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Norman Wolf del Valle
En este curso, conocerás la importancia de la estrategia en cualquier tipo de organización; diferenciarás los modelos conductuales que se aplican en diferentes países, quiénes son sus principales actores y los intereses que tienen en una empresa. Partirás de la planeación estratégica para materializar tu idea de negocio, a través de la misión, visión, valores y objetivos. Identificarás la idea diferenciadora de tu empresa o idea de negocio, lo cual la hará única del resto. Leerás las señales internas y externas del entorno para poder reaccionar a tiempo ante los factores que afectan a tu empresa.
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What's inside
Syllabus
Gobierno Corporativo
En este módulo, desarrollarás el concepto de gobierno corporativo y comprenderás la importancia que hoy en día tiene para el comportamiento de las corporaciones.
Analizarás los pilares que sostienen este nuevo sistema como la responsabilidad corporativa, social y ambiental y el dominio del negocio. Se presentan los modelos conductuales shareholder y stakeholder, los elementos que integran estos sistemas, así como características, objetivos y sus alcances.
Por lo que, al finalizar este módulo, identificarás los dos principales modelos de gobierno corporativo, con la finalidad de que enlistes los principales stakeholders de tu organización.
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Syllabus
Gobierno Corporativo
En este módulo, desarrollarás el concepto de gobierno corporativo y comprenderás la importancia que hoy en día tiene para el comportamiento de las corporaciones.
Analizarás los pilares que sostienen este nuevo sistema como la responsabilidad corporativa, social y ambiental y el dominio del negocio. Se presentan los modelos conductuales shareholder y stakeholder, los elementos que integran estos sistemas, así como características, objetivos y sus alcances.
Por lo que, al finalizar este módulo, identificarás los dos principales modelos de gobierno corporativo, con la finalidad de que enlistes los principales stakeholders de tu organización.
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Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Explora los modelos de gobierno corporativo, que son estándar en la industria
Enseña a los estudiantes a identificar las partes interesadas clave, que es útil para navegar las relaciones comerciales
Desarrolla la planificación estratégica, que es una habilidad fundamental para los líderes empresariales
Examina las fuerzas externas que influyen en las organizaciones, que es altamente relevante para los gerentes
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Reviews summary
Fundamentos sólidos en estrategia empresarial
Según los estudiantes, este curso ofrece una excelente introducción a los conceptos fundamentales de la estrategia empresarial. Es considerado muy útil para principiantes y aquellos que buscan una base sólida en áreas como gobierno corporativo, planeación estratégica y análisis del entorno. Los alumnos aprecian que se presenten herramientas prácticas como FODA y las cinco fuerzas de Porter. Sin embargo, algunos señalan que el contenido puede ser demasiado básico para personas con experiencia previa en el campo y mencionan que, en ocasiones, los ejemplos podrían sentirse algo neutralgenéricos o desactualizados. En general, es un curso positivo para iniciar el estudio de la estrategia.
Presenta marcos teóricos y prácticos.
"Las herramientas presentadas, como FODA y Porter, son muy útiles y aplicables."
"Aprendí a utilizar marcos conceptuales para analizar mi entorno de negocio."
"Me llevo herramientas prácticas que puedo empezar a usar de inmediato en mi proyecto."
"La sección sobre las cinco fuerzas de Porter fue especialmente esclarecedora."
Temas bien explicados y fáciles de entender.
"La explicación de cada tema es muy clara, permitiendo comprender conceptos a veces complejos."
"Los módulos son concisos y van directo al grano, lo cual facilita el aprendizaje."
"El contenido está bien estructurado y presentado de forma que es fácil de digerir."
"Encuentro que la claridad de los conceptos es uno de los puntos más fuertes del curso."
Ideal para iniciar el estudio de estrategia.
"Excelente curso para iniciarme en el mundo de la estrategia, explica los temas de forma muy didáctica."
"Es una muy buena introducción a los conceptos básicos de la estrategia, ideal para principiantes."
"Me dio una base sólida y clara sobre qué es la estrategia y por qué es importante."
"Curso perfecto para personas que no tienen conocimientos previos en el tema."
Algunos ejemplos pueden sentirse genéricos.
"Aunque útiles, algunos ejemplos se sienten un poco genéricos y podrían ser más específicos."
"Sería genial si se actualizaran algunos ejemplos para reflejar el contexto actual del mercado."
"Encontré que algunos de los casos o ejemplos usados no eran tan relevantes para mi situación particular."
"La teoría es buena, pero me faltó ver más ejemplos prácticos y recientes de aplicación real."
Puede faltar profundidad para avanzados.
"Si ya tienes alguna experiencia en administración o estrategia, este curso puede resultar un poco básico."
"Esperaba un mayor nivel de profundidad en algunos temas avanzados."
"El curso es introductorio; no es recomendable si buscas conocimientos de nivel intermedio o avanzado."
"El contenido es superficial si ya conoces los fundamentos de la estrategia."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción a la estrategia with these
activities:
Participar en un grupo de estudio para discutir los conceptos de gobierno corporativo
Show steps
Profundiza tu comprensión de los conceptos de gobierno corporativo interactuando con compañeros y discutiendo diferentes perspectivas, fortaleciendo tu capacidad para aplicar los principios en situaciones del mundo real.
Show steps
-
Unirse a un grupo de estudio o crearlo
-
Prepararse para las discusiones leyendo el material del curso
-
Participar activamente en las discusiones y compartir conocimientos
Crear un plan estratégico para una empresa ficticia
Show steps
Aplica los conceptos de planeación estratégica aprendidos en el curso para desarrollar un plan integral para una empresa ficticia, consolidando tu comprensión del proceso de planeación.
Show steps
-
Definir la misión, visión y valores de la empresa
-
Establecer metas y objetivos SMART
-
Analizar el entorno interno y externo de la empresa
-
Desarrollar estrategias para lograr los objetivos
-
Crear un plan de implementación y monitoreo
Crear un infográfico sobre los modelos de conducta de gobierno corporativo
Show steps
Comunica tu comprensión de los modelos de conducta de gobierno corporativo creando un infográfico visualmente atractivo, consolidando tu conocimiento de los diferentes enfoques y sus implicaciones.
Show steps
-
Investigar los diferentes modelos de conducta de gobierno corporativo
-
Identificar las características clave de cada modelo
-
Diseñar un infográfico que compare y contraste los modelos
Show all three activities
Participar en un grupo de estudio para discutir los conceptos de gobierno corporativo
Show steps
Profundiza tu comprensión de los conceptos de gobierno corporativo interactuando con compañeros y discutiendo diferentes perspectivas, fortaleciendo tu capacidad para aplicar los principios en situaciones del mundo real.
Show steps
Show steps
Show steps
- Unirse a un grupo de estudio o crearlo
- Prepararse para las discusiones leyendo el material del curso
- Participar activamente en las discusiones y compartir conocimientos
Crear un plan estratégico para una empresa ficticia
Show steps
Aplica los conceptos de planeación estratégica aprendidos en el curso para desarrollar un plan integral para una empresa ficticia, consolidando tu comprensión del proceso de planeación.
Show steps
Show steps
Show steps
- Definir la misión, visión y valores de la empresa
- Establecer metas y objetivos SMART
- Analizar el entorno interno y externo de la empresa
- Desarrollar estrategias para lograr los objetivos
- Crear un plan de implementación y monitoreo
Crear un infográfico sobre los modelos de conducta de gobierno corporativo
Show steps
Comunica tu comprensión de los modelos de conducta de gobierno corporativo creando un infográfico visualmente atractivo, consolidando tu conocimiento de los diferentes enfoques y sus implicaciones.
Show steps
Show steps
Show steps
- Investigar los diferentes modelos de conducta de gobierno corporativo
- Identificar las características clave de cada modelo
- Diseñar un infográfico que compare y contraste los modelos
Show all three activities
Career center
Learners who complete Introducción a la estrategia will develop knowledge and skills
that may be useful to these careers:
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
A Chief Executive Officer (CEO) is responsible for the overall strategy and direction of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective decisions and lead an organization to success.
Chief Operating Officer (COO)
Chief Operating Officer (COO)
A Chief Operating Officer (COO) is responsible for the day-to-day operations of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective decisions and drive operational efficiency.
Chief Financial Officer (CFO)
Chief Financial Officer (CFO)
A Chief Financial Officer (CFO) is responsible for the financial management of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the financial and non-financial factors influencing a business's performance can help learners develop the skills and knowledge required to make sound financial decisions and manage risk.
Strategy and Operations Analyst
Strategy and Operations Analyst
A Strategy and Operations Analyst provides insights and recommendations to businesses on strategy and operational improvements. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective recommendations and drive operational improvements.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects successfully. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a company's performance can help learners develop the skills and knowledge required to successfully manage projects.
Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is responsible for the marketing and branding of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective marketing decisions and drive brand growth.
Chief Technology Officer (CTO)
Chief Technology Officer (CTO)
A Chief Technology Officer (CTO) is responsible for the technology and innovation strategy of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective technology decisions and drive innovation.
Strategic Management Consultant
Strategic Management Consultant
This course offers an introduction to the fundamentals of strategy, including the different models conduct behavioral that are applied in different countries. This background positions learners well for a career as a Strategic Management Consultant, a role that involves advising businesses and organizations on strategy development and implementation. The course's emphasis on understanding the external and internal factors influencing a company and on developing a unique value proposition will equip learners with the knowledge and skills to help companies make informed strategic decisions and achieve their goals.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities for an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective decisions and drive growth.
Financial Analyst
Financial Analyst
A Financial Analyst provides financial advice and guidance to businesses and investors. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective financial decisions and recommendations.
Management Consultant
Management Consultant
A Management Consultant advises businesses and organization on management practices, strategy, and organizational structure. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective recommendations and drive change.
Corporate Strategy Manager
Corporate Strategy Manager
This course provides a foundation for understanding strategy development and implementation, which may be useful for Corporate Strategy Managers responsible for developing and executing strategic plans for their organizations. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a company's performance can help learners develop the skills and knowledge required to make effective strategic decisions.
Marketing Manager
Marketing Manager
This course provides an introduction to strategy development and implementation, which may be useful for Marketing Managers responsible for developing and executing marketing strategies for their organizations. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a company's performance can help learners develop the skills and knowledge required to make effective marketing decisions.
Operations Manager
Operations Manager
An Operations Manager oversees the day-to-day operations of an organization, ensuring efficient and effective execution of processes. The course's focus on understanding the internal and external factors influencing an organization's performance, as well as the different organizational structures, may be helpful for Operations Managers, as it can provide them with a broader perspective on how their decisions and actions impact the overall organization.
Business Analyst
Business Analyst
A Business Analyst's job involves analyzing business requirements and developing solutions to improve efficiency and effectiveness. The course's focus on understanding the internal and external factors influencing a company's performance may be useful for Business Analysts, as it would equip them with the knowledge to identify and analyze the various factors that can impact a business's success.
For more career information including salaries, visit:
OpenCourser.com/course/b8tlob/introduccion
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción a la estrategia.
Save
Este clásico de la estrategia empresarial proporciona un marco para analizar las industrias y la competencia. Es esencial para los estudiantes que buscan comprender las fuerzas que dan forma al panorama competitivo.
Save
Provides a clear and concise framework for developing and evaluating strategies. It valuable resource for students who want to improve their strategic thinking skills.
Explores the challenges that established companies face when disruptive technologies emerge. It must-read for students who want to understand how to navigate innovation in the face of uncertainty.
Provides insights into the challenges and rewards of building a successful startup. It valuable resource for students who want to learn from the experiences of a successful entrepreneur.
Save
Provides a unique perspective on building successful startups. It valuable resource for students who want to think differently about innovation and entrepreneurship.
Explores the challenges of marketing and selling technology products to mainstream customers. It must-read for students who want to understand how to successfully launch and grow new products.
Provides a framework for understanding and managing disruptive innovation. It valuable resource for students who want to learn how to navigate the challenges of innovation in established markets.
Save
Provides a framework for creating new markets and avoiding competition. It is essential for students who want to develop innovative business models.
Provides a practical guide to building and testing new businesses using the lean startup methodology. It valuable resource for students who want to launch their own startups.
Save
Este antiguo tratado militar ofrece principios intemporales sobre la estrategia y la toma de decisiones. Es una lectura valiosa para los estudiantes que buscan desarrollar su pensamiento estratégico.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/b8tlob/introduccion
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Effort
5 weeks, 2 - 4 hours per week
Via
Coursera
Institution
Universidad Nacional Autónoma de México
Instructor
Norman Wolf del Valle
Language
Español
This course belongs to a
collection
called
Fundamentos Estratégicos Empresariales. It's comprised of five courses:
- Introducción al mercado
- Introducción a la estrategia (viewing)
- Introducción a la calidad
- Estratégicos empresariales: Proyecto final
- Introducción a las finanzas
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