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Alex Genadinik

CREATE A 

Imagine turning your business idea into a reality with the step-by-step guidance of an expert entrepreneur. This course is your ultimate roadmap, showing you exactly how to transform almost any idea into a profitable, thriving business.

Achieve the freedom and independence that comes from being your own boss.

The course includes my 200-page business plan book which is used by a number of universities.

GREAT FOR BEGINNERS

Read more

CREATE A 

Imagine turning your business idea into a reality with the step-by-step guidance of an expert entrepreneur. This course is your ultimate roadmap, showing you exactly how to transform almost any idea into a profitable, thriving business.

Achieve the freedom and independence that comes from being your own boss.

The course includes my 200-page business plan book which is used by a number of universities.

GREAT FOR BEGINNERS

Even if you are an absolute beginner, this course will guide you to successfully plan and start your business. You will first learn about successful entrepreneurship mindsets to unlock the right kinds of motivation to become a resilient entrepreneur.

With the right mindset, you won't give up until you reach and surpass your goals.

This ensures that the course is up-to-date with today's business challenges, and the advice you get is helpful in today's business landscape.

Plus, the advice you get in this course isn't theoretical - it's practical from real experience.

DO YOU FEEL LOST STARTING YOUR FIRST BUSINESS? GET 

I’ve been there. I know what it's like to face the struggles, stress, and doubts that come with starting a business - because 20 years ago, I was in your shoes.

Now, I’m here to guide you every step of the way so you can take action, and avoid the costly mistakes new entrepreneurs usually make.

I'll help you select the best business idea, plan effectively, register your business, raise money, and start with the right fundamentals to maximize your chances of success.

RECENTLY ADDED: Interactive course project where we build a real business together.

Want to build a business with me side-by-side? Now you can? I created a class project to which all students can contribute, and you join to work as a community of entrepreneurs.

We’ll build an online eCommerce store, brainstorm strategies, and share ideas while learning from real-world examples.

It’s all practical, collaborative, and packed with insights you can’t find anywhere else. The skills and experience gained here are worth hundreds of dollars alone, giving you unmatched value for starting or growing your own business.

WHAT THE COURSE COVERS

  • Entrepreneurship psychology and correct mindsets for success

  • How to evaluate, refine, and get feedback on business ideas

  • When to protect your business ideas or intellectual property, and when to be open about it

  • Business registration made simple

  • Productivity hacks for busy entrepreneurs

  • Fundraising

  • Business planning

  • Choosing the right domain and setting up a professional website

  • Smart outsourcing: what to delegate and what to learn yourself

  • Generating countless new business ideas

  • Crafting a results-driven marketing plan

  • Online business ideas that work today

  • Building healthy habits to stay focused and avoid procrastination

  • Designing efficient business systems to streamline your business

FAST-

By the end of this course, you’ll go from aspiring entrepreneur to confident business owner, able to smart business decisions and achieve your goals. AND you’ll save years of struggle and avoid costly mistakes that could waste hundreds of thousands of dollars.

DON'T HAVE  SEE HOW TO GET  For that reason, there is a section in this course about finding profitable business ideas. You will learn how to evaluate business ideas and perform the right business idea analysis and planning in order to find the one great business idea to work on and turn into a profitable business.

LEARN  Instead, I'll help you kickstart your entrepreneurship journey by showing you many different fundraising strategies so you can get money from multiple sources.

Some examples are getting a small business loan or a personal loan to fund your business. You can also get a business grant, and of course, you can also do crowdfunding on websites like Kickstarter or GoFundMe. I'll also show you how to find, approach, and pitch investors. Plus, we'll explore a number of creative and lesser-known ways to raise money.

You’ll become a decisive, independent entrepreneur with a clear vision of where your business is headed and how to make it happen.

Sign up today, and use this course as a step-by-step entrepreneurship guide to go from business ideas to starting a successful business.

I personally coached over 1,000 entrepreneurs, taught 850,000+ students and helped millions of entrepreneurs worldwide, many of whom created 6 and 7-figure businesses, and I would love to help you.

My business plan book is consistently the top business plan book on Amazon. It's used by a number of universities and high schools in business class curriculums and entrepreneurship centers. I am regularly invited by these institutions to give talks about starting a business to aspiring entrepreneurs.

Imagine how much better and easier your road to success will be, and how much more you can achieve with an experienced mentor. Enroll today and get started.

WHY THIS BUSINESS COURSE IS UNIQUE

There is a unique story behind this entrepreneurship course. I originally created mobile apps to help entrepreneurs. These apps have been downloaded by

On the apps, entrepreneurs were able to learn business fundamentals and ask business questions.

I built this entrepreneurship course from the real-life experiences of over a million entrepreneurs who downloaded my apps. Every question they asked, every hurdle they faced, has been distilled into this course to make sure it's packed with practical, relevant knowledge you need right now.

I took all the questions that were ever asked on the apps, and covered them in this course. That means that the business issues covered in the course come from entrepreneurs just like you.  

See how to apply these proven business models to your existing business.

WHAT KINDS OF 

Brick and mortar, local small businesses like a gym, store, coffee shop, restaurant, grocery store, coffee shop, bakery, bar, hardware store, flower store, bookstore, pharmacy, pet store, furniture store, convenience store, auto repair shop, gas station, dry cleaner, hair and beauty salon, barbershop, nail salon, spa, daycare center, tutoring center, dance studio, martial arts studio, mechanic shop, car detailing service.

BONUSES INCLUDED

  • Monthly Zoom office hours which is a group call with students where you can ask me any question in a real conversation

  • Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

  • Personal invitation to my Facebook community for entrepreneurs after you complete the course

  • Get a curated list of 50 practical business-success skills to implement as soon as you finish the course

  • Get the chance to be named Entrepreneur student of the month and have your business showcased

WHAT YOU WILL ACHIEVE BY THE END OF THE COURSE 

  • You'll finally start: You will have finally started your business, or have taken meaningful steps to starting.

  • Clarity and confidence: You’ll no longer be one of the many "wantrepreneurs" dreaming about a business - you’ll take real steps to make your business a reality.

  • Entrepreneurial strength: You’ll develop the skills to make informed, confident decisions that drive your business forward.

  • Direction and focus: You'll have a crystal-clear business plan and a roadmap to guide you toward success.

 I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

On the call, you will be able to ask me questions about anything you are working on, and have an actual conversation about it.

The office hours are free. I don't sell anything on these calls. This is just something I do to go the extra mile to help students. So enroll in the course, start learning, and I hope to meet you in my office hours one day.

UNSURE?

You don’t have to have everything figured out—we’ll work through it together.

Maybe you’ve tried other courses before and felt like they didn’t deliver. That’s not this course. You’ll get a clear, step-by-step roadmap with actionable strategies you can use immediately.

Plus, you’ll see real-world examples and take action with hands-on exercises so you can see tangible progress at every stage.

If you’re worried about failure, know this: every successful entrepreneur has felt that fear.

What sets them apart is that they took the right actions, learned from their efforts, and kept moving forward.

This course gives you those actions—the tools to make confident decisions, avoid costly mistakes, and move closer to building the business you’ve always wanted.

MONEY-BACK GUARANTEE

This business course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll in this now.

Enroll now

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What's inside

Learning objectives

  • #1 udemy course to give you the a-z roadmap to start your business, and achieve your dreams
  • Gain independence, enjoy freedom, finally become your own boss
  • New interactive class project: practice entrepreneurship by starting a business alongside other students
  • Get fresh new business ideas, or scale the business idea you already have by using proven strategies.
  • Become a better business strategist
  • Gain entrepreneurship skills and confidence to make decisive moves that propel your business forward
  • Expert guidance and advice from an experienced entrepreneur
  • World-class support: 99% of questions are answered within 24 hours
  • Extra: join the monthly "office hours" zoom call, and discuss your business live
  • Gain financial independence
  • More than 10 practical ways to raise funds for your business including small business business loans, grants, crowdfunding, investors, and more
  • Alleviate the stress and anxiety that comes from struggling in business
  • Identify profitable business niches, develop new business ideas, and continuously improve them to increase your profits
  • Write a business plan with winning strategies that prepare your business for growth
  • Avoid costly mistakes, and save precious time and money
  • Learn to protect your intellectual property
  • Begin your entrepreneurship journey with proper guidance and caring support!
  • Set a helpful entrepreneurship mindset that will give you confidence, motivation, drive, resilience, and persistence
  • Learn to incorporate social entrepreneurship into your current business model
  • Show more
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Syllabus

Welcome to your entrepreneurship success journey!
Welcome to your entrepreneurship success journey
How to get the most out of the best Udemy features, and how to troubleshoot
Read more
Correct entrepreneurship mindset to take on and conquer obstacles
Science and Neuroscience of entrepreneurship, and starting a business
How to personalize this entrepreneurship course for your needs!
Learn how to tell if your idea is good and how to improve it
How to get feedback on new business ideas - do you have a good business idea?
Paid options to get expert feedback on new business ideas
Validating business ideas by starting small and testing them in the market
Your thoughts on this entrepreneurship training
HANDS-ON CLASS PROJECT: Build a real business together as a class
Introducing the WaveIfYouLike business plan and our class project
Showing the class project and its three sentence business plan
Exercise: the business case - have I sold you on it? Or do you have doubts?
Artificial Intelligence solving the design problem
You can participate in the project, Facebook group, and the rules
Introduction to accounting with COGS (Cost Of Goods Sold)
Gross Profit and Net Profit
How much market demand is there? Starting to calculate the market size
Let's discuss the current business ecosystem
Impact of AI on businesses we are starting
Proven strategies to refine your business ideas and overcome common challenges
Section introduction - deeper dive into business idea evaluation and theory
Five types of different business risk to be aware of
Different kinds of business ideas & what you must be aware of with each
What to do if you have too many ideas
Should you follow your passion or simply the most profitable business ideas?
Social entrepreneurship - business model of a social enterprise that gives back
My own realization about social entrepreneurship
Real-world examples of starting businesses
Section introduction - different practical examples of how to start a businesses
How to start an agency business in 4 different valid ways
Practical approach for how to start an online business
How to start a small business or a local business - bookstore
Few more thoughts on the previous video starting a small local business
Client case study: Choosing an influencer niche and monetizing it
If I personally had to start a business from scratch today
$10 MILLION STUDENT case study: real lessons from a big success
Section introduction - case study of a $10,000,000 client
How this business started, and the lessons learned
Reaching the success phase
Productivity and emotional intelligence to make you a better entrepreneur
50 productivity skills for entrepreneurs to help you now and for many years
EXERCISE and brief introduction to emotional intelligence and productivity
Five business productivity tips to boost quality and quantity of your work
Stress management for entrepreneurs
Your brain and business - which parts of the brain work when
The Marshmallow test - Stanford study of the best predictor of future success
Think how Jeff Bezos and Mark Zuckerberg think
How to protect intellectual property
How to protect intellectual property and your business ideas

One of my favorite ways to beat your competition and protect your business ideas is to build a moat around your business. The moat strategy is a very popular and maybe an intermediate or advanced topic. In this lecture of the course I explain what is a moat strategy and how to create it for your business.

It is great if the kind of company you are starting has barriers to entry. This is similar to having a moat strategy, but with a few distinction. The moat helps you during competition. The barrier to entry helps to prevent your potential competitors from even starting the business.

Case study of my decision of whether to get a trademark registration
How to write a business plan
Business planning section introduction

In this section of the business course I explain what is a business plan (sometimes called business proposal). The business plan is a basic document that outlines your business model and general execution strategy for your company in the near and mid-term future.

How long should a business plan be?
The executive summary of a business plan
The product section of a business plan
Product mistake

How much progress have you made with your business? It is ok if you are just starting. Every company had to start somewhere. You must simply help the reader of your business plan know how long have you been working on your business, and what kind of traction or growth you have. If you have customers, product or revenue, this is a good place to note the maturity of those.

How to calculate your market size, and market size section of the business plan
Target market and market size part of the business plan

The all important marketing plan in your business plan. You must be able to promote your business and get customers. Without marketing and without clients, a business can't survive for long so your marketing plan is absolutely important. It isn't enough just to have any old marketing plan. Your marketing plan must be very good and savvy. If your current marketing plans consist of promoting on Facebook, Twitter, with business cards and flyers, you must definitely come up with a more professional marketing plan.

You must have a section discussing your business competition. You must also explain how you are different than your competition. You don't need to say that you are better than your competition, but you should explain how your business is unique, and how it differentiates itself from competition.

Your revenue streams
Pricing and customer lifetime value (LTV)

Discuss your founding and management team. Also mention any investors, advisors that you have on your team, and the board of directors if you have a board of directors. Most importantly, list all the members of your founding team, their education, and their relevant skill sets and professional experience.

Unit economics are a good way to look at a single transaction in your business and understand its finances at a small level. The unit economics can give you a lot of insight about the health of your business.

S.W.O.T analysis
S.W.O.T example
Business plan financials

The cash flow statement is an important financial part of your business plan. The cash flow statement is as much a very good thing to add to this document as it is good for you to be able to look at a cash flow statement and use the cash flow statement to help you understand where all the money is going and coming from in your business. Having a cash flow statement can help you to realize what to do to stop or decrease some of your spending, and what to do to increase revenue.

How to calculate the gross profit, net profit and the bottom line
How to calculate your company profit margin
Example of calculating profit and margin
Balance sheet introduction
When do you need a business plan?
Promotion and marketing strategy for your business
Marketing plan section introduction
Basic marketing plan for an Ecommerce product
Local business marketing plan example
Agency or services (marketing, web development, design) company marketing plan
Marketing plan for a blog or YouTube or podcast or influencer or coach
Marketing plan for a platform or big website domination
Marketing plan for an innovative new product or website
B2B company marketing plan
Fundraising: how to raise money to start your business
Fundraising section introduction - how to raise money
How much money you need to raise to start your business
WORKSHEET: New business expenses and calculating how much you need to raise
WORKSHEET: Existing business expenses and calculating how much to raise
Fundraising paths worksheet

Most businesses don't end up raising money, and for that reason they must do something called bootstrapping. Bootstrapping is simply a way to start and grow your business by finding ways to do that without needing much money or any money. This is what most businesses must do when they start.

In this part of the course I explain how to raise money by getting loans, the difference between raising money from personal loans and business loans, and what options entrepreneurs typically have. It isn't easy to get a loan to start a business, but in some cases it makes sense and it is possible to get a small business loan.

Do you want to get a business grant? Many people ask about whether they can get a grant to start their business. It is more difficult to get a grant for businesses which have not started, but if you have started, there are a few grants available for small businesses. Check out this lecture to understand how to fund your business or project with a grant, or whether grants are not a good option for you.

Extra resources for getting grants for your business.

How to get grants by getting investors. There are many kinds of different investors. The different kinds of investors are angel investors, start-up incubators, seed investors, professional venture capitalists (VC) and investors who invest in specific kinds of businesses like maybe restaurants or real estate, or local businesses, or high growth start-up companies.

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship: How To Start A Business From An Idea with these activities:
Review 'The Lean Startup'
Familiarize yourself with the Lean Startup methodology to understand how to validate business ideas and minimize risk.
Show steps
  • Read the book, taking notes on key concepts.
  • Identify how the Lean Startup principles apply to your business idea.
  • Outline a plan to implement validated learning in your startup.
Review Basic Accounting Principles
Strengthen your understanding of basic accounting principles to better manage your business finances.
Browse courses on Cost of Goods Sold
Show steps
  • Review online resources or textbooks on basic accounting.
  • Practice calculating profit margins and cash flow.
  • Familiarize yourself with balance sheets and income statements.
Develop a Business Model Canvas
Create a Business Model Canvas for your business idea to visualize and refine your business model.
Show steps
  • Research the Business Model Canvas framework.
  • Identify the nine building blocks of your business model.
  • Fill out the canvas with specific details for your business idea.
  • Refine the canvas based on feedback and market research.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Pitch Deck
Develop a compelling pitch deck to effectively communicate your business idea to potential investors or partners.
Show steps
  • Research successful pitch decks from other startups.
  • Outline the key elements of your pitch deck.
  • Design visually appealing slides with concise information.
  • Practice delivering your pitch to refine your presentation skills.
Review 'Zero to One'
Explore contrarian thinking and strategies for creating innovative businesses.
Show steps
  • Read the book, focusing on Thiel's key arguments.
  • Analyze how Thiel's ideas apply to your business idea.
  • Identify potential opportunities to create something truly new.
Attend a Local Startup Event
Connect with other entrepreneurs and learn from their experiences.
Show steps
  • Research local startup events in your area.
  • Prepare a brief introduction of yourself and your business idea.
  • Attend the event and network with other attendees.
  • Follow up with interesting contacts after the event.
Create a Marketing Plan
Develop a comprehensive marketing plan to attract and retain customers for your business.
Show steps
  • Define your target market and ideal customer profile.
  • Research different marketing channels and strategies.
  • Develop a budget and timeline for your marketing activities.
  • Create a system to track and measure your marketing results.

Career center

Learners who complete Entrepreneurship: How To Start A Business From An Idea will develop knowledge and skills that may be useful to these careers:
Business Owner
A business owner needs a wide range of skills to manage and grow their company. If you have dreams of becoming a business owner, this course will help you navigate the initial steps. The course offers insights into entrepreneurship psychology, helping you develop the mindset needed for success. It will also guide you through business registration, planning, and fundraising, while teaching you to evaluate and refine business ideas, ensuring you start with a solid foundation. Given the course's interactive project, you'll gain practical, real-world experience, making the transition to business owner much smoother, and you can apply the proven business models to your existing business.
Startup Founder
The role of a startup founder often involves taking an idea from conception to a viable business. This course on entrepreneurship provides the foundation for that journey. It covers evaluating and refining business ideas, protecting intellectual property, and understanding the nuances of business registration. You will learn the strategies to raise money and how to write business plans. The course will help clarify your vision, providing a roadmap for success, and teach you to protect your intellectual property. The course ensures you avoid costly mistakes, and you develop the confidence and entrepreneurial strength to make decisive moves. Starting an online eCommerce store side-by-side with peers can be invaluable to a startup founder.
Franchise Owner
Becoming a franchise owner requires a blend of entrepreneurial spirit and structured business acumen. This course helps aspiring franchise owners understand the fundamentals of starting and managing a business. The course provides business planning, marketing, and operational skills specific to new ventures. Developing the right mindset for success, learning productivity hacks, and crafting a results-driven marketing plan are all vital for a franchise owner. Understanding how to navigate the business landscape, protect intellectual property, and optimize business systems is helpful for those wanting to become a franchise owner.
Small Business Consultant
Small business consultants provide advice and guidance to help small businesses improve their performance and efficiency. This course in entrepreneurship may give you the tools and knowledge to become a consultant. The course will give you experience in business planning, marketing strategies, brand development, and operational efficiency. You will be able to learn how to identify opportunities for growth and improvement, and how to create strategies for success. The 200-page business plan book used by a number of universities is a great resource for a small business consultant.
Ecommerce Entrepreneur
An eCommerce entrepreneur must understand online business models and strategies to thrive in the digital marketplace. The course is particularly well-suited for aspiring eCommerce entrepreneurs because it goes over online business ideas that work. The interactive course project, where you build a real business together, focuses on building an online eCommerce store. Additionally, the course dives into topics like choosing the right domain, setting up a professional website, and crafting a results-driven marketing plan, all critical for eCommerce success. This course provides a practical, collaborative learning environment with real-world examples.
Business Development Manager
A business development manager focuses on identifying and pursuing growth opportunities for a company. This course can equip a business development manager with the essentials of entrepreneurship, from idea generation to fundraising. You will learn to evaluate and refine business ideas, create effective business plans, and develop marketing strategies. Because of what is taught in this course, you gain practical insights into what makes a business thrive, which enhances your ability to identify and develop new business opportunities. You can use the course's insights to drive business growth, and develop strategies to expand market reach.
Product Manager
A product manager is responsible for the strategy, roadmap, and feature definition of a product or product line. This course helps a product manager understand the business side of product development. It provides insights into evaluating business ideas, protecting intellectual property, and crafting a results-driven marketing plan. The interactive course project allows you to brainstorm strategies and share ideas, enhancing your understanding of product development from a business perspective. Understanding market demand and competition is important for the product manager.
Marketing Manager
A marketing manager needs to understand how to promote and grow a business, and this course provides a foundation in entrepreneurial marketing. This course may help you craft a results-driven marketing plan. It covers a wide range of topics, including evaluating business ideas, understanding market demand, and implementing effective marketing strategies. You will learn how to identify target markets, craft compelling marketing messages, and leverage various marketing channels to reach your target audience. The course helps you understand how to create strategies for business growth and development.
Financial Advisor
Financial advisors help clients manage their money and plan for their financial futures. This course may provide a broader understanding of the financial challenges and opportunities that entrepreneurs face. The course covers topics such as fundraising, financial planning, and understanding different funding options. The financial advisor gains insights into the financial aspects of starting and running a business, allowing them to better advise entrepreneur clients. This role typically requires an advanced degree.
Community Manager
A community manager builds and nurtures relationships within a community, often around a brand or product. This course may help you build and engage with your community because it comes with a personal invitation to a Facebook community for entrepreneurs after you complete the course. A community manager should know how to engage with their community, and get feedback on business ideas. A community manager should also be able to personalize the entrepreneurship mindset for the community's needs.
Human Resources Manager
A human resources manager oversees the management of a company’s employees, including hiring, training, and development. This course may provide a broader understanding of the entrepreneurial mindset, which is valuable for anyone in a leadership position. The course materials cover topics such as entrepreneurship psychology, productivity hacks, and building healthy habits, which can be applied to managing and motivating employees. In addition, the course could also help you find the right people to hire.
Operations Manager
An operations manager is responsible for overseeing the day-to-day operations of a business. This course may help you design efficient business systems to streamline your business. You will develop the skills to make informed, confident decisions that drive your business forward. The course provides insights into business planning, productivity hacks, and building efficient business systems, all valuable for optimizing business operations. The course also covers smart outsourcing.
Real Estate Agent
A real estate agent helps clients buy, sell, or rent properties. This course may provide a broader understanding of business and entrepreneurship. It might help you develop a stronger understanding of marketing, sales, and customer service, which are all important for real estate agents. The course might also help you develop the entrepreneurial skills needed to build your own real estate business. The section on generating countless new business ideas might inspire you in ways to grow your clientele.
Web Developer
Web developers create and maintain websites. This course may touch on the importance of having a professional website for a business. The course may guide web developers as they consider specializing in building websites for entrepreneurs. This course may cover choosing the right domain. It may guide you in building a website for a franchise owner or small business consultant. This course may guide you to create websites based on social entrepreneurship.
Accountant
Accountants prepare and analyze financial records. This course includes an introduction to accounting with cost of goods sold. The course may help you understand financial reports such as gross profit, net profit, the cash flow statement, the balance sheet, and profit margin. The course may give you insights into unit economics. Given these course topics, a budding accountant may get an introduction to business.

Featured in The Course Notes

This course is mentioned in our blog, The Course Notes. Read one article that features Entrepreneurship: How To Start A Business From An Idea:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship: How To Start A Business From An Idea.
Introduces the Lean Startup methodology, emphasizing validated learning, rapid experimentation, and iterative product releases. It's highly relevant to this course as it provides a framework for minimizing risk and maximizing learning when launching a new business. Understanding these principles can help students avoid costly mistakes and build a more resilient business. This book is commonly used in entrepreneurship courses and is considered a must-read for aspiring entrepreneurs.

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