Introducción a la estrategia from Coursera

What's inside

Syllabus

Gobierno Corporativo

En este módulo, desarrollarás el concepto de gobierno corporativo y comprenderás la importancia que hoy en día tiene para el comportamiento de las corporaciones. Analizarás los pilares que sostienen este nuevo sistema como la responsabilidad corporativa, social y ambiental y el dominio del negocio. Se presentan los modelos conductuales shareholder y stakeholder, los elementos que integran estos sistemas, así como características, objetivos y sus alcances. Por lo que, al finalizar este módulo, identificarás los dos principales modelos de gobierno corporativo, con la finalidad de que enlistes los principales stakeholders de tu organización.

Planeación Estratégica

Abordaremos conceptos básicos para la planeación estratégica de una organización: misión, visión, objetivos y valores. Se define y ejemplifica el modelo de planeación japonés “Hoshin Kanri” y se explica su relación con otros modelos de planeación estratégica. Se mencionan tres diferentes ejemplos reales de planeación estratégica y su alineación entre misión, visión y valores. Por tanto, al finalizar el módulo enunciarás la misión, visión y valores de tu empresa o idea de negocio.

Estrategia Corporativa

En este módulo, conocerás algunas herramientas que te permitirán analizar el entorno en el que una organización se desenvuelve, las cuales son: la matriz FODA, (Fortalezas, Oportunidades, Debilidades y Amenazas); el análisis de las cinco fuerzas de Porter; el análisis político, económico, social y tecnológico, como herramienta que orienta e identifica los factores del ambiente externo que pueden alterar el comportamiento de una organización. Al finalizar el módulo, analizarás los factores internos y externos que influyen en el desenvolvimiento de una empresa, así como la influencia del ambiente político, económico, social y tecnológico en la organización.

Organización

En el módulo, revisarás los tipos de estructura organizacional más recurrentes. Se presenta el organigrama y su importancia en las empresas, las diferentes clasificaciones y su aplicación como herramienta para identificar qué áreas son fundamentales y qué rol juega para la asignación de funciones. Se explica la función que desempeña la descripción de puestos como herramienta administrativa. Al finalizar el módulo, crearás la estructura funcional de tu empresa o idea de negocio a partir de definir el tipo de organización.

Business Start-Up

En este módulo, producirás un documento que será la base para identificar la planeación estratégica y la estructura organizacional de tu empresa o idea de negocio.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explora los modelos de gobierno corporativo, que son estándar en la industria

Enseña a los estudiantes a identificar las partes interesadas clave, que es útil para navegar las relaciones comerciales

Desarrolla la planificación estratégica, que es una habilidad fundamental para los líderes empresariales

Examina las fuerzas externas que influyen en las organizaciones, que es altamente relevante para los gerentes

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introducción a la estrategia with these activities:

Participar en un grupo de estudio para discutir los conceptos de gobierno corporativo

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Profundiza tu comprensión de los conceptos de gobierno corporativo interactuando con compañeros y discutiendo diferentes perspectivas, fortaleciendo tu capacidad para aplicar los principios en situaciones del mundo real.

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Unirse a un grupo de estudio o crearlo
Prepararse para las discusiones leyendo el material del curso
Participar activamente en las discusiones y compartir conocimientos

Crear un plan estratégico para una empresa ficticia

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Aplica los conceptos de planeación estratégica aprendidos en el curso para desarrollar un plan integral para una empresa ficticia, consolidando tu comprensión del proceso de planeación.

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Definir la misión, visión y valores de la empresa
Establecer metas y objetivos SMART
Analizar el entorno interno y externo de la empresa
Desarrollar estrategias para lograr los objetivos
Crear un plan de implementación y monitoreo

Crear un infográfico sobre los modelos de conducta de gobierno corporativo

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Comunica tu comprensión de los modelos de conducta de gobierno corporativo creando un infográfico visualmente atractivo, consolidando tu conocimiento de los diferentes enfoques y sus implicaciones.

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Investigar los diferentes modelos de conducta de gobierno corporativo
Identificar las características clave de cada modelo
Diseñar un infográfico que compare y contraste los modelos

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Career center

Learners who complete Introducción a la estrategia will develop knowledge and skills that may be useful to these careers:

Chief Executive Officer (CEO)

A Chief Executive Officer (CEO) is responsible for the overall strategy and direction of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective decisions and lead an organization to success.

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Chief Operating Officer (COO)

A Chief Operating Officer (COO) is responsible for the day-to-day operations of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective decisions and drive operational efficiency.

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Chief Financial Officer (CFO)

A Chief Financial Officer (CFO) is responsible for the financial management of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the financial and non-financial factors influencing a business's performance can help learners develop the skills and knowledge required to make sound financial decisions and manage risk.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects successfully. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a company's performance can help learners develop the skills and knowledge required to successfully manage projects.

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Strategy and Operations Analyst

A Strategy and Operations Analyst provides insights and recommendations to businesses on strategy and operational improvements. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective recommendations and drive operational improvements.

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Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) is responsible for the marketing and branding of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective marketing decisions and drive brand growth.

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Chief Technology Officer (CTO)

A Chief Technology Officer (CTO) is responsible for the technology and innovation strategy of an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective technology decisions and drive innovation.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities for an organization. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective decisions and drive growth.

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Financial Analyst

A Financial Analyst provides financial advice and guidance to businesses and investors. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective financial decisions and recommendations.

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Strategic Management Consultant

This course offers an introduction to the fundamentals of strategy, including the different models conduct behavioral that are applied in different countries. This background positions learners well for a career as a Strategic Management Consultant, a role that involves advising businesses and organizations on strategy development and implementation. The course's emphasis on understanding the external and internal factors influencing a company and on developing a unique value proposition will equip learners with the knowledge and skills to help companies make informed strategic decisions and achieve their goals.

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Management Consultant

A Management Consultant advises businesses and organization on management practices, strategy, and organizational structure. This course provides an introduction to strategy development and implementation, project management, and organizational structure, all of which would provide a valuable foundation for success in this role. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a business's performance can help learners develop the skills and knowledge required to make effective recommendations and drive change.

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Corporate Strategy Manager

This course provides a foundation for understanding strategy development and implementation, which may be useful for Corporate Strategy Managers responsible for developing and executing strategic plans for their organizations. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a company's performance can help learners develop the skills and knowledge required to make effective strategic decisions.

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Marketing Manager

This course provides an introduction to strategy development and implementation, which may be useful for Marketing Managers responsible for developing and executing marketing strategies for their organizations. The course's emphasis on developing a unique value proposition and understanding the external and internal factors influencing a company's performance can help learners develop the skills and knowledge required to make effective marketing decisions.

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Operations Manager

An Operations Manager oversees the day-to-day operations of an organization, ensuring efficient and effective execution of processes. The course's focus on understanding the internal and external factors influencing an organization's performance, as well as the different organizational structures, may be helpful for Operations Managers, as it can provide them with a broader perspective on how their decisions and actions impact the overall organization.

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Business Analyst

A Business Analyst's job involves analyzing business requirements and developing solutions to improve efficiency and effectiveness. The course's focus on understanding the internal and external factors influencing a company's performance may be useful for Business Analysts, as it would equip them with the knowledge to identify and analyze the various factors that can impact a business's success.

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