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Communication Skills

Personality and Behaviour in Business

Robin Hills

This course is designed to support professionals in business to develop communication skills through understanding and applying knowledge of personality and behaviour in the workplace.  It is based upon the book "The Authority Guide to Behaviour in Business: How to Inspire Others and Build Successful Relationships" by Robin Hills  (ISBN: 

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This course is designed to support professionals in business to develop communication skills through understanding and applying knowledge of personality and behaviour in the workplace.  It is based upon the book "The Authority Guide to Behaviour in Business: How to Inspire Others and Build Successful Relationships" by Robin Hills  (ISBN: 

‘The Authority Guides’ is a series of pocket-sized books offering highly practical and accessible guidance on a wide variety of business matters. They are published by independent business publisher SRA Books under the imprint The Authority Guides.

How aware are you of the way that your behaviour impacts you on the way that you build relationships?

Some people are naturally great with other people. However, for most people it takes a dedicated amount of time and energy to build good, powerful business relationships that are authentic and lasting. They are such an integral and necessary part of success, but many people don’t seem to want to put in the work. 

Successful and powerful business relationships just don’t happen without dedicated, consistent work.

The course helps you to

  • Change the way you think about yourself and how you approach situations

  • Move forward and build your understanding of working with your behaviour at your own pace

  • Understand how emotional intelligence and social intelligence can help you to make better decisions and build quality relationships

How to inspire others and build successful relationships.

Discover what makes people tick, how they perceive and react to different situations and why they behave the way they do.

This course reveals insights into motivation and how people perceive situations.  As it unlocks the secrets of human nature, you'll learn how to inspire top performance, gain trust, win confidence and build lasting relationships - more effectively and with great results.

You are going to get some insights into your social interaction style and how this drives certain behaviours.

By completing this course, you will be able to

  • explain the psychology behind what really motivates and influences people

  • interpret the best ways to inspire people by working effectively with their behaviour

  • recognise what it is that drives and motivates people and why they behave in the ways they do

  • identify how different situations are perceived and why people react in different ways

The project looks at assessing your social interaction style from your perspective and asks you to compare this with how others view your style. Use the information in this course to look at methods to improve the ways that you use your style and how this impacts upon that way that you build relationships.

Deliverables

  • An understanding of how you use your emotional and social intelligence to interact with others and build relationships

  • Insights about the lessons that you can gain from understanding the way your brain works and how this affects your thinking, your empathy and your understanding of situations

  • An insight into how and why people with different social interaction styles react and behave in the way they do

Resources

  • Short, sharp, snappy lectures covering all aspects of behaviour in business

  • Assess your social interaction style exercise

  • Practical activities to understand behavioural responses yourself and in other people

  • A series of resource cards to download and keep

Emotional and Social Intelligence underpin successful relationships through and understanding of how you can develop your empathy and your social skills. This course will help you change the way you think about yourself and the way you work with and interact with other people inside and outside of work.

There are five practical activities and three quizzes to help you with your learning.

The course contains a series of Lightbulb Moments resource cards, which have been created to provide you with handy reminders of key points around topics covered within the course.

All PDFs can be completed online and are Section 508 / ADA Accessibility compliant.

All videos are High Definition recorded in 1080p.

All videos have grammatically correct English captions.

Latest Update - February 2024

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What's inside

Learning objectives

  • Explain the psychology behind what really motivates and influences people.
  • Interpret the best ways to inspire people by working effectively with their behaviour.
  • Recognise what it is that makes people tick and why they behave they way they do.
  • Identify how different situations are perceived and why people react in different ways.

Syllabus

Introduction

Welcome to the course "How to Inspire Others and Build Successful Relationships".  This course covers the principles of behaviour in business and how this impacts upon how you work and engage with others.  

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This video gives details about this course on the Udemy platform and ways to get the most from it by using your emotional intelligence.

To make the course more fun, there are details of a specific practical activity - a competition - that will help you to work towards completing the course. Look for the letters that make up the word UDEMY that are hidden in some of the lectures to win a valuable prize. (No, it's not free access or a discount code for another course!)

This lesson introduces you to "Communication Skills: Personality and Behaviour in Business".  It covers why personality and working with behaviour is so important in inspiring others and building successful relationships.

A look at some ways that you can get the best out of this course.

Before we start the course, here is a practical activity that encourages you to think about why you are taking the course and what you want to get from it.

Giving and receiving feedback is a core competency in communication.  If you do it well, it can boost and improve relationships.  Often feedback is not delivered appropriately and can be perceived as just being critical.  

This lesson looks at issues that can arise through giving and receiving feedback.

An example around the issues of feedback is given within this lesson looking at the Udemy rating system.  This course has been attracting low ratings without comments more than my other courses.  I wonder why this is happening?

Considering Emotional and Social Intelligence

The perceived wisdom is that cognitive intelligence (IQ) is one of the most important factors for success in work.  This lesson suggests that Emotional Intelligence and Social Intelligence are more critical. 

This lesson covers the role of emotional and social intelligence within the context of work. 

John Mayer and Peter Salovey, who introduced the concept of emotional intelligence, suggested that it is ability based. 

Daniel Goleman in his best selling books suggested that emotional intelligence is a series of competences. 

This lesson looks at the various ways that emotional intelligence can be measured through commercially available psychometrics.

This lesson looks beyond the description of social intelligence as "people skills".

This lesson covers the four key principles of social intelligence.

In this lesson we look at the set of behaviours that make up social intelligence and social skills giving the SPACE formula.

Professor Howard Gardiner defined a theory of multiple intelligences.  Emotional and social intelligence are defined within this theory.  

This video defines what empathy is giving insights into how important it is in developing social and emotional intelligence.

Empathy is a fundamental component of  both emotional and social intelligence.  There is an intelligence within empathy itself that can be utilised in developing interpersonal relationships.

Human Factors

Human Factors covers a broad number of functions that study people's performance in their work and non-work environments.

Human Factors helps people to improve their effectiveness and sustain their efforts at work. 

This lesson looks at when Human Factors becomes useful to consider. 

A focused approach to working with Human Factors has a number of benefits. 

The Role Of Perception In Personality And Behaviour

You respond and make choices based not on absolute reality, but according to how you perceive the world.  This lesson introduces perception in more detail.

This lesson covers how you experience the world through your senses.  There are more that the traditional five!

The things that you pay attention to create your perception of reality.  You are blind to those things outside of your attention. 

With change blindness, you don't notice things as they change around you.

Everybody filters information from the outside world through 3 main filters - Deletion, Distortion and Generalisation. 

This lesson covers how your beliefs, memories and values affect how you perceive and interpret situations. 

This lesson challenges the view that your memory works like a warehouse of files on a computer hard drive.

Everyone has a different perception of reality.  Other people's views are no less valid than yours. 

This lesson looks at how your emotional state affects your physiology and your behaviour. 

This quiz will test your understanding around the concept of perception.

The Way The Brain Works

This section looks at the way that the brain works when building interpersonal relationships.

This lesson covers how thinking can help and how it can hinder you in building interpersonal relationships. 

The way that your brain works with empathy.

The strange way that empathy creates and develops us as individuals and the fascinating neuroscience behind this.

The Fundamentals of Communication

This lesson looks at communication and how breakdowns in communication can occur. 

A lot of information is transmitted non-verbally when communication occurs.  This lesson covers the non-verbal communication within body language.

Incongruence is when the words used don't match the body language. 

Metaphors and associations come from our experience and we apply them to the life that we know.  This lesson explores metaphors and associations in communication.

This lesson looks at what rapport is and why it is important.

Listening is a key component of good communication.  This lesson covers effective listening and poor listening skills. 

Indecisive leaders, egotistical leaders and narcissistic leaders can put up barriers to communication through their behaviour. 

Conflict is inevitable in business.  How you manage conflict is key to developing good interpersonal relationships. 

The most important emotional and social competence in managing conflict is empathy.  This lesson looks at ways that you can use empathy effectively. 

Find out your main Social Interaction Style

This interactive questionnaire gives you a chance to determine your Social Interaction Style.

Behaviour and Social Interaction Styles

Social interaction styles consider your preferred pattern of behaviour for a large number of situations.  This section looks at the four styles based on assertiveness and emotional control.

The Driver Style has a clear idea of their ambitions and goals, as well as the directness and forcefulness to achieve those goals. It also means that people like this will tend to have a competitive attitude, and they will generally follow their own ideas rather than work co-operatively with others.

This lesson reviews the Driver Style with particular reference to team working with some do's and don'ts when working with this style.

The Expressive Style thrives on the attention and approval of other people, and they're more motivated by praise and appreciation than most other types.  Despite their outgoing attitude, they're often unwilling to risk causing offence, and they'll often avoid possible confrontations. In other words, while Expressive Style is socially confident, they tend not to be particularly assertive or forceful.

This lesson reviews the Expressive Style with particular reference to team working with some do's and don'ts when working with this style.

The Amiable Style is consistent and reliable in their approach.   They prefer to operate in situations that follow established patterns, and to avoid unplanned developments.   Because of this, people with the Amiable Style tend to be quite resistant to change, and will take time to adapt to new situations.

This lesson reviews the Amiable Style with particular reference to team working with some do's and don'ts when working with this style.

The Analytical Style likes to have a clear idea of their role, and what's expected of them, so they are far more motivated in situations that are clearly regulated and planned. In general, the Analytical Style is not independent by nature, and will prefer not to be left to make decisions or take actions without the support of others.

This lesson reviews the Analytical Style with particular reference to team working with some do's and don'ts when working with this style.

Each style has a unique set of priorities and preferences regarding relationships and tasks, and each prefers to work at its own pace.  These can lead to tension. 

This quiz tests your knowledge of social interaction styles.

How Each Social Interaction Style Reacts to Pressure

Each Social Interaction Style reacts to increasing pressure in its own way around using their assertiveness and working with their emotions. 

In conflict, the Driver Style will become autocratic.  This lesson looks at why and how to work with this style in conflict. 

In conflict, the Expressive Style will attack.  This lesson looks at why and how to work with this style in conflict. 

In conflict, the Amiable Style will acquiesce.  This lesson looks at why and how to work with this style in conflict. 

In conflict, the Analytical Style will avoid.  This lesson looks at why and how to work with this style in conflict. 


This lesson covers what happens with the Social Interaction Styles if the pressure continues to increase. 

This quiz will test your understanding of each Social Interaction Styles' reaction to pressure. 

Stress Responses of the Social Interaction Styles

When the sources of stress don't go away, each style moves in a predictable pattern expressing their assertiveness and emotions in unfamiliar ways.  This lessons looks at the behaviours of each style under stress. 

The stress response of the Driver Style is autocratic - avoid - attack - acquiesce.  

This lesson looks at how and why these behaviours play out with this style under stress. 

The stress response of the Expressive Style is attack - acquiesce - autocratic - avoid.  

This lesson looks at how and why these behaviours play out with this style under stress. 

The stress response of the Amiable Style is acquiesce - attack - avoid - autocratic.  

This lesson looks at how and why these behaviours play out with this style under stress. 

The stress response of the Analytical Style is avoid - autocratic - acquiesce - attack.

This lesson looks at how and why these behaviours play out with this style under stress. 

This lesson contains a set of hints and tips that are useful behaviours for any interaction that are irrespective of your Social Interaction Style.

This lesson contains a downloadable crib-sheet.  You can print as many copies as you like.  You are not going to be able to get people that you interact with to complete a questionnaire to determine their Social Interaction Style!  This short assessment gives you a way to determine a person's Social Interaction Style by observing various aspects of their body language and the way they talk.

Using this will help you to become more familiar with the Social Interaction Styles in the real world and will give you a strong indicator of this person’s leading Social Interaction Style.

This lesson covers ways to become more emotionally and socially intelligent in your interactions with other people.  It takes a lot of hard work and effort!

A few final words to conclude the sections on Social Interaction Styles.  In this lesson, we look at how each Social Interaction Style works with their emotional intelligence. 

Now that you have some knowledge of the social interaction styles, this lecture explores the question, "What now?".

This lecture explores ways that you can become more flexible when engaging with the Social Interaction Styles.

Organisational Culture

The structure of an organisation is not fixed.  It is an interconnected web of interactions in which everyone plays a role. 

Within many organisations there exists a definite hierarchy in which a power gradient occurs.  The culture is often driven through the leaders' behaviours and their emotional and social intelligence. 

This lesson covers the role of well-researched, reliable and validated psychometrics in working with behaviour in business.

This lesson investigates the way that organisations work to develop emotional and social intelligence and covers how this can be improved for long-term sustainable results. 

This videos considers the importance of organisational policies that cover diversity, equality and inclusion and some ways that these can be developed for the benefit of everyone.

A healthy organisational culture supporting good employee engagement encourages the right focus around behaviour to create the best environment to build successful and powerful relationships. 

Practical Activities

This is a practical activity to conclude the course.  It requires you to consider what you have learnt about your Social Interaction Style and how you can use this to develop your understanding of yourself.

This will include the reasons and the objectives for taking the course that you set for yourself at the beginning of the course.

This is a practical activity to conclude this personality and behaviour course.  It requires you to consider your goals and objectives that you set for yourself at the beginning of the course.

More Resources

These Lightbulb Moments resource cards have been created to provide you with handy reminders of key points around topics covered within the course.

This video will help you if you are having issues accessing your Certificate of Completion.

Bonus Lecture

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines the role of emotional and social intelligence in building successful and powerful relationships
Teaches the importance of understanding and applying knowledge of personality and behaviour in the workplace
Introduces various ways to interpret the best ways to inspire people by working effectively with their behaviour
Provides a deep dive into motivation and how people perceive situations
Offers practical activities to understand behavioural responses in yourself and other people
Helps you build your understanding of working with your behaviour at your own pace

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Activities

Coming soon We're preparing activities for Communication Skills: Personality and Behaviour in Business. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Communication Skills: Personality and Behaviour in Business will develop knowledge and skills that may be useful to these careers:
Sales Manager
A Sales Manager is responsible for leading and managing a team of sales professionals. They develop and implement sales strategies, set sales goals, and provide training and support to their team. This course can help you develop the skills you need to become a successful Sales Manager, including leadership skills, communication skills, emotional intelligence, and a strong understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Sales Manager.
Business Consultant
A Business Consultant helps businesses improve their performance by providing advice on strategy, operations, and technology. They may work with clients in a variety of industries, including healthcare, finance, and manufacturing. This course can help you develop the skills you need to be a successful Business Consultant, including communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Business Consultant.
Human Resources Manager
A Human Resources Manager is responsible for managing the human resources department of an organization. They oversee employee recruitment, training, and development, as well as employee relations and benefits. This course can help you develop the skills you need to be a successful Human Resources Manager, including communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Human Resources Manager.
Project Manager
A Project Manager is responsible for planning, executing, and managing projects. They work with a team of project stakeholders to define project goals, develop project plans, and track project progress. This course can help you develop the skills you need to be a successful Project Manager, including leadership skills, communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Project Manager.
Product Manager
A Product Manager is responsible for managing the development and launch of new products. They work with a team of engineers, designers, and marketers to bring new products to market. This course can help you develop the skills you need to be a successful Product Manager, including leadership skills, communication skills, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Product Manager.
Entrepreneur
An Entrepreneur is someone who starts and runs their own business. They are responsible for all aspects of their business, from developing a business plan to marketing and sales. This course can help you develop the skills you need to be a successful Entrepreneur, including leadership skills, communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Entrepreneur.
Negotiator
A Negotiator helps resolve disputes between people. They work with parties to facilitate communication and help them reach a mutually acceptable agreement. This course can help you develop the skills you need to be a successful Negotiator, including communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Negotiator.
Management Consultant
A Management Consultant helps businesses improve their performance by providing advice on strategy, operations, and technology. They work with clients in a variety of industries, including healthcare, finance, and manufacturing. This course can help you develop the skills you need to be a successful Management Consultant, including communication skills, emotional intelligence, and an understanding of human behavior in business.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns that promote a company's products or services. They work with a team of marketing professionals to develop and implement marketing strategies, including advertising, public relations, and social media.
Salesperson
A Salesperson is responsible for selling products or services to customers. They work with a team of sales professionals to develop and implement sales strategies. This course can help you develop the skills you need to be a successful Salesperson, including communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Salesperson.
Mediator
A Mediator helps resolve disputes between people. They work with parties to facilitate communication and help them reach a mutually acceptable agreement. This course can help you develop the skills you need to be a successful Mediator, including communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Mediator.
Recruiter
A Recruiter is responsible for finding and hiring new employees for a company. They work with a team of recruiters to develop and implement recruiting strategies. This course can help you develop the skills you need to be a successful Recruiter, including communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Recruiter.
Career Counselor
A Career Counselor helps people make career decisions and develop their careers. They work with clients to identify their career goals, develop job search strategies, and prepare for job interviews. This course can help you develop the skills you need to be a successful Career Counselor, including communication skills, emotional intelligence, and an understanding of human behavior in business. The course also provides insights into how to inspire others and build successful relationships, which are essential for any Career Counselor.
Financial Analyst
A Financial Analyst is responsible for analyzing financial data and making recommendations on investment opportunities. They work with a team of financial professionals to develop and implement investment strategies.
Operations Manager
An Operations Manager is responsible for overseeing the day-to-day operations of a business. They work with a team of operations professionals to ensure that the business runs smoothly and efficiently. This course can help you develop the skills you need to be a successful Operations Manager, including leadership skills, communication skills, and an understanding of human behavior in business.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Communication Skills: Personality and Behaviour in Business.
Is essential reading for this course. It is written by the course instructor and covers all of the topics covered in the course.
Explores the concept of social intelligence and how it can be used to build stronger relationships and achieve success in life. It valuable resource for anyone who wants to learn more about this topic.
Provides a framework for personal and professional success. It valuable resource for anyone who wants to learn more about this topic.
Explores the strengths and challenges of introversion. It valuable resource for anyone who wants to learn more about this topic.
Explores the different ways that people express and receive love. It valuable resource for anyone who wants to learn more about this topic.
Provides a framework for building self-esteem. It valuable resource for anyone who wants to learn more about this topic.

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