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Angelo Paolillo
In this 2 hours project you will learn how to build custom regional reports with Google Analytics. You will familiarize with Google Analytics and its usage, create a marketing custom regional dashboard with table and graph widgets, customize a standard geo report and scheduled the report you have designed to be sent monthly via email to a distributed regional marketing team.
Register for this course and see more details by visiting:
OpenCourser.com/course/aql233/building
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What's inside
Syllabus
Project Overview
This is a project-based course which should take approximately 2 hours to finish. In this course we are going to familiarize with Google Analytics and create a marketing custom regional dashboard and report to be scheduled as a monthly email to support a regional marketing team.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Helps teams gain insights into a specific region's performance
Taught by Angelo Paolillo, who has a strong reputation in digital marketing
Demonstrates proficiency in Google Analytics
Develops skills in creating regional reports
Suitable for beginners or intermediate learners
Requires extensive prior knowledge
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Save Building Custom Regional Reports with Google Analytics to your list so you can find it easily later:
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Reviews summary
Engaging analytics course
Learners say this Building Custom Regional Reports with Google Analytics course is excellent and very good. Positive qualities commonly mentioned include engaging assignments, the helpful virtual simulation, and the informative content. It's well received by learners and easy to understand, even for those with little Google Analytics experience. One learner said, "I learnt a lot and got very good guidance." However, a few learners would like to see more content, and there were a couple of complaints about technical difficulties.
Easy to follow
"The course was well paced with the opportunity to work through the different steps independently with the tutor, who explained everything very clearly"
"The lecturer was clear and concise with his teaching"
"good job"
"thanks"
Hands-on experience
"helpful to understand the basics of google analytics report"
"Really good way to guide students. The virtual rhyme screen was helpful"
"Good Online Parallel Virtual Simulation helped us in learning"
"nice"
Interactive exercises
"engaging assignments"
"BUILT A KNOWLEDGE ABOUT RESTING DASHBOARD"
"Awesome course. Learned a lot"
"I have enjoyed the course and hopefully implement it into my real life"
Majority positive
"Excellent"
"Good, very useful"
"Good Online Parallel Virtual Simulation helped us in learning"
"I'm glad I took this guided course"
Audio/video problems
"No audio, all my settings are on high"
"The cloud desktop was not good"
Not enough to practice
"Not enough content to practice on"
"Swapping between two windows sometimes becomes too tiring"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Building Custom Regional Reports with Google Analytics with these
activities:
Read 'Google Analytics for Beginners'
Show steps
Gain a comprehensive understanding of Google Analytics fundamentals.
View
Performance Marketing with Google Analytics
on Amazon
Show steps
-
Purchase or borrow the book
-
Read through each chapter
-
Take notes and highlight key concepts
Join a study group
Show steps
Enhance understanding and problem-solving abilities by collaborating with peers.
Show steps
-
Find a study partner or group
-
Discuss concepts and share insights
-
Collaborate on assignments or projects
Follow Google Analytics documentation
Show steps
Explore in-depth resources to expand understanding and troubleshoot issues.
Browse courses on
Google Analytics
Show steps
-
Browse the Google Analytics Help Center
-
Read articles on specific topics
-
Use the search bar to find solutions
Two other activities
Expand to see all activities and additional details
Show all five activities
Complete practice exercises
Show steps
Reinforce understanding of Google Analytics principles by completing exercises.
Browse courses on
Google Analytics
Show steps
-
Solve practice problems on Google Analytics Academy
-
Analyze sample data sets using Google Analytics
Build a sample marketing dashboard
Show steps
Develop practical skills in creating actionable marketing reports.
Browse courses on
Marketing Dashboard
Show steps
-
Identify relevant metrics and dimensions
-
Configure widgets and visualizations
-
Interpret and analyze data
Read 'Google Analytics for Beginners'
Show steps
Gain a comprehensive understanding of Google Analytics fundamentals.
View
Performance Marketing with Google Analytics
on Amazon
Show steps
Show steps
Show steps
- Purchase or borrow the book
- Read through each chapter
- Take notes and highlight key concepts
Join a study group
Show steps
Enhance understanding and problem-solving abilities by collaborating with peers.
Show steps
Show steps
Show steps
- Find a study partner or group
- Discuss concepts and share insights
- Collaborate on assignments or projects
Follow Google Analytics documentation
Show steps
Explore in-depth resources to expand understanding and troubleshoot issues.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Browse the Google Analytics Help Center
- Read articles on specific topics
- Use the search bar to find solutions
Two other activities
Expand to see all activities and additional details
Show all five activities
Complete practice exercises
Show steps
Reinforce understanding of Google Analytics principles by completing exercises.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Solve practice problems on Google Analytics Academy
- Analyze sample data sets using Google Analytics
Build a sample marketing dashboard
Show steps
Develop practical skills in creating actionable marketing reports.
Browse courses on
Marketing Dashboard
Show steps
Show steps
Show steps
- Identify relevant metrics and dimensions
- Configure widgets and visualizations
- Interpret and analyze data
Career center
Learners who complete Building Custom Regional Reports with Google Analytics will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns. This Google Analytics course can help Digital Marketing Managers learn how to create custom reports that can help them track key metrics and identify trends.
Business Analyst
Business Analyst
Business Analysts use data to help organizations improve their performance. This Google Analytics course can help Business Analysts learn how to create custom reports that can help them track key metrics and identify trends.
E-commerce Manager
E-commerce Manager
E-commerce Managers oversee the online sales of a company. This Google Analytics course can help E-commerce Managers learn how to create custom reports that can help them track key metrics and identify trends.
Marketing Analyst
Marketing Analyst
Marketing Analysts use data to evaluate the effectiveness of marketing campaigns and make recommendations for improvement. This Google Analytics course can help Marketing Analysts learn how to create custom reports that can help them track key metrics and identify trends.
Market Researcher
Market Researcher
Market Researchers collect and analyze data to help organizations understand their customers and make better decisions. This Google Analytics course can help Market Researchers learn how to create custom reports that can help them track key metrics and identify trends.
Financial Analyst
Financial Analyst
Financial Analysts use data to help organizations make financial decisions. This Google Analytics course may be useful for Financial Analysts because it teaches how to create custom reports that can help them track key metrics and identify trends.
Data Scientist
Data Scientist
Data Scientists use data to solve complex problems. This Google Analytics course may be useful for Data Scientists because it teaches how to create custom reports that can help them track key metrics and identify trends.
Data Analyst
Data Analyst
Data Analysts gather and interpret data to help organizations make better decisions. This Google Analytics course may be useful for Data Analysts because it teaches how to create custom reports that can help them track key metrics and identify trends.
Web Developer
Web Developer
Web Developers design and develop websites. This Google Analytics course may be useful for Web Developers because it teaches how to create custom reports that can help them track key metrics and identify trends.
Sales Manager
Sales Manager
Sales Managers oversee the sales team of a company. This Google Analytics course may be useful for Sales Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
Product Designer
Product Designer
Product Designers design and develop products. This Google Analytics course may be useful for Product Designers because it teaches how to create custom reports that can help them track key metrics and identify trends.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. This Google Analytics course may be useful for Software Engineers because it teaches how to create custom reports that can help them track key metrics and identify trends.
Customer Success Manager
Customer Success Manager
Customer Success Managers help customers get the most out of a company's products or services. This Google Analytics course may be useful for Customer Success Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
Product Manager
Product Manager
Product Managers oversee the development and launch of new products. This Google Analytics course may be useful for Product Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of a company. This Google Analytics course may be useful for Operations Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
For more career information including salaries, visit:
OpenCourser.com/course/aql233/building
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Building Custom Regional Reports with Google Analytics.
Save
Is particularly useful for those looking to gain a comprehensive understanding of Google Analytics 4 and how to use it to measure marketing performance effectively.
Save
Provides a practical guide to using Google Analytics for marketing analytics and would be a valuable resource for those who want to learn more about this topic.
Provides practical guidance on using analytics to measure and improve marketing performance, offering valuable insights for regional marketing teams.
Provides a collection of practical recipes for using Google Analytics effectively, offering solutions to common challenges and use cases.
Provides a solid foundation in digital marketing analytics and would be a helpful supplement to this course.
Emphasizes the application of data and analytics in driving marketing strategies and optimizing marketing campaigns.
Save
Provides more advanced coverage of Google Analytics and would be a useful reference for those who want to learn more about the tool.
This online course provides step-by-step instructions and hands-on exercises to build proficiency in using Google Analytics.
Save
Exploring the broader context of web analytics, this book provides a theoretical framework and practical guidance for understanding and measuring digital performance.
Good introductory guide to Google Analytics and would be a helpful supplement to this course.
Save
Provides a collection of recipes for common Google Analytics tasks and would be a useful reference for those who want to get the most out of the tool.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/aql233/building
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Language
English
Good to know
Helps teams gain insights into a specific region's performance
Taught by Angelo Paolillo, who has a strong reputation in digital marketing
Demonstrates proficiency in Google Analytics
Develops skills in creating regional reports
Suitable for beginners or intermediate learners
Requires extensive prior knowledge
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