Social Entrepreneurship: How to Build a Social Enterprise from Udemy

What's inside

Learning objectives

Understand the theory of the social enterprise business model
You will learn about the triple bottom line
Identify what a social issue is – and discover how the different types that affect our societies can be helped through business
You will learn the difference between a social enterprise, a charity and a traditional business model
Learn about corporate social responsibility and how this is different to a social enterprise
Understand why the united nations global goals for 2030 are important for a more ethical world
Connect social issues with the united nations global goals for ‘sustainable development’
You will learn how to apply the key business principle of the swot analysis to your business plan to help strengthen your idea
You’ll be comfortable using the swot analysis for your personal goals for self-development

Have the knowledge of measuring and reporting impact for your social enterprise
Learn the key marketing theories, so you are equipped with pr techniques
You’ll have an introduction to social media, to get your social enterprise business idea engaged with your target market
Have the skills to carry out a competitor analysis
You’ll also gain the skills to do a customer analysis too, for thorough marketing research
Gain the knowledge to support the social enterprise sector – which the world needs, especially now more than ever!
Show more
Show less

Understand the theory of the social enterprise business model
You will learn about the triple bottom line
Identify what a social issue is – and discover how the different types that affect our societies can be helped through business
You will learn the difference between a social enterprise, a charity and a traditional business model
Learn about corporate social responsibility and how this is different to a social enterprise
Understand why the united nations global goals for 2030 are important for a more ethical world
Connect social issues with the united nations global goals for ‘sustainable development’
You will learn how to apply the key business principle of the swot analysis to your business plan to help strengthen your idea
You’ll be comfortable using the swot analysis for your personal goals for self-development
Have the knowledge of measuring and reporting impact for your social enterprise
Learn the key marketing theories, so you are equipped with pr techniques
You’ll have an introduction to social media, to get your social enterprise business idea engaged with your target market
Have the skills to carry out a competitor analysis
You’ll also gain the skills to do a customer analysis too, for thorough marketing research
Gain the knowledge to support the social enterprise sector – which the world needs, especially now more than ever!
Show more
Show less

Syllabus

Students will be able to identify with the course objectives

A warm welcome to you, thank you for joining this course. This introduction video is a longer introduction from the main landing page and really sets out why Social Enterprise is needed in the current climate. Please also take a look at the downloadable resource, as in there I talk a little about my background, so you are able to get to know me better. I am always here for you throughout your learning journey. Please do message me, or add to the discussion board if you'd like to ask anything during your studying.

This lecture will define what a Social Enterprise is through:

1. Explaining the definition and purpose

2. Introducing the Triple Bottom Line and Social Enterprise Business Model

3. Explain why the world needs Social Enterprises

This lecture will explain the Social Enterprise Business Model and will have you thinking whether the world of Social Enterprise is for you.

This lecture will introduce you to what the Global Goals are and also give you a background to the United Nations. A useful resource tool is also included.

After completion of this lecture, test your knowledge with the Global Goals quiz.

Test your knowledge on the Global Goals

Learning about the People part of the Social Enterprise Business Model.

This lecture will highlight the importance of Employing with a difference.

This lecture will bring all the learning together from the People lecture and show you how real Social Enterprises put theory into practise.

The mini-case studies will be an eye-opener, as learning from example is powerful.

This lecture will explore the Planet part of the Social Enterprise Business Model. Three key concepts will be discussed:

1. How businesses have negatively impacted the environment

2. Planet problems which currently exist

3. How Social Enterprises take care of the environment

A quick quiz to test your knowledge on the Planet lecture

This lecture will take a closer look at the Profit aspect within the Social Enterprise Business Model.

Explanations will be given for:

1. Revenue

2. Costs

3. Profit

4. Break-even point

Quick quiz to test your knowledge on the Profit lecture.

This lecture will introduce the differences and similarities between Charities, Businesses and Social Enterprises.

The importance of Social Media will also be briefly explored.

This lecture is part two of the previous lecture. Three key concepts will be taught:

1. The 3 Model Matrix

2. Traditional charities and charities generating revenue

3. Traditional businesses and Corporate Social Responsibility

This lecture will be exploring the key theme of Social Issues. You will learn:

1. The definition of Social Issues and why they are harmful

2. Examples of connecting the dots between the many Social Issues

This lecture will bring the learning of Social Issues together with knowledge of the Global Goals.

This lecture will discuss the theme of The Ripple Effect.

The Ripple Effect is designed to help you engage how your Social Enterprise may help prevent many Social Issues though the objectives of your business.

This lecture will discuss Sustainability and its role within business. Two key concepts will be explored:

1. The Sustainability mode

2. How Sustainability relates to the Social Enterprise Business Model

The Ideas Generator is invaluable. Helping you generate an idea for your own Social Enterprise through a number of downloadable tools.

It can be a risky business setting up as an Entrepreneur. Don't fall into the trap of not thinking about the practical side to creative ideas.

The risk-assessment tool will help guide you and is downloadable.

Strategy is key to helping you and your Social Enterprise strive in the right direction. This tool will help you keep to the direction you wish to take your business to.

Use the Social Enterprise Strategy Overview as a 'snapshot' of your business. It is a downloadable tool.

This lecture will take you step-by-step on completing the SWOT Analysis. The What, How and Why will all be taught.

A quick quiz to test your knowledge on the SWOT Analysis

This lecture will help you use SWOT Analysis for your own Personal Goals. Self-development is important when becoming an Entrepreneur.

Templates of a variety of versions of the SWOT are included, as well as a list of skills.

It is important to learn from example, as it will help you thinking logistically about how your learning can be put into practise. Gandys is truly a fantastic Social Enterprise. Here students will see how they operate against the Triple Bottom Line.

This lecture will explain What Measuring Impact is all about and Why we need to do it, as measuring the impact your Social Enterprise is making is vital.

It is important for your customers and employees to understand the objectives of your business.

This lecture will follow on from the previous lecture. Here you will learn How to measure impact.

Learning is enhanced through the explanation of theory against a case-study example.

This lecture will introduce you to Marketing and Communications and what the module entails.

This lecture will teach you all about the 4P's and the Marketing Mix, as the 4P's is an important in Marketing theory.

Test your knowledge on the 4P's of the Marketing Mix!

In this lecture, you will learn how to use Social Media strategically for business.

Included are Top Tips to get you started on the right path to Social Media.

This lecture will explore the world of Public Relations. Getting your Social Enterprise into a newspaper, magazine or online source is an exciting concept! In this lecture, students will learn practical ways in putting their content into the world through PR, with a step-by step guide.

This lecture will discuss the important business theory of both Competitor and Customer Analysis. After completion of this lecture students will have a number of key questions to help guide them to carry out their analysis on both their competition and customers.

Finance is an important topic. A number of Finance options are explored. A sales proforma template is also included.

Students can download articles on a range of topics related to Social Enterprise, including latest information on social issues, as well as drawing on inspiration from market opportunities for Social Enterprise goods and services.

A number of successful Social Entrepreneurs give their view on the World of Social Enterprise. This lecture is included to inspire you! The world is your oyster... work on your dream. The time is now. All the best of luck.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores the United Nations Global Goals agenda, which provides a framework for addressing global challenges through sustainable development initiatives

Teaches the SWOT analysis, which is a valuable tool for strategic planning and self-development, applicable to both business and personal goals

Examines the Triple Bottom Line, which emphasizes the importance of people, planet, and profit in creating sustainable and ethical businesses

Provides an introduction to social media marketing, which is essential for engaging with target markets and promoting social enterprise business ideas

Requires learners to understand key marketing theories, which are essential for effective PR techniques and business development

Includes case studies of social enterprises, which offer practical examples and insights into how to implement the concepts discussed

Reviews summary

Foundation for building social enterprises

According to learners, this course provides a solid introduction to the concept of social entrepreneurship. Students appreciate the clear explanations differentiating social enterprises from traditional businesses and charities, and many find the practical tools and templates, such as the SWOT analysis and ideas generator, highly useful for developing their own ventures. The instructor's passion and clarity are frequently highlighted as strengths. While many find the course inspiring and motivating, some more experienced learners note that it offers a foundational overview rather than deep dives into complex business areas like finance or scaling. Overall, it is seen as an excellent starting point.

Enthusiastic and knowledgeable delivery enhances learning.

"The instructor's passion for social entrepreneurship is palpable and makes the lectures engaging."

"She explains concepts very clearly and makes the topic accessible."

"Her enthusiasm is infectious and truly motivates you."

Provides a strong foundation for beginners.

"As someone new to social entrepreneurship, this course provided a perfect starting point."

"It covered the basics thoroughly and made complex ideas easy to understand."

"I now have a clear understanding of what a social enterprise is and how it differs from other models."

Content encourages pursuing social impact ideas.

"This course was truly inspiring and gave me the confidence to pursue my social enterprise dream."

"I felt motivated by the case studies and the instructor's passion for the subject."

"It opened my eyes to how business can be a powerful force for good."

Well-organized modules cover key topics effectively.

"The course is well-structured and easy to follow, covering all the necessary aspects step by step."

"I found the modules logically arranged, building on concepts introduced earlier."

"The flow from defining social issues to practical tools was very helpful."

Helpful templates and tools aid in idea development.

"The downloadable tools like the Ideas Generator and SWOT templates were incredibly valuable for getting started."

"I appreciated the practical exercises and frameworks provided throughout the course."

"These tools helped me translate the concepts into actionable steps for my own project."

More advanced topics could use deeper coverage.

"While great for beginners, the course could benefit from more depth on specific business aspects like finance or legal structures for social enterprises."

"I was hoping for more advanced strategies on scaling a social impact business."

"It's a good overview, but I'll need to supplement this with more detailed courses on certain topics."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Entrepreneurship: How to Build a Social Enterprise with these activities:

Review UN Sustainable Development Goals

Show steps

Familiarize yourself with the UN Sustainable Development Goals to better understand the social issues that social enterprises address.

Browse courses on UN Sustainable Development Goals

Show steps

Read about each of the 17 goals.
Visit the UN Sustainable Development Goals website.
Identify goals that resonate with your interests.

Read 'Start Something That Matters'

Show steps

Gain inspiration and practical advice from a successful social entrepreneur.

View Start Something That Matters on Amazon

Show steps

Obtain a copy of 'Start Something That Matters'.
Read the book, highlighting key takeaways.
Reflect on how Mycoskie's experiences can inform your own social enterprise journey.

Read 'The Power of Moments'

Show steps

Learn how to create memorable experiences for your target audience.

View The Power of Moments: Why Certain Experiences... on Amazon

Show steps

Obtain a copy of 'The Power of Moments'.
Read the book, taking notes on key concepts.
Reflect on how to apply these concepts to your social enterprise.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Develop a Social Enterprise Business Model Canvas

Show steps

Apply the concepts learned in the course by creating a business model canvas for a social enterprise idea.

Show steps

Research the Business Model Canvas framework.
Brainstorm a social enterprise idea.
Fill out each section of the canvas with details about your idea.
Refine your canvas based on feedback and further research.

Volunteer at a Local Social Enterprise

Show steps

Gain firsthand experience and insights into the operations of a social enterprise by volunteering your time.

Show steps

Research local social enterprises in your area.
Contact an organization and inquire about volunteer opportunities.
Commit to a regular volunteer schedule.
Reflect on your experiences and learnings.

Create a Pitch Deck for a Social Enterprise

Show steps

Solidify your understanding of social enterprise by creating a compelling pitch deck to attract investors or partners.

Show steps

Research successful social enterprise pitch decks.
Outline the key components of your pitch deck.
Develop visually appealing slides with concise information.
Practice your pitch delivery.

Design a Social Impact Measurement Framework

Show steps

Develop a framework for measuring the social impact of a hypothetical or existing social enterprise.

Show steps

Research different social impact measurement methodologies.
Define the key impact indicators for your chosen social enterprise.
Develop a plan for collecting and analyzing data.
Create a report outlining your framework and findings.

Career center

Learners who complete Social Entrepreneurship: How to Build a Social Enterprise will develop knowledge and skills that may be useful to these careers:

Social Entrepreneur

A social entrepreneur leads and manages a social enterprise, an organization dedicated to addressing social issues through a sustainable business model. This course on social entrepreneurship is directly relevant as it covers the core principles of social enterprise, including the triple bottom line, social impact measurement, and marketing strategies specific to this type of organization. It also provides an understanding of how social issues can be addressed through business and gives insight into the United Nations Global Goals. This course is designed for anyone wanting to learn about the social enterprise business model, which makes it particularly well-suited for someone aspiring to become a social entrepreneur.

See salaries and explore the career path for Social Entrepreneur

Social Impact Strategist

A social impact strategist develops and implements plans for organizations to maximize their positive effects on society. This course on social entrepreneurship directly aligns with a social impact strategist role as it provides a deep understanding of the social enterprise business model, its emphasis on creating positive social change and the tools needed to develop effective strategies. It covers how to identify social issues and connect them with the United Nations Global Goals. The course also discusses how to measure and report social impact. A person seeking to become a social impact strategist would directly benefit from this course.

See salaries and explore the career path for Social Impact Strategist

Impact Investor

An impact investor provides financial support to organizations that generate positive social or environmental outcomes, alongside a financial return. This course directly relates to an impact investor's work as it centers on the social enterprise model, which is what many impact investors are seeking to fund. This course will be particularly useful because it covers many areas an impact investor will need to understand, including how social enterprises can address issues, strategies for measuring their impact, and how they differ from traditional business models. This course provides a comprehensive view of the social enterprise landscape, which could potentially help an impact investor make more informed decisions.

See salaries and explore the career path for Impact Investor

Sustainability Consultant

A sustainability consultant advises organizations on strategies to minimize their environmental impact and promote social responsibility. This course focusing on social entrepreneurship includes modules on the United Nations Global Goals and explores the triple bottom line, all of which are pertinent to sustainability. This includes a focus on how profit, people, and the planet can be balanced within a business model. Because this course also examines how businesses have negatively impacted the environment, it can help one better understand how to create a positive impact and help them become a more effective sustainability consultant. This course is especially helpful for those who are interested in sustainable business practices.

See salaries and explore the career path for Sustainability Consultant

Corporate Social Responsibility Manager

A corporate social responsibility manager develops and implements a company's initiatives to act responsibly toward society. Though this course focuses on social enterprises, it also touches on corporate social responsibility. This course introduces the triple bottom line and how businesses can take care of people, the planet and make a profit at the same time. It can be helpful to understand how social enterprises differ from traditional businesses and gain an understanding of the ways social enterprises are contributing to impact. Those wanting to become a corporate social responsibility manager may find this course helpful because it introduces multiple approaches to social impact. This course may be helpful for a corporate social responsibility manager to explore alternatives to the traditional business model.

See salaries and explore the career path for Corporate Social Responsibility Manager

Nonprofit Founder

A nonprofit founder establishes and leads a charitable organization with a focus on a specific mission, often related to social welfare. Though this course focuses on social enterprise and not charities, it does discuss how social enterprises differ from traditional charities, and how the two types of organizations may overlap. The course also covers key elements like social issue identification, impact measurement, and marketing, which are all relevant to starting any organization aimed at social impact. An aspiring nonprofit founder may find value in this course in learning about how an entrepreneurial approach can be used to tackle social problems. This course may be useful for a nonprofit founder to understand alternate approaches.

See salaries and explore the career path for Nonprofit Founder

Community Organizer

A community organizer works to empower local communities by advocating for social issues and building relationships with diverse stakeholders. This course will be helpful for a community organizer, as the course covers social issues and how to connect them to the United Nations Global Goals. It will help one better understand how social enterprises can be a force for good. This course will also assist one in understanding the importance of community engagement and how to implement marketing and communications strategies that can make a positive impact. This course may be particularly helpful because it emphasizes social change and empowerment.

See salaries and explore the career path for Community Organizer

Ethical Sourcing Manager

An ethical sourcing manager is responsible for ensuring that a business's supply chain adheres to ethical and sustainable practices, such as fair labor and environmentally friendly practices. This course will be helpful as it provides a deep understanding of the triple bottom line, including how people, planet, and profit relate to each other. The course also covers how businesses have negatively impacted the environment, and the social issues social enterprises seek to solve. An aspiring ethical sourcing manager would benefit from these specific modules to gain the understanding needed to promote ethical practices. This course may be particularly useful because it covers so many key topics related to ethical business practices.

See salaries and explore the career path for Ethical Sourcing Manager

Business Consultant

A business consultant provides expert advice to businesses to help them improve their performance. While this course centers on social entrepreneurship, it covers essential business topics, such as strategy development, financial considerations, competitor analysis, and marketing. This course will help provide a broad understanding of many business and social issues, which a business consultant may find useful. This course may be helpful for a business consultant who is interested in social enterprise models and the unique challenges they face.

See salaries and explore the career path for Business Consultant

Program Manager

A program manager is responsible for the planning, implementation, and management of projects or programs within an organization. This course on social entrepreneurship includes a number of modules that could be pertinent to a program manager, such as identifying social issues and goals, measuring impact, and marketing and communications. The course will help the program manager understand the unique challenges and opportunities when focused on social impact. This course may be useful for a program manager looking to understand how to work with a social enterprise business model.

See salaries and explore the career path for Program Manager

Business Development Manager

A business development manager focuses on improving a company's market position and financial growth. While this course is focused on social entrepreneurship, it covers core business principles such as SWOT analysis, competitor analysis, customer analysis, and financial projections. The course also explores a variety of finance options. By understanding these elements, a business development manager can more effectively develop strategies for an organization. This course may be useful for a business development manager who wants to learn about the social enterprise approach to business development.

See salaries and explore the career path for Business Development Manager

Project Manager

A project manager oversees project planning, execution, and completion while ensuring that it aligns with the organization's objectives, timelines, and budget. This course focusing on social entrepreneurship covers key business and organizational topics, such as strategy, risk assessment, and marketing. The course also introduces the concept of the triple bottom line, which may be relevant to some project management work. This course may be useful for a project manager to learn more about how social enterprises are organized and operated. This course may be of interest to a project manager looking to work for a socially-focused organization.

See salaries and explore the career path for Project Manager

Public Relations Specialist

A public relations specialist manages a company's public image through communications, media relations, and event planning. While this course is primarily focused on social enterprise, it contains a module that introduces public relations and gives a step-by-step guide for how to get a social enterprise into a newspaper, magazine, or online source. A public relations specialist who is interested in working for a social enterprise may find this course helpful. This course may be useful for a public relations specialist to understand how they can best support the communications needs of a social enterprise.

See salaries and explore the career path for Public Relations Specialist

Marketing Manager

A marketing manager develops and implements marketing strategies to promote the products and services of an organization. Although this course focuses on social entrepreneurship rather than general marketing, it does include a module on marketing and communications that introduces the 4Ps and the marketing mix. The course also has modules on how to use social media strategically and public relations. An aspiring marketing manager could benefit from this course's focus on marketing for social enterprises. This course may be helpful for those who want to use their marketing skills to help organizations with a social mission.

See salaries and explore the career path for Marketing Manager

Research Analyst

A research analyst gathers and interprets data to help organizations make more informed decisions. Although this course is not specifically geared toward research, it does cover a number of topics that may be relevant to a research analyst, such as market analysis. The course also covers social issues and the United Nations' Global Goals. A research analyst who wants to specialize in social impact organizations may find this course useful. This course may be helpful for those who want a broad overview of how social enterprises operate and their potential impact.

See salaries and explore the career path for Research Analyst

Social Entrepreneurship

How to Build a Social Enterprise

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Foundation for building social enterprises

Activities

Career center

Reading list

Share

Similar courses