El poder de la comunicación consciente from edX

A partir de fuentes multidisciplinarias como la neuorología, la psicología, el coaching, y la sociología, entre otras, abordaremos la comunicación como el proceso inherente a los humanos, que se constituye en un eje transversal y requiere conciencia y trabajo permanente para su aprovechamiento y su buen uso. Por ello, este curso propone identificar, incorporar y/o potencializar habilidades comunicativas que favorezcan el desarrollo personal y laboral de sus participantes, mediante la facilitación de material conceptual y orientativo y dinámicas pedagógicas y andragógicas (aprendizaje experiencial de los adultos), que faciliten dichos alcances.

Por ello, cada módulo, además de contener elementos conceptuales, cuenta con variados y amigables ejercicios que cada participante debe realizar para garantizar el logro de los objetivos del curso.

De otra parte, este curso está basado en la experiencia real de una de las empresas colombianas más importantes, que opera a nivel internacional y quizás la más representativa del sector lácteos: Alpina Productos Alimenticios S.A. BIC. De ella se han nutrido los ejercicios y ejemplos aquí desarrollados.

What you'll learn

Contextualizar la comunicación como un proceso inherente a los seres humanos a partir de la revisión de los conceptos básicos que la explican.
Significar el valor del silencio y el diálogo interno como fuentes activas de la comunicación propositiva.
Precisar la importancia que tiene la dimensión emocional en el proceso comunicativo para aplicarlo de manera más asertiva en las relaciones interpersonales.
Aplicar herramientas de uso personal **** para mantener una dinámica de comunicación intra e interpersonal asertiva.

What's inside

Learning objectives

Contextualizar la comunicación como un proceso inherente a los seres humanos a partir de la revisión de los conceptos básicos que la explican.
Significar el valor del silencio y el diálogo interno como fuentes activas de la comunicación propositiva.

Precisar la importancia que tiene la dimensión emocional en el proceso comunicativo para aplicarlo de manera más asertiva en las relaciones interpersonales.
Aplicar herramientas de uso personal **** para mantener una dinámica de comunicación intra e interpersonal asertiva.

Contextualizar la comunicación como un proceso inherente a los seres humanos a partir de la revisión de los conceptos básicos que la explican.
Significar el valor del silencio y el diálogo interno como fuentes activas de la comunicación propositiva.
Precisar la importancia que tiene la dimensión emocional en el proceso comunicativo para aplicarlo de manera más asertiva en las relaciones interpersonales.
Aplicar herramientas de uso personal **** para mantener una dinámica de comunicación intra e interpersonal asertiva.

Syllabus

1. Generalidades de la comunicación

● Definición

● Bases biológicas

● Filtros

● Herramientas

Comunicación Intrapersonal

● El silencio

● Diálogo interno

Emoción y Comunicación

● Identificación de las emociones

● Gestión de las emociones

Comunicación intergeneracional e intercultural

● Valores culturales

● Características generacionales

● Aprovechamiento de las diferencias

● Herramientas TIC´s

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Enseña el valor del silencio y el diálogo interno, que son fuentes activas de comunicación propositiva

Se basa en la experiencia real de Alpina Productos Alimenticios S.A. BIC, una importante empresa colombiana del sector lácteo, lo que aporta ejemplos y ejercicios prácticos

Desarrolla habilidades comunicativas para el desarrollo personal y laboral, lo que la hace adecuada para una amplia gama de estudiantes

Aborda la comunicación como un proceso interdisciplinario, incorporando conocimientos de neurología, psicología, coaching y sociología, lo que proporciona una perspectiva integral

Incluye dinámicas pedagógicas y andragógicas para facilitar el aprendizaje experiencial, lo que la hace adecuada para adultos que aprenden

Requiere conocimientos previos limitados, lo que la hace accesible para estudiantes de diversos orígenes

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in El poder de la comunicación consciente with these activities:

Conexión con profesionales en comunicación

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Esta actividad proporciona acceso a mentores que pueden ofrecer orientación y apoyo personalizados a lo largo de los estudios del curso.

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Identifica profesionales en el campo de la comunicación que puedan servir como mentores.
Envía solicitudes de conexión o programa reuniones informales.
Establece una relación de mentoría, definiendo objetivos y expectativas.
Reúnete regularmente con tu mentor para discutir tu progreso y recibir orientación.

Análisis comunicativo de una campaña publicitaria

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Esta actividad aplica los principios de comunicación a un contexto práctico, analizando una campaña publicitaria y su efectividad.

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Selecciona una campaña publicitaria reciente.
Analiza su mensaje, público objetivo, canales utilizados y estrategias de persuasión.
Evalúa la efectividad de la campaña en términos de lograr sus objetivos de comunicación.
Crea una presentación o informe que resuma tus hallazgos y recomendaciones para mejorar la campaña.

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Career center

Learners who complete El poder de la comunicación consciente will develop knowledge and skills that may be useful to these careers:

Technical Writer

A Technical Writer is responsible for writing technical documentation, such as user manuals, white papers, and training materials. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for writing technical documentation that is clear, concise, and easy to understand.

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Communication Specialist

A Communication Specialist is a professional who develops and executes communication strategies to promote an organization's message. They may work in a variety of settings, including public relations, marketing, and government. This course would be particularly helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for developing and executing effective communication strategies that resonate with target audiences.

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Public relations manager

A Public Relations Manager is responsible for managing the public image of an organization and building relationships with the media. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for building and maintaining positive relationships with the media and the public.

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Speechwriter

A Speechwriter is responsible for writing speeches for public figures, such as politicians, business leaders, and celebrities. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for writing speeches that are effective, engaging, and memorable.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote products or services. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for developing and executing effective marketing campaigns that resonate with target audiences.

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Social Media Manager

A Social Media Manager is responsible for developing and executing social media campaigns to promote products or services. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for developing and executing effective social media campaigns that resonate with target audiences.

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Journalist

A Journalist is responsible for gathering, writing, and reporting news stories. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for gathering accurate information, writing engaging stories, and reporting the news in a fair and unbiased manner.

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Editor

An Editor is responsible for overseeing the production of written content, such as books, magazines, and newspapers. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for ensuring that written content is clear, concise, and engaging.

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Human Resources Manager

A Human Resources Manager is responsible for overseeing all aspects of human resources, including recruitment, training, and employee relations. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for building and maintaining a positive work environment and resolving conflicts effectively.

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Customer Service Manager

A Customer Service Manager is responsible for overseeing all aspects of customer service, including developing customer service policies, training customer service representatives, and resolving customer complaints. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for building and maintaining positive relationships with customers, understanding their needs, and resolving their complaints effectively.

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Sales Manager

A Sales Manager is responsible for overseeing all aspects of sales, including developing sales strategies, managing sales teams, and closing deals. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for building and maintaining relationships with customers, understanding their needs, and closing deals successfully.

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Training and Development Manager

A Training and Development Manager is responsible for overseeing all aspects of training and development, including developing training programs, training employees, and evaluating training effectiveness. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for developing and delivering training programs that are effective, engaging, and meet the needs of employees.

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Organization Development Manager

An Organization Development Manager is responsible for overseeing all aspects of organizational development, including developing organizational strategies, aligning organizational culture, and implementing change initiatives. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for building and maintaining a positive organizational culture, communicating change effectively, and aligning the organization's strategy with its goals.

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Consultant

A Consultant is someone who provides professional advice to businesses or organizations. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for building and maintaining relationships with clients, understanding their needs, and providing them with valuable advice.

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Coach

A Coach is someone who helps people achieve their goals. This course would be helpful for someone in this role because it provides a foundation in the principles of communication, including the importance of silence and dialogue, the role of emotion, and the impact of culture and generation on communication. These concepts are essential for building and maintaining relationships with clients, understanding their needs, and helping them achieve their goals.

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