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Créer des Newsletters professionnelles avec Canva

Sara Nefzaoui

À la fin de ce projet, vous aurez toutes les compétences de base pour créer une Newsletter professionnelle en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de partager vos dernières nouvelles et d’informer votre cible préférée.

Ce projet est destiné aux débutants, propriétaires de petites entreprises et startups qui n’ont aucune connaissance en graphisme et qui souhaiteraient partager des informations spécifiques avec leur audience à travers des Newsletters.

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What's inside

Syllabus

Présentation du projet
À la fin de ce projet, vous aurez toutes les compétences de base pour créer une Newsletter professionnelle en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de partager vos dernières nouvelles et d’informer votre cible préférée. Ce projet est destiné aux débutants, propriétaires de petites entreprises et startups qui n’ont aucune connaissance en graphisme et qui souhaiteraient partager des informations spécifiques avec leur audience à travers des Newsletters.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Adapté aux débutants souhaitant partager des informations avec leur public
Conçu pour les propriétaires de petites entreprises et les startups
Permet de créer des newsletters professionnelles
Utilise Canva, un outil en ligne de création visuelle
Ne nécessite aucune connaissance en graphisme

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Créer des Newsletters professionnelles avec Canva with these activities:
Review design principles in Canva
Solidify your design skills by reviewing fundamental design principles within Canva, including color theory, typography, and layout.
Browse courses on Graphic Design Basics
Show steps
  • Explore Canva's design academy
  • Focus on mastering color theory
  • Understand typography principles
  • Learn about composition and layout
Review visual marketing principles
Canva est un outil de création et d’édition de visuels marketing en ligne. Il est important d’avoir les connaissances de base en marketing visuel pour utiliser efficacement cet outil.
Browse courses on Visual Marketing
Show steps
  • Review basic principles of visual marketing
  • Identify target audience and their visual preferences
  • Explore industry best practices for visual marketing
Follow online tutorials on using Canva
Canva propose de nombreux tutoriels en ligne pour apprendre à utiliser ses fonctionnalités.
Browse courses on Canva
Show steps
  • Search for online tutorials on Canva
  • Watch tutorials on basic features and functions
  • Follow step-by-step instructions to create a newsletter
  • Practice using Canva on your own
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Tutoriel Canva : Création d'une Newsletter en moins de 15 minutes
Regarder un tutoriel rapide sur Canva pour vous familiariser avec l'interface et les outils disponibles.
Browse courses on Canva
Show steps
  • Rechercher un tutoriel sur YouTube ou sur le site de Canva
  • Regarder le tutoriel en entier et prendre des notes
Create mock newsletter templates
Engage in practical application by creating mock newsletter templates to grasp the design principles and features.
Browse courses on Newsletter Design
Show steps
  • Start with a blank canvas
  • Experiment with different layouts and designs
  • Add text, images, and graphics
  • Preview and refine your designs
Concevoir une maquette de Newsletter
Créer une maquette de base pour votre Newsletter en utilisant les outils de Canva.
Browse courses on Canva
Show steps
  • Choisir un modèle de Newsletter dans Canva
  • Personnaliser le modèle avec vos propres textes et images
  • Enregistrer votre maquette pour une utilisation ultérieure
Exercices de mise en forme de texte
Pratiquer la mise en forme et le style du texte dans Canva pour améliorer l'apparence de votre Newsletter.
Browse courses on Canva
Show steps
  • Expérimenter différentes polices, tailles et couleurs de texte
  • Créer des titres accrocheurs et des paragraphes faciles à lire
Create a sample newsletter using Canva
La création d’une newsletter à l’aide de Canva vous permettra de mettre en pratique les compétences acquises et de comprendre le fonctionnement de l’outil.
Browse courses on Newsletter Design
Show steps
  • Choose a newsletter template
  • Add text, images, and other elements
  • Customize the design to match your brand
  • Review and edit your newsletter
  • Export your newsletter as a PDF or image
Rédiger le contenu de votre première Newsletter
Rassembler et rédiger le contenu de votre première Newsletter pour informer et engager votre audience.
Show steps
  • Déterminer le sujet et le public cible de votre Newsletter
  • Rédiger des articles, des interviews ou des mises à jour captivants
  • Relire et éditer votre contenu pour plus de clarté et de concision
Design and send a test newsletter
Concretize your skills by designing and sending a test newsletter to internal recipients for feedback and improvement.
Browse courses on Newsletter Design
Show steps
  • Plan your newsletter content
  • Create a newsletter template
  • Add engaging content
  • Proofread and refine
  • Send a test newsletter
  • Collect feedback and iterate
Practice using Canva to create different types of visuals
La pratique vous aidera à maîtriser Canva et à améliorer vos compétences en matière de création visuelle.
Browse courses on Visual Marketing
Show steps
  • Explore different Canva templates and features
  • Experiment with different design elements
  • Create visuals for different purposes, such as social media, presentations, and marketing materials
  • Share your creations and get feedback from others
Create a portfolio of newsletter designs
Showcase your proficiency by creating a portfolio of professional newsletter designs to demonstrate your skills and creativity.
Show steps
  • Gather your best newsletter designs
  • Create a platform to display your portfolio
  • Organize your designs into categories
  • Include descriptions or case studies
Mentor junior Canva users
Reinforce your understanding and solidify your expertise by mentoring junior Canva users, sharing your knowledge, and guiding their progress.
Browse courses on Knowledge Sharing
Show steps
  • Identify opportunities to mentor others
  • Connect with junior Canva users
  • Provide guidance and support
  • Share your experiences and insights

Career center

Learners who complete Créer des Newsletters professionnelles avec Canva will develop knowledge and skills that may be useful to these careers:
Human Resources Manager
Human Resources Managers are responsible for planning, organizing, and directing the human resources functions of a company. They work with a variety of stakeholders, including employees, managers, and executives, to ensure that the company has the right people in the right place at the right time. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create human resources materials that are both informative and engaging, which will help you to attract and retain the best talent.
See salaries and explore the career path for Human Resources Manager
Marketing Manager
Marketing Managers oversee the development and execution of marketing campaigns. They conduct market research, develop marketing strategies, and manage marketing budgets. The skills you will learn in this course, such as creating professional-looking newsletters using Canva, will be essential for success in this role. You will be able to create visually appealing newsletters that effectively communicate your marketing message to your target audience.
See salaries and explore the career path for Marketing Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with a variety of stakeholders, including project team members, clients, and vendors, to ensure that projects are completed on time, within budget, and to scope. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create project management materials that are both informative and engaging, which will help you to keep your project on track.
See salaries and explore the career path for Project Manager
Sales Manager
Sales Managers are responsible for leading and managing a sales team. They set sales goals, develop sales strategies, and motivate their team to achieve their goals. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create sales materials that are both informative and engaging, which will help you to attract and retain customers.
See salaries and explore the career path for Sales Manager
Operations Manager
Operations Managers are responsible for planning, organizing, and directing the operations of a company. They work with a variety of stakeholders, including employees, customers, and suppliers, to ensure that the company runs smoothly and efficiently. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create operations management materials that are both informative and engaging, which will help you to manage your operations effectively.
See salaries and explore the career path for Operations Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. They work with a variety of stakeholders, including customers, partners, and investors, to build relationships and generate new revenue. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create business development materials that are both informative and engaging, which will help you to attract new customers and partners.
See salaries and explore the career path for Business Development Manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. They work with the media, investors, and other stakeholders to build relationships and promote a positive image of the company. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create newsletters that are both informative and engaging, which will help you to build relationships with key stakeholders.
See salaries and explore the career path for Public relations manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They create and post content, engage with followers, and track results. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create social media content that is both visually appealing and engaging, which will help you to attract and retain followers.
See salaries and explore the career path for Social Media Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They use a variety of channels, including search engine optimization (SEO), social media, and email marketing, to reach their target audience. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create digital marketing materials that are both informative and engaging, which will help you to reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Digital Marketing Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They work with a variety of stakeholders, including marketing, sales, and product development, to ensure that the company's brand is consistent across all channels. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create brand materials that are both informative and engaging, which will help you to build a strong brand identity.
See salaries and explore the career path for Brand Manager
Content Marketer
Content Marketers are responsible for creating and distributing content that attracts and engages a target audience. They use a variety of channels, including email, social media, and websites, to deliver their content. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create newsletters that are both informative and engaging, which will help you to attract and retain customers.
See salaries and explore the career path for Content Marketer
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing campaigns for a specific product or product line. They work closely with product development and sales teams to ensure that the product is positioned and marketed effectively. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create product marketing materials that are both informative and engaging, which will help you to generate interest in your product and drive sales.
See salaries and explore the career path for Product Marketing Manager
Marketing Communications Manager
Marketing Communications Managers are responsible for developing and executing marketing communications campaigns. They work with a variety of channels, including print, broadcast, and digital, to deliver their message to their target audience. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create marketing communications materials that are both informative and engaging, which will help you to reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Marketing Communications Manager
Chief Executive Officer (CEO)
Chief Executive Officers (CEOs) are responsible for the overall leadership and management of a company. They set the company's vision, mission, and goals, and they work with a variety of stakeholders, including employees, customers, and investors, to achieve those goals. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create CEO communications that are both informative and engaging, which will help you to lead your company to success.
See salaries and explore the career path for Chief Executive Officer (CEO)
Email Marketing Manager
Email Marketing Managers are responsible for planning, creating, and executing email marketing campaigns. They use email to nurture leads, promote products and services, and build relationships with customers. The skills you will learn in this course, such as creating visually appealing newsletters using Canva, will be essential for success in this role. You will be able to create email newsletters that are both informative and engaging, which will help you to achieve your marketing goals.
See salaries and explore the career path for Email Marketing Manager

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Créer des Newsletters professionnelles avec Canva.
Cover image
Digital Branding
Save
This guide by Neil Patel provides entrepreneurs with practical advice on how to use email marketing to grow their businesses. It covers topics such as lead generation, segmentation, and email automation.
Digital Branding
Paperback
Check
Digital Branding
Kindle Edition
Check
Cover image
Web Marketing All-in-One For Dummies
Save
This beginner-friendly guide from John Arnold provides a clear and accessible overview of email marketing, including how to create newsletters, measure results, and avoid common pitfalls.
(English) Web Marketing All-In-One for Dummies
Paperback
$$
(English) Web Marketing All-in-One Desk Reference For Dummies
Paperback
$
(English) Web Marketing All-in-One for Dummies
Paperback
$$
Cover image
Digital Marketing
Save
Covers advanced email marketing strategies and techniques, including segmentation, automation, and personalization. It provides insights into the latest email marketing trends and best practices.
Digital Marketing
Paperback
Check
Digital Marketing
Kindle Edition
Check
Cover image
Color Index XL
Save
Provides a comprehensive introduction to graphic design principles and techniques. It covers typography, color theory, and composition, and offers practical guidance on using design software.
Color Index XL
Paperback
Check
Color Index XL
Kindle Edition
Check
Cover image
Social media marketing
Save
Provides an overview of digital marketing strategies and techniques for small businesses. It covers social media marketing, search engine optimization, and email marketing, and offers guidance on creating and implementing effective digital marketing campaigns.
Social media marketing
Paperback
Check
Social media marketing
Kindle Edition
Check
Cover image
HTML, CSS, and JavaScript All in One
Save
Provides a step-by-step guide to using Canva for beginners. It covers the basics of Canva, including its features, tools, and templates, and offers guidance on creating various types of designs.
(English) HTML, CSS, and JavaScript All in One: Covering...
Kindle Edition
$$

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Effort
2 heures
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Sara Nefzaoui
Language
Français
Good to know
Adapté aux débutants souhaitant partager des informations avec leur public
Conçu pour les propriétaires de petites entreprises et les startups
Permet de créer des newsletters professionnelles
Utilise Canva, un outil en ligne de création visuelle
Ne nécessite aucune connaissance en graphisme
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