Fundamentos de la innovación empresarial from edX

La irrupción de transformaciones, tecnologías y el reconocimiento de la incertidumbre en la sociedad y el mundo empresarial abre una etapa de cambios rápidos, profundos y disruptivos en el que la cooperación y la capacidad para innovar de forma constante y ágil serán clave para sobrevivir. En un entorno así, la innovación supone una necesidad de primera magnitud, y la rapidez de respuesta en los movimientos de mercado y la detección de tendencias son claves para seguir siendo competitivos y dar respuesta a en este contexto de cambio disruptivo. Dada la naturaleza competitiva de las empresas del siglo XXI, las exigencias en términos de capacidad de transformación y dinamismo han llevado a enfocar los aparatos de inversión en el desarrollo de capacidades alineadas con estas características. Así, la innovación emerge como una alternativa estructural para la generación de valor y desempeño económico superior en las organizaciones, partiendo del supuesto que los nuevos consumidores buscan constantemente productos y servicios novedosos para resolver sus problemas de manera más eficiente.

Este curso tiene un enfoque principal en las empresas manufactureras y para el desarrollo de los diferentes contenidos se abordará desde una visión holística que permita tener una visión no sólo desde la estructura de la organización y sus diferentes líneas de producción, sino también trabajar desde la perspectiva del individuo y la interacción entre sus recursos humanos, quienes son los realmente hacedores de la innovación.

En este caso particular trabajaremos en la empresa Alpina Productos Alimenticios S.A. BIC, la cual genera más de 4.800 empleados directos e ingresos de operación cercanos a los 1.8 billones de pesos colombianos (COP), se encuentra entre las 10 mayores empresas del sector de alimentos y bebidas en Colombia con presencia en más de 16 países.

What's inside

Learning objectives

Comprender el papel de la innovación en la estrategia empresarial y las herramientas disponibles para su gestión, planificación y dirección.
Reconocer el rol de la innovación como sistema de generación de valor en empresas manufactureras.
Expresar las lógicas y procesos propios del pensamiento innovador que le permiten generar ideas y materializarlas, transformando su entorno.

Proponer soluciones a problemas organizacionales relacionados con el diseño, implementación, producción, comercialización y difusión de innovaciones.
Al finalizar el curso, el estudiante estará en capacidad de:

Comprender el papel de la innovación en la estrategia empresarial y las herramientas disponibles para su gestión, planificación y dirección.
Reconocer el rol de la innovación como sistema de generación de valor en empresas manufactureras.
Expresar las lógicas y procesos propios del pensamiento innovador que le permiten generar ideas y materializarlas, transformando su entorno.
Proponer soluciones a problemas organizacionales relacionados con el diseño, implementación, producción, comercialización y difusión de innovaciones.
Al finalizar el curso, el estudiante estará en capacidad de:

Syllabus

1. El contexto de la innovación ****

• Generalidades de la innovación

• Modelos de innovación

2. La cultura de la innovación ****

• El proceso de la innovación

• Cultura organizativa

• Roles de la innovación

3. Las metodologías ágiles de innovación ****

• Tipos de metodologías

4. La colaboración y el liderazgo en entornos complejos ****

• Equipos y comportamientos de innovación

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores el proceso y la cultura de la innovación, lo cual es importante para las empresas que desean seguir siendo competitivas

Examina las metodologías ágiles de innovación, que son clave para la innovación rápida y exitosa

Se centra en las empresas manufactureras, lo que lo hace relevante para aquellos en ese sector

Desarrolla conocimientos y habilidades en innovación, que son esenciales para los profesionales y emprendedores de hoy

Ensayo del caso real de Alpina Productos Alimenticios S.A. BIC, que proporciona ejemplos prácticos de innovación

Impartido por instructores experimentados en innovación, lo que garantiza la calidad del contenido

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos de la innovación empresarial with these activities:

Read 'The Innovator's Dilemma' by Clayton M. Christensen

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This book provides valuable insights into the challenges faced by established companies in responding to disruptive innovations, offering practical guidance for staying competitive in a rapidly changing market.

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Read the book thoroughly, taking notes and highlighting key concepts.
Summarize the main arguments and implications for innovation strategy.
Consider how the concepts apply to your own organization or industry.

Complete Innovation Case Studies

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Engage in case study analysis to apply your understanding of innovation principles to real-world scenarios.

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Select industry-relevant case studies of successful or failed innovations.
Analyze the case studies, identifying key factors, challenges, and outcomes.
Draw conclusions and extract lessons learned to inform your own innovation practices.

Engage in Innovation Discussions

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Share and discuss ideas with peers to foster creativity, challenge assumptions, and generate innovative solutions.

Browse courses on Knowledge Sharing

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Connect with classmates or colleagues interested in innovation.
Organize regular discussions or brainstorming sessions to explore innovation topics.
Actively participate in discussions, providing constructive feedback and sharing insights.

Two other activities

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Develop an Innovation Proposal

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Create a comprehensive proposal outlining an innovative product, service, or process that addresses a specific market opportunity.

Browse courses on Product Innovation

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Identify a problem or opportunity in the market.
Research and develop a solution that meets the market need.
Create a detailed proposal describing the solution, its benefits, and its implementation plan.

Contribute to Open Innovation Projects

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Join collaborative initiatives or contribute to open-source projects to gain practical experience and showcase your skills in the innovation ecosystem.

Browse courses on Open Innovation

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Identify open innovation projects or organizations that align with your interests.
Participate in discussions, share ideas, and contribute to ongoing projects.
Showcase your contributions in your resume or portfolio to demonstrate your innovation capabilities.

Career center

Learners who complete Fundamentos de la innovación empresarial will develop knowledge and skills that may be useful to these careers:

Innovation Manager

Innovation Managers are responsible for developing and implementing innovation strategies within an organization. They work with other departments to identify new opportunities for growth and develop new products and services. This course may be helpful to Innovation Managers as it provides a foundation in innovation management. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to develop and launch new products.

See salaries and explore the career path for Innovation Manager

Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. They are responsible for all aspects of their businesses, from developing products or services to marketing and sales. This course may be helpful to Entrepreneurs as it provides a foundation in innovation and entrepreneurship. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to develop and launch new products or services.

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Project Manager

Project Managers plan, organize, and manage projects. They work with teams to deliver projects on time, within budget, and according to specifications. This course may be helpful to Project Managers as it provides a foundation in innovation and project management. Students will learn about different types of innovation, how to create a culture of innovation within a team, and how to use agile methodologies to manage projects.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. They work with sales representatives to develop sales strategies and close deals. This course may be helpful to Sales Managers as it provides a foundation in innovation and sales. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to develop and implement new sales strategies.

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Data Scientist

Data Scientists use data to solve problems and make predictions. They work with other professionals to develop data-driven solutions. This course may be helpful to Data Scientists as it provides a foundation in innovation and data science. Students will learn about different types of innovation, how to create a culture of innovation within a team, and how to use agile methodologies to develop and implement data-driven solutions.

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Machine Learning Engineer

Machine Learning Engineers design, develop, and maintain machine learning systems. They work with other professionals to create ML systems that can learn from data and make predictions. This course may be helpful to Machine Learning Engineers as it provides a foundation in innovation and machine learning. Students will learn about different types of innovation, how to create a culture of innovation within a team, and how to use agile methodologies to develop and implement ML systems.

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Business Analyst

Business Analysts work with businesses to improve their operations and processes. They analyze data, identify inefficiencies, and recommend solutions. This course may be helpful to Business Analysts as it provides a foundation in innovation and process improvement. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to improve processes.

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Software Engineer

Software Engineers design, develop, and maintain software applications. They work with other professionals to create software that meets the needs of users. This course may be helpful to Software Engineers as it provides a foundation in innovation and software development. Students will learn about different types of innovation, how to create a culture of innovation within a team, and how to use agile methodologies to develop and launch new software applications.

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Operations Manager

Operations Managers plan, organize, and oversee the operations of a business. They are responsible for ensuring that the business runs smoothly and efficiently. This course may be helpful to Operations Managers as it provides a foundation in innovation and operational excellence. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to improve operations.

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Industrial Engineer

Industrial Engineers design, implement, and manage integrated systems of people, materials, information, equipment, and energy. They improve productivity and efficiency in production and manufacturing settings. This course may be helpful to Industrial Engineers as it provides a foundation in innovation and process improvement. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to improve processes.

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Artificial Intelligence Engineer

Artificial Intelligence Engineers design, develop, and maintain artificial intelligence systems. They work with other professionals to create AI systems that can solve problems and make predictions. This course may be helpful to Artificial Intelligence Engineers as it provides a foundation in innovation and artificial intelligence. Students will learn about different types of innovation, how to create a culture of innovation within a team, and how to use agile methodologies to develop and implement AI systems.

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Product Development Engineer

Product Development Engineers are responsible for conceptualizing, designing, producing, and testing new products. They may also work on improving existing products. This course may be helpful to Product Development Engineers as it provides a foundation in innovation and product development processes. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to develop and launch new products.

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Management Consultant

Management Consultants work with businesses to solve problems and improve performance. They provide advice on strategy, operations, and technology. This course may be helpful to Management Consultants as it provides a foundation in innovation and problem-solving. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to solve problems.

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Designer

Designers create the look and feel of products, services, and environments. They work with other professionals to develop concepts and produce designs. This course may be helpful to Designers as it provides a foundation in innovation and design thinking. Students will learn about different types of innovation, how to create a culture of innovation within a team, and how to use agile methodologies to develop and design new products or services.

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Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns to promote products or services. They work with other departments to develop marketing strategies and create marketing materials. This course may be helpful to Marketing Managers as it provides a foundation in innovation and marketing. Students will learn about different types of innovation, how to create a culture of innovation within an organization, and how to use agile methodologies to develop and launch new marketing campaigns.

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