Introduction to Packaging Visualization in Blender from Udemy

This Course introduces you to blender, a great open source 3D content creation software that is predominantly used in industries like movies, animation and games. In this course, we explore the possibility to use Blender as a tool for packaging design.

Choosing 3D model over mockups

3D models are extremely customisable and versatile
Allows simulation of surface details like embossing, UV, foiling, transparency and paper texture.
Ability to view the design from multiple angles.
Better accuracy of texture mapping on curved surfaces.
Offers more flexibility and control.
Unlocks animation capabilities.

What is 3D Visualization for packaging all about?

The end goal of a packaging visualisation is to show your 2D packaging design concepts on a 3D model as if it was made for real. By doing 3D visualisations, we gain a deeper understanding of our design, hence one can quickly prototype ideas using 3D software and make confident and quick design decisions which will reduce the production time. A 3D visualisation can greatly benefit a designer as one can communicate ideas with 3D renders to potential people such as clients or investors and get feedback.

To sum up, 3D visualisation helps to

Reduce production time
Better understanding of a design
Make better design decisions
Communicate design ideas to potential people
Make Animations

What does a 3D software offer for Packaging Designers?

A 3D content creation offers creative tools for various industries for a vast amount of different needs. This makes a 3D software seem daunting and complicated to learn. But the tools needed for a packaging designer is much simpler and easy to learn. We will make use of certain tools in the following domains : Modelling, UV unwrapping, Texturing and Shading then finally Rendering.

Why Blender as a tool for Packaging Designers?

It has got powerful tools required for packaging design.
Cross platform nature runs the same on windows, Mac OS and Linux.
Clever development makes it extremely light weight software that can run even in lower computer configurations.
Continuous development adds new features.
Growing and great community support with new tutorials added everyday.
Blender is open source and free software (please consider donating) and is free to use for learning as well as commercial purposes.

What's inside

Learning objectives

Blender for packaging visualization
Carton box 3d modelling for packaging visualization

3d mockups for packaging
Learn to use blender as a tool for packaging

Blender for packaging visualization
Carton box 3d modelling for packaging visualization
3d mockups for packaging
Learn to use blender as a tool for packaging

Syllabus

Understanding the 3D Viewport

Introduction

Opening a Blender File

Understanding Interface Panels

Outliner Basics

Saving a blend file

Interface Navigation

Shading Modes

Duplicating Objects

Transform Tools

Selection Tools

3D Cursor

Sidebar

Units Setup

Additional Panels

Brief on Principled Shader Node

Summary Section 1A

Section 1B : Texturing and Shading a Tin

Texturing and shading a tin intro

Viewport Matcaps

Assigning Materials

Defining Materials

Images as label graphics

Metal Color

Maximize Viewport

Screenshots from Blender

Section 1B tips and best practices

Section 1C : Introduction to UV Unwrapping

What is UV Unwrapping

UV Unwrapping Objects in Blender

Mapping Textures

Unwrap Specific Faces

UV Tiling

Section 1C Tips and Best Practices

Section 1C Summary

Section 2A : Tools For Modelling

Tools for Modelling

Viewport Clipping

Add Menu

Construction of a 3D Model

Selection Methods in Edit Mode

Extrude

Inset

Loop Cut

Non Destructive Modifiers

Pivot Point

Section 2A Tips and Practices

Section 2A Keywords

Section 2B : Model a Carton Box from Template

Setting up Background Images

Getting Started with the box

Folding The Box

Adding Details

Section 2C : Texturing and Shading in Blender

PBR for Packaging

Creating Maps

Section 2C Summary

Section 2D : Texturing the Box

Texturing the box

Section 3A : Texturing the Tube

UV Unwrapping

Mix RGB Node

Multi Materials

Section 3B : Texturing a Pouch

Texturing a pouch

Section 4 : Lighting and Rendering in Blender

Lighting and rendering in blender

Significance of lighting

Lighting Methods

Using an Image as a light

Camera Basics

Rendering

Section 4 : Summary

Project Assignment

Conclusion

Startup File and Measure tool

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on Blender's modeling, UV unwrapping, texturing, shading, and rendering tools, which are essential for creating packaging visualizations

Emphasizes the use of 3D visualization to improve design understanding, prototype ideas, make design decisions, and communicate with clients, which can reduce production time

Uses Blender, which is cross-platform and lightweight, making it accessible to designers with various computer configurations and operating systems

Covers topics such as PBR (Physically Based Rendering) for packaging, which is a modern approach to creating realistic materials and textures

Requires learners to download and install Blender, which may require a computer that meets the minimum system requirements for running 3D software

Teaches Blender, which is continuously updated, so learners may need to adapt their skills to newer versions of the software over time

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Packaging Visualization in Blender with these activities:

Review Basic 3D Modeling Concepts

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Reviewing basic 3D modeling concepts will help you grasp the fundamentals of Blender more quickly.

Browse courses on 3D Modeling

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Watch introductory videos on 3D modeling principles.
Practice creating simple shapes like cubes, spheres, and cylinders.
Experiment with basic transformations like scaling, rotating, and translating objects.

Brush up on UV Unwrapping Fundamentals

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Understanding UV unwrapping is crucial for applying textures to your 3D packaging models effectively.

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Research different UV unwrapping methods (e.g., planar, cylindrical, spherical).
Practice unwrapping simple objects and applying textures.
Learn how to adjust UV seams for optimal texture mapping.

Read 'Blender For Dummies'

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Reading 'Blender For Dummies' will provide a solid foundation in Blender's interface and basic functionalities.

View Putting Knowledge to Work on Amazon

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Read the chapters covering interface navigation, object manipulation, and basic modeling.
Follow along with the examples and exercises in the book.
Take notes on key concepts and techniques.

Four other activities

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Practice Modeling Simple Packaging Shapes

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Practicing modeling basic packaging shapes will reinforce your understanding of Blender's modeling tools.

Browse courses on 3D Modeling

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Model a simple carton box using the techniques learned in the course.
Model a simple pouch or tube shape.
Experiment with different shapes and sizes.

Create a Simple Packaging Visualization

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Creating a simple packaging visualization will allow you to apply the skills learned in the course to a practical project.

Browse courses on Packaging Design

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Choose a simple packaging design (e.g., a box, a bottle, a can).
Model the packaging in Blender.
Apply textures and materials to the model.
Set up lighting and render the scene.

Read 'Mastering Blender'

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Reading 'Mastering Blender' will expose you to more advanced techniques and workflows in Blender.

View Mastering Blender on Amazon

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Focus on chapters related to advanced modeling, texturing, and rendering.
Experiment with the techniques described in the book.
Try to apply these techniques to your packaging visualization projects.

Develop a Portfolio of Packaging Visualizations

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Developing a portfolio will showcase your skills and help you land opportunities in the field of packaging visualization.

Browse courses on Packaging Design

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Create a series of packaging visualizations showcasing different designs and styles.
Focus on high-quality modeling, texturing, and rendering.
Present your portfolio online or in person.

Career center

Learners who complete Introduction to Packaging Visualization in Blender will develop knowledge and skills that may be useful to these careers:

Packaging Designer

A packaging designer creates the visual and structural elements of product packaging. This role requires a strong understanding of design principles and the technical aspects of production. This course on Blender provides the fundamental skills to visualize packaging designs in 3D, enabling a packaging designer to prototype ideas quickly, communicate concepts effectively, and make informed design decisions. The course helps a designer to understand how textures and materials interact with light, and it helps to build a foundation in UV unwrapping, texturing, and rendering. A packaging designer can use the knowledge gained to produce compelling 3D models that accurately reflect the final product, which is crucial for client presentations and production planning.

See salaries and explore the career path for Packaging Designer

Product Visualization Artist

A product visualization artist creates 3D models and renderings of products for marketing and sales purposes. This role involves working with software to produce visually appealing representations of items. This course introduces Blender, a powerful 3D creation software, and provides a pathway to mastering the tools relevant for creating packaging visualizations. A product visualization artist can use this course to gain skills in modeling, UV unwrapping, texturing, shading, and rendering. These skills are crucial for producing realistic 3D models of packaging, which can be used in pitches to investors or for online product showcases. The course's focus on simulating surface details like embossing and transparency is particularly useful for this role.

See salaries and explore the career path for Product Visualization Artist

3D Modeler

A 3D modeler creates three dimensional digital models of objects, characters, or environments. These models are used in a variety of fields, including gaming, animation, and product design. This course using Blender helps a 3D modeler learn to create detailed models of packaging, using the software's tools for modeling, texturing, and shading. Those wishing to enter the world of 3D modeling should take this course due to its focus on practical applications for packaging design, including UV unwrapping, texture mapping, and rendering. These techniques allow a 3D modeler to accurately represent packaging in a digital space, which is a fundamental skill in this role.

See salaries and explore the career path for 3D Modeler

Industrial Designer

An industrial designer focuses on the functionality and aesthetics of manufactured products and product packaging. This course may be useful to an industrial designer by helping them visualize and develop packaging designs using Blender's 3D modeling tools. An industrial designer will be able to utilize the skills taught in the course, such as UV unwrapping, texturing, and rendering, to refine packaging designs, explore different material options, and present prototypes with greater clarity. The focus on simulating surface details will be very helpful for this role. This course offers a unique opportunity for industrial designers to learn a new skill with a specific application in their field.

See salaries and explore the career path for Industrial Designer

Freelance Designer

A freelance designer works independently, providing various design services to clients. This course may be useful to a freelance designer as it allows for expanding their service offerings to include 3D packaging visualization. This course focuses on Blender, a tool that provides skills in modeling, texturing, and rendering of 3D product packaging. A freelance designer can use this course to learn how to create realistic 3D models for product presentations and client pitches. This course emphasizes practical applications for packaging designers, making it a valuable asset for a freelance designer aiming to enhance their capabilities.

See salaries and explore the career path for Freelance Designer

Graphic designer

A graphic designer creates visual content for various media, including print and digital platforms. While they may not always focus on 3D, this course may be useful to a graphic designer, helping to expand their skill set into 3D visualization. It provides skills and knowledge in how to use Blender for packaging design, allowing a graphic designer to create realistic 3D mockups of their designs. A graphic designer can use the course to learn how to apply textures and graphics to 3D models, and how to render these models for presentation. This course stands out due to its specific focus on packaging elements such as carton boxes, tins, and pouches.

See salaries and explore the career path for Graphic designer

Visual Merchandiser

A visual merchandiser creates appealing displays to attract customers and increase sales. Although this role is usually focused on physical displays, this course may be useful by enabling a visual merchandiser to create digital mockups of packaging concepts. This course allows a visual merchandiser to understand the principles of 3D modeling and helps them visualize how packaging will appear in a retail space, and how lighting affects the appearance of a product. The course also helps build skills in texture mapping which is very useful to show the feel of the package. A visual merchandiser who wishes to expand digital presentation skills, would benefit from this course.

See salaries and explore the career path for Visual Merchandiser

Marketing Specialist

A marketing specialist develops and implements marketing strategies to promote products or services. This course may be useful to a marketing specialist by enabling them to understand the visual elements of product packaging. By learning how to create 3D renderings, a marketing specialist can gain a deeper understanding of how designs appeal to consumers. This can help create more effective marketing campaigns. This course focuses on using Blender to create packaging models, allowing a marketing specialist to see how textures, colors, and lighting affect the final appearance of a product. Those who wish to understand how 3D visualization affects consumer perception would find this course useful.

See salaries and explore the career path for Marketing Specialist

Packaging Engineer

A packaging engineer designs and develops packaging solutions that protect products during shipping and storage. While this role often focuses on structural and material considerations, this course may be useful to a packaging engineer by allowing for visualization of packaging concepts in a 3D space. An understanding of Blender and 3D modeling may allow a packaging engineer to create detailed 3D models, allowing for the exploration of design options and communication with stakeholders. This course provides hands-on experience with software that can provide a realistic view of a final package. This can help a packaging engineer improve the design process.

See salaries and explore the career path for Packaging Engineer

Concept Artist

A concept artist creates visual representations of ideas for various projects, often in entertainment or product design. This course may be useful to a concept artist, helping to broaden their skill set to include product design visualization. This course also offers a foundation in 3D modeling and visualization, enabling a concept artist to better present their product design ideas. With a focus on Blender's 3D tools, a concept artist can experiment with different designs, textures, and lighting to create realistic renderings of product packaging. This course's introduction to Blender and its specific use for packaging can be an asset for a concept artist who wants to venture into this area.

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Digital Artist

A digital artist uses computer software to create various forms of art. This course may be useful for a digital artist interested in learning 3D modeling and product visualization using Blender. The course focuses on the use of Blender for packaging design, and provides lessons on texturing, rendering, and UV unwrapping. This would allow a digital artist to expand their digital art capabilities to include 3D product renderings. This course offers a focused approach to a specific application of 3D software, making it useful to a digital artist looking for career expansion.

See salaries and explore the career path for Digital Artist

Animator

An animator creates moving images using computer software or traditional methods. This course may be useful for an animator seeking to broaden their skill set into product visualization. The course provides an understanding of 3D modeling and rendering, using Blender. An animator can use the course's lessons in simulating surface details and animation capabilities of Blender to create dynamic product presentations. The course helps build the necessary skills for 3D modeling and animation, particularly for product packaging. An animator can use this course to move into the space of 3D product visualization.

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Creative Director

A creative director oversees the creative output of a team, including design and visual elements. This course may be useful for a creative director by providing insight into the 3D visualization process and may improve communication with design teams. By understanding how packaging designs are created in 3D, a creative director can better oversee and guide design projects. This course provides a hands-on understanding of the tools and techniques involved in 3D packaging design. Although this role is not directly involved in design, a creative director who wishes to improve communication with design teams would find this course useful.

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Technical Artist

A technical artist bridges the gap between art and technology in creative fields, particularly in areas like games or animation. While often focused on character animation and game environments, this course may be useful for a technical artist who wishes to expand into product visualization. The course gives a strong foundation in Blender, specifically relating to 3D modeling, UV unwrapping, texturing, and rendering. A technical artist can apply these concepts and techniques to packaging design, particularly in areas like texture mapping and shading. This course can be an asset to a technical artist who wishes to move into the field of product visualization.

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E-commerce Specialist

An e-commerce specialist manages the online sales and marketing of products. This role also includes an understanding of product display and presentation. This course may be useful for an e-commerce specialist by providing a deeper understanding of visual elements used in packaging. One may also use Blender to create 3D product models for the e-commerce website. This allows for a more in depth view of the packaging for online customers. This course provides a focus on the use of Blender for 3D visualization and will be helpful for anyone wishing to improve the online shopping experience.

See salaries and explore the career path for E-commerce Specialist

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Packaging Visualization in Blender.

Putting Knowledge to Work

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Provides a comprehensive introduction to Blender's interface and tools. It's a great resource for beginners who are new to 3D modeling. While the course focuses on packaging visualization, this book offers a broader understanding of Blender's capabilities. It can be used as a reference throughout the course and beyond.

Putting Knowledge to Work

Paperback

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Putting Knowledge to Work

Kindle Edition

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Mastering Blender

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Delves deeper into Blender's advanced features and techniques. It's suitable for those who want to expand their knowledge beyond the basics. While not strictly necessary for the course, it provides valuable insights into more complex modeling, texturing, and rendering workflows. This book is more valuable as additional reading than it is as a current reference.

Mastering Blender

Paperback

Introduction to Packaging Visualization in Blender

What's inside

Learning objectives

Syllabus

Good to know

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Activities

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Reading list

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