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Building Custom Regional Reports with Google Analytics

Angelo Paolillo

In this 2 hours project you will learn how to build custom regional reports with Google Analytics. You will familiarize with Google Analytics and its usage, create a marketing custom regional dashboard with table and graph widgets, customize a standard geo report and scheduled the report you have designed to be sent monthly via email to a distributed regional marketing team.

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Helps teams gain insights into a specific region's performance
Taught by Angelo Paolillo, who has a strong reputation in digital marketing
Demonstrates proficiency in Google Analytics
Develops skills in creating regional reports
Suitable for beginners or intermediate learners
Requires extensive prior knowledge

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Reviews summary

Practical custom google analytics reporting

According to students, this course offers a highly practical and hands-on approach to building custom regional reports with Google Analytics. Learners consistently praise its clear and concise instructions, making it accessible even for those relatively new to GA reporting. The course's project-based format ensures immediate applicability, enabling students to quickly set up dashboards and schedule reports for marketing teams. While it provides actionable insights and covers its stated objectives thoroughly, some learners caution that its focused scope means it does not delve into advanced GA features or comprehensive data interpretation. Overall, it is highly recommended for its efficient skill acquisition for specific reporting needs.
Ideal for new GA users or specific reporting tasks.
"Making it easy to follow along even if you're relatively new to GA."
"Good for a quick start, especially if you're unfamiliar with custom reporting."
"The course was okay, but I felt some parts were a bit basic if you already know Google Analytics."
Offers well-structured, easy-to-follow, step-by-step instructions.
"The steps were clear and concise, making it easy to follow along even if you're relatively new to GA."
"Fantastic practical guide! I loved the step-by-step approach to creating a custom dashboard."
"The instructor's pace was perfect, and the hands-on activity really helped solidify my understanding."
Provides immediately applicable skills for real-world tasks.
"I immediately applied what I learned to my job. The hands-on activity really helped solidify my understanding."
"Scheduling the reports was a bonus I hadn't even considered before taking this. It's great for marketing professionals who need actionable insights fast."
"The clear instructions on setting up custom dashboards and regional reporting have saved me so much time. This is a truly hands-on, practical course."
Minor UI discrepancies from evolving GA interface.
"I encountered a slight UI difference in my GA account compared to the video, which made it a little confusing at first."
"Google Analytics changed recently, so some parts were a little off from what I saw."
Delivers specific goals; not a comprehensive GA course.
"It delivers on its promise to show you how to build and schedule regional reports. It's a quick, efficient way to grasp this specific task."
"Don't expect a deep dive into advanced Google Analytics features or data interpretation beyond the reporting setup. It's a skill-specific tutorial."
"The course is quite brief, so don't go in expecting comprehensive GA training. It targets a very specific reporting need."
"For someone looking for analytical insights, this might be too procedural, as it didn't explain *why* certain metrics were chosen."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Building Custom Regional Reports with Google Analytics with these activities:
Read 'Google Analytics for Beginners'
Gain a comprehensive understanding of Google Analytics fundamentals.
View Performance Marketing with Google Analytics on Amazon
Show steps
  • Purchase or borrow the book
  • Read through each chapter
  • Take notes and highlight key concepts
Join a study group
Enhance understanding and problem-solving abilities by collaborating with peers.
Show steps
  • Find a study partner or group
  • Discuss concepts and share insights
  • Collaborate on assignments or projects
Follow Google Analytics documentation
Explore in-depth resources to expand understanding and troubleshoot issues.
Browse courses on Google Analytics
Show steps
  • Browse the Google Analytics Help Center
  • Read articles on specific topics
  • Use the search bar to find solutions
Two other activities
Expand to see all activities and additional details
Show all five activities
Complete practice exercises
Reinforce understanding of Google Analytics principles by completing exercises.
Browse courses on Google Analytics
Show steps
  • Solve practice problems on Google Analytics Academy
  • Analyze sample data sets using Google Analytics
Build a sample marketing dashboard
Develop practical skills in creating actionable marketing reports.
Browse courses on Marketing Dashboard
Show steps
  • Identify relevant metrics and dimensions
  • Configure widgets and visualizations
  • Interpret and analyze data

Career center

Learners who complete Building Custom Regional Reports with Google Analytics will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns. This Google Analytics course can help Digital Marketing Managers learn how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Digital Marketing Manager
E-commerce Manager
E-commerce Managers oversee the online sales of a company. This Google Analytics course can help E-commerce Managers learn how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for E-commerce Manager
Marketing Analyst
Marketing Analysts use data to evaluate the effectiveness of marketing campaigns and make recommendations for improvement. This Google Analytics course can help Marketing Analysts learn how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Marketing Analyst
Business Analyst
Business Analysts use data to help organizations improve their performance. This Google Analytics course can help Business Analysts learn how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Business Analyst
Market Researcher
Market Researchers collect and analyze data to help organizations understand their customers and make better decisions. This Google Analytics course can help Market Researchers learn how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Market Researcher
Data Scientist
Data Scientists use data to solve complex problems. This Google Analytics course may be useful for Data Scientists because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Data Scientist
Data Analyst
Data Analysts gather and interpret data to help organizations make better decisions. This Google Analytics course may be useful for Data Analysts because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Data Analyst
Financial Analyst
Financial Analysts use data to help organizations make financial decisions. This Google Analytics course may be useful for Financial Analysts because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Financial Analyst
Product Designer
Product Designers design and develop products. This Google Analytics course may be useful for Product Designers because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Product Designer
Product Manager
Product Managers oversee the development and launch of new products. This Google Analytics course may be useful for Product Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Product Manager
Operations Manager
Operations Managers oversee the day-to-day operations of a company. This Google Analytics course may be useful for Operations Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Operations Manager
Sales Manager
Sales Managers oversee the sales team of a company. This Google Analytics course may be useful for Sales Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Sales Manager
Customer Success Manager
Customer Success Managers help customers get the most out of a company's products or services. This Google Analytics course may be useful for Customer Success Managers because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Customer Success Manager
Software Engineer
Software Engineers design, develop, and maintain software systems. This Google Analytics course may be useful for Software Engineers because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Software Engineer
Web Developer
Web Developers design and develop websites. This Google Analytics course may be useful for Web Developers because it teaches how to create custom reports that can help them track key metrics and identify trends.
See salaries and explore the career path for Web Developer

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Building Custom Regional Reports with Google Analytics.
Cover image
Call to Action
Save
Is particularly useful for those looking to gain a comprehensive understanding of Google Analytics 4 and how to use it to measure marketing performance effectively.
Call to Action: Secret Formulas to Improve Online...
Hardcover
$
Call to Action: Secret Formulas to Improve Online...
Kindle Edition
$
Cover image
Marketing Analytics
Save
Provides a practical guide to using Google Analytics for marketing analytics and would be a valuable resource for those who want to learn more about this topic.
Marketing Analytics: Strategic Models and Metrics
Paperback
$$
Cover image
Waiting for Your Cat to Bark?
Save
Provides practical guidance on using analytics to measure and improve marketing performance, offering valuable insights for regional marketing teams.
Waiting for Your Cat to Bark?
Paperback
Check
Waiting for Your Cat to Bark?
Kindle Edition
Check
Cover image
IBM SPSS Modeler Cookbook
Save
Provides a collection of practical recipes for using Google Analytics effectively, offering solutions to common challenges and use cases.
IBM SPSS Modeler Cookbook: Over 60 Practical...
Paperback
$$$
IBM SPSS Modeler Cookbook: If you've already had...
Kindle Edition
$$
Cover image
Digital Marketing Analytics
Save
Provides a solid foundation in digital marketing analytics and would be a helpful supplement to this course.
Digital Marketing Analytics: Making Sense of...
Paperback
$$
Digital Marketing Analytics: Making Sense of...
Kindle Edition
$$
Cover image
Data-Driven Marketing
Save
Emphasizes the application of data and analytics in driving marketing strategies and optimizing marketing campaigns.
Data-Driven Marketing: The 15 Metrics Everyone in...
Hardcover
$$
Data-Driven Marketing: The 15 Metrics Everyone in...
Kindle Edition
$$
Cover image
Google Analytics
Save
Provides more advanced coverage of Google Analytics and would be a useful reference for those who want to learn more about the tool.
Google Analytics: Understanding Visitor Behavior
Paperback
$$
Google Analytics by Justin Cutroni (2010-09-06)
Paperback
$$
Google Analytics: Understanding Visitor Behavior
Kindle Edition
$$
Cover image
Managing at a Distance
Save
This online course provides step-by-step instructions and hands-on exercises to build proficiency in using Google Analytics.
Managing at a Distance: A Manager’s Guide to the...
Kindle Edition
$$
Cover image
Web Analytics 2.0
Save
Exploring the broader context of web analytics, this book provides a theoretical framework and practical guidance for understanding and measuring digital performance.
Web Analytics 2.0: The Art of Online Accountability...
Paperback
$$
Web Analytics 2.0: The Art of Online Accountability...
Kindle Edition
$$
Cover image
Advanced Web Metrics with Google Analytics
Save
Good introductory guide to Google Analytics and would be a helpful supplement to this course.
Advanced Web Metrics with Google Analytics
Paperback
$$
Advanced Web Metrics with Google Analytics, 2nd...
Paperback
$$
Advanced Web Metrics with Google Analytics by...
Paperback
$$$
Advanced Web Metrics with Google Analytics
Kindle Edition
$$
Cover image
Cooking in Real Life
Save
Provides a collection of recipes for common Google Analytics tasks and would be a useful reference for those who want to get the most out of the tool.
Cooking in Real Life: Delicious & Doable Recipes...
Hardcover
$$
Cooking in Real Life, 7 Ways, The Instant Pot...
Paperback
$$$
Cooking in Real Life: Delicious & Doable Recipes...
Kindle Edition
$$

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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Helps teams gain insights into a specific region's performance
Taught by Angelo Paolillo, who has a strong reputation in digital marketing
Demonstrates proficiency in Google Analytics
Develops skills in creating regional reports
Suitable for beginners or intermediate learners
Requires extensive prior knowledge
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Share to help others discover this course.
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