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蔡云凌
本课程为“中级商务汉语（入职与营销篇）”的姊妹篇，学习的内容主要涉及商务工作中的联系客户、安排酒会、市场调查、商务考察、参加展会和商务谈判这六大类商务活动。
本课程共分为七个单元，其中第一到第六单元为学习单元，每一单元都包含五个10-15分钟的教学视频，每个教学视频之后有两道不计入成绩的练习题。每一单元的学习结束后，你需要完成单元考试，包括六道客观题和两道同伴互评题，共10分，六个单元共60分。第七单元为总复习和考试单元，你需要在复习之后完成考试，共四十道客观题，40分。单元考试和最后的考试共100分，得到80分即可通过课程。
Register for this course and see more details by visiting:
OpenCourser.com/course/fik8s2/Zhong
What's inside
Syllabus
联系客户
在本单元，你将学到商务活动中如何与客户建立联系，比如发传真、电邮、打电话等。
安排酒会
在本单元，你将学习在商务工作中作为客户如何对酒会提出要求，作为酒店如何应对客户的要求。
Read more
Syllabus
联系客户
在本单元，你将学到商务活动中如何与客户建立联系，比如发传真、电邮、打电话等。
安排酒会
在本单元，你将学习在商务工作中作为客户如何对酒会提出要求，作为酒店如何应对客户的要求。
Read more
市场调查
在本单元，你将学习进行市场调查时的常用口语以及如何看懂一个简单的调查报告。
商务考察
在本单元，你将学习商务考察活动常用的词汇与句子，你也将了解一些中国的知名企业。
参加展会
在本单元，你将学习如何介绍展会，了解中国最有名的“广交会”，也会了解一些外国的知名企业的汉语名称。
商务谈判
在本单元，你将学习在商务谈判的过程中常用的表达，了解中国人的“面子”观念以及待人接客的方式。
总测验
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers establishing contact with clients, such as via fax, email, and phone
Focuses on six key business activities: contacting clients, organizing receptions, conducting market research, undertaking business trips, attending exhibitions, and conducting business negotiations
Teaches how to request catering options from hotels and how to fulfill such requests as a hotel representative
Provides knowledge of common idioms used in market research and guidance on understanding basic research reports
Introduces relevant vocabulary and phrases for business trips, along with information on prominent Chinese companies
Describes the China Import and Export Fair and explores the Chinese names of notable foreign companies
Imparts valuable phrases for business negotiations, emphasizes the concept of 'face' in the Chinese context, and explains appropriate etiquette
Save this course
Save 中级商务汉语——商务活动篇 to your list so you can find it easily later:
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Reviews summary
Thorough and engaging business chinese course
This intermediate-level course provides students with the necessary skills to participate in six common business scenarios: contacting clients, organizing events, conducting market research, attending trade shows, completing business trips and conducting negotiations. Each unit focuses on one of these scenarios and includes five 10-15-minute video lectures followed by two practice questions. After completing each unit's material, students are required to take a unit exam that includes multiple choice questions and peer-reviewed questions. Students must complete a 40-question final exam after the last unit. In total, the exams are worth 100 points, with a passing score of 80%. Students praise the clarity of the explanations, the professionalism of the instructors, and the interesting and useful content they learn.
Easy-to-understand materials.
"老师讲得很清楚，很有意思，谢谢！"
Interesting and practical lessons.
"This course provides interesting and useful linguistic structures."
Overall, a solid intermediate-level course.
"Overall, I commend Peking University for providing a well-organized course that delivers lectures 100% in Mandarin Chinese, making it relatively immersive."
"I would definitely recommend it for anyone who already has a strong base and fluency in the language."
"This was a really fantastic course."
Knowledgeable and friendly instructors.
"The professor is excellent."
"The instructor is very professional and nice!"
Peer review can be unreliable.
"对于同学互评这个活动，我有点疑惑。因为不是每个人都能按时完成这个活动，该活动不是我们每个人都可以决定的，要等其他同学进行评价才能完成。那么，要是其他同学不评价的话，我们这个课程是不是不能完成，不能领取证书啊？"
"Based on the peer-submitted homework assigned I reviewed (this is required of all course participants), I can say that quite a few entered the course with a shaky base in the language, which is counter-productive for these students."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 中级商务汉语——商务活动篇 with these
activities:
练习市场调查问卷
Show steps
市场调查是商务活动中收集市场信息的重要手段，通过练习填写问卷可以提高阅读理解能力。
Show steps
-
下载市场调查问卷
-
认真填写问卷
-
分析问卷结果
练习打电话
Show steps
联系客户是最基本的商务活动，通过练习打电话可以提高口语能力和自信心。
Show steps
-
准备电话内容
-
拨打电话
-
自我介绍并说明来意
-
询问对方需求
-
回答对方问题
观看商务酒会视频教程
Show steps
商务酒会是商务活动中重要的一部分，观看视频教程可以了解礼仪和注意事项。
Show steps
-
搜索商务酒会视频教程
-
观看视频教程
-
做笔记
Three other activities
Expand to see all activities and additional details
Show all six activities
模拟商务考察
Show steps
商务考察是商务活动中了解市场和建立人脉的重要机会，通过模拟练习可以提高考察技巧。
Show steps
-
选择模拟考察目的地
-
制定考察计划
-
参观企业和机构
-
收集信息并与考察团成员交流
-
撰写考察报告
模拟商务谈判
Show steps
商务谈判是商务活动中达成协议和维护利益的重要手段，通过模拟谈判可以提高谈判技巧和策略。
Show steps
-
选择模拟谈判主题
-
制定谈判策略
-
模拟谈判过程
-
分析谈判结果并总结策略
-
撰写谈判报告
练习参加展会
Show steps
参加展会是商务活动中展示产品和建立人脉的重要平台，通过练习参加展会可以提高沟通技巧和自信心。
Show steps
-
选择参加的展会
-
布置展台并展示产品
-
接待客户并介绍产品
-
收集客户信息并建立人脉
-
撰写展会报告
练习市场调查问卷
Show steps
市场调查是商务活动中收集市场信息的重要手段，通过练习填写问卷可以提高阅读理解能力。
Show steps
Show steps
Show steps
- 下载市场调查问卷
- 认真填写问卷
- 分析问卷结果
练习打电话
Show steps
联系客户是最基本的商务活动，通过练习打电话可以提高口语能力和自信心。
Show steps
Show steps
Show steps
- 准备电话内容
- 拨打电话
- 自我介绍并说明来意
- 询问对方需求
- 回答对方问题
观看商务酒会视频教程
Show steps
商务酒会是商务活动中重要的一部分，观看视频教程可以了解礼仪和注意事项。
Show steps
Show steps
Show steps
- 搜索商务酒会视频教程
- 观看视频教程
- 做笔记
Three other activities
Expand to see all activities and additional details
Show all six activities
模拟商务考察
Show steps
商务考察是商务活动中了解市场和建立人脉的重要机会，通过模拟练习可以提高考察技巧。
Show steps
Show steps
Show steps
- 选择模拟考察目的地
- 制定考察计划
- 参观企业和机构
- 收集信息并与考察团成员交流
- 撰写考察报告
模拟商务谈判
Show steps
商务谈判是商务活动中达成协议和维护利益的重要手段，通过模拟谈判可以提高谈判技巧和策略。
Show steps
Show steps
Show steps
- 选择模拟谈判主题
- 制定谈判策略
- 模拟谈判过程
- 分析谈判结果并总结策略
- 撰写谈判报告
练习参加展会
Show steps
参加展会是商务活动中展示产品和建立人脉的重要平台，通过练习参加展会可以提高沟通技巧和自信心。
Show steps
Show steps
Show steps
- 选择参加的展会
- 布置展台并展示产品
- 接待客户并介绍产品
- 收集客户信息并建立人脉
- 撰写展会报告
Career center
Learners who complete 中级商务汉语——商务活动篇 will develop knowledge and skills
that may be useful to these careers:
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for generating new business for a company. They develop and execute marketing plans, identify and qualify new leads, and close deals. This course would be beneficial for someone in this role because it provides a comprehensive overview of the business development process, including how to conduct market research, develop marketing campaigns, and negotiate contracts.
International Business Manager
International Business Manager
An International Business Manager is responsible for developing and implementing a company's international business strategy. They oversee all aspects of the company's international operations, including marketing, sales, and customer service. This course would be a valuable asset for someone in this role because it provides a comprehensive overview of the international business environment, including how to conduct market research, develop marketing campaigns, and negotiate contracts.
Consultant
Consultant
A Consultant provides expert advice to businesses on a variety of topics, including business strategy, marketing, and operations. This course would be a valuable asset for someone in this role because it provides a strong foundation in the basics of business, including how to analyze markets, develop strategies, and implement solutions.
Sales Manager
Sales Manager
A Sales Manager is responsible for overseeing all aspects of a company's sales operations. They develop and implement sales strategies, manage sales teams, and track sales performance. This course would be beneficial for someone in this role because it provides a comprehensive overview of the sales process, including how to develop sales strategies, manage sales teams, and close deals.
Account Manager
Account Manager
An Account Manager is a liaison between a company and its customers. They manage all aspects of the customer relationship, from developing new business to maintaining existing accounts. This course would be helpful for someone in this role because it provides a strong foundation in the basics of business communication, including how to build relationships with clients, arrange meetings, and conduct market research.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing a company's marketing strategy. They oversee all aspects of the marketing process, including market research, advertising, and public relations. This course would be beneficial for someone in this role because it provides a comprehensive overview of the marketing process, including how to conduct market research, develop marketing campaigns, and measure results.
Customer Service Manager
Customer Service Manager
A Customer Service Manager is responsible for overseeing all aspects of customer service for a company. They develop and implement customer service policies and procedures, train and manage customer service staff, and resolve customer complaints. This course would be beneficial for someone in this role because it provides a comprehensive overview of the customer service process, including how to build relationships with customers, handle complaints, and resolve issues.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image. They develop and implement public relations campaigns, manage media relations, and respond to press inquiries. This course would be helpful for someone in this role because it provides a strong foundation in the basics of public relations, including how to build relationships with the media, develop press releases, and manage crises.
Project Manager
Project Manager
A Project Manager is responsible for planning, organizing, and executing projects. They oversee all aspects of the project, from start to finish, including developing a project plan, budgeting, and managing risk. This course would be helpful for someone in this role because it provides a strong foundation in the basics of project management, including how to develop a project plan, manage risk, and track progress.
Trade Show Manager
Trade Show Manager
A Trade Show Manager is responsible for planning and executing trade shows. They oversee all aspects of the trade show, from start to finish, including developing a budget, choosing a venue, and managing exhibitors. This course would be useful for someone in this role because it provides a strong foundation in the basics of trade show management, including how to develop a budget, choose a venue, and manage exhibitors.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events, such as conferences, trade shows, and corporate functions. This course would be useful for someone in this role because it provides a strong foundation in the basics of event planning, including how to develop a budget, choose a venue, and manage vendors.
Analyst
Analyst
The coursework is an excellent preparatory source for prospective analysts as it educates in areas such as participating in a trade show and conducting market research. These are activities that analysts may be assigned to, and the course will help provide the foundation to carry out these activities successfully.
Travel Agent
Travel Agent
A Travel Agent helps clients plan and book travel arrangements. They provide information on destinations, transportation options, and accommodations. This course may be useful for someone in this role because it provides a basic overview of the travel industry, including how to book flights, hotels, and tours.
Buyer
Buyer
A Buyer purchases goods and services for a company. They negotiate contracts with suppliers, manage inventory, and track spending. This course may be helpful for someone in this role because it provides a basic overview of the purchasing process, including how to negotiate contracts, manage inventory, and track spending.
Writer
Writer
A Writer creates written content for a variety of purposes, such as marketing, advertising, and public relations. This course may be helpful for someone in this role because it provides a basic overview of the writing process, including how to develop ideas, organize content, and write effectively.
For more career information including salaries, visit:
OpenCourser.com/course/fik8s2/Zhong
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
中级商务汉语——商务活动篇.
这是一本古代中国军事著作，以其深刻的战略思想而闻名，对现代商务谈判和管理也有着重要的借鉴意义。
Save
这是一本古代中国哲学著作，以其对伦理道德的深刻见解而闻名，对现代商务道德和人际关系也有着重要的指导意义。
这是一本全球畅销的个人成长和成功学著作，对现代商务管理和人际沟通也有着重要的借鉴意义。
这是一本深入探讨情商的重要性的著作，对现代商务管理和人际交往也有着重要的启示。
Save
这是一本专门针对谈判和冲突解决而编写的实用指南，对现代商务谈判和人际交往也有着重要的参考价值。
这是一本专门针对非暴力沟通而编写的实用指南，对现代商务人际交往和冲突解决也有着重要的启示。
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fik8s2/Zhong
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Level
Intermediate
Via
Coursera
Institution
Peking University
Instructor
蔡云凌
Language
中文
Good to know
Covers establishing contact with clients, such as via fax, email, and phone
Focuses on six key business activities: contacting clients, organizing receptions, conducting market research, undertaking business trips, attending exhibitions, and conducting business negotiations
Teaches how to request catering options from hotels and how to fulfill such requests as a hotel representative
Provides knowledge of common idioms used in market research and guidance on understanding basic research reports
Introduces relevant vocabulary and phrases for business trips, along with information on prominent Chinese companies
Describes the China Import and Export Fair and explores the Chinese names of notable foreign companies
Imparts valuable phrases for business negotiations, emphasizes the concept of 'face' in the Chinese context, and explains appropriate etiquette
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