Crea una Declaración de Misión y Visión con Canva from Coursera

Al final de este proyecto, usted podrá crear una declaración de misión y visión usando la versión gratis de Canva.

En términos de marketing, una declaración de misión es un breve párrafo que describe lo que hace su negocio y por qué existe. Las declaraciones de la visión se basan en el futuro y tienen la intención de inspirar y dar instrucciones a los empleados de la empresa en lugar de a los clientes. Una visión es aspiración. Una misión es procesable.

Al final de este proyecto usted podrá incorporar un esquema de colores, gráficos y otros elementos de diseño. Este proyecto será relevante tanto para personas en el campo de comercialización, como para personas en el campo empresarial.

La plataforma Canva ofrece todas las herramientas necesarias para crear un producto tanto organizado como visualmente atractivo y fácilmente de compartir y trabajar en equipo. Usted aprenderá en este proyecto guiado a organizar sus ideas y a utilizar herramientas de diseño gráfico para crear una declaración de misión y visión que le servirá como plantilla para futuros proyectos.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

What's inside

Syllabus

Project Overview

Al final de este proyecto, usted podrá crear una declaración de misión y visión usando la versión gratis de Canva.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ofrece una base sólida para principiantes que buscan crear declaraciones de misión y visión

Es relevante tanto para personas en el campo de comercialización como empresarial

Utiliza Canva, una plataforma de diseño gráfico popular

Este curso está diseñado para estudiantes que residen en América del Norte

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea una Declaración de Misión y Visión con Canva with these activities:

Revisar conceptos básicos de marketing

Show steps

Refresca tu base de marketing para prepararte para este curso.

Browse courses on Marketing

Show steps

Revisa tus notas o materiales de estudio de cursos previos de marketing.
Repasa los principios fundamentales del marketing, como el marketing mix y la segmentación del mercado.
Lee artículos o blogs sobre tendencias actuales en marketing.

Seguir tutoriales sobre diseño gráfico en Canva

Show steps

Familiarízate con las herramientas y técnicas de diseño gráfico en Canva, lo que te ayudará a crear declaraciones de misión y visión visualmente atractivas.

Browse courses on Canva

Show steps

Busca tutoriales sobre Canva en plataformas como YouTube oSkillshare.
Sigue los tutoriales para aprender a utilizar diferentes herramientas de diseño.
Practica la creación de gráficos y diseños utilizando Canva.

Crear un borrador de declaración de misión y visión

Show steps

Practica la creación de declaraciones de misión y visión para solidificar los conceptos cubiertos en este curso.

Browse courses on Marketing

Show steps

Recopila información sobre tu negocio o un negocio ficticio.
Define los valores y objetivos de tu negocio.
Redacta un borrador de declaración de misión y visión.

Two other activities

Expand to see all activities and additional details

Show all five activities

Crear una infografía sobre los principios de marketing

Show steps

Resume los principios clave del marketing en una infografía visualmente atractiva para mejorar la retención y la comprensión.

Show steps

Recopila información sobre los principios de marketing.
Diseña una infografía usando Canva o una herramienta similar.
Incluye gráficos, imágenes y texto conciso para transmitir los principios de manera efectiva.

Crear un libro de estrategias de marketing para tu negocio o un negocio ficticio

Show steps

Aplica los conceptos de marketing cubiertos en este curso para desarrollar un plan de marketing integral para un negocio real o ficticio.

Browse courses on Marketing

Show steps

Define los objetivos de marketing.
Investiga a tu público objetivo.
Desarrolla estrategias para alcanzar a tu público objetivo.
Crea un presupuesto de marketing.
Mide y analiza tus resultados.

Career center

Learners who complete Crea una Declaración de Misión y Visión con Canva will develop knowledge and skills that may be useful to these careers:

Graphic designer

A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help Graphic Designers create visually-appealing and engaging marketing materials, such as mission and vision statements. Canva's user-friendly interface and extensive design tools make it easy for Graphic Designers to create professional-quality designs, even without prior design experience.

See salaries and explore the career path for Graphic designer

Content Creator

A Content Creator is responsible for creating and curating content for various platforms, such as websites, social media, and blogs. This course can help Content Creators create visually-appealing and engaging content, such as mission and vision statements, that resonates with target audiences. Canva's user-friendly interface and extensive library of templates make it easy for Content Creators to create professional-quality content quickly and easily.

See salaries and explore the career path for Content Creator

Marketing Specialist

A Marketing Specialist develops and executes marketing campaigns to promote products or services. This course can help Marketing Specialists create effective marketing materials, such as mission and vision statements, that resonate with target audiences. Canva's templates and customizable designs make it easy for Marketing Specialists to create professional-looking marketing materials quickly and easily.

See salaries and explore the career path for Marketing Specialist

Brand Manager

A Brand Manager is responsible for developing and maintaining a company's brand identity. This course can help Brand Managers create a strong and consistent brand identity by providing them with the tools to create visually-appealing marketing materials, such as mission and vision statements. Canva's extensive library of templates and design elements make it easy for Brand Managers to create on-brand marketing materials that reflect the company's values and goals.

See salaries and explore the career path for Brand Manager

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence. This course can help Social Media Managers create visually-appealing and engaging social media content, such as mission and vision statements, that resonates with target audiences. Canva's extensive library of templates and customizable designs make it easy for Social Media Managers to create professional-looking social media content quickly and easily.

See salaries and explore the career path for Social Media Manager

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. This course can help Marketing Managers create effective marketing materials, such as mission and vision statements, that resonate with target audiences. Canva's templates and customizable designs make it easy for Marketing Managers to create professional-looking marketing materials quickly and easily.

See salaries and explore the career path for Marketing Manager

Communications Manager

A Communications Manager is responsible for developing and executing communications strategies for a company or organization. This course can help Communications Managers create effective communications materials, such as mission and vision statements, that resonate with target audiences. Canva's templates and customizable designs make it easy for Communications Managers to create professional-looking communications materials quickly and easily.

See salaries and explore the career path for Communications Manager

Product Manager

A Product Manager is responsible for managing the development and launch of new products or services. This course can help Product Managers create effective product marketing materials, such as mission and vision statements, that resonate with target audiences. Canva's templates and customizable designs make it easy for Product Managers to create professional-looking product marketing materials quickly and easily.

See salaries and explore the career path for Product Manager

Project Manager

A Project Manager is responsible for planning and executing projects. This course can help Project Managers create effective project plans and presentations, such as mission and vision statements, that resonate with stakeholders. Canva's templates and customizable designs make it easy for Project Managers to create professional-looking project plans and presentations quickly and easily.

See salaries and explore the career path for Project Manager

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying areas for improvement. This course can help Business Analysts create effective business analysis reports and presentations, such as mission and vision statements, that resonate with stakeholders. Canva's templates and customizable designs make it easy for Business Analysts to create professional-looking business analysis reports and presentations quickly and easily.

See salaries and explore the career path for Business Analyst

Sales Manager

A Sales Manager is responsible for leading and managing a sales team. This course may help Sales Managers create effective sales presentations and marketing materials, such as mission and vision statements, that resonate with potential customers. Canva's templates and customizable designs make it easy for Sales Managers to create professional-looking sales presentations and marketing materials quickly and easily.

See salaries and explore the career path for Sales Manager

Operations Manager

An Operations Manager is responsible for planning and executing the day-to-day operations of a business. This course may help Operations Managers create effective operations plans and presentations, such as mission and vision statements, that resonate with stakeholders. Canva's templates and customizable designs make it easy for Operations Managers to create professional-looking operations plans and presentations quickly and easily.

See salaries and explore the career path for Operations Manager

Human Resources Manager

A Human Resources Manager is responsible for managing the human resources department of a company. This course may help Human Resources Managers create effective human resources presentations and training materials, such as mission and vision statements, that resonate with employees. Canva's templates and customizable designs make it easy for Human Resources Managers to create professional-looking human resources presentations and training materials quickly and easily.

See salaries and explore the career path for Human Resources Manager

IT Manager

An IT Manager is responsible for managing the information technology department of a company. This course may help IT Managers create effective IT presentations and training materials, such as mission and vision statements, that resonate with employees and stakeholders. Canva's templates and customizable designs make it easy for IT Managers to create professional-looking IT presentations and training materials quickly and easily.

See salaries and explore the career path for IT Manager

Financial Analyst

A Financial Analyst is responsible for analyzing financial data and making recommendations. This course may help Financial Analysts create effective financial presentations and reports, such as mission and vision statements, that resonate with stakeholders. Canva's templates and customizable designs make it easy for Financial Analysts to create professional-looking financial presentations and reports quickly and easily.

See salaries and explore the career path for Financial Analyst