We may earn an affiliate commission when you visit our partners.
Carlos García Pont
¿En qué momento una oportunidad para aumentar la cuenta de resultados puede llegar a poner en riesgo la supervivencia de la marca y las ganancias a largo plazo? Esta situación es exactamente la que debe resolver la compañía Gas-Gas, fabricante de motos off-road, en el caso que te presentamos. En este último curso, titulado Análisis de situaciones de negocio, pondrás en práctica todos los conocimientos adquiridos a lo largo de la especialización, para entender el impacto que tiene una decisión de negocio en las áreas de contabilidad, finanzas, marketing y gestión de personas. En este curso aprenderás una metodología de toma de decisiones de seis pasos y la aplicarás para llegar a una conclusión que ayude a Gas-Gas a tomar el mejor camino posible para su futuro.
Register for this course and see more details by visiting:
OpenCourser.com/course/d03hdu/analisis
Two deals to help you save
Save money when you learn. Here are two deals and offers that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
Valid until July 14
Coursera Plus Annual
Work toward what's next for your career with access to 10,000+ programs. Discover emerging skills and save.
Up to
40%
off
Get offer
Valid until August 30
Google AI App Builder
Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind
Take
100%
off
Get offer
What's inside
Syllabus
Análisis de situaciones de negocio: Proceso de resolución de problemas
Os damos la bienvenida a este curso y os recomendamos que echéis un vistazo al programa antes de empezar a visualizar las clases de hoy. En esta primera sesión realizaremos una introducción al curso y os explicaremos la metodología del IESE para analizar y resolver situaciones de negocio. Esta herramienta ofrece a los directivos un esquema práctico de seis pasos que facilita su responsabilidad principal: la toma de decisiones.Dado que la mayoría de situaciones de negocio engloban multitud de áreas—finanzas, gestión de personas, marketing, tecnología, etc.—, producen por naturaleza problemas complejos. No importa el tiempo que un directivo dedique a analizar el problema, ya que no suele haber una única solución correcta o viable. Tampoco hay ninguna garantía de que el camino elegido produzca los resultados deseados. Esta metodología de seis pasos es, por tanto, una herramienta clave para afrontar los retos que toda empresa encuentra en su día a día, como el que GAS GAS tiene por delante.
Read more
Syllabus
Análisis de situaciones de negocio: Proceso de resolución de problemas
Os damos la bienvenida a este curso y os recomendamos que echéis un vistazo al programa antes de empezar a visualizar las clases de hoy. En esta primera sesión realizaremos una introducción al curso y os explicaremos la metodología del IESE para analizar y resolver situaciones de negocio. Esta herramienta ofrece a los directivos un esquema práctico de seis pasos que facilita su responsabilidad principal: la toma de decisiones.Dado que la mayoría de situaciones de negocio engloban multitud de áreas—finanzas, gestión de personas, marketing, tecnología, etc.—, producen por naturaleza problemas complejos. No importa el tiempo que un directivo dedique a analizar el problema, ya que no suele haber una única solución correcta o viable. Tampoco hay ninguna garantía de que el camino elegido produzca los resultados deseados. Esta metodología de seis pasos es, por tanto, una herramienta clave para afrontar los retos que toda empresa encuentra en su día a día, como el que GAS GAS tiene por delante.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Explores business case analysis, giving learners a comprehensive look at business problem-solving
Developed by IESE Business School, a highly-regarded name for their work in economics and business
Meant for intermediate learners who need to enhance their decision-making abilities by looking at accounting, finance, marketing, and management
Suits business professionals and students interested in business administration, entrepreneurshiop, and marketing
Taught by Carlos García Pont, an expert in business analysis
Delivered in Spanish, limiting accessibility for non-Spanish speakers
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
Save
Save
Reviews summary
Análisis práctico de casos de negocio
Según los estudiantes, este curso ofrece un enfoque muy práctico para analizar situaciones de negocio complejas. La metodología de seis pasos del IESE es una herramienta estructurada y útil para la toma de decisiones. El caso de estudio GAS GAS es realista y aplicable, ayudando a integrar conocimientos de finanzas, marketing y gestión de personas. Aunque requiere dedicación, es muy valioso para aplicar conceptos. Es un excelente cierre de la especialización, aunque un revisor encontró la parte financiera difícil.
Trabajo intenso pero enriquecedor.
"Requiere dedicación, pero es muy enriquecedor."
"La carga de trabajo es considerable."
"Hay que dedicarle bastante tiempo para analizar bien el caso y preparar la resolución."
"La parte de finanzas me resultó especialmente difícil de seguir."
Combina finanzas, marketing, personas.
"...te obliga a integrar todos los conocimientos de finanzas, marketing y gestión de personas."
"Poner en práctica todo lo aprendido a través del caso GAS GAS fue una experiencia muy valiosa."
"Me gustó cómo el caso integraba las perspectivas de finanzas, marketing y recursos humanos. Muy completo."
Herramienta clave para análisis.
"La metodología de 6 pasos del IESE para analizar casos es muy útil y aplicable."
"La metodología del IESE es oro puro para cualquiera que trabaje en toma de decisiones."
"Aprendí una metodología clara para abordar situaciones complejas, algo que puedo aplicar directamente en mi trabajo."
Aplicación realista de conceptos.
"El caso de GAS GAS es muy realista y te obliga a integrar todos los conocimientos..."
"El caso es retador y muy bien construido. Me permitió consolidar todo lo aprendido anteriormente."
"El caso GAS GAS es relevante para entender los dilemas reales de una empresa."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Análisis de situaciones de negocio with these
activities:
SWOT ANALYSIS
Show steps
Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats that Gas-Gas would face if they were to partner with KTM.
Browse courses on
SWOT Analysis
Show steps
-
Identify the internal and external factors that could affect Gas-Gas's partnership with KTM
-
Evaluate the potential impact of these factors on Gas-Gas's business
-
Develop recommendations for how Gas-Gas can mitigate the risks and capitalize on the opportunities identified in the SWOT analysis
RISK ASSESSMENT
Show steps
Conduct a risk assessment to identify the potential risks that Gas-Gas would face if they were to partner with KTM.
Browse courses on
Risk Assessment
Show steps
-
Identify the potential risks that Gas-Gas would face if they were to partner with KTM
-
Evaluate the likelihood and impact of each risk
-
Develop mitigation strategies for each risk
MARKETING MIX ANALYSIS
Show steps
Conduct a marketing mix analysis to evaluate the impact of a partnership with KTM on Gas-Gas's product, price, promotion, and place.
Browse courses on
Marketing Mix
Show steps
-
Identify the current marketing mix of Gas-Gas
-
Analyze the potential impact of a partnership with KTM on each element of the marketing mix
-
Develop recommendations for how Gas-Gas can adjust its marketing mix to capitalize on the partnership
Four other activities
Expand to see all activities and additional details
Show all seven activities
FINANCIAL PROJECTIONS
Show steps
Create financial projections to assess the financial feasibility of a partnership with KTM.
Browse courses on
Financial Projections
Show steps
-
Gather financial data on Gas-Gas and KTM
-
Develop a financial model to project the financial performance of Gas-Gas with and without a partnership with KTM
-
Analyze the results of the financial projections and make recommendations
COST-BENEFIT ANALYSIS
Show steps
Conduct a cost-benefit analysis to evaluate the financial viability of a partnership with KTM.
Browse courses on
Cost-Benefit Analysis
Show steps
-
Identify the costs and benefits of a partnership with KTM
-
Quantify the costs and benefits in financial terms
-
Compare the costs and benefits to determine the net benefit of the partnership
ROLE-PLAYING EXERCISE
Show steps
Conduct a role-playing exercise to simulate the decision-making process that Gas-Gas's management team will face.
Show steps
-
Divide students into teams, with each team representing a different stakeholder in the decision-making process (e.g., management, employees, customers)
-
Provide each team with a scenario and a set of decision-making criteria
-
Have the teams role-play the decision-making process and present their recommendations
WHITE PAPER
Show steps
Write a white paper that outlines the potential benefits and risks of a partnership with KTM.
Show steps
-
Research the potential benefits and risks of a partnership with KTM
-
Develop a thesis statement that outlines the main argument of your white paper
-
Write the body of your white paper, supporting your thesis statement with evidence from your research
-
Conclude your white paper with a summary of your main points and recommendations
SWOT ANALYSIS
Show steps
Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats that Gas-Gas would face if they were to partner with KTM.
Browse courses on
SWOT Analysis
Show steps
Show steps
Show steps
- Identify the internal and external factors that could affect Gas-Gas's partnership with KTM
- Evaluate the potential impact of these factors on Gas-Gas's business
- Develop recommendations for how Gas-Gas can mitigate the risks and capitalize on the opportunities identified in the SWOT analysis
RISK ASSESSMENT
Show steps
Conduct a risk assessment to identify the potential risks that Gas-Gas would face if they were to partner with KTM.
Browse courses on
Risk Assessment
Show steps
Show steps
Show steps
- Identify the potential risks that Gas-Gas would face if they were to partner with KTM
- Evaluate the likelihood and impact of each risk
- Develop mitigation strategies for each risk
MARKETING MIX ANALYSIS
Show steps
Conduct a marketing mix analysis to evaluate the impact of a partnership with KTM on Gas-Gas's product, price, promotion, and place.
Browse courses on
Marketing Mix
Show steps
Show steps
Show steps
- Identify the current marketing mix of Gas-Gas
- Analyze the potential impact of a partnership with KTM on each element of the marketing mix
- Develop recommendations for how Gas-Gas can adjust its marketing mix to capitalize on the partnership
Four other activities
Expand to see all activities and additional details
Show all seven activities
FINANCIAL PROJECTIONS
Show steps
Create financial projections to assess the financial feasibility of a partnership with KTM.
Browse courses on
Financial Projections
Show steps
Show steps
Show steps
- Gather financial data on Gas-Gas and KTM
- Develop a financial model to project the financial performance of Gas-Gas with and without a partnership with KTM
- Analyze the results of the financial projections and make recommendations
COST-BENEFIT ANALYSIS
Show steps
Conduct a cost-benefit analysis to evaluate the financial viability of a partnership with KTM.
Browse courses on
Cost-Benefit Analysis
Show steps
Show steps
Show steps
- Identify the costs and benefits of a partnership with KTM
- Quantify the costs and benefits in financial terms
- Compare the costs and benefits to determine the net benefit of the partnership
ROLE-PLAYING EXERCISE
Show steps
Conduct a role-playing exercise to simulate the decision-making process that Gas-Gas's management team will face.
Show steps
Show steps
Show steps
- Divide students into teams, with each team representing a different stakeholder in the decision-making process (e.g., management, employees, customers)
- Provide each team with a scenario and a set of decision-making criteria
- Have the teams role-play the decision-making process and present their recommendations
WHITE PAPER
Show steps
Write a white paper that outlines the potential benefits and risks of a partnership with KTM.
Show steps
Show steps
Show steps
- Research the potential benefits and risks of a partnership with KTM
- Develop a thesis statement that outlines the main argument of your white paper
- Write the body of your white paper, supporting your thesis statement with evidence from your research
- Conclude your white paper with a summary of your main points and recommendations
Career center
Learners who complete Análisis de situaciones de negocio will develop knowledge and skills
that may be useful to these careers:
Operations Research Analyst
Operations Research Analyst
Operations Research Analysts use advanced analytical techniques to solve business problems. Given that, courses which focus on the use of data to inform business decisions, like Análisis de situaciones de negocio, can be very useful. It can help professionals in this field make better recommendations.
Business Analyst
Business Analyst
A Business Analyst is employed to identify opportunities for improvement within an organization. Holding a position where you can understand the impact of different decisions on businesses can be very beneficial. Courses that examine business decision-making processes, like Análisis de situaciones de negocio, can help Business Analysts develop the skill set they need to do their jobs effectively.
Financial Analyst
Financial Analyst
Taking courses that focus on the evaluation of the financial impact of business decisions may help you excel in a Financial Analyst role. Análisis de situaciones de negocio focuses on evaluating finance data to make business decisions. It will prepare you to understand how financial decisions affect an organization.
Quantitative Analyst
Quantitative Analyst
Quantitative Analysts use mathematical and statistical methods to analyze financial data. Courses like Análisis de situaciones de negocio can help Quantitative Analysts understand how different business decisions affect the financial performance of a company. This course focuses on the impact of finance on business decisions.
Product Manager
Product Manager
Product Managers bridge the gap between technical teams and business stakeholders. They implement improvements that drive a product's success. Given that Product Managers must be able to see the big picture, courses like Análisis de situaciones de negocio are helpful. It allows them to understand how different aspects of business can affect the development of a product.
Marketing Manager
Marketing Manager
A Marketing Manager oversees the development and execution of marketing campaigns. Essentially, their job is to make sure that a product or service is promoted effectively. Courses that focus on understanding the impact of marketing decisions on businesses, like Análisis de situaciones de negocio, can help you succeed in this role.
Data Analyst
Data Analyst
Data Analysts collect, clean, and analyze data. Their goal is to derive insights that inform business decisions. Courses that focus on the connection between data and business decisions, like Análisis de situaciones de negocio, can be very useful. It can help Data Analysts understand the implications of their findings.
Budget Analyst
Budget Analyst
Budget Analysts plan, develop, and execute budgets for organizations. Courses like Análisis de situaciones de negocio may be useful to Budget Analysts because they teach how to evaluate different budgeting options and their potential impact on an organization.
Auditor
Auditor
Auditors examine and evaluate financial records to ensure that they are accurate and compliant with regulations. Courses like Análisis de situaciones de negocio may be useful to Auditors because they teach how to evaluate different accounting practices and their potential impact on an organization.
Management Consultant
Management Consultant
A Management Consultant advises businesses on how to improve their performance. Since they will need to be well-versed in the factors that affect business decisions, they can benefit from courses like Análisis de situaciones de negocio. This course helps you understand the multiple perspectives that affect business decision-making.
Tax Accountant
Tax Accountant
Tax Accountants prepare and file tax returns for individuals and businesses. They also advise clients on tax laws and regulations. Courses like Análisis de situaciones de negocio may be useful to Tax Accountants because they teach how to evaluate different tax planning options and their potential impact on an organization.
Statistician
Statistician
Statisticians use mathematical and statistical methods to collect, analyze, interpret, and present data. Courses that focus on the interpretation of data to inform business decisions, like Análisis de situaciones de negocio, may be useful to them. It can help Statisticians see how data can inform business decisions.
Risk Analyst
Risk Analyst
Risk Analysts identify, assess, and manage risks to an organization. They develop plans to mitigate these risks and protect the organization from financial and reputational damage. Courses like Análisis de situaciones de negocio may be useful to Risk Analysts because they teach how to evaluate different business decisions and their potential risks.
Financial Planner
Financial Planner
Financial Planners help individuals and families manage their finances. Courses like Análisis de situaciones de negocio may be useful to Financial Planners because they teach how to evaluate different investment options and their potential risks and rewards. That can help Financial Planners make better recommendations to their clients.
Software Engineer
Software Engineer
Software Engineers design, develop, test, and maintain software systems. While this course does not teach the technical skills needed to be a Software Engineer, it can help Software Engineers understand how business decisions affect the development of software. That can allow them to build products that better meet the needs of businesses.
For more career information including salaries, visit:
OpenCourser.com/course/d03hdu/analisis
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Análisis de situaciones de negocio.
Este libro es el texto principal para el curso Análisis de situaciones de negocio. Cubre todos los temas del curso, incluidos el proceso de resolución de problemas, el marketing, las finanzas y la gestión de personas.
Este libro proporciona una base sólida en los conceptos y teorías de la dirección estratégica. Es una lectura útil para los estudiantes que buscan comprender el panorama general de la toma de decisiones estratégicas.
Este libro es un texto clásico sobre marketing. Proporciona una visión completa de los principios y prácticas de marketing, y es una lectura esencial para los estudiantes que buscan comprender el impacto del marketing en las decisiones comerciales.
Este libro proporciona una base sólida en los conceptos y teorías de las finanzas. Es una lectura útil para los estudiantes que buscan comprender el papel de las finanzas en la toma de decisiones comerciales.
Este libro proporciona una visión general de los principios y prácticas de la gestión de recursos humanos. Es una lectura útil para los estudiantes que buscan comprender el impacto de la gestión de recursos humanos en las decisiones comerciales.
Este libro contiene una colección de casos de estudio sobre análisis de situaciones de negocio. Es una lectura útil para los estudiantes que buscan aplicar los conceptos y teorías aprendidos en clase a situaciones del mundo real.
Este libro explora el fenómeno del dilema del innovador. Proporciona información sobre cómo las empresas pueden evitar caer en la trampa de innovar demasiado tarde.
Save
Este libro proporciona un marco para evaluar la calidad de las estrategias comerciales. Es una lectura útil para los estudiantes que buscan comprender qué hace que una estrategia sea buena o mala.
Este libro proporciona una guía paso a paso para desarrollar y lanzar nuevos productos y servicios. Es una lectura útil para los estudiantes que buscan aprender sobre el enfoque lean para el desarrollo de productos.
Este libro explora la naturaleza de la innovación y cómo crear nuevas empresas exitosas. Es una lectura útil para los estudiantes que buscan inspiración y orientación sobre cómo iniciar un negocio.
Este libro explora el desafío de llevar nuevos productos y servicios al mercado masivo. Es una lectura útil para los estudiantes que buscan comprender cómo comercializar con éxito productos innovadores.
Este libro ofrece consejos prácticos sobre cómo dirigir una startup y superar los desafíos del espíritu empresarial. Es una lectura útil para los estudiantes que buscan aprender sobre los aspectos prácticos de la gestión de una empresa.
Este libro proporciona una guía poco convencional para iniciar y dirigir un negocio. Es una lectura útil para los estudiantes que buscan inspiración y orientación sobre cómo construir una empresa exitosa.
Este libro explora el mito del empresario y proporciona consejos sobre cómo construir un negocio exitoso. Es una lectura útil para los estudiantes que buscan comprender los desafíos comunes que enfrentan los empresarios.
Este libro proporciona una guía paso a paso para iniciar y dirigir una startup. Es una lectura útil para los estudiantes que buscan aprender sobre los aspectos prácticos de la gestión de una empresa.
Este libro proporciona un marco para desarrollar y evaluar modelos de negocio. Es una lectura útil para los estudiantes que buscan aprender sobre diferentes modelos de negocio y cómo crear uno exitoso.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/d03hdu/analisis
Share
Similar courses
Similar courses are unavailable at this time. Please try again later.
Effort
5 semanas de estudio, 2-4 horas/semana
Level
Introductory
Via
Coursera
Institution
IESE Business School
Instructor
Carlos García Pont
Language
Español
This course belongs to a
collection
called
Claves de la Dirección de Empresas. It's comprised of five courses:
- Introducción a la Contabilidad Financiera
- Finanzas para directivos
- Análisis de situaciones de negocio (viewing)
- La gestión de personas y equipos
- Marketing estratégico: claves para competir con éxito
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2025 OpenCourser