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Farah yousef
By the end of this project, you will create a marketing analysis report using Google sheets. You will be able to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales...
Read more
By the end of this project, you will create a marketing analysis report using Google sheets. You will be able to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales...
Read more
By the end of this project, you will create a marketing analysis report using Google sheets. You will be able to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analysis can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. Throughout the project you will be able to acquire the basic Google Sheets skills that are needed to organize your data, create pivot tables and create charts to best showcase your analysis.
Along the way, you will be applying and practicing the basic features of spreadsheets, as well as creating reports to use in your future presentations with your managers, resulting in major changes with the company by allocating the resources you have to obtain better results in your department.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/gg7fmp/create
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Develops basic Google Sheets software knowledge, which is often used in the marketing field
Examines how Google Sheets can help marketing professionals track and analyze their campaigns
Taught by Farah yousef, who has practical experience in marketing
Appropriate for learners from North America as materials and examples are likely to align with regional industry standards and practices
Helps learners build foundational knowledge of marketing analysis, suitable for beginners in the field
May require prior experience with Google Sheets or spreadsheet software, which could pose a barrier to complete beginners
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Reviews summary
Google sheets marketing analysis tutorial
This course provides a simple introduction to using Google Spreadsheets for marketing analysis. It covers the basics of spreadsheets, pivot tables, and charts, and shows how to use these tools to measure, manage, and analyze marketing performance. The course is best suited for learners based in North America.
Simple introduction to Google Sheets.
"Simple introduction to using Google Spreadsheets."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a Marketing Analysis Report using Google Spreadsheets with these
activities:
Review data analysis concepts
Show steps
Reinforce fundamental data analysis concepts, ensuring a solid understanding of techniques and methodologies used throughout the course.
Browse courses on
Data Analysis
Show steps
-
Review descriptive statistics.
-
Review inferential statistics.
Review basic spreadsheet functionality
Show steps
Ensure a strong foundation in spreadsheet basics, enabling seamless navigation and execution of course tasks requiring spreadsheet proficiency.
Browse courses on
Spreadsheets
Show steps
-
Review creating and saving spreadsheets.
-
Review entering and editing data.
Review "Digital Marketing for Dummies"
Show steps
Review key concepts of Digital Marketing, reinforcing the techniques and ideas covered in this course.
View
Digital Marketing For Dummies (For Dummies...
on Amazon
Show steps
-
Read the first five chapters of the book.
-
Create a summary of key concepts such as digital marketing channels, target audience, and marketing strategies.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Review Excel for Beginners
Show steps
Review the basics of spreadsheets to ensure you have a strong foundation for this course.
Browse courses on
Google Sheets
Show steps
-
Find a tutorial on YouTube or an online learning platform that covers the basics of Excel.
-
Follow along with the tutorial, taking notes on any unfamiliar concepts.
-
Complete any practice exercises provided in the tutorial.
Complete Google Sheets exercises
Show steps
Improve proficiency with Google Sheets by completing practice exercises, strengthening the skills needed for the course.
Browse courses on
Google Sheets
Show steps
-
Complete exercises on creating and formatting spreadsheets.
-
Complete exercises on using formulas and functions.
Create Pivot Tables
Show steps
Practice creating pivot tables to improve your understanding of how to organize and summarize data.
Browse courses on
Pivot Tables
Show steps
-
Find a dataset that you can use to practice creating pivot tables.
-
Create a pivot table in Google Sheets using the dataset.
-
Experiment with different pivot table settings to see how they affect the data.
Participate in a Study Group
Show steps
Collaborate with other students to discuss course concepts and work on projects together.
Browse courses on
Data Analysis
Show steps
-
Find a study group to join, or start your own.
-
Meet regularly with your study group to discuss course material and work on assignments.
-
Share notes, ideas, and resources with your group members.
Discuss marketing case studies with peers
Show steps
Engage in peer discussions on real-world marketing scenarios, fostering critical thinking and understanding of course concepts from different perspectives.
Browse courses on
Marketing Strategies
Show steps
-
Select a marketing case study.
-
Analyze the case study and identify key marketing strategies.
-
Discuss the case study with peers, sharing insights and perspectives.
Explore Google Sheets add-ons for marketing automation
Show steps
Extend Google Sheets capabilities by exploring add-ons, automating marketing tasks, and expanding the scope of marketing analysis within the course.
Browse courses on
Google Sheets
Show steps
-
Research and identify relevant Google Sheets add-ons.
-
Install and configure selected add-ons.
Create a Marketing Report
Show steps
Apply your skills in Google Sheets to create a marketing report that analyzes real-world data.
Browse courses on
Marketing Analysis
Show steps
-
Choose a marketing campaign or initiative to analyze.
-
Gather data from relevant sources, such as Google Analytics.
-
Create a Google Sheet and import the data.
-
Analyze the data using pivot tables, charts, and other techniques.
-
Write a report summarizing your findings and recommendations.
Develop a marketing strategy for a fictitious product
Show steps
Apply course concepts to a practical scenario by developing a comprehensive marketing strategy.
Browse courses on
Marketing Strategies
Show steps
-
Define the target audience and their needs.
-
Develop a marketing message.
-
Identify appropriate marketing channels.
Create a Google Sheets dashboard for marketing data
Show steps
Combine course knowledge and Google Sheets skills to create a visual representation of marketing performance, enhancing data analysis capabilities.
Browse courses on
Data Visualization
Show steps
-
Collect marketing data from various sources.
-
Create charts and graphs to visualize data.
-
Add interactive elements to the dashboard.
Review data analysis concepts
Show steps
Reinforce fundamental data analysis concepts, ensuring a solid understanding of techniques and methodologies used throughout the course.
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Review descriptive statistics.
- Review inferential statistics.
Review basic spreadsheet functionality
Show steps
Ensure a strong foundation in spreadsheet basics, enabling seamless navigation and execution of course tasks requiring spreadsheet proficiency.
Browse courses on
Spreadsheets
Show steps
Show steps
Show steps
- Review creating and saving spreadsheets.
- Review entering and editing data.
Review "Digital Marketing for Dummies"
Show steps
Review key concepts of Digital Marketing, reinforcing the techniques and ideas covered in this course.
View
Digital Marketing For Dummies (For Dummies...
on Amazon
Show steps
Show steps
Show steps
- Read the first five chapters of the book.
- Create a summary of key concepts such as digital marketing channels, target audience, and marketing strategies.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Review Excel for Beginners
Show steps
Review the basics of spreadsheets to ensure you have a strong foundation for this course.
Browse courses on
Google Sheets
Show steps
Show steps
Show steps
- Find a tutorial on YouTube or an online learning platform that covers the basics of Excel.
- Follow along with the tutorial, taking notes on any unfamiliar concepts.
- Complete any practice exercises provided in the tutorial.
Complete Google Sheets exercises
Show steps
Improve proficiency with Google Sheets by completing practice exercises, strengthening the skills needed for the course.
Browse courses on
Google Sheets
Show steps
Show steps
Show steps
- Complete exercises on creating and formatting spreadsheets.
- Complete exercises on using formulas and functions.
Create Pivot Tables
Show steps
Practice creating pivot tables to improve your understanding of how to organize and summarize data.
Browse courses on
Pivot Tables
Show steps
Show steps
Show steps
- Find a dataset that you can use to practice creating pivot tables.
- Create a pivot table in Google Sheets using the dataset.
- Experiment with different pivot table settings to see how they affect the data.
Participate in a Study Group
Show steps
Collaborate with other students to discuss course concepts and work on projects together.
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Find a study group to join, or start your own.
- Meet regularly with your study group to discuss course material and work on assignments.
- Share notes, ideas, and resources with your group members.
Discuss marketing case studies with peers
Show steps
Engage in peer discussions on real-world marketing scenarios, fostering critical thinking and understanding of course concepts from different perspectives.
Browse courses on
Marketing Strategies
Show steps
Show steps
Show steps
- Select a marketing case study.
- Analyze the case study and identify key marketing strategies.
- Discuss the case study with peers, sharing insights and perspectives.
Explore Google Sheets add-ons for marketing automation
Show steps
Extend Google Sheets capabilities by exploring add-ons, automating marketing tasks, and expanding the scope of marketing analysis within the course.
Browse courses on
Google Sheets
Show steps
Show steps
Show steps
- Research and identify relevant Google Sheets add-ons.
- Install and configure selected add-ons.
Create a Marketing Report
Show steps
Apply your skills in Google Sheets to create a marketing report that analyzes real-world data.
Browse courses on
Marketing Analysis
Show steps
Show steps
Show steps
- Choose a marketing campaign or initiative to analyze.
- Gather data from relevant sources, such as Google Analytics.
- Create a Google Sheet and import the data.
- Analyze the data using pivot tables, charts, and other techniques.
- Write a report summarizing your findings and recommendations.
Develop a marketing strategy for a fictitious product
Show steps
Apply course concepts to a practical scenario by developing a comprehensive marketing strategy.
Browse courses on
Marketing Strategies
Show steps
Show steps
Show steps
- Define the target audience and their needs.
- Develop a marketing message.
- Identify appropriate marketing channels.
Create a Google Sheets dashboard for marketing data
Show steps
Combine course knowledge and Google Sheets skills to create a visual representation of marketing performance, enhancing data analysis capabilities.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Collect marketing data from various sources.
- Create charts and graphs to visualize data.
- Add interactive elements to the dashboard.
Career center
Learners who complete Create a Marketing Analysis Report using Google Spreadsheets will develop knowledge and skills
that may be useful to these careers:
Marketing Analyst
Marketing Analyst
Marketing Analysts use data to analyze marketing campaigns and make recommendations for improvement. The course 'Create a Marketing Analysis Report using Google Spreadsheets' can help build a foundation for success in this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills are essential for Marketing Analysts, who need to be able to effectively communicate their findings to stakeholders.
Data Analyst
Data Analyst
Data Analysts use data to solve business problems. The course 'Create a Marketing Analysis Report using Google Spreadsheets' can help build a foundation for success in this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills are essential for Data Analysts, who need to be able to effectively communicate their findings to stakeholders.
Business Analyst
Business Analyst
Business Analysts use data to analyze business processes and make recommendations for improvement. The course 'Create a Marketing Analysis Report using Google Spreadsheets' can help build a foundation for success in this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills are essential for Business Analysts, who need to be able to effectively communicate their findings to stakeholders.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice to businesses. The course 'Create a Marketing Analysis Report using Google Spreadsheets' can help build a foundation for success in this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills are essential for Marketing Consultants, who need to be able to effectively communicate their findings to clients.
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct research to identify and understand customer needs and preferences. The course 'Create a Marketing Analysis Report using Google Spreadsheets' can help build a foundation for success in this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills are essential for Market Research Analysts, who need to be able to effectively communicate their findings to stakeholders.
Quantitative Analyst
Quantitative Analyst
Quantitative Analysts use data to analyze financial markets and make investment recommendations. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Quantitative Analysts, who need to be able to effectively communicate their findings to stakeholders.
Social Media Manager
Social Media Manager
Social Media Managers use social media platforms to promote products and services. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Social Media Managers, who need to be able to track and measure the effectiveness of their campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for the development and management of brands. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Brand Managers, who need to be able to track and measure the success of their brands.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists use digital channels to promote products and services. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Digital Marketing Specialists, who need to be able to track and measure the effectiveness of their campaigns.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Data Scientists, who need to be able to effectively communicate their findings to stakeholders.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers use content to attract and engage customers. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Content Marketing Managers, who need to be able to track and measure the effectiveness of their campaigns.
Operations Research Analyst
Operations Research Analyst
Operations Research Analysts use data to analyze business operations and make recommendations for improvement. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Operations Research Analysts, who need to be able to effectively communicate their findings to stakeholders.
Statistician
Statistician
Statisticians use data to analyze data and make recommendations. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Statisticians, who need to be able to effectively communicate their findings to stakeholders.
Financial Analyst
Financial Analyst
Financial Analysts use data to analyze financial performance. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Financial Analysts, who need to be able to effectively communicate their findings to stakeholders.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products and services. The course 'Create a Marketing Analysis Report using Google Spreadsheets' may be useful for this role because it teaches learners how to use Google Sheets to organize data, create pivot tables, and create charts to best showcase their analysis. These skills can be helpful for Product Managers, who need to be able to track and measure the success of their products.
For more career information including salaries, visit:
OpenCourser.com/course/gg7fmp/create
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a Marketing Analysis Report using Google Spreadsheets.
Provides a guide to digital marketing analytics. It covers topics such as web analytics, social media analytics, and email marketing analytics.
Save
Provides a guide to using Excel for marketing analytics. It covers topics such as data entry, formatting, charting, and pivot tables.
Save
Provides a guide to conducting marketing research. It covers topics such as research design, data collection, and analysis.
Provides a framework for developing and executing a marketing management plan. It covers topics such as market research, segmentation, targeting, and positioning.
Provides a basic introduction to marketing. It covers topics such as marketing strategy, market research, and advertising.
Provides a basic introduction to Google Sheets. It covers topics such as data entry, formatting, charting, and pivot tables.
Provides a basic introduction to statistics. It covers topics such as descriptive statistics, inferential statistics, and regression analysis.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/gg7fmp/create
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Farah yousef
Good to know
Develops basic Google Sheets software knowledge, which is often used in the marketing field
Examines how Google Sheets can help marketing professionals track and analyze their campaigns
Taught by Farah yousef, who has practical experience in marketing
Appropriate for learners from North America as materials and examples are likely to align with regional industry standards and practices
Helps learners build foundational knowledge of marketing analysis, suitable for beginners in the field
May require prior experience with Google Sheets or spreadsheet software, which could pose a barrier to complete beginners
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