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Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

Goldman Sachs 10,000 Women, Sarah Underwood, Anne Donnellon, Mori Taheripour, Michael Fetters, Geetha Krishnan, and Edward David

Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível.

Este curso lhe ajudará a desenvolver sua estratégia de marketing e construir sua marca à medida que sua empresa cresce.

Você irá explorar uma variedade de ferramentas de marketing úteis e aprenderá como realizar análises para medir seu sucesso no contexto do crescimento do seu próprio negócio.

Você obterá uma compreensão clara e abrangente do ciclo de marketing e vendas e usará este ciclo como base para desenvolver seus planos de marketing e processo de vendas.

Ao final deste curso, você entenderá como identificar as ferramentas de marketing certas para atingir seu mercado-alvo, e como um plano de marketing eficaz pode se converter em vendas e receita para sua empresa.

A coleção de cursos 10,000 Women oferece uma experiência de aprendizagem online verdadeiramente flexível. Você tem a liberdade de abordar o programa da maneira que for melhor para você -– faça qualquer curso, ou combinação de cursos, para adaptar sua jornada de aprendizado às necessidades individuais de crescimento de seus negócios. Se você optar por fazer todos os 10 cursos, você irá explorar todos os elementos-chave do seu negócio e desenvolver um plano completo para o crescimento do mesmo. Você pode descobrir mais sobre a coleção 10,000 Women da Goldman Sachs nas páginas de FAQs.

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What's inside

Syllabus

Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

Neste curso, você desenvolverá uma compreensão clara e abrangente do ciclo de marketing e de vendas. Você também explorará uma variedade de ferramentas e métricas úteis no contexto de seu próprio negócio. Ao final deste curso, você entenderá como transmitir valor para seus clientes-alvo, e converter isso em vendas e receita para sua empresa. Para alterar as configurações de idioma na plataforma Coursera, selecione o perfil da sua conta na barra de navegação superior ao lado direito e selecione Configurações. Escolha o seu idioma preferido na caixa suspensa Idioma e selecione Salvar para configurar sua preferência.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

O curso é projetado para empreendedoras prontas para o próximo nível

O curso ajuda a desenvolver estratégias de marketing e construir uma marca durante o crescimento do negócio

O curso explora diversas ferramentas úteis de marketing e ensina como realizar análises para medir o sucesso durante o crescimento do negócio

O curso oferece uma compreensão clara e abrangente do ciclo de marketing e vendas

O curso auxilia no desenvolvimento de planos de marketing e processos de vendas com base no ciclo de marketing e vendas

O curso ensina a identificar as ferramentas de marketing certas para o público-alvo e a converter um plano de marketing eficaz em vendas e receita

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Reviews summary

Powerful sales and marketing knowledge

This course has been highly praised by its students, with every reviewed submitted giving it a perfect rating of 5 stars. Students particularly liked that the course's content was excellently delivered in a way that was easy to follow. They also very much enjoyed the practical course materials and found the techniques learned to be very valuable to their business.

The content delivery was clear and thorough.

"Obrigada"

"muito bom"

Students praise the quality of course materials.

"Achei o material de estudos e as aulas muito bem-explicativas."

"O conteudo tem excelente qualidade, mas é acessível e atual."

Learners rave about how useful the course content is to their enterprises.

"Curso maravilhoso. Me ajudou a pensar fora da caixa. E a desenvolver novas habilidades e adquirir novas ferramentas."

"CONSEGUI APRIMORAR AINDA MAIS OS MEUS CONHECIMENTOS NESSA AREA E IREI APLICAR NOVOS METODOS ."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs with these activities:

Review Marketing Fundamentals

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By reviewing the basic concepts of marketing, you will be better prepared to understand the more advanced concepts covered in this course.

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Read a foundational marketing textbook or online resource
Take a free online course or workshop on marketing basics
Attend a marketing webinar or conference

Attend Industry Events

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Attending industry events will help you to connect with other professionals in your field and learn about the latest trends.

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Find industry events that are relevant to your business
Register for the events
Attend the events and network with other attendees

Conduct Market Research

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Conducting market research will help you to better understand your target audience and their needs.

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Identify your target audience
Develop a survey or questionnaire
Collect and analyze data
Create a market research report

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Create a Marketing Presentation

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Creating a marketing presentation will help you to communicate your marketing plan and strategies to others.

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Define your audience and objectives
Develop your presentation content
Design your presentation slides
Practice your presentation
Deliver your presentation

Develop a Marketing Plan

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Developing a marketing plan will help you to define your marketing goals and strategies.

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Define your marketing goals
Identify your target audience
Develop your marketing strategies
Create a marketing budget
Track your results and make adjustments

Start a Marketing Blog

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Starting a marketing blog will help you to establish yourself as a thought leader in your industry and attract new customers.

Browse courses on Content Marketing

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Choose a topic for your blog
Create high-quality content
Promote your blog
Track your results and make adjustments

Launch a Marketing Campaign

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Launching a marketing campaign will help you to put your marketing plan into action and reach your target audience.

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Choose a marketing channel
Create your marketing message
Set your marketing budget
Launch your marketing campaign
Track your results and make adjustments

Career center

Learners who complete Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products or services. They research the market, identify target audiences, and develop strategies to reach them. This course is a good fit for Marketing Managers, as it provides a comprehensive overview of the marketing and sales cycle. The course covers everything from market research to lead generation to customer relationship management. With a fit score of 87, this course is a valuable resource for Marketing Managers who want to develop a stronger understanding of the marketing and sales process.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers lead and motivate sales teams to achieve sales goals. They develop sales strategies, set targets, and track performance. This course is a good fit for Sales Managers, as it provides a comprehensive overview of the marketing and sales cycle. The course covers everything from market research to lead generation to customer relationship management. With a fit score of 83, this course is a valuable resource for Sales Managers who want to develop a stronger understanding of the marketing and sales process.

See salaries and explore the career path for Sales Manager

Marketing Specialist

Marketing Specialists develop and execute marketing campaigns to promote products or services. They work with Marketing Managers to develop strategies and create content. This course is a good fit for Marketing Specialists, as it provides a solid foundation in marketing and sales. The course covers everything from market research to lead generation to customer relationship management. With a fit score of 80, this course is a valuable resource for Marketing Specialists who want to develop a stronger understanding of the marketing and sales process.

See salaries and explore the career path for Marketing Specialist

Product Manager

Product Managers develop and manage products. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course may be useful for Product Managers, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Product Managers can better develop and manage products that meet the needs of customers. The course also covers product management techniques, which are essential for successful product development. With a fit score of 58, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Product Manager

Consultant

Consultants provide advice to businesses on a variety of topics. They help businesses improve their operations, solve problems, and make strategic decisions. This course may be useful for Consultants, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Consultants can better understand the needs of their clients and provide them with valuable advice. The course also covers consulting skills, which are essential for successful consulting.

See salaries and explore the career path for Consultant

Entrepreneur

Entrepreneurs start and run their own businesses. They develop business plans, raise capital, and manage all aspects of their business. This course may be useful for Entrepreneurs, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Entrepreneurs can better develop business plans and marketing strategies. The course also covers financial management, which is essential for successful business management.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business Development Managers identify and qualify new business opportunities. They develop relationships with potential customers and create proposals. This course may be useful for Business Development Managers, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Business Development Managers can better identify and qualify new business opportunities. The course also covers sales techniques, which are essential for closing deals. With a fit score of 58, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Business Development Manager

Customer Success Manager

Customer Success Managers help customers achieve their goals with a product or service. They provide training, support, and guidance. This course may be useful for Customer Success Managers, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Customer Success Managers can better understand the needs of their customers. The course also covers customer relationship management, which is essential for building and maintaining strong relationships with customers. With a fit score of 58, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Customer Success Manager

Market Researcher

Market Researchers conduct research to understand the needs and wants of customers. They collect and analyze data from a variety of sources to identify trends and patterns. This course may be useful for Market Researchers, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Market Researchers can better conduct research to understand the needs and wants of customers. The course also covers market research techniques, which are essential for successful market research.

See salaries and explore the career path for Market Researcher

Account Manager

Account Managers manage relationships with existing customers. They track customer satisfaction, identify opportunities for growth, and resolve any issues. This course may be useful for Account Managers, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Account Managers can better identify opportunities for growth. The course also covers customer relationship management, which is essential for building and maintaining strong relationships with customers. With a fit score of 58, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Account Manager

Sales Engineer

Sales Engineers work with customers to help them understand and use products or services. They provide technical support and training. This course may be useful for Sales Engineers, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Sales Engineers can better work with customers to help them understand and use products or services. The course also covers sales techniques, which are essential for closing deals.

See salaries and explore the career path for Sales Engineer

Growth Hacker

Growth Hackers use creative and unconventional methods to achieve rapid growth for a business. They experiment with different marketing and sales techniques to find what works best. This course may be useful for Growth Hackers, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Growth Hackers can better experiment with different marketing and sales techniques to find what works best. The course also covers data analysis, which is essential for measuring the success of growth hacking experiments. With a fit score of 58, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Growth Hacker

Project Manager

Project Managers plan and execute projects to achieve specific goals. They work with stakeholders to define scope, budget, and timeline. This course may be useful for Project Managers in marketing or sales, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Project Managers can better plan and execute projects that meet the needs of customers. The course also covers project management techniques, which are essential for successful project execution. With a fit score of 58, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Project Manager

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They work with data from a variety of sources to identify trends and patterns. This course may be useful for Data Analysts in marketing or sales, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Data Analysts can better collect, analyze, and interpret data to help businesses make informed decisions about marketing and sales strategies. With a fit score of 58, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts design and improve business processes. They collect and analyze data, identify areas for improvement, and create solutions to streamline operations. This course may be helpful for Business Analysts, as it provides a foundation in marketing and sales. By understanding the customer lifecycle, Business Analysts can better identify areas for improvement. The course provides tools and metrics that can be directly applied to the analysis of business processes. With a fit score of 47, this course may be useful as a supplement to other learning and experience.

See salaries and explore the career path for Business Analyst

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs.

The Strategy and Tactics of Pricing

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This textbook provides a comprehensive overview of sales management, covering topics such as sales forecasting, sales planning, sales execution, and sales performance evaluation. It valuable resource for sales managers and other professionals involved in the sales process.

(English) Strategy and Tactics of Pricing A Guide to...

Hardcover

The Marketing Performance Blueprint

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Provides a comprehensive overview of marketing metrics, covering topics such as customer lifetime value, return on investment, and marketing attribution. It valuable resource for marketing professionals who want to measure the effectiveness of their campaigns.

Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

Two deals to help you save

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Powerful sales and marketing knowledge

Activities

Career center

Reading list

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