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Lamia Labello
In this project, the learner will build a client profile, master Facebook groups netiquette, and utilize them as a Marketing tool. We will learn how to generate clients using a free organic method without paid advertising. By the end of this project we will construct a step by step daily Facebook group action plan to promote a small business, and develop a strong influential Facebook account to attract high paying clients.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/c2iext/organic
What's inside
Syllabus
Organic Marketing: Facebook Groups for Small Businesses
Here you will describe what the project is about. It should give an overview of what the learner will achieve by completing this project.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Makes use of an industry standard, Facebook groups, for marketing purposes
Teaches an organic client acquisition method, which can be valuable for small businesses with limited budgets or as a supplement to paid advertising strategies
Provides a step-by-step action plan, which gives learners a clear and structured framework for promoting their business on Facebook
Helps learners grow their influential Facebook accounts, which can benefit their business by attracting high-paying clients and establishing them as thought leaders in their industry
Is currently only optimized for learners in the North America region, which may limit its accessibility for learners in other parts of the world
Does not provide information on the specific instructors, which makes it difficult to assess their expertise and experience in Facebook marketing
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Save Organic Marketing: Facebook Groups For Small Businesses to your list so you can find it easily later:
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Reviews summary
Positive organic marketing for small business
Learners say that this highly recommended course offers engaging assignments and clear instructions. Suitable for beginners, it focuses on organic marketing and utilizes Facebook Groups to help small businesses reach their goals. Covering topics such as client profiles, leveraging Facebook groups, and engaging posts, participants report gaining valuable practical knowledge and insights into effective Facebook marketing strategies. Despite being largely positive, some feedback suggests that non-native English speakers may face challenges with the language or technical issues.
Suitable for individuals with limited marketing or Facebook knowledge.
"For a total beginner."
"Excellent presentation in a simple way."
"Suitable for business people."
"This course is very good and interesting. This course has very clear and easy-to-understand instructions."
Provides learners with actionable strategies and techniques for implementing Facebook marketing campaigns.
"Very good course. Submission of material is very clear and easy to understand, we are taught how to create client profiles and develop an attractive Facebook profile."
"This course expands to the knowledge of what to do to create a facebook page suitable for marketing."
"This course is perfect for people who want to do marketing through Facebook."
"this course is very practical and helpful with explicit instruction!"
This course is well-received by learners seeking knowledge of organic marketing through Facebook Groups.
"Highly recommend this course, it does give some incredibly interesting and eye opening insights into effective community management on facebook. The speaker was quite creative in her delivery."
"Excellent course. The material and content can highly benefit to small businesses and startups who want to scale their products."
"A very good course because in this course we know what to do to create a marketing appropriate facebook page and may the knowledge I gained in the course be useful, in this course we will be taught how to use the facebook profile asa medium for marketing and can bring many customers in this way can be done for free."
"This Organic Marketing: Facebook Groups For Small Businesses course teaches us how to achieve your business goals.No two businesses are the same. That's why Facebook is here to help your business reach its specific goals."
Some learners reported encountering technical issues while accessing course content.
"I can't watch the video in hands on project.before watching it, i got an assignment that session is completed. so,i am totally dissatisfied"
Non-native English speakers may face challenges with the course material.
"in this course we will be able to take advantage of the Facebook Groups For Small Business that we manage. the delivery of the material by the instructor is clear enough so that we can develop an attractive Facebook profile and master the netiquette of Facebook groups."
"I think this course is already good and has portions that are close to perfect. However, there are still shortcomings that this course has, including the use of languages that do not use Indonesian, tutorials on how to fill out answers, questions in questions that are still unclear about the material provided."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Organic Marketing: Facebook Groups For Small Businesses with these
activities:
Facebook Marketing for Small Businesses
Show steps
This book provides a comprehensive overview of Facebook marketing strategies and tactics. It is a valuable resource for small businesses looking to get started with Facebook marketing or to improve their existing efforts.
View
The Science of Marketing
on Amazon
Show steps
-
Read through the book, focusing on the chapters that are most relevant to your business.
-
Take notes on the key concepts and strategies that you learn.
-
Apply the strategies that you learn to your own Facebook marketing efforts.
Facebook Blueprint Certification Courses
Show steps
These free online courses from Facebook provide in-depth training on Facebook marketing. They are a great way to learn the latest strategies and best practices.
Show steps
-
Sign up for the Facebook Blueprint certification courses.
-
Complete the courses at your own pace.
-
Take the certification exams to test your knowledge.
Start a Facebook Group for Your Small Business
Show steps
Starting a Facebook group is a great way to build a community around your business and generate leads and sales.
Show steps
-
Choose a name for your Facebook group.
-
Create a Facebook group and customize the settings.
-
Invite your friends, family, and customers to join your group.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Facebook Group Marketing Case Studies
Show steps
Complete a case study on how other small businesses in your industry have used Facebook groups to generate leads and sales. This will provide you with real-world examples of how to effectively use this marketing channel.
Show steps
-
Identify 3-5 small businesses in your industry that have successfully used Facebook groups for marketing.
-
Analyze their Facebook group strategies, including their content, engagement tactics, and lead generation techniques.
-
Write a report summarizing your findings and outlining the key takeaways that you can apply to your own Facebook group marketing strategy.
Facebook Group Marketing Discussion Group
Show steps
Join a Facebook group where you can connect with other small business owners who are using Facebook groups for marketing. This is a great way to share ideas, learn from others, and get support.
Show steps
-
Search for Facebook groups related to Facebook group marketing or small business marketing.
-
Join a few groups that seem like a good fit for you.
-
Introduce yourself and start participating in discussions.
Create a Facebook Group Content Calendar
Show steps
A content calendar will help you plan and schedule your Facebook group content in advance. This will ensure that you are posting regularly and consistently.
Show steps
-
Choose a content calendar tool or template.
-
Brainstorm ideas for Facebook group posts.
-
Schedule your posts in advance.
Facebook Group Engagement Exercises
Show steps
Engaging your Facebook group members is essential for building a strong community and generating leads and sales.
Show steps
-
Post questions and ask for opinions.
-
Run contests and giveaways.
-
Go live on Facebook and interact with your members in real-time.
Mentor Other Small Business Owners on Facebook Group Marketing
Show steps
Mentoring others is a great way to reinforce your knowledge and skills. It can also help you build relationships with other small business owners.
Show steps
-
Identify someone who is new to Facebook group marketing.
-
Offer to mentor them and share your knowledge.
-
Set up a regular meeting time to discuss their progress.
Facebook Marketing for Small Businesses
Show steps
This book provides a comprehensive overview of Facebook marketing strategies and tactics. It is a valuable resource for small businesses looking to get started with Facebook marketing or to improve their existing efforts.
View
The Science of Marketing
on Amazon
Show steps
Show steps
Show steps
- Read through the book, focusing on the chapters that are most relevant to your business.
- Take notes on the key concepts and strategies that you learn.
- Apply the strategies that you learn to your own Facebook marketing efforts.
Facebook Blueprint Certification Courses
Show steps
These free online courses from Facebook provide in-depth training on Facebook marketing. They are a great way to learn the latest strategies and best practices.
Show steps
Show steps
Show steps
- Sign up for the Facebook Blueprint certification courses.
- Complete the courses at your own pace.
- Take the certification exams to test your knowledge.
Start a Facebook Group for Your Small Business
Show steps
Starting a Facebook group is a great way to build a community around your business and generate leads and sales.
Show steps
Show steps
Show steps
- Choose a name for your Facebook group.
- Create a Facebook group and customize the settings.
- Invite your friends, family, and customers to join your group.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Facebook Group Marketing Case Studies
Show steps
Complete a case study on how other small businesses in your industry have used Facebook groups to generate leads and sales. This will provide you with real-world examples of how to effectively use this marketing channel.
Show steps
Show steps
Show steps
- Identify 3-5 small businesses in your industry that have successfully used Facebook groups for marketing.
- Analyze their Facebook group strategies, including their content, engagement tactics, and lead generation techniques.
- Write a report summarizing your findings and outlining the key takeaways that you can apply to your own Facebook group marketing strategy.
Facebook Group Marketing Discussion Group
Show steps
Join a Facebook group where you can connect with other small business owners who are using Facebook groups for marketing. This is a great way to share ideas, learn from others, and get support.
Show steps
Show steps
Show steps
- Search for Facebook groups related to Facebook group marketing or small business marketing.
- Join a few groups that seem like a good fit for you.
- Introduce yourself and start participating in discussions.
Create a Facebook Group Content Calendar
Show steps
A content calendar will help you plan and schedule your Facebook group content in advance. This will ensure that you are posting regularly and consistently.
Show steps
Show steps
Show steps
- Choose a content calendar tool or template.
- Brainstorm ideas for Facebook group posts.
- Schedule your posts in advance.
Facebook Group Engagement Exercises
Show steps
Engaging your Facebook group members is essential for building a strong community and generating leads and sales.
Show steps
Show steps
Show steps
- Post questions and ask for opinions.
- Run contests and giveaways.
- Go live on Facebook and interact with your members in real-time.
Mentor Other Small Business Owners on Facebook Group Marketing
Show steps
Mentoring others is a great way to reinforce your knowledge and skills. It can also help you build relationships with other small business owners.
Show steps
Show steps
Show steps
- Identify someone who is new to Facebook group marketing.
- Offer to mentor them and share your knowledge.
- Set up a regular meeting time to discuss their progress.
Career center
Learners who complete Organic Marketing: Facebook Groups For Small Businesses will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. They develop and execute social media strategies, create content, and engage with customers on social media platforms. This course can help build a strong foundation in organic marketing and Facebook group management, which are both essential skills for a Social Media Manager. The course also covers how to generate clients using a free organic method, which can be helpful for small businesses with limited budgets.
Marketing Manager
Marketing Manager
A Marketing Manager plans, develops, and executes marketing campaigns to promote a company's products or services. They may also conduct market research to identify customer needs and develop strategies to reach target audiences. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for a Marketing Manager. The course also covers how to generate clients using a free organic method, which can be helpful for small businesses with limited budgets.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes digital marketing campaigns across a variety of channels, such as search engines, social media, and email. They may also track and analyze campaign results to identify areas for improvement. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for a Digital Marketing Specialist. The course also covers how to generate clients using a free organic method, which can be helpful for small businesses with limited budgets.
Copywriter
Copywriter
A Copywriter creates written content for marketing and advertising purposes. They may write website copy, blog posts, social media posts, and print ads. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for a Copywriter. The course also covers how to generate clients using a free organic method, which can be helpful for freelance copywriters.
Content Writer
Content Writer
A Content Writer creates written content for a variety of purposes, such as websites, blog posts, and social media posts. They may also write marketing materials, such as brochures and flyers. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for a Content Writer. The course also covers how to generate clients using a free organic method, which can be helpful for freelance writers.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides advice and guidance to businesses on marketing strategies and tactics. They may also help businesses develop and implement marketing plans. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for a Marketing Consultant. The course also covers how to generate clients using a free organic method, which can be helpful for freelance consultants.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist manages a company's public relations activities. They may write press releases, manage media relations, and develop public relations campaigns. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for a Public Relations Specialist. The course also covers how to generate clients using a free organic method, which can be helpful for small businesses with limited budgets.
Event Planner
Event Planner
An Event Planner plans and executes events, such as conferences, weddings, and parties. They may also manage event budgets and negotiate with vendors. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for an Event Planner. The course also covers how to generate clients using a free organic method, which can be helpful for freelance event planners.
Nonprofit Manager
Nonprofit Manager
A Nonprofit Manager oversees the day-to-day operations of a nonprofit organization. They may also develop and implement fundraising strategies. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for a Nonprofit Manager. The course also covers how to generate clients using a free organic method, which can be helpful for small nonprofits with limited budgets.
Customer Service Representative
Customer Service Representative
A Customer Service Representative provides customer service to customers. They may answer questions, resolve complaints, and process orders. This course may help build a foundation in organic marketing and Facebook group management, which can be helpful for Customer Service Representatives who work for small businesses.
Freelancer
Freelancer
A Freelancer provides services to clients on a contract basis. They may be responsible for a variety of tasks, such as writing, design, and marketing. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for Freelancers. The course also covers how to generate clients using a free organic method, which can be helpful for Freelancers with limited budgets.
Business Owner
Business Owner
A Business Owner owns and operates a business. They may be responsible for all aspects of the business, including marketing, sales, and customer service. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for Business Owners. The course also covers how to generate clients using a free organic method, which can be helpful for small business owners with limited budgets.
Sales Representative
Sales Representative
A Sales Representative sells products or services to customers. They may also develop sales strategies and manage customer relationships. This course may help build a foundation in organic marketing and Facebook group management, which can be helpful for Sales Representatives who sell to small businesses.
Entrepreneur
Entrepreneur
An Entrepreneur starts and runs a business. They may be responsible for all aspects of the business, including marketing, sales, and customer service. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for Entrepreneurs. The course also covers how to generate clients using a free organic method, which can be helpful for Entrepreneurs with limited budgets.
Consultant
Consultant
A Consultant provides advice and guidance to clients on a variety of topics, such as marketing, finance, and human resources. This course can help build a foundation in organic marketing and Facebook group management, which are both essential skills for Consultants. The course also covers how to generate clients using a free organic method, which can be helpful for Consultants with limited budgets.
For more career information including salaries, visit:
OpenCourser.com/course/c2iext/organic
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Organic Marketing: Facebook Groups For Small Businesses.
Save
Teaches you how to create engaging content that will capture your audience's attention and build relationships with your customers. It's a must-read for anyone who wants to improve their social media marketing skills.
Teaches you how to use visuals to tell your story and connect with your audience. It's a great resource for anyone who wants to improve their visual marketing skills.
Shows you how to create content that is truly epic and will help you stand out from the competition. It's a great resource for anyone who wants to learn how to create content that will engage your audience and drive results.
Provides a comprehensive overview of social media marketing, including how to create a social media strategy, build a following, and track your results. It's a great resource for anyone who wants to learn how to use social media to grow their business.
Save
Provides a step-by-step guide to Facebook marketing, with tips and tricks that you can implement right away. It's a great resource for small businesses who want to get started with Facebook marketing.
Provides a basic overview of Facebook marketing, with tips and tricks that you can implement right away. It's a great resource for beginners who want to learn how to get started with Facebook marketing.
Save
Provides an inside look at the history of Facebook and its founder, Mark Zuckerberg. It's a great resource for anyone who wants to learn more about the company and its impact on the world.
Save
Provides a critical look at Facebook and its impact on society. It's a great resource for anyone who wants to learn more about the company's privacy practices and its role in spreading misinformation.
Provides a sociological perspective on social media and its impact on our lives. It's a great resource for anyone who wants to learn more about the ways social media is shaping our society.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/c2iext/organic
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Effort
2 hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Lamia Labello
Language
English
Transcript
tiếng Việt
Good to know
Makes use of an industry standard, Facebook groups, for marketing purposes
Teaches an organic client acquisition method, which can be valuable for small businesses with limited budgets or as a supplement to paid advertising strategies
Provides a step-by-step action plan, which gives learners a clear and structured framework for promoting their business on Facebook
Helps learners grow their influential Facebook accounts, which can benefit their business by attracting high-paying clients and establishing them as thought leaders in their industry
Is currently only optimized for learners in the North America region, which may limit its accessibility for learners in other parts of the world
Does not provide information on the specific instructors, which makes it difficult to assess their expertise and experience in Facebook marketing
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