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Gustavo Escobar Henríquez and Digital Life Academy

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Would you like to learn the most effective ways to reduce the churn in your company?, Are you planning on becoming a Customer Success Manager? If so, this is the course for you.

Here I will walk you through step by step the best possible techniques to reduce the churn rate of your company in just a few months.

Looking for a $70,000 job? Want to become a Customer Success Manager?

Read more

..

Would you like to learn the most effective ways to reduce the churn in your company?, Are you planning on becoming a Customer Success Manager? If so, this is the course for you.

Here I will walk you through step by step the best possible techniques to reduce the churn rate of your company in just a few months.

Looking for a $70,000 job? Want to become a Customer Success Manager?

Did you know that according to Payscale the average salary for a Customer Success Manager is around $70,000 a year? What is most interesting, is that this is a new industry, and there is no college education or official certificate that you can get. So as long as you have the right knowledge, skills and attitude you can become a customer success manager.

In this course on how to reduce churn and increase retention, you will discover the techniques that will allow you to do an extraordinary job as a customer success manager, and you will be ready to talk about these strategies when you get asked in a job interview “how would you reduce the churn in our company?”

Already an experienced Customer Success Manager?

If you are already working as a customer success manager, and you are searching for new ways to tackle your churn problem. Then, even though this course might be too basic for you, ask yourself, if thanks to the information here, you get just one single idea, that allows you to retain one extra customer a year, would that be worth more than the investment of this online course on how to reduce churn?

Chances are that the answer is,  Unless your customers pay $10 a year, in which case, saving one customer won’t do much.

Now, the reality is that to reduce churn, you need to be always searching for new ways to increase your retention rate, and improve your customer success manager skills.

The investment in this course

Either if you are trying to become a customer success manager, you just started as one, or you are an experienced CSM, the ideas that you can take from this course are just too valuable, they are worth much more than the few dollars of investment to enroll in this course.

For the price of less than having lunch for two in a cheap fast food restaurant, you can get new ideas and skills that can have a great impact on you landing one of the best-paid jobs in the tech industry, or that can boost your career as a customer success manager and help you improve your actual churn rate and retention rate.

Welcome to the online course Customer Success: How To Reduce Your Churn Rate And Increase Your Retention Rate.

I will see you inside.

Enroll now

What's inside

Learning objectives

  • You will be able to increase your retention rate
  • You will reduce your churn rate
  • Increase your annual recurrent revenue
  • Keep customers happy and loyal to your company

Syllabus

PRACTICE #1
In this section we will review the most important ideas that you should know about churn before getting started with the strategies to tackle the lost of your customers
Read more

Can the churn rate be prevented? is it your obligation to make sure that your customers get what they wanted from your product or service? Is it your fault the churn rate of your company? and if not, who is responsible of prevent it?

What is the customer’s journey? why is it so important, and how understanding it can help you prevent churn?

Do you know what matters the most to reduce your churn rate? If you want to increase your retention rate, are you aware of what are the most urgent actions that you need to take?

Have you stopped to think what is more costly, to get new customers or to keep the ones you have? How important is to have a great retention rate for your company?

In this section we will talk about a the basic principles you need to understand to follow this customer success course on how to reduce churn; and the best tips to get the most of this course

Find out who is the author of this customer success course, on how to reduce churn and increase your retention. Learn how I discovered what customer success is.

Introduce yourself
Tips to navigate Udemy courses

Understanding what is churn and why is so important is the first step to reduce it, and to increase your retention rate.

Churn can kill your company, but if you control it, you can increase the profits significantly.

Churn is an opportunity, not a given. But if you don’t see it as such, you might keep losing customers constantly. And, have you ever stop to consider what is the cost of your churn rate?

In this quizz will review some of the fundamental ideas of "churn". It is a very easy test, I just want you to be sure that you can move on to the next section.

PRACTICE #2
In this section we will review the most useful techniques on how to reduce churn and increase retention

Just me introducing you to the section on the strategies to reduce churn.  

Reducing churn is not only about stopping your customers from canceling their accounts, but also about preventing it from happen, since even before they become your customers

Profiling your ideal customer is an essential foundation to have a high retention rate. We will review what to do to make it happen.

This might be one of the most important keys to for you company to have a solid retention. And absolutely fundamental for churn prevention.

Here is where the seeds of churn are planted or where you plant the seeds for a long relationship, something very important for a customer success manager.

This is where its all on you as a customer success manager. Here is where your skills can make a big difference to reduce the churn in your company

What is time to first value, and what can it do for your company? how can TFV or TTFV help you to maintain your customers happy.

In this lesson we will review the difference from time to first value, and wowing your customers.   

What is great customer support? 

Here we will talk about two different examples and how it can affect your retention rate.

Customer Success is about helping your customer being successful

So, what else can you do to help them get where they want to be? In this lesson we will talk about what kind of content you can create as a customer success manager.

You have to be proactive and engage those customers who are at risk of churning.

If you engage and pay attention to what your customers have to say, you will be able to prevent churn with ease

In this lesson we will talk about one of the most obvious actions to do as a customer success manager, but nonetheless often forgotten.   

In this lesson we will talk about one of the most obvious actions to do as a customer success manager, but nonetheless often forgotten.

Ask for testimonials

We will review what you have to do to make sure your customers are using exactly the features they need to use, to achieve the outcomes they expect from your product or service.

Take care and responsibility of the mistakes that you or your company might commit. And fix them before they turn into a churning nightmare.

The best way to keep a high retention rate, is with a proactive attitude. 

Find out how does the Pareto Principle affects your churning and retention rate and what impact does it have in your job as a customer success manager.

Let’s talk about the best ways to keep in touch with your customers and how to do it efficiently.

Sometimes churn, can be out of your control, if you are not ready for what is coming next.

What are the feedback bars, how can you use them, and which one can you use?

Why are real time chat so important and what impact can they have in your retention rate?

Let's find out how much you know about techniques to reduce churn

PRACTICE #3
In this section I will walk you through the FAQs; what the most important ideas that you should take from this course, and a plan for the next 30 days for you to be able to reduce churn ASAP
More tips and hacks

Here we will review the most common questions when talking about how to reduce churn and increase your retention

I will share with you the most valuable ideas of this customer success online course

Finally, in this lesson we will talk about a plan for you to implement and tackle the churn in your company ASAP.

PRACTICE #4: What to implement next?
Final Message

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Customer Success: How to Reduce Churn and Increase Retention with these activities:
Review Customer Journey Mapping
Review the principles of customer journey mapping to better understand how customers interact with a company and identify potential churn points.
Browse courses on Customer Journey Mapping
Show steps
  • Find resources on customer journey mapping.
  • Study the key stages of a customer journey.
  • Identify potential pain points in a sample journey.
Read 'Customer Success'
Gain a deeper understanding of customer success principles and strategies.
Show steps
  • Acquire a copy of 'Customer Success'.
  • Read the book, highlighting key takeaways.
  • Discuss the concepts with peers.
Read 'The Effortless Experience'
Learn how to minimize customer effort to improve satisfaction and reduce churn.
Show steps
  • Obtain a copy of 'The Effortless Experience'.
  • Read the book, taking notes on key concepts.
  • Reflect on how to apply these concepts to customer success.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Role-Play Customer Interactions
Practice handling difficult customer interactions to improve communication skills and prevent churn.
Show steps
  • Find a partner for role-playing.
  • Develop scenarios of common customer issues.
  • Take turns playing the customer and the CSM.
  • Provide feedback to each other.
Develop a Customer Onboarding Guide
Create a comprehensive onboarding guide to improve customer understanding and engagement.
Show steps
  • Outline the key steps in the onboarding process.
  • Write clear and concise instructions for each step.
  • Include visuals to enhance understanding.
  • Get feedback and revise the guide.
Analyze Churn Data
Practice analyzing churn data to identify patterns and predict future churn.
Show steps
  • Obtain a sample churn dataset.
  • Clean and prepare the data for analysis.
  • Identify key factors contributing to churn.
  • Build a predictive model for churn.
Design a Churn Dashboard
Create a data visualization dashboard to monitor churn metrics and identify trends.
Show steps
  • Identify key churn metrics to track.
  • Choose a data visualization tool.
  • Design the dashboard layout.
  • Connect the dashboard to a data source.
  • Test and refine the dashboard.

Career center

Learners who complete Customer Success: How to Reduce Churn and Increase Retention will develop knowledge and skills that may be useful to these careers:
Customer Success Manager
A Customer Success Manager focuses on building and maintaining strong relationships with customers to ensure they achieve their desired outcomes using a company's products or services. This course directly addresses skills needed for this role, offering techniques to reduce churn and increase retention, which are core responsibilities for a Customer Success Manager. The course's emphasis on understanding the customer journey, profiling ideal customers, and proactive engagement aligns perfectly with the daily tasks of a Customer Success Manager. The course's promise of providing valuable insights into churn reduction strategies makes it especially attractive.
Retention Specialist
Retention Specialists concentrate specifically on strategies and tactics to keep customers engaged and prevent them from leaving. This role is almost synonymous with the core content of this course, which provides a detailed exploration of churn reduction and retention techniques. With its focus on understanding churn, profiling customers, and implementing proactive retention strategies, the course helps build a foundation for success as a Retention Specialist. The course discusses actions to keep customers happy as well as strategies to address challenges that cause churn.
Account Manager
Account Managers are responsible for nurturing client relationships, identifying growth opportunities, and ensuring customer satisfaction. This course focusing on churn reduction and retention strategies is highly relevant to excelling as an Account Manager. The course emphasizes proactive customer engagement, understanding customer needs, and delivering value, all of which are critical for retaining and growing accounts. The course's content on time to first value and creating helpful content directly supports an Account Manager's efforts to build lasting relationships.
Customer Relationship Manager
Customer Relationship Managers oversee the strategies and technologies used to manage and analyze customer interactions throughout the customer lifecycle, with the goal of improving business relationships. This course's emphasis on understanding the customer journey, proactively engaging customers, and reducing churn directly contributes to the goals of a Customer Relationship Manager. Understanding feedback, engaging with customers, and implementing strategies to prevent churn are skills that this course helps cultivate.
Customer Service Manager
A Customer Service Manager is responsible for leading a team of customer service representatives and ensuring high-quality support. This course directly relates to enhancing customer satisfaction and reducing negative experiences that can lead to churn. By learning strategies to keep customers happy and proactively address their concerns, a Customer Service Manager can improve team performance and contribute to overall retention efforts. The course's discussion of great customer support, addressing mistakes, and engaging with customers is directly useful.
Product Manager
Product Managers are responsible for the strategy, roadmap, and feature definition of a product. Understanding customer churn and the reasons behind it is essential for making informed decisions about product development and improvements. This course provides valuable insights into the customer journey, pain points, and retention strategies, which can directly inform a Product Manager's decisions. Understanding the ways to keep customers happy allows the Product Manager to prioritize effectively.
Marketing Manager
Marketing Managers develop and execute marketing campaigns to attract and retain customers. While marketing efforts often focus on acquisition, understanding customer churn and how to prevent it is crucial for maximizing the return on marketing investments. This course's insights into customer behavior, retention strategies, and proactive engagement help inform marketing campaigns that foster customer loyalty. The content on profiling an ideal customer and understanding the seeds of churn help a Marketing Manager be effective.
Sales Manager
Sales Managers lead sales teams and are responsible for achieving sales targets. While their primary focus is on acquiring new customers, retention and minimizing churn are also important aspects of their role as it affects revenue. This course's strategies for reducing churn and increasing retention can indirectly benefit a Sales Manager by helping to maximize the lifetime value of acquired customers. Understanding the customer journey and identifying at-risk customers helps the Sales Manager understand the conditions for long-term success.
Business Development Manager
Business Development Managers focus on identifying and pursuing new business opportunities. Reducing churn, improving the annual recurring revenue, and increasing retention can improve the overall health of the business, making business development efforts more fruitful. This course's techniques to reduce churn and increase retention can help a Business Development Manager improve efforts to expand the customer base by creating a solid foundation for growth. The course emphasizes customer profiling and preventing churn.
Training and Development Specialist
Training and Development Specialists design and deliver training programs to improve employee skills and performance. This course's content on customer success, churn reduction, and retention strategies can be incorporated into training programs for customer-facing teams. A Training and Development Specialist can use the techniques and insights from this course to create more effective training materials. Topics of training will include ways to keep customers loyal, and the best tips to get the most from customers.
Solutions Architect
Solutions Architects design and implement technical solutions that meet customer needs. Understanding the reasons behind customer churn and how to improve their experience can inform the design of more effective and user-friendly solutions. This course's insights into the customer journey and key pain points may help a Solutions Architect to develop solutions that better address customer needs and improve retention. Understanding what matters most to reduce churn makes the solutions more robust.
Management Consultant
Management Consultants provide strategic advice to organizations to improve their performance and efficiency. This course provides insights into customer retention, which is a critical aspect of business performance. A Management Consultant can use the strategies and techniques from this course to help clients improve customer loyalty and reduce churn. The course's emphasis on customer journey, and how to engage and pay attention to what customers have to say helps build a foundation.
Data Analyst
Data Analysts examine data to identify trends, patterns, and insights that can inform business decisions. Customer churn is a critical area for analysis, as understanding the factors that contribute to churn can help companies improve retention efforts. This course's exploration of the customer journey and the reasons behind churn contributes to a Data Analyst's work, enabling them to provide insights to reduce churn. Understanding churn, profiling customers, and implementing proactive retention strategies allows the analyst to improve their analysis.
Chief Customer Officer
Chief Customer Officers are responsible for the overall customer experience and ensuring customer satisfaction across all touchpoints. Given the advanced and strategic nature of the role, it typically requires years of experience and a proven track record in customer success. This course provides a foundation in churn reduction and retention strategies, it can act as a supplemental tool for a Chief Customer Officer seeking to refine their approach to retention. Focusing on understanding of churn and increase retention is therefore highly relevant to a Chief Customer Officer.
Technical Support Specialist
Technical Support Specialists provide assistance to customers experiencing technical issues with a company's products or services. While their primary focus is on resolving technical problems, understanding customer churn and how to improve their overall experience is beneficial. This course's content on time to first value and providing excellent customer support can inform a Technical Support Specialist's interactions and help to improve customer retention. Understanding customer service helps the specialist to improve their interactions.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Customer Success: How to Reduce Churn and Increase Retention.
Challenges conventional wisdom about exceeding customer expectations. It argues that reducing customer effort more effective strategy for building loyalty than trying to 'wow' them. This is particularly relevant to reducing churn, as effortless experiences minimize frustration and increase customer satisfaction. The book provides actionable insights and strategies for improving customer service processes.
Provides a comprehensive overview of customer success as a business strategy. It covers the key principles, processes, and technologies involved in building a successful customer success program. It useful reference for understanding the broader context of customer success and its impact on reducing churn and increasing revenue. This book is commonly used as a textbook at academic institutions and by industry professionals.

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