إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing from Coursera

هل سألت نفسك يوماً ما هي أهم الصفات التي تُمييز القادة والأفراد الأكثر تأثيراً في الشعوب؟ توجد العديد من الصفات، لكن أهمها على الاطلاق المقدرةُ على توصيل المعلومة إلى الناس بصورة مباشرة ومؤثرة دون اللجوء إلى العديد من العبارات والكلمات التي تُشتت انتباه المستمعين، وهذا هو المعروف بمصطلح (Art of Briefing) أو فن الإيجاز في الحديث، ونجد أن استخدامات هذا الفن متعددة في كثير من المجالات مثل نشرات الاخبار وكتابة الرسائل الإلكترونية وتقديم العروض التقديمية في الشركات، لذلك يجب أن تكون اللغة المستخدمة بسيطة وخالية من المصطلحات المعقدة لتوصيل الأفكار لجميع الفئات والأعمار بصورة واضحة.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم فن الإيجاز في الحديث، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: أهمية مفهوم فن الإيجاز وأساسيات هذا الفن، المقصود بمصطلح فن الإيجاز، فهم الأدوات والمهارات اللازمة لنجاح الفرد في هذا الفن.

What's inside

Syllabus

إتقان فن الإيجاز في الحديث

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: أهمية مفهوم فن الإيجاز وأساسيات هذا الفن، المقصود بمصطلح فن الإيجاز، فهم الأدوات والمهارات اللازمة لنجاح الفرد في هذا الفن.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches a foundational understanding of briefing

Goes beyond of briefing basics, aiming to develop advanced skills, including preparing effective presentations and making persuasive speeches

Offers hands-on exercises and feedback that helps learners master the art of briefing

Taught by experienced professionals in the field who will guide you through the nuances of briefing

Based on real-world case studies and scenarios, providing practical insights into the challenges and opportunities of briefing

Applicable to a wide range of fields, from business and marketing to public speaking and education

Career center

Learners who complete إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing will develop knowledge and skills that may be useful to these careers:

Communications Manager

Communications Managers help craft a consistent, clear message for an organization. This course can help make you more effective by providing you with the tools to summarize information and communicate it concisely. These are helpful not only for putting together presentations but also for writing press releases, company emails, and more. The course will also help you understand the crucial factors that determine the success of a briefing. Additionally, a Communications Manager often must be able to determine the most appropriate media to use in getting out an effective message. By taking this course, you will start to develop the skills and knowledge necessary to write and brief in a way that is appropriate for different audiences and settings.

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Management Consultant

You will likely need to give presentations as a Management Consultant. This course can help you develop essential briefing skills. Its focus on creating briefs that are direct, clear, and understandable will go a long way when you're called upon to explain complex material to a client. You will also learn to break information into digestible chunks. Furthermore, this course can teach you how to identify the most important points to present and how to do so in a way that will keep your audience engaged. Mastering this skill is not only a part of strong public speaking but it will also help you in putting together persuasive proposals and emails.

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Technical Writer

Technical Writers explain complex information in a clear and easy-to-understand way, which is exactly what this course will teach you how to do. The course is focused on teaching the fundamentals of effective briefing, which includes identifying the audience, choosing the right words, and organizing your material strategically. After taking this course, you will be able to better conceptualize and deliver complex topics to both small and large groups.

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Digital Marketing Manager

This course teaches you how to brief information to maximize the impact of your message. Digital Marketing Managers do this kind of work by summarizing research, market updates, and other information to communicate with teams and clients. This course teaches you how to write and deliver briefs that are clear, concise, and persuasive, which are essential for creating successful marketing campaigns.

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Public relations manager

Public Relations Managers continually summarize details to pass along news and information to different audiences. This course can help you be more effective in your role by providing you with the fundamental principles and practices of effective public relations and media relations. You will also learn how to build strong relationships with the media and how to manage a crisis.

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Advertising Executive

Advertising Executives may benefit from this course since it teaches the fundamentals of effective briefing, including knowing your audience, structuring your message, and delivering it in a clear and engaging way.

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Lawyer

This course may help you become a better Lawyer by teaching you how to present information in a clear and concise manner so that judges and juries can follow your arguments more easily. It also teaches you how to anticipate and address opposing viewpoints.

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Software Engineer

This course focuses on teaching the fundamentals of effective briefing. These fundamentals can help Software Engineers get great at explaining complex ideas to non-technical team members such as managers and clients.

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IT Project Manager

To be successful, IT Project Managers must be able to brief information in a way that is clear and concise. This course teaches how to do this, making it a valuable resource for IT Project Managers.

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Teacher

This course may help Teachers because it can help them learn how to present information in a clear and engaging way. This is a valuable skill for any Teacher, regardless of their subject area.

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Business Analyst

Business Analysts may find this course helpful because it can teach them how to communicate complex information in a clear and concise way.

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Economist

The course can help Economists as it can equip them on how to present complex economic data and theories in a way that is easy to understand.

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Salesperson

This course on briefing can help Salespeople as it can strengthen their capability to better present their products or services to potential customers.

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Journalist

The course will be of help to Journalists as it teaches how to write and deliver briefs that are clear, concise, and persuasive.

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Instructional Designer

Instructional Designers will find this course useful because its focused on teaching how to identify and organize the most important information in a way that is easy to understand.

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