Análisis de situaciones de negocio from Coursera

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Syllabus

Análisis de situaciones de negocio: Proceso de resolución de problemas

Os damos la bienvenida a este curso y os recomendamos que echéis un vistazo al programa antes de empezar a visualizar las clases de hoy. En esta primera sesión realizaremos una introducción al curso y os explicaremos la metodología del IESE para analizar y resolver situaciones de negocio. Esta herramienta ofrece a los directivos un esquema práctico de seis pasos que facilita su responsabilidad principal: la toma de decisiones.Dado que la mayoría de situaciones de negocio engloban multitud de áreas—finanzas, gestión de personas, marketing, tecnología, etc.—, producen por naturaleza problemas complejos. No importa el tiempo que un directivo dedique a analizar el problema, ya que no suele haber una única solución correcta o viable. Tampoco hay ninguna garantía de que el camino elegido produzca los resultados deseados. Esta metodología de seis pasos es, por tanto, una herramienta clave para afrontar los retos que toda empresa encuentra en su día a día, como el que GAS GAS tiene por delante.

El problema de marketing en GAS GAS

Después de leer el caso GAS GAS, empezaremos por analizar la empresa desde el punto de vista del marketing. Si la compañía opta finalmente por fabricar motos para KTM, sin duda la decisión tendrá un impacto en sus consumidores, en la marca, en el precio y en los canales de distribución. Pero ese impacto, ¿será positivo o negativo? ¿Los beneficios que pueda obtener a largo plazo justifican los posibles riesgos que debe asumir para conseguirlos? ¿Qué debe tener en cuenta el director general para tomar esta decisión? Cuando termines esta sesión, debes tener suficiente información como para aconsejar a Ramón Puente sobre los asuntos más relevantes en el área de marketing.

El problema de finanzas en GAS GAS

En esta sesión evaluarás la historia de GAS GAS y su situación actual, para luego poder comentar los posibles efectos que tendría en las finanzas de la empresa una asociación con KTM. Después de analizar algunos de los conceptos que hemos estudiado durante la especialización –necesidades operativas de fondos, capital circulante y crecimiento sostenible, entre otros –, podrás entender cómo el pronóstico económico afectará a la decisión que acabe tomando la empresa.

El problema de gestión de personas en GAS GAS

Toda decisión empresarial tiene un impacto directo sobre las personas. Para que el consejo de administración pueda tomar la mejor decisión posible en este ámbito, es crítico evaluar si tiene a su disposición las mejores herramientas posibles desde el punto de vista de la gestión de personas. Además de considerar cómo afectará a los empleados de GAS GAS cualquier decisión que tomen, hay que analizar quiénes son los miembros del consejo y cómo es su dinámica de trabajo en un proceso de toma de decisiones. En esta sesión aprenderás a incorporar estos factores, junto con los que has aprendido en finanzas y en marketing, a la hora de recomendar una decisión final al consejo.

Conclusión y problema a resolver

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Know what's good

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Explores business case analysis, giving learners a comprehensive look at business problem-solving

Developed by IESE Business School, a highly-regarded name for their work in economics and business

Meant for intermediate learners who need to enhance their decision-making abilities by looking at accounting, finance, marketing, and management

Suits business professionals and students interested in business administration, entrepreneurshiop, and marketing

Taught by Carlos García Pont, an expert in business analysis

Delivered in Spanish, limiting accessibility for non-Spanish speakers

Reviews summary

Comprehensive business analysis course

This course provides a comprehensive overview of business analysis, helping you understand the impact of business decisions on accounting, finance, marketing, and people management. You'll learn a six-step decision-making methodology and apply it to a real-world case study. Reviews indicate that the course is well-structured, engaging, and led by knowledgeable instructors. It's highly recommended for those looking to enhance their analytical skills and decision-making abilities.

Led by experienced and knowledgeable instructors

"Excelente curso. Excelente el profesor García Pont y excelente el contenido del IESE"

"Excelente forma de aprendizaje a través del estudio de un caso real"

Covers multiple aspects of business analysis

"Bastante interactivo, análisis no solo del punto de vista financiero sino también sirve para mejorar las habilidades de la toma de decisiones"

"Pienso que fue muy gratificante aprender algo nuevo en plena pandemia y aprender para el futuro de mi carrera como Administrador fue mi parte favorita"

Applies learning to a real-world case study

"Excelente curso y maravilloso ejercicio real de GAS GAS y KTM"

"Estudio de un caso real que sirve como práctica a los 4 cursos anteriores"

Content may be outdated

"el contenido esta muy desactualizado y falta aterrizarlo a la actualidad"

Lacks coverage of financial statements

"muy bien, falto los estados financieros"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Análisis de situaciones de negocio with these activities:

SWOT ANALYSIS

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Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats that Gas-Gas would face if they were to partner with KTM.

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Identify the internal and external factors that could affect Gas-Gas's partnership with KTM
Evaluate the potential impact of these factors on Gas-Gas's business
Develop recommendations for how Gas-Gas can mitigate the risks and capitalize on the opportunities identified in the SWOT analysis

RISK ASSESSMENT

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Conduct a risk assessment to identify the potential risks that Gas-Gas would face if they were to partner with KTM.

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Identify the potential risks that Gas-Gas would face if they were to partner with KTM
Evaluate the likelihood and impact of each risk
Develop mitigation strategies for each risk

MARKETING MIX ANALYSIS

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Conduct a marketing mix analysis to evaluate the impact of a partnership with KTM on Gas-Gas's product, price, promotion, and place.

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Identify the current marketing mix of Gas-Gas
Analyze the potential impact of a partnership with KTM on each element of the marketing mix
Develop recommendations for how Gas-Gas can adjust its marketing mix to capitalize on the partnership

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FINANCIAL PROJECTIONS

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Create financial projections to assess the financial feasibility of a partnership with KTM.

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Gather financial data on Gas-Gas and KTM
Develop a financial model to project the financial performance of Gas-Gas with and without a partnership with KTM
Analyze the results of the financial projections and make recommendations

COST-BENEFIT ANALYSIS

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Conduct a cost-benefit analysis to evaluate the financial viability of a partnership with KTM.

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Identify the costs and benefits of a partnership with KTM
Quantify the costs and benefits in financial terms
Compare the costs and benefits to determine the net benefit of the partnership

ROLE-PLAYING EXERCISE

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Conduct a role-playing exercise to simulate the decision-making process that Gas-Gas's management team will face.

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Divide students into teams, with each team representing a different stakeholder in the decision-making process (e.g., management, employees, customers)
Provide each team with a scenario and a set of decision-making criteria
Have the teams role-play the decision-making process and present their recommendations

WHITE PAPER

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Write a white paper that outlines the potential benefits and risks of a partnership with KTM.

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Research the potential benefits and risks of a partnership with KTM
Develop a thesis statement that outlines the main argument of your white paper
Write the body of your white paper, supporting your thesis statement with evidence from your research
Conclude your white paper with a summary of your main points and recommendations

Career center

Learners who complete Análisis de situaciones de negocio will develop knowledge and skills that may be useful to these careers:

Business Analyst

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See salaries and explore the career path for Business Analyst

Operations Research Analyst

Operations Research Analysts use advanced analytical techniques to solve business problems. Given that, courses which focus on the use of data to inform business decisions, like Análisis de situaciones de negocio, can be very useful. It can help professionals in this field make better recommendations.

See salaries and explore the career path for Operations Research Analyst

Marketing Manager

A Marketing Manager oversees the development and execution of marketing campaigns. Essentially, their job is to make sure that a product or service is promoted effectively. Courses that focus on understanding the impact of marketing decisions on businesses, like Análisis de situaciones de negocio, can help you succeed in this role.

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Financial Analyst

Taking courses that focus on the evaluation of the financial impact of business decisions may help you excel in a Financial Analyst role. Análisis de situaciones de negocio focuses on evaluating finance data to make business decisions. It will prepare you to understand how financial decisions affect an organization.

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Quantitative Analyst

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Product Manager

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Budget Analyst

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Data Analyst

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Auditor

Auditors examine and evaluate financial records to ensure that they are accurate and compliant with regulations. Courses like Análisis de situaciones de negocio may be useful to Auditors because they teach how to evaluate different accounting practices and their potential impact on an organization.

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Management Consultant

A Management Consultant advises businesses on how to improve their performance. Since they will need to be well-versed in the factors that affect business decisions, they can benefit from courses like Análisis de situaciones de negocio. This course helps you understand the multiple perspectives that affect business decision-making.

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Statistician

Statisticians use mathematical and statistical methods to collect, analyze, interpret, and present data. Courses that focus on the interpretation of data to inform business decisions, like Análisis de situaciones de negocio, may be useful to them. It can help Statisticians see how data can inform business decisions.

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Financial Planner

Financial Planners help individuals and families manage their finances. Courses like Análisis de situaciones de negocio may be useful to Financial Planners because they teach how to evaluate different investment options and their potential risks and rewards. That can help Financial Planners make better recommendations to their clients.

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Tax Accountant

Tax Accountants prepare and file tax returns for individuals and businesses. They also advise clients on tax laws and regulations. Courses like Análisis de situaciones de negocio may be useful to Tax Accountants because they teach how to evaluate different tax planning options and their potential impact on an organization.

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Risk Analyst

Risk Analysts identify, assess, and manage risks to an organization. They develop plans to mitigate these risks and protect the organization from financial and reputational damage. Courses like Análisis de situaciones de negocio may be useful to Risk Analysts because they teach how to evaluate different business decisions and their potential risks.

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Software Engineer

Software Engineers design, develop, test, and maintain software systems. While this course does not teach the technical skills needed to be a Software Engineer, it can help Software Engineers understand how business decisions affect the development of software. That can allow them to build products that better meet the needs of businesses.

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