Apply course concepts to real-world data by creating dashboards that analyze actual business metrics. This will provide practical experience and enhance your understanding.

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Choose a relevant data set
Design a custom dashboard
Interpret and analyze results

Peer-to-peer dashboard review

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Peer review sessions foster feedback and enable learners to improve their dashboard design skills

Browse courses on Collaboration

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Share your dashboard with peers
Review and provide feedback
Incorporate feedback into dashboard design

Dashboard presentation

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A presentation will challenge learners to synthesize information and communicate findings effectively

Browse courses on Presentation Skills

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Prepare a presentation on dashboard insights
Deliver the presentation
Receive and incorporate feedback

Dashboard implementation project

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An implementation project will encourage practical application of dashboard insights for problem-solving

Browse courses on Data-Driven Decision Making

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Identify a business problem
Design and implement a dashboard solution
Monitor and evaluate dashboard impact

Career center

Learners who complete Create a Custom Marketing Analytics Dashboard in Data Studio will develop knowledge and skills that may be useful to these careers:

Digital Marketing Specialist

A Digital Marketing Specialist uses digital channels such as social media, search engines, and email to promote products or services. They analyze data to track campaign performance, identify trends, and optimize digital marketing strategies. This course will be helpful for Digital Marketers who want to learn how to create custom marketing analytics dashboards in Google Data Studio. It provides the skills needed to monitor campaign performance and make data-driven decisions to improve digital marketing strategies.

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Marketing Manager

A Marketing Manager plans, develops, and executes marketing campaigns to achieve business goals. They use data analysis to track the effectiveness of marketing campaigns, identify trends, and make data-driven decisions. This course helps you to create custom marketing analytics dashboards in Google Data Studio, this will help you monitor and analyze campaign results, and make informed decisions to optimize marketing strategies.

See salaries and explore the career path for Marketing Manager

Marketing Data Analyst

A Marketing Data Analyst collects and analyzes customer and marketing data to optimize marketing campaigns and improve business outcomes. They use their analytical skills to identify trends, interpret data, and make recommendations to improve marketing strategies. This course, which teaches you how to create a custom marketing analytics dashboard in Google Data Studio, can help build a foundation of skills needed for this role. You will learn how to visualize data and uncover insights that can help improve marketing strategies and business outcomes.

See salaries and explore the career path for Marketing Data Analyst

Market Researcher

A Market Researcher conducts market research to understand consumer behavior, market trends, and industry dynamics. They analyze data to identify opportunities, develop marketing strategies, and make informed business decisions. This course, which teaches how to create a custom marketing analytics dashboard in Google Data Studio, can be useful for gaining practical experience. It provides hands-on skills in creating custom dashboards that can be used to track key metrics and visualize data, helping Market Researchers understand consumer behavior and make informed decisions.

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Business Analyst

A Business Analyst uses data analysis to identify business problems, develop solutions, and improve business outcomes. They work with stakeholders to understand business needs, collect and analyze data, and make recommendations to improve business processes and decision-making. This course, by giving you the tools to create a custom marketing analytics dashboard in Google Data Studio, can help you develop the skills needed for this role. The course provides hands-on experience in data analysis and visualization, which can help you understand business problems and develop solutions.

See salaries and explore the career path for Business Analyst

Web Analyst

A Web Analyst collects and analyzes data from websites and other digital platforms to improve website performance and user experience. They use their analytical skills to understand user behavior, identify trends, and optimize websites for better results. This course in creating custom marketing analytics dashboards in Google Data Studio may help build a foundation in the skills needed for this role. It will help you gain the skills needed to collect and analyze data from websites and other digital platforms.

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Data Analyst

A Data Analyst can monitor and analyze the effectiveness of marketing campaigns, which may include establishing KPIs, tracking key metrics, and interpreting data to find actionable insights. This course, by teaching you how to create a custom marketing analytics dashboard in Google Data Studio, may be useful for building a foundation. Moreover, Data Analysts leverage their technical and analytical skills to transform complex data into actionable insights and support decision-making. The skills in dashboard building and data analysis you can gain from this course may help in your journey toward becoming a Data Analyst.

See salaries and explore the career path for Data Analyst

Data Scientist

A Data Scientist uses advanced statistical and machine learning techniques to extract insights from data. They develop models and algorithms to solve business problems, improve decision-making, and predict future outcomes. While this course in creating a custom marketing analytics dashboard in Google Data Studio may not directly align with the core responsibilities of a Data Scientist, the skills learned, such as data analysis and visualization, can complement the technical skills needed for this role and may be useful in certain contexts.

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Quantitative Analyst

A Quantitative Analyst uses mathematical and statistical models to analyze data and make investment decisions. They use their analytical skills to identify trends, forecast future outcomes, and manage risk. This course in creating a custom marketing analytics dashboard in Google Data Studio may be useful for gaining an understanding of data analysis and visualization. Although the focus of this course is on marketing data, the skills learned can be applied to other domains, including finance.

See salaries and explore the career path for Quantitative Analyst

Operations Research Analyst

An Operations Research Analyst uses mathematical and analytical techniques to solve business problems and improve operational efficiency. They develop models, analyze data, and make recommendations to optimize business processes and decision-making. While this course in creating a custom marketing analytics dashboard in Google Data Studio may not directly align with the core responsibilities of an Operations Research Analyst, the skills learned, such as data analysis and visualization, can complement the technical skills needed for this role and may be useful in certain contexts.

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Management Consultant

A Management Consultant provides consulting services to businesses and organizations to help them improve their performance. They analyze data, identify problems, and develop solutions to help clients achieve their business goals. While this course in creating a custom marketing analytics dashboard in Google Data Studio may not directly align with the core responsibilities of a Management Consultant, the skills learned, such as data analysis and visualization, can complement the technical skills needed for this role and may be useful in certain contexts, such as when analyzing marketing data.

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Product Manager

A Product Manager is responsible for the development and launch of new products. They work with stakeholders to define product requirements, develop product roadmaps, and ensure product success. While this course in creating a custom marketing analytics dashboard in Google Data Studio may not directly align with the core responsibilities of a Product Manager, the skills learned, such as data analysis and visualization, can complement the technical skills needed for this role and may be useful in certain contexts, such as when analyzing marketing data to understand customer needs and preferences.

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UX Researcher

A UX Researcher conducts user research to understand user needs and improve the user experience of products and services. They use data analysis to identify user pain points, develop solutions, and make recommendations to improve user experience. This course in creating a custom marketing analytics dashboard in Google Data Studio may be useful for gaining an understanding of data analysis and visualization. Although the focus of this course is on marketing data, the skills learned can be applied to other domains, including user experience research.

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Data Engineer

A Data Engineer designs, builds, and maintains data pipelines and infrastructure. They work with data scientists and other stakeholders to ensure that data is accessible, reliable, and secure. This course in creating a custom marketing analytics dashboard in Google Data Studio may be useful for gaining an understanding of data visualization. Although the focus of this course is on marketing data, the skills learned can be applied to other domains, including data engineering.

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Software Engineer

A Software Engineer designs, develops, and maintains software applications. They work with stakeholders to understand software requirements, develop software solutions, and ensure software quality. While this course in creating a custom marketing analytics dashboard in Google Data Studio may not directly align with the core responsibilities of a Software Engineer, the skills learned, such as data visualization, can complement the technical skills needed for this role and may be useful in certain contexts, such as when developing software applications for data analysis and visualization.

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Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create a Custom Marketing Analytics Dashboard in Data Studio.