Ethical Decision-Making: Cultural and Environmental Impact from edX

International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.

When should international marketing practices be valued for increasing consumers’ choices, rather than criticized for making dubious claims? What role should foreign corporations play in the decisions developing countries make about environmental conservation and economic growth? In exploring these issues, you will consider competing values and apply multiple frameworks for ethical analysis.

What you'll learn

Apply rules- and results-based approaches in relation to global sales and marketing scenarios and assess the degree to which restrictions should be put in place.
Graph the impact of a given advertisement or marketing technique utilizing the manipulation continuum, the spectrum of potential harm, and audience vulnerability measures.
Apply rules- and results-based approaches in relation to human and environmental impact scenarios.
Describe challenges in assessing the economic value of nature and various approaches to operationalizing environmental values.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Offers a balanced view of ethical issues in international marketing

Examines ethical challenges in the context of cultural and environmental impacts

Provides guidance on applying ethical frameworks to international business practices

Develops critical thinking skills necessary for ethical decision-making in global business

Facilitated by industry experts with extensive experience in global ethical issues

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Ethical Decision-Making: Cultural and Environmental Impact with these activities:

Review International Business Concepts

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Reviewing these concepts will help you build a strong foundation for the course.

Browse courses on International Business

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Read the chapters on international business in your textbook.
Watch videos or listen to podcasts on international business topics.

Explore Online Resources on Global Marketing Ethics

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This activity will help you explore additional resources on the topic of global marketing ethics.

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Visit the websites of organizations such as the International Chamber of Commerce and the World Economic Forum.
Search for articles and videos on global marketing ethics on platforms such as YouTube and Google Scholar.

Analyze Case Studies on Ethical Marketing Practices

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This activity will help you apply the ethical frameworks discussed in the course to real-world scenarios.

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Read the case studies provided in the course materials.
Identify the ethical issues raised in each case study.
Apply the ethical frameworks discussed in the course to analyze the case studies.
Write a short report summarizing your analysis.

Five other activities

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Participate in a Discussion Forum on Ethical Marketing Practices

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This activity will allow you to exchange ideas with other students and receive feedback on your understanding of ethical marketing practices.

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Join the discussion forum for the course.
Post questions and comments on the discussion board.
Respond to the posts of other students.

Develop a Marketing Plan for a Global Product

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This activity will allow you to apply the marketing concepts covered in the course to a real-world product.

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Choose a product that you are interested in marketing globally.
Research the target market for your product.
Develop a marketing plan that outlines your target market, marketing objectives, and marketing strategies.

Create a Resource List on Global Marketing Ethics

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This activity will allow you to organize and share resources on the topic of global marketing ethics.

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Gather resources on global marketing ethics from various sources such as websites, articles, and books.
Create a document or website to organize your resources.
Share your resource list with other students and interested individuals.

Participate in a Global Marketing Case Competition

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This activity will allow you to showcase your skills and knowledge of global marketing by competing against other students.

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Find a case competition that is relevant to your interests.
Form a team with other students.
Develop a solution to the case study.
Present your solution to a panel of judges.

Contribute to Open-Source Projects on Global Marketing

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This activity will allow you to contribute to the development of open-source tools and resources on global marketing.

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Find open-source projects on global marketing that you are interested in.
Identify ways that you can contribute to the project.
Submit a pull request or issue to the project.

Career center

Learners who complete Ethical Decision-Making: Cultural and Environmental Impact will develop knowledge and skills that may be useful to these careers:

Environmental Scientist

An Environmental Scientist devises solutions for environmental issues, working with organizations or independently. A background in ethical decision-making will help one in the field better advocate for environmental preservation and protection. This course's focus on ethics, culture, and the environment makes it especially relevant to this role.

See salaries and explore the career path for Environmental Scientist

Sustainability Manager

A Sustainability Manager works to improve environmental performance, often within a business or organization. Ethical decision-making skills help one to better evaluate the impact of business decisions on the environment and stakeholders. This course focuses on the ethics of global influence and environmental impact, making it highly relevant for the career.

See salaries and explore the career path for Sustainability Manager

Consultant

Consultants provide expert advice to businesses and organizations, helping them improve their performance. Ethical decision-making is paramount to success in consulting, as one must be able to help clients make difficult decisions under pressure. This course helps build a foundation in ethical decision-making, making it useful for those seeking a career in consulting.

See salaries and explore the career path for Consultant

Policy Analyst

Policy Analysts research and analyze public policies, making recommendations for change. Ethical decision-making skills are important for policy analysts, as they must be able to weigh the costs and benefits of different policies, and make recommendations that are in the best interests of the public. This course provides a framework for ethical analysis, making it useful for those seeking a career in policy analysis.

See salaries and explore the career path for Policy Analyst

Environmental Economist

Environmental Economists use economic principles to analyze environmental issues, developing policies to protect the environment. Ethical decision-making skills are essential for environmental economists, as they must be able to weigh the costs and benefits of different policies, and make recommendations that are in the best interests of the public. This course provides a framework for ethical analysis, making it useful for those seeking a career in environmental economics.

See salaries and explore the career path for Environmental Economist

Lawyer

Lawyers advise clients on legal matters and represent them in court. Ethical decision-making is paramount to success in law, as lawyers must be able to provide sound advice and make difficult decisions under pressure. This course helps build a foundation in ethical decision-making, making it useful for those seeking a career in law.

See salaries and explore the career path for Lawyer

Investment Analyst

An Investment Analyst researches and analyzes investment opportunities, making recommendations to clients. Ethical decision-making skills help one to better evaluate the ethical implications of investment decisions, and avoid investing in companies with poor environmental or social practices. This course's focus on the ethics of global influence and environmental impact makes it especially relevant to this role.

See salaries and explore the career path for Investment Analyst

Journalist

Journalists report on news and current events, informing the public. Ethical decision-making is important for journalists, as they must be able to report accurately and fairly, and avoid sensationalism. This course provides a framework for ethical analysis, making it useful for those seeking a career in journalism.

See salaries and explore the career path for Journalist

Corporate Social Responsibility Manager

A Corporate Social Responsibility Manager works to improve the social and environmental performance of a company or organization. Ethical decision-making skills are paramount to success in this role, as one must be able to balance the interests of stakeholders, including employees, customers, shareholders, and the community. This course focuses on the ethics of global influence and environmental impact, making it highly relevant for this role.

See salaries and explore the career path for Corporate Social Responsibility Manager

Sustainability Consultant

A Sustainability Consultant helps organizations improve their sustainability performance. Ethical decision-making skills are important for sustainability consultants, as they must be able to help clients make difficult decisions about environmental and social issues. This course provides a framework for ethical analysis, making it useful for those seeking a career in sustainability consulting.

See salaries and explore the career path for Sustainability Consultant

Nonprofit Manager

A Nonprofit Manager oversees the operations of a nonprofit organization. Ethical decision-making skills are paramount to success in this role, as one must be able to manage the organization's finances, staff, and programs in a responsible and ethical manner. This course provides a framework for ethical analysis, making it useful for those seeking a career in nonprofit management.

See salaries and explore the career path for Nonprofit Manager

Public relations manager

A Public Relations Manager manages the public image of a company or organization. Ethical decision-making skills help one to better understand the ethical implications of public relations campaigns, and avoid making decisions that could damage the reputation of the organization. This course's focus on the ethics of global influence and environmental impact makes it especially relevant to this role.

See salaries and explore the career path for Public relations manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. Ethical decision-making skills help one to better understand the ethical implications of marketing campaigns, and avoid making decisions that could mislead consumers. This course's focus on the ethics of global influence and environmental impact makes it especially relevant to this role.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers oversee the sales team of a company or organization. Ethical decision-making skills help one to better understand the ethical implications of sales techniques, and avoid making decisions that could mislead customers. This course's focus on the ethics of global influence and environmental impact makes it especially relevant to this role.

See salaries and explore the career path for Sales Manager

Human Resources Manager

HR Managers oversee the human resources department of a company or organization. Ethical decision-making skills help one to better understand the ethical implications of HR policies, and avoid making decisions that could discriminate against employees. This course provides a framework for ethical analysis, making it useful for those seeking a career in HR management.

See salaries and explore the career path for Human Resources Manager

Ethical Decision-Making

Cultural and Environmental Impact

What you'll learn

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