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TJ Walker and Media Training Worldwide Digital

This Media Training course is nearly 10 times longer than other leading media training courses here on Udemy. With 550 lectures, nearly 30 hours of content, and five supplemental books, this course was designed to be your ultimate media training resource.

Media training is not taught in schools but it is essential for anyone who has a message, product or service to communicate to the world today.   

Enroll in this media training course if you want the following:   

1. Look comfortable, confident and relaxed in front of any TV or video camera.   

2. Shape powerful media messages.   

Read more

This Media Training course is nearly 10 times longer than other leading media training courses here on Udemy. With 550 lectures, nearly 30 hours of content, and five supplemental books, this course was designed to be your ultimate media training resource.

Media training is not taught in schools but it is essential for anyone who has a message, product or service to communicate to the world today.   

Enroll in this media training course if you want the following:   

1. Look comfortable, confident and relaxed in front of any TV or video camera.   

2. Shape powerful media messages.   

3. Answer reporters' questions effectively.   

4. Speak in sound bites and get the exact quote you want in any story.   

5. Control your own social media video images and messages.   

Message from the instructor:   

"I hold nothing back in this course. I am sharing with you every single lesson I have learned over the last 30 years of conducting in-person media training workshops with more than 10,000 people across the globe, including Presidents of countries, Prime ministers, Members of Congress and Parliaments, Nobel Peace Prize Winners, Miss Universes and professional athletes. I want you to have the ultimate media training resource and reference guide to meet all of your needs for years to come. " TJ Walker   

Please note: this is NOT a course on the technical production side of creating videos (there are lots of other courses for that). This course is 100% focused on how to speak to journalists, reporters, talk show hosts, and TV and video cameras.   

“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television 

“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer 

“The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor 

“To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed." Howard J. Rubenstein, President, Rubenstein Associates, Inc.   

Here is what Udemy students say about this course:

"I’m just in the beginning, and so far I’ve learned more than into other courses I took combined" Michael Pogrebinsky

"Great match for me. Already made progress just by doing a bunch of iterations of taking video of myself." EXAR Studios

"Fantastic course, I've come at this as a complete novice and have been very impressed." Lex Barrow

"I am interested in making a video for my website, but have never done anything like that. Your courses helped me feel like I would look and sound appealing to observers. Thank you." Holly Olson

Enroll to Complete Media Training Master Class - Confidence on Camera today.

Enroll now

What's inside

Learning objectives

  • Look your best on video and tv
  • Come across as comfortable, confident and relaxed on camera
  • Shape media messages
  • Speak in sound bites
  • Selling with stories
  • Virtual sales presentations
  • Pitching yourself
  • Virtual interviewing
  • Remote selling
  • Communicating to drive change
  • Purpose driven leadership
  • Communication
  • Virtual communication

Syllabus

You Will Master the Media

Learn to Look Thinner on Camera, Easy Sound Bite Solutions, Pro Rehearsals

Learn how You Can Look Great, Shape a Message, Answer Questions and Speak in Sound Bites

Read more

Learn How to Get the Most Value Out of This Course

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Please not that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Why Doing This One Thing Will Give You Total Confidence Before Any Media Appearance

Why It's OK To Feel Uncomfortable On Camera - Here's How to Get Over It

Learn how to sell your message

Learn how to look your best

Learn how to look at camera

Learn to Never Look Bored or Scared Again - Media Training

Learn to look like a seasoned TV pro

Learn to Stand In Front of the Camera With the Greatest of Ease

Know the best dressing for TV and Video Success

Please upload a video of yourself speaking  to youtube or some other video file sharing service. Then post the url here in the Q and A section of this course. I will critique your performance and other students may do so as well. 

Learn How the Media Pros Rehearse Their Interviews

Learn Why You Need Makeup

Here is Makeup tips for women

Here is makeup tips for men

Figure out what makeup needs you have

Here is how to establish your makeup system

Learn to Accomplish Your Goals With The Right Message

You can Anticipate the Reporters' Questions

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Offers strategies for shaping media messages, which is useful for professionals aiming to control their narrative in public communications
Includes guidance on virtual sales presentations and remote selling, which are increasingly relevant skills in today's business environment
Provides techniques for answering tough questions with ease, which is valuable for anyone facing media scrutiny or challenging interviews
Includes advice on makeup for both men and women, which may require learners to purchase additional cosmetic products
Requires learners to upload videos to a third-party platform for critique, which may pose privacy concerns for some learners

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Reviews summary

Comprehensive media training and confidence

According to learners, this course is a highly comprehensive resource designed to build confidence on camera and in media interactions. Students often highlight the instructor's extensive experience and practical insights as particularly valuable. While the course offers deep coverage of messaging and interview tactics, its significant length and occasional repetition are noted. The inclusion of practical exercises and homework assignments is frequently praised as helpful for real-world application. Some learners mention finding the structure sometimes challenging to navigate due to the sheer volume of content. Overall, it is viewed as a thorough foundation for media training, particularly for professionals.
Concentrates on verbal communication skills.
"Important note: this course focuses purely on how you speak and present yourself, not on video production."
"If you're looking for technical tips on filming or editing, this is not the course for that."
"It's 100% about the communication side of media appearances, which is what I needed."
"The emphasis is squarely on your performance in front of the camera or journalist, not the gear."
Covers media training topics in great depth.
"This course truly is a master class; it covers every angle of media interaction I could imagine."
"I was amazed by the sheer volume of content and the level of detail on shaping messages and handling questions."
"It's probably the most comprehensive media training course available online."
"The course is incredibly thorough, leaving no stone unturned on the subject of being on camera."
Benefit from practical application and homework.
"The homework assignments, especially the video practice, are crucial for applying the concepts and seeing improvement."
"Doing the exercises made a huge difference in building my comfort level on camera."
"I really appreciated the emphasis on practicing and the tools provided to do so."
"Putting the techniques into practice with the recommended exercises solidified my learning."
Gain from an instructor with deep experience.
"His wealth of experience shines through every lecture, providing invaluable insights that are hard to find elsewhere."
"The instructor's background working with high-profile individuals makes the advice feel very credible and practical."
"I learned so much from TJ Walker's examples and real-world stories; his expertise is clear."
"His passion for the topic and decades of experience make him a very engaging and knowledgeable teacher."
Organization can sometimes be challenging.
"With so many lectures, finding specific topics or revisiting previous points can be a bit difficult."
"The structure feels a bit sprawling at times, making navigation less intuitive than it could be."
"While the content is there, the sheer volume makes it a bit hard to follow a clear path through everything."
"It feels less like a linear course and more like a vast library of short videos on the topic."
Content can feel repetitive across lectures.
"While comprehensive, some points are repeated numerous times across different lectures, which can slow down the pace."
"I found myself skipping through some parts because the same concepts were being explained again."
"The core messages are strong, but the course length is partly due to a lot of repetition."
"There's definitely some overlap and restating of ideas throughout the modules."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Complete Media Training Master Class - Confidence on Camera with these activities:
Practice Confident Posture
Practice maintaining confident posture to improve on-camera presence and project confidence.
Browse courses on Posture
Show steps
  • Research ideal posture for video.
  • Record yourself and analyze your posture.
  • Practice adjustments in front of a mirror.
Review 'The Quick and Easy Way to Effective Speaking' by Dale Carnegie
Reinforce fundamental public speaking skills to enhance on-camera communication.
View Melania on Amazon
Show steps
  • Read the book and highlight key concepts.
  • Practice the techniques described in the book.
  • Reflect on how these techniques apply to media appearances.
Create a Mock Interview Video
Simulate a real media interview to practice answering questions and delivering key messages.
Show steps
  • Write a list of potential interview questions.
  • Record yourself answering the questions.
  • Review the video and identify areas for improvement.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Sound Bite Creation Drills
Practice crafting concise and memorable sound bites to improve message delivery.
Show steps
  • Choose a topic related to your field.
  • Write 5-10 different sound bites for that topic.
  • Practice delivering the sound bites out loud.
Review 'Thank You for Arguing' by Jay Heinrichs
Study rhetoric to improve persuasive communication skills for media appearances.
Show steps
  • Read the book and take notes on key rhetorical devices.
  • Identify examples of these devices in media interviews.
  • Practice using these devices in your own communication.
Analyze a Professional Interview
Deconstruct a successful media interview to identify effective communication strategies.
Show steps
  • Select a video of a professional interview.
  • Transcribe the interview and analyze the speaker's techniques.
  • Write a report summarizing your findings.
Provide Feedback on Peer Videos
Reinforce your understanding by providing constructive criticism to other students.
Show steps
  • Watch videos submitted by other students.
  • Provide specific and actionable feedback.
  • Focus on areas such as posture, message delivery, and sound bites.

Career center

Learners who complete Complete Media Training Master Class - Confidence on Camera will develop knowledge and skills that may be useful to these careers:
Spokesperson
A Spokesperson represents an organization to the public and media. This role demands excellent communication skills, the ability to convey messages clearly, and comfort in front of a camera. This course helps improve these critical skills. The course's focus on looking comfortable on camera, mastering sound bites, and answering reporter questions directly aligns with the daily responsibilities of a spokesperson. This program's many lectures and books will help anyone who seeks to act as spokesperson for an organization. One should take this course to learn how to speak with confidence, control their image, and deliver powerful messages for their organization, especially when on camera.
Political Campaign Manager
A Political Campaign Manager coordinates a political campaign, which includes media appearances and public speaking. This role requires the ability to craft powerful and persuasive messages, answer tough questions effectively, and present a confident and composed image on camera. This course provides an excellent fit for a political campaign manager who needs to train their candidate and/or become proficient themselves at communicating through the media. This course's content will help one learn how to control their message, how to look their best, and how to use soundbites effectively. A political campaign manager needs to be an expert in media training, and this course will be exceptionally beneficial.
Broadcast Journalist
A Broadcast Journalist reports news on television or video. This role requires the ability to communicate information clearly, answer questions effectively, and present oneself well on camera. This course will help anyone who wants to work in broadcast journalism. The course will build a strong framework for appearing confident, shaping strong messages, and mastering sound bites, which allows for impactful communication. Anyone hoping to be a broadcast journalist should see this course as a way to level up their communication skills and on-camera presence.
Media Relations Manager
A Media Relations Manager serves as the primary point of contact between an organization and the media. This position requires a deep understanding of how to communicate with journalists, shape media messages, and answer questions on camera. This course helps learners sharpen their ability to speak in sound bites and control their appearance on camera which are essential skills for a media relations manager. The course provides a foundational approach to communicating with the media and how to handle all media related events as well as shape the message. Anyone wanting to work in media relations will find that this course helps to build the skills required to succeed.
Public Relations Specialist
A Public Relations Specialist manages a company's public image and communications. This role involves crafting media messages, responding to reporters' questions, and securing favorable media coverage, all of which are covered in this course. This course uniquely emphasizes techniques for appearing confident on camera and mastering sound bites, invaluable skills for a PR specialist who is often the face of their organization. One who wishes to enter public relations should take this course to learn how to effectively convey key messages, handle media interactions with poise, and control their narrative in any media environment. The course's focus on message shaping and sound bite delivery directly translates to effectively communicating a company's brand and values.
Executive Communication Coach
An Executive Communication Coach works with leaders to improve their communication skills, including public speaking and media appearances. This role requires a deep understanding of effective communication strategies and how to convey messages on camera. This course offers an exceptional fit for an aspiring executive coach, as it provides very specific techniques related to message creation, how to answer reporter questions, and how to control one's image. The course's lessons on message shaping and sound bite delivery can be passed along to executive clients. Anyone who wishes to become an executive communication coach should look to this course to provide the skills needed for such a role.
Content Creator
A Content Creator produces engaging content for various platforms, often including video. This role requires comfort in front of the camera and the ability to articulate messages clearly. Training on how to look and feel confident on camera as well as how to create sound bites, are all essential skills taught by this course which are beneficial skills for a content creator. This course will build a foundation for those who seek to make better video content and connect with audiences. Anyone who wishes to improve the quality of their video content should take this course to learn how to present themselves well, craft compelling messages, and feel at ease in front of the camera.
Video Marketing Specialist
A Video Marketing Specialist uses video to promote products or services. This role requires the ability to create compelling video content and present oneself effectively on camera. The skills that this course teaches, including how to become comfortable on camera, answer questions effectively, and deliver sound bites, will all be highly beneficial to a video marketing specialist. Anyone who works in video marketing should strongly consider enrolling in this training course. This course will help one to understand better how to create the best video content along with the messages that go along with it.
Social Media Manager
A Social Media Manager is responsible for creating and managing content on social media platforms. This role increasingly involves video, requiring the ability to present oneself well on camera and craft compelling messages. This course is a great fit for a social media manager because it offers concrete steps to improve on-camera presence and message delivery for platforms like Facebook and YouTube. This course will be a solid foundation for anyone who has to create video content on social media and present themselves to a viewer. One who wants to enhance their effectiveness when creating video content should consider this course.
Executive Director
An Executive Director leads a nonprofit organization, which includes being the public face of the organization and communicating its mission to the community and media. This role requires comfort on camera along with the ability to craft messages and answer questions concisely and compellingly. This course can help any executive director become more polished and more effective at communicating with the media, key stakeholders, and the public. The course’s content can help one look more confident on camera, shape messages with clarity, and answer difficult questions with poise.
Communications Manager
A Communications Manager develops and implements communication strategies for an organization. This role requires the ability to craft messages, manage media relations, and ensure consistent communication across all channels. The techniques taught in this course are highly beneficial for a communications manager who needs to articulate organizational goals and strategies effectively. This course will help build a foundation for creating messages with impact, answering tough questions with clarity, and maintaining composure in media settings. A communications manager will use the lessons in this course to effectively handle all external communications, especially when filmed.
Marketing Manager
A Marketing Manager develops and executes marketing campaigns to promote products or services. This role often involves using video content and interacting with the media to enhance brand visibility. The lessons in this course can be very useful for a marketing manager who needs to appear confident and articulate their message on camera. This course provides a strong framework for shaping clear and powerful marketing messages, answering questions effectively, and using video to support outreach efforts. It may be helpful for a marketing manager to learn how to create a soundbite that is both accurate and engaging.
Nonprofit Development Officer
A Nonprofit Development Officer is responsible for fundraising and public outreach for nonprofit organizations. This role often involves presenting the organization's mission and impact to potential donors and the public, often on video or television. This course will help a development officer with the skills needed to communicate the organization's mission effectively. The course provides useful training on appearing confident on camera and crafting powerful messages. This course will help a nonprofit development officer better communicate their message and solicit donations and support.
Corporate Trainer
A Corporate Trainer develops and delivers training programs for employees. This often involves using video and appearing on camera to communicate important messages. This course may be a valuable addition to any corporate trainer’s skills. The course can provide the tools and techniques to become comfortable on camera, craft effective messages, and answer questions effectively, which are all useful skills for a corporate trainer. A corporate trainer can implement the lessons learned in this course to better engage and connect with trainees.
Public Speaker
A Public Speaker delivers speeches to inform, motivate, or persuade an audience and often uses video content as part of their outreach. This role necessitates the ability to engage audiences, deliver messages effectively, and present one’s self well on camera. This training course is useful for a public speaker because it provides ways to look confident on camera and to engage audiences. This course may be useful for those seeking to create better and clearer messages in their public speaking engagements. This course helps build a foundation for anyone who needs to communicate effectively through their presentations and public speaking events.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Complete Media Training Master Class - Confidence on Camera.
Delves into the art of rhetoric and persuasion. It provides a framework for understanding how to construct compelling arguments and influence audiences. While not directly about media training, it offers valuable insights into crafting persuasive messages and responding effectively to challenging questions. This book is more valuable as additional reading than it is as a current reference.

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