Lead Generation Machine: Cold Email B2B Sales Master Course from Udemy

You might be offering an amazing product or service…but getting your foot in the door to schedule that first meeting with your dream clients is usually the hardest part.

Most people aimlessly try finding new clients by cold calling or going to networking events, which we all know can lead to inconsistent results, and frankly, can be a huge waste of time. There has to be a better way, right?

Fortunately, there is a PROVEN method top salespeople and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s called

Now cold emails are, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.

Email is so pervasive in our everyday lives and will continue to be the overwhelmingly dominant form of communication to do business in as time goes on.

Not a day goes by where you, or someone around you, doesn’t check their email. As a salesperson or an entrepreneur, this is a powerful concept.

Unfortunately…

Here’s the good news: this failure is an

As long as you use our Best of all, you'll learn how to generate meetings while working remotely and working from home.

Here are some of the many things I’ll cover for you in this course that trains on how to master cold emailing (and, get meetings with your dream clients):

We will show you how to create a Lead Generation Machine for developing consistent new leads and prospects to grow your business
How to send cold emails and get a meeting with ANYONE from small, medium, and Fortune 500 companies
How to sell and generate meetings remotely and be productive while working from home
Where to mine new potential clients for your business and add them to your lead generation machine
How to find the right decision maker to reach out to
How to find ANYONE’s email address
Why identifying your customers’ main PAIN points is critical and how to solve for their PAIN
How to think and write like a professional copywriter
How to use the PROVEN Lead Generation Cold Email Machine
Bonus Cold Email Scripts and Templates for every situation
When and how to follow up to people who “play hard to get”
How to handle objections like “we don’t have the budget”
How to convert emails into REAL meetings via phone or in-person

This course will teach you

I’ve personally tested all these bulletproof email strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one of the TOP salespeople at Oracle and Y-Combinator-backed startup, Lob.

I promise these cold email strategies

30- Everything is given to you. You’ll have all the tools you need.

If you do this program, take action, and don’t generate more leads then I will give you a full immediate refund. No questions asked.

So if you’re ready to

-Patrick

What's inside

Learning objectives

You'll learn our proven cold email methodology to get meetings with anyone and grow your business
How to sell and generate meetings remotely and be productive while working from home
How to build a lead generation machine to get consistent leads every month
How to write amazing emails that get responses even if you don't have any copywriting experience

How to get meetings with your dream clients as an entrepreneur, freelancer, business development professional, sales person, or consultant
How to use the best email scripts and templates top sales professionals use
How to find an infinite amount of companies and people who will be a great fit for your product or service

You'll learn our proven cold email methodology to get meetings with anyone and grow your business
How to sell and generate meetings remotely and be productive while working from home
How to build a lead generation machine to get consistent leads every month
How to write amazing emails that get responses even if you don't have any copywriting experience
How to get meetings with your dream clients as an entrepreneur, freelancer, business development professional, sales person, or consultant
How to use the best email scripts and templates top sales professionals use
How to find an infinite amount of companies and people who will be a great fit for your product or service

Syllabus

In this section, we're going to learn the fundamentals of cold emailing and how to set yourself up for success.

An introduction on my credentials and how this course started!

Developing the Right Mindset and Debunking Cold Email Myths

Introduction to prospecting and sending cold emails.

Go over the importance of writing down your goals.

Setting Up Your Lead Generation Machine

Here we'll learn two main types of prospecting with cold emails: whale hunting and fishing.

How to let up your prospecting schedule for your lead generation machine.

How to build your cold emailing hit list using google sheets or excel.

Finding Companies to Email

How to build your ideal customer profile.

The most effective way to allocate your time when sending cold emails.

How to use google to find companies to cold email.

How to use popular directory sites to find companies to cold email.

How to find companies using conferences to cold email.

Looking for companies to cold email using award winners.

How to use your personal network to find companies and people to cold email.

How to use LinkedIn to mine for companies to email for your lead generation machine.

How to locate online communities to find companies that fit your ideal customer profile.

Finding the Right Stakeholder to Email

The importance of finding the right stakeholder at a company to send a cold email to.

How to use LinkedIn to identify stakeholders to add to your lead generation machine.

Using a companies website to find stakeholders to add to your lead generation machine.

Using your personal network to find people to add to your lead generation machine.

Using articles and press releases to identify stakeholders.

Finding Anyones' Email Address

Why you should email your prospects on your lead generation machine hit list first before any other form of communication.

Intro on how to use hunter.io for your lead generation machine.

Apollo

How to use Clearbit to find emails and add them to your lead generation machine.

Intro on how to use datanyze for your lead generation machine.

Facebook

Intro on how to use Norbert for your lead generation machine.

Intro on how to use leadiq for your lead generation machine.

How To Write Better Emails by Thinking like a Copywriter

Thinking Like a Copywriter

Writing Effective Subject Lines

How to Address a Prospect

Critical Email Guidelines to Follow

The importance of length, tonality, and your first sentence in your lead generation machine formula.

Personalizing your cold emails for your lead generation machine.

How to format your cold emails for desktops and mobile devices.

Why you should a company email for your cold emails and how to format your email signature.

How having a clean website can greatly impact your lead generation machine.

How to inspire curiosity with your prospects and influence them to respond to your emails.

Templates to use when emailing a generic email address.

Common Cold Email Mistakes

How to think about attachments, jargons, and punctuation for your cold emails.

Why you should avoid hard time commitments for your cold emails.

Cold Email Scripts and Templates

Developing the right framework when using cold email templates to achieve the highest level of success.

Using the Pain Doctor Formula to craft your cold emails.

Using the Appropriate Person Formula for your cold emails.

How to create an internal referral within a company.

How to send event based cold emails.

How to offer value to your prospects.

Objection Handling and How to Turn Emails Into Meetings

How to convert emails into in person or phone meetings.

How to deal with prospects that do no respond to your emails.

Templates on how to respond to prospects who ask for more information.

How to handle prospects who already work with a competitor.

How to overcome situations when prospects tell you they don't have a budget.

How to keep prospects warm after they say no to develop a long term business relationship.

How to deal with prospects who do not prioritize your product or service.

What to do when prospects are not interested.

Learn my best strategies to be productive when generating leads and selling remotely.

Intro To Remote Sales

Differences Between Remote Sales and Traditional Sales

Core Traits To Succeed In Remote Sales

Productivity Tips For Remote Sales & Working From Home

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides learners with actionable skills and knowledge for generating leads and sales remotely

Teaches the basics of cold emailing, targeting, and objection handling

Incorporates real-world case studies, examples, and templates to help learners apply concepts

Offers a structured approach to lead generation through email marketing

Focuses specifically on the sales process for entrepreneurs, freelancers, and business development professionals

Suitable for participants with varying levels of experience in sales and lead generation

Reviews summary

Effective email marketing

Learners say this lead generation and cold email course is well-received and easy to understand. Students enjoy the engaging style of instruction and find the lectures easy-to-follow.

The instructor is clear and easy to follow.

"easy to understand and lots of examples"

"easy to follow"

"teaches every aspect of the deck"

This course is beginner-friendly.

"It was great course for beginners. simple to follow"

"Loved the course. It was easy to learn as Iam beginner"

"I am a total beginner and the explanations are great"

Many students review this course positively.

"good easy to understand"

"I've found the topics easy to remember so far"

"absolutely great"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Lead Generation Machine: Cold Email B2B Sales Master Course with these activities:

Follow YouTube tutorials to outline cold email structure

Show steps

Reviewing existing examples will help you get a solid grasp of the general structure of cold emails.

Show steps

Search YouTube for 'cold email structure tutorial'
Choose a video that seems comprehensive and well-produced
Take notes on the key elements of a cold email structure
Create an outline of a cold email that you might use for your own business

Create a list of potential leads

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Learn more about lead generation strategies and how to grow and maintain a list of potential leads for your business.

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Generate ideal customer profile
Research industry databases and directories
Utilize LinkedIn and other social media platforms for networking
Attend industry events and conferences
Offer incentives for referrals

Practice writing cold emails

Show steps

The more you repeat the process of writing cold emails, the more comfortable you will become and the easier it will be for you to write effective emails.

Browse courses on Cold Emailing

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Identify a target audience for your cold emails
Brainstorm a list of potential topics for your emails
Write a rough draft of your email
Get feedback on your email from a friend or colleague
Revise and refine your email

Two other activities

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Show all five activities

Attend virtual networking events in your industry

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Meeting and connecting with other professionals in your field can help you learn about new strategies and best practices for generating and nurturing leads.

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Research upcoming virtual networking events in your industry
Register for the events that you are interested in
Prepare an elevator pitch to introduce yourself and your business
Attend the events and network with other attendees
Follow up with the people you meet after the events

Create a lead generation plan

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Developing a lead generation plan will help you to make sure that you are using the right strategies and tactics to attract and convert leads.

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Define your target audience
Research your target audience
Develop a list of lead generation channels
Create a content calendar
Set up a lead tracking system

Career center

Learners who complete Lead Generation Machine: Cold Email B2B Sales Master Course will develop knowledge and skills that may be useful to these careers:

Inbound Marketing Manager

The Lead Generation Machine Course is a great choice for inbound marketing managers who want to learn how to attract, engage, and delight customers. You will learn how to use inbound marketing techniques such as content marketing, SEO, and social media to attract and convert leads into customers.

See salaries and explore the career path for Inbound Marketing Manager

Digital Marketing Manager

The Lead Generation Machine Course is an excellent choice for digital marketing managers who want to learn how to generate leads and grow their business online. You will learn how to use digital marketing channels such as SEO, SEM, and social media to reach your target audience and generate leads.

See salaries and explore the career path for Digital Marketing Manager

Entrepreneur

The Lead Generation Machine Course is an excellent resource for entrepreneurs. This course will provide you with the skills needed to develop and implement a business strategy. You will learn how to identify target markets, develop marketing plans, and build relationships with clients.

See salaries and explore the career path for Entrepreneur

Business Development Manager

The Lead Generation Machine Course is designed to help business development managers generate more leads and close more deals. This course will teach you how to find and target potential customers, build relationships with clients, and close deals.

See salaries and explore the career path for Business Development Manager

Sales Representative

This Lead Generation Machine Course will make you a more effective sales representative. As a sales rep, you are constantly trying to identify potential customers. This course will introduce you to several ways to find contact information for potential clients. In addition, this course will help you communicate the benefits of your products or services concisely and effectively.

See salaries and explore the career path for Sales Representative

Marketing Manager

The Lead Generation Machine Course provides a good foundation for marketers. This course will equip you with the skills needed to develop an effective marketing campaign. You will learn how to identify target markets and create marketing strategies that are hyper-personalized.

See salaries and explore the career path for Marketing Manager

Product Marketing Manager

The Lead Generation Machine Course may be helpful for product marketing managers. As a product marketing manager, you will learn to develop and execute marketing strategies for new products. This course will teach you how to identify target markets, develop marketing plans, and create marketing budgets. You will also learn how to write effective marketing copy and create marketing materials.

See salaries and explore the career path for Product Marketing Manager

Account Manager

This Lead Generation Machine Course can help you become a more effective Account Manager. As an account manager, you are responsible for managing relationships with clients. The course will help you to understand the needs of clients, build relationships, and resolve problems.

See salaries and explore the career path for Account Manager

Marketing Consultant

The Lead Generation Machine Course may be helpful for marketing consultants. As a marketing consultant, you are responsible for helping clients develop and implement marketing strategies. This course will teach you the basics of marketing. You will learn how to identify target markets, develop marketing plans, and create marketing budgets.

See salaries and explore the career path for Marketing Consultant

Sales Manager

The Lead Generation Machine Course may be helpful for sales managers. As a sales manager, you are responsible for leading and motivating a sales team. This course will teach you how to set goals, develop sales strategies, and manage a sales team. In addition, this course will teach you how to communicate effectively and resolve problems.

See salaries and explore the career path for Sales Manager

Consultant

The Lead Generation Machine Course may be helpful to consultants. As a consultant, you are required to identify and solve problems for clients. This course will teach you several ways to build and maintain strong relationships with potential clients. In addition, this course will teach you how to identify the needs of clients, develop strategic plans, and present information effectively.

See salaries and explore the career path for Consultant

Freelance Writer

The Lead Generation Machine Course may be helpful for freelance writers. As a freelance writer, you need to be able to write persuasive, impactful emails and other written content. This course will teach you the basics of writing and how to write copy that is persuasive and effective.

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Project Manager

The Lead Generation Machine Course may be helpful for project managers. As a project manager, you are responsible for overseeing projects and ensuring that projects are completed successfully. This course will teach you the basics of project management. You will learn how to plan projects, manage resources, and communicate with clients.

See salaries and explore the career path for Project Manager

Product Manager

The Lead Generation Machine Course may be helpful for product managers. As a product manager, you are responsible for developing and launching new products. This course will teach you how to write engaging email content that will resonate with your audience and create interest in your product or service.

See salaries and explore the career path for Product Manager

Business Analyst

Do you want to improve your Business Analyst skill set? This Lead Generation Machine Course will help you develop the soft skills that you need in order to succeed as a business analyst. For example, you will learn interpersonal communication skills, interviewing techniques, and how to present information effectively.

See salaries and explore the career path for Business Analyst