Tourism is one of the most motivating activities for any person. It fills us with enthusiasm, with the desire to get to know new places and establish new bonds. The trip begins long before we start it: when we dream about it, when we imagine ourselves visiting places, tasting flavors, getting to know new cultures. In it we enjoy, investigate, discover and above all, we are amazed with experiences to be revealed. “Once a year go somewhere you've never been before” (Dalai Lama), is one of the phrases that surely awakens in us the desire to take a trip soon to unveil new directions.
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Tourism is one of the most motivating activities for any person. It fills us with enthusiasm, with the desire to get to know new places and establish new bonds. The trip begins long before we start it: when we dream about it, when we imagine ourselves visiting places, tasting flavors, getting to know new cultures. In it we enjoy, investigate, discover and above all, we are amazed with experiences to be revealed. “Once a year go somewhere you've never been before” (Dalai Lama), is one of the phrases that surely awakens in us the desire to take a trip soon to unveil new directions.
Tourism is one of the most motivating activities for any person. It fills us with enthusiasm, with the desire to get to know new places and establish new bonds. The trip begins long before we start it: when we dream about it, when we imagine ourselves visiting places, tasting flavors, getting to know new cultures. In it we enjoy, investigate, discover and above all, we are amazed with experiences to be revealed. “Once a year go somewhere you've never been before” (Dalai Lama), is one of the phrases that surely awakens in us the desire to take a trip soon to unveil new directions.
In this online course we will analyze the main characteristics of this phenomenon. The concepts of tourism and hospitality will allow us to address the relevance they have on the economy, culture and environment worldwide.
You will learn the importance of incorporating good practices in tourism and hospitality; respecting cultural diversity, the environment, tangible and intangible heritage, and thus generate a conscious and sustainable tourism.
Course objectives:
- Understand the complexity of the tourism phenomenon.
- Recognize the importance of the interrelationship between the tourist and the natural, socioeconomic and cultural environment.
- Understand the characteristics of transportation, hotel, and gastronomic services companies as an integral part of the tourism system, in digital environments.
- To learn the specific technical language of the sector.
- Identify techniques, strategies and frameworks for action to achieve sustainable tourism development.
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Syllabus
Tourism and hotel concepts
In the first module we will approach the notions of tourism and hospitality. Types and classification. The tourist and his motivations: Why do we like to travel? The history of tourism and hospitality: origin and evolution.
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Syllabus
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Activities
Review Historical Moments in Tourism
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By reviewing some of the most impactful events in the development of the tourism industry, you will deepen your understanding of its evolution.
Show steps
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Research key historical events in tourism, such as the Grand Tour and the development of mass tourism.
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Summarize the main factors that influenced these events and their impact on the tourism industry.
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Create a timeline or presentation to illustrate the evolution of tourism over time.
Design a tourism itinerary
Show steps
Creating an itinerary will help you understand the components of a tourism experience, including destination selection, transportation, accommodation, and activities.
Browse courses on
Tourism
Show steps
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Research different destinations that align with your interests.
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Determine your budget and travel dates.
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Select modes of transportation and book tickets.
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Choose accommodation options that meet your needs.
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Plan a daily itinerary of activities and experiences.
Explore online resources on sustainable tourism
Show steps
Familiarizing yourself with sustainable tourism practices will enhance your understanding of the industry's environmental and social responsibilities.
Browse courses on
Sustainable Tourism
Show steps
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Visit websites and read articles about sustainable tourism.
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Watch videos and documentaries on the topic.
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Follow social media accounts dedicated to sustainable travel.
Two other activities
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Analyze case studies of tourism businesses
Show steps
Examining real-world examples will provide insight into the practical application of tourism concepts and strategies.
Browse courses on
Tourism Industry
Show steps
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Identify case studies of successful tourism businesses.
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Review their marketing strategies, customer service, and operations.
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Analyze their financial performance.
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Identify best practices and areas for improvement.
Develop a Sustainable Tourism Plan
Show steps
This project will provide you with hands-on experience in developing a comprehensive plan for sustainable tourism development.
Browse courses on
Sustainable Tourism
Show steps
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Identify a specific tourist destination and research its current tourism practices.
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Analyze the environmental, social, and economic impacts of tourism in the destination.
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Develop a set of recommendations for improving the sustainability of tourism in the destination.
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Create a presentation or report to share your findings and recommendations.
Review Historical Moments in Tourism
Show steps
By reviewing some of the most impactful events in the development of the tourism industry, you will deepen your understanding of its evolution.
Show steps
- Research key historical events in tourism, such as the Grand Tour and the development of mass tourism.
- Summarize the main factors that influenced these events and their impact on the tourism industry.
- Create a timeline or presentation to illustrate the evolution of tourism over time.
Design a tourism itinerary
Show steps
Creating an itinerary will help you understand the components of a tourism experience, including destination selection, transportation, accommodation, and activities.
Browse courses on
Tourism
Show steps
- Research different destinations that align with your interests.
- Determine your budget and travel dates.
- Select modes of transportation and book tickets.
- Choose accommodation options that meet your needs.
- Plan a daily itinerary of activities and experiences.
Explore online resources on sustainable tourism
Show steps
Familiarizing yourself with sustainable tourism practices will enhance your understanding of the industry's environmental and social responsibilities.
Browse courses on
Sustainable Tourism
Show steps
- Visit websites and read articles about sustainable tourism.
- Watch videos and documentaries on the topic.
- Follow social media accounts dedicated to sustainable travel.
Analyze case studies of tourism businesses
Show steps
Examining real-world examples will provide insight into the practical application of tourism concepts and strategies.
Browse courses on
Tourism Industry
Show steps
- Identify case studies of successful tourism businesses.
- Review their marketing strategies, customer service, and operations.
- Analyze their financial performance.
- Identify best practices and areas for improvement.
Develop a Sustainable Tourism Plan
Show steps
This project will provide you with hands-on experience in developing a comprehensive plan for sustainable tourism development.
Browse courses on
Sustainable Tourism
Show steps
- Identify a specific tourist destination and research its current tourism practices.
- Analyze the environmental, social, and economic impacts of tourism in the destination.
- Develop a set of recommendations for improving the sustainability of tourism in the destination.
- Create a presentation or report to share your findings and recommendations.
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