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Brian McCandless, Abby Wentworth, and Alyssa Neville

Designing a Course with edX is the first course in our three part series of courses dedicated to guiding you through the process of designing, building and running a course within the edX ecosystem.

In this course we will define the design principles that underpin effective learning experiences, Identify the key characteristics of a well-designed and accessible edX course, help you recognize your intended learner audience and understand their goals, and develop a thoughtful, strategic and cohesive course strategy and marketing plan tailored to meet prospective learners’ needs.

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Designing a Course with edX is the first course in our three part series of courses dedicated to guiding you through the process of designing, building and running a course within the edX ecosystem.

In this course we will define the design principles that underpin effective learning experiences, Identify the key characteristics of a well-designed and accessible edX course, help you recognize your intended learner audience and understand their goals, and develop a thoughtful, strategic and cohesive course strategy and marketing plan tailored to meet prospective learners’ needs.

Whether you're an experienced educator or new to the world of online learning, Designing a Course with edX is here to support you in your journey towards creating impactful educational experiences in the edX ecosystem.

What's inside

Learning objectives

  • After completing this course, learners will be able to:
  • -define design principles of effective learning experiences.
  • -identify the characteristics of a well-designed and accessible edx course.
  • -identify specific intended learning audiences and their goals.
  • -develop a thoughtful, strategic, and cohesive course strategy and marketing plan that meets the needs of the intended course audience.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Suitable for both experienced veterans of the education sector and individuals new to the world of online learning
Provides real-world guidance for developing engaging and effective online courses tailored to your intended audience's needs
Taught by instructors who have extensive expertise in designing, developing, and delivering online courses

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Reviews summary

Designing impactful courses on edx

According to students, "Designing a Course with edX" provides a solid foundation for educators and content creators looking to build impactful online learning experiences specifically on the edX platform. Learners say the course excels at outlining effective learning design principles and guiding them through the process of identifying target audiences. It is frequently highlighted as a crucial first step in the edX course creation series, offering valuable insights into strategic planning and marketing for online courses. While highly praised for its conceptual frameworks, some learners note it is more theoretically focused than hands-on, indicating its role as a precursor to practical building courses.
Serves as a strong starting point for a multi-part learning journey.
"This course perfectly sets the stage for the next parts of the edX series."
"I see it as a necessary first step before diving into the actual building process."
"It provides a strong conceptual groundwork for what follows."
Guides on understanding learners and developing a cohesive course strategy.
"Understanding my intended audience and developing a marketing plan was a key takeaway."
"I appreciate the guidance on creating a cohesive course strategy."
"It helped me think strategically about learner goals and course outreach."
Focuses on foundational principles for learning experiences.
"I found the principles outlined for effective learning experiences very insightful."
"The course clearly articulates what makes an online learning experience impactful."
"It helped me grasp the core design thinking necessary for educational content."
Specifically tailored for course creation on the edX platform.
"This course is invaluable for anyone aiming to create content specifically for edX."
"I learned how to tailor my course design to leverage the edX platform's features."
"It provides an edX-centric perspective on online course development."
Highly specific to edX, limiting broader applicability.
"While excellent for edX, the content might not transfer easily to other LMS platforms."
"This course is highly specialized for edX users, which is great if that's your platform."
"I wouldn't recommend it if you're designing for a generic online learning environment."
May be more conceptual and less focused on practical implementation.
"I was looking for more practical, hands-on instructions for building on edX."
"The course felt quite theoretical, focusing heavily on design concepts rather than implementation."
"It prepared me for *what* to design, but less on *how* to build it."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Designing a Course With edX with these activities:
Watch Videos on Effective Online Teaching
Expand your knowledge by learning from experts
Browse courses on Online Teaching
Show steps
  • Find videos on online teaching
  • Watch the videos
Complete EdX's Course Design Tutorial
Gain practical experience by following step-by-step instructions
Browse courses on Course Design
Show steps
  • Follow the tutorial
  • Complete the exercises
Join a Study Group for Course Design
Collaborate with peers and enhance your understanding
Browse courses on Course Design
Show steps
  • Find a study group
  • Join the study group
  • Participate in study sessions
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read The Design of Everyday Things
Gain a deeper understanding by learning the concepts from the author of the book
Show steps
  • Read the book
  • Take notes on key concepts
  • Apply the concepts to your own work
Attend an Online Workshop on Course Design
Engage with experts and learn from their experiences
Browse courses on Course Design
Show steps
  • Find an online workshop
  • Register for the workshop
  • Attend the workshop
Create a course resource compilation
Compile resources such as tutorials, articles, and code snippets that are relevant to the course topics. Organize them in a logical manner to serve as a valuable reference for future learning.
Show steps
  • Identify relevant resources
  • Organize resources into categories
  • Create a digital or physical compilation
Develop a Course Outline
Solidify your understanding by creating a structured plan for your course
Browse courses on Course Design
Show steps
  • Identify the learning objectives
  • Outline the key topics
  • Develop the content for each topic
  • Create a timeline for the course
Design a Course Website
Enhance your practical skills by crafting a website
Browse courses on Web Design
Show steps
  • Choose a website builder
  • Design the layout
  • Add content to the website
  • Test the website
  • Launch the website
Volunteer as a Course Mentor
Gain practical experience while helping others
Browse courses on Mentoring
Show steps
  • Find a course to volunteer for
  • Apply for the mentorship position
  • Mentor students

Career center

Learners who complete Designing a Course With edX will develop knowledge and skills that may be useful to these careers:
Learning Designer
Learning designers are responsible for creating and delivering engaging and effective learning experiences for learners of all ages. With a course on designing a course with edX, you will learn how to implement principles of effective learning experiences and identify the key characteristics of a well-designed and accessible online course. This course will help you to recognize your intended learner audience and understand their goals, develop a thoughtful, strategic and cohesive course strategy, and marketing plan tailored to meet prospective learners’ needs.
Educational Consultant
Educational consultants work with schools, colleges, and other organizations to help them improve their educational programs and services. With a course on designing a course with edX, you will learn how to define design principles of effective learning experiences, identify the characteristics of a well-designed and accessible edX course, identify specific intended learning audiences and their goals, and develop a thoughtful, strategic, and cohesive course strategy and marketing plan that meets the needs of the intended course audience.
Instructional Designer
Instructional designers develop, deliver, and evaluate instructional materials and programs. With a course on designing a course with edX, you will learn how to define design principles of effective learning experiences, identify the characteristics of a well-designed and accessible edX course, identify specific intended learning audiences and their goals, and develop a thoughtful, strategic, and cohesive course strategy and marketing plan that meets the needs of the intended course audience.
Curriculum Developer
Curriculum developers design and develop educational programs and materials. With a course on designing a course with edX, you will learn how to define design principles of effective learning experiences, identify the characteristics of a well-designed and accessible edX course, identify specific intended learning audiences and their goals, and develop a thoughtful, strategic, and cohesive course strategy and marketing plan that meets the needs of the intended course audience. This would be especially valuable for curriculum developers who work with online programs.
Training Manager
Training managers oversee the development and delivery of training programs for employees. With a course on designing a course with edX, you will learn how to define design principles of effective learning experiences, identify the characteristics of a well-designed and accessible edX course, identify specific intended learning audiences and their goals, and develop a thoughtful, strategic, and cohesive course strategy and marketing plan that meets the needs of the intended course audience. This would be particularly valuable for managers overseeing online training programs.
Education Researcher
Education researchers study the effectiveness of different educational programs and practices. With a course on designing a course with edX, you will learn how to identify the characteristics of a well-designed and accessible edX course and develop a thoughtful, strategic, and cohesive course strategy. You will also learn how to evaluate the effectiveness of your course and make improvements based on your findings.
Education Policy Analyst
Education policy analysts develop and analyze policies that affect education. With a course on designing a course with edX, you will learn how to design and develop educational programs and materials that are aligned with educational policies.
Education Administrator
Education administrators oversee the operations of schools and other educational institutions. With a course on designing a course with edX, you will learn how to develop and implement educational programs and services that meet the needs of students and the community. This could be particularly valuable for administrators who work with online learning programs.
Teacher
Teachers help students learn and grow academically, socially, and emotionally. With a course on designing a course with edX, you will learn how to design and deliver effective learning experiences for students in an online environment. This may be particularly valuable for teachers who work with online learning programs or who want to develop their own online courses.
Professor
Professors teach and conduct research at colleges and universities. With a course on designing a course with edX, you will learn how to design and deliver effective learning experiences for students in an online environment. This may be particularly valuable for professors who teach online courses or who want to develop their own online courses.
Education Consultant
Education consultants work with schools, colleges, and other organizations to help them improve their educational programs and services. With a course on designing a course with edX, you will learn how to design and develop educational programs and materials that are aligned with educational policies. This would be particularly valuable for consultants who work with online learning programs.
Higher Education Administrator
Higher education administrators oversee the operations of colleges and universities. With a course on designing a course with edX, you will learn how to develop and implement educational programs and services that meet the needs of students and the community. This could be particularly valuable for administrators who work with online learning programs.
Instructional Technology Specialist
Instructional technology specialists help teachers and students use technology to improve learning. With a course on designing a course with edX, you will learn how to design and deliver effective learning experiences for students in an online environment. This would be particularly valuable for specialists who work with online learning programs.
Program Manager
Program managers oversee the development and implementation of programs and services. With a course on designing a course with edX, you will learn how to develop and implement educational programs and services that meet the needs of students and the community. This could be particularly valuable for program managers who work with online learning programs.
Technical Writer
Technical writers create and edit technical documentation, such as user manuals, training materials, and marketing collateral. With a course on designing a course with edX, you will learn how to design and develop educational programs and materials that are clear, concise, and easy to understand. This would be particularly valuable for technical writers who work with online learning programs.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Designing a Course With edX.
Provides a concise overview of seven key principles of learning, based on research in cognitive science and education, with practical implications for teaching.
Explores the science behind effective learning and provides practical strategies for improving memory and comprehension.
Provides an overview of the cognitive science of learning, emphasizing techniques that have been shown to improve retention and understanding. This book valuable reference to supplement the course's coverage of learning principles.
Provides practical tips and strategies for effective online teaching, including how to create a positive learning environment, manage student engagement, and use technology effectively.
Provides a theoretical framework for online learning, including how to design and deliver effective online learning experiences.
Provides a practical guide to online learning for educators, including how to create and deliver engaging online content and assessments, and how to manage online learning communities.
Provides a practical guide to using ZOOM for online teaching.

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