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Nenad Laskovic

This course will teach you what the four main product risks are and how to successfully overcome them by using a structured approach. For each of the four product risks we will present proven techniques for addressing them.

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This course will teach you what the four main product risks are and how to successfully overcome them by using a structured approach. For each of the four product risks we will present proven techniques for addressing them.

Addressing product risks is a very important topic for anyone developing a new product or service, since 40% to 60% of software products fail to meet the expectations. Your goal as a product manager is to ensure that those risks are addressed and that your initial assumptions are validated before your company invests the time and effort in developing or improving a product. In this course, Reducing Product Risk, you’ll learn to identify and address the four main risks facing product development. First, you’ll explore those four main product risks: demand risk, value risk, feasibility risk and business viability risk and how each of them could be relevant to your product and company. Next, you’ll discover different techniques for testing each of those four risks. Finally, you’ll learn how to work together with UX designers, technical teams, and stakeholders on testing and validating your assumptions. When you’re finished with this course, you’ll have the skills and knowledge on how to reduce product risks needed to ensure the high level of confidence before the product development starts.

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What's inside

Syllabus

Course Overview
Introduction to Risks
Demand Risk: Verifying the Customers’ Interest
Value Risk: Ensuring Building the Right Solution
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Feasibility Risk: Validating Technical Solutions
Business Viability Risk: Confirming Business Fit

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Focuses on identifying and reducing product risk, which is highly relevant to product managers
Taught by Nenad Laskovic, who is an experienced and reputable instructor
Provides proven techniques for addressing product risks, which can be implemented in various settings
Helps learners develop a structured approach to product risk management, which is essential for reducing product failure rates
Covers various product risks, including demand, value, feasibility, and business viability risks, providing a comprehensive understanding of the topic

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Reducing Product Risk with these activities:
Review your notes and assignments from previous courses related to product management
Strengthen your foundational knowledge in product management to enhance your understanding of the course content.
Browse courses on Product Management
Show steps
  • Retrieve your notes and assignments from previous courses
  • Review the materials to refresh your understanding of key concepts and methodologies
Review Risk Assessment Techniques
Refresh your understanding of the fundamentals of risk assessment to prepare for this course.
Browse courses on Risk Assessment
Show steps
  • Read an overview of risk assessment techniques.
  • Review common risk assessment methods.
Conduct user interviews to test demand for your product idea
Gain real-world insights into the viability and desirability of your product idea.
Browse courses on User Research
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  • Develop a list of interview questions to gather feedback on your product idea
  • Interview potential customers to gather their feedback
  • Analyze the feedback to identify key insights and trends
Six other activities
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Show all nine activities
Follow a tutorial on building a prototype to test feasibility
Develop a tangible representation of your product to evaluate its technical feasibility.
Browse courses on Prototyping
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  • Identify a prototyping tool or framework to use
  • Follow a tutorial to build a prototype of your product
  • Test the prototype to identify any technical limitations or challenges
Attend a workshop on risk analysis and mitigation for product development
Enhance your knowledge and skills in risk analysis and mitigation for product development through hands-on learning.
Browse courses on Risk Analysis
Show steps
  • Research and identify a workshop that aligns with your learning objectives
  • Register for and attend the workshop
  • Actively participate in the workshop activities and discussions
  • Apply the knowledge and techniques learned in the workshop to your own projects
Participate in a discussion forum to exchange ideas on product risk management
Engage with peers to gain diverse perspectives and refine your understanding of product risk management strategies.
Show steps
  • Join a discussion forum or online community related to product development
  • Post questions or comments to initiate discussions on product risk management
  • Review and respond to others' posts to exchange ideas and learn from different viewpoints
Develop a risk management plan for a hypothetical product launch
Apply your knowledge of product risk management to a practical scenario and refine your planning skills.
Browse courses on Risk Management
Show steps
  • Define the scope and objectives of your hypothetical product launch
  • Identify potential risks associated with the launch
  • Develop mitigation strategies for each identified risk
  • Create a comprehensive risk management plan outlining your findings and recommendations
Contribute to an open-source project related to product management or risk management
Gain practical experience while expanding your knowledge and contributing to the community.
Browse courses on Product Management
Show steps
  • Identify an open-source project related to product management or risk management
  • Find a way to contribute to the project, such as reporting bugs, writing documentation, or contributing code
  • Submit your contributions to the project and engage with the community
Read "Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers"
Understand the challenges of transitioning a product from early adopters to mainstream customers.
Show steps
  • Read Chapters 1-3 to understand the concept of the 'chasm'
  • Identify the target market for your product and assess its fit with the mainstream market
  • Develop strategies to bridge the chasm and reach mainstream customers

Career center

Learners who complete Reducing Product Risk will develop knowledge and skills that may be useful to these careers:
Product Manager
Product Managers are responsible for leading all aspects of product development, which includes addressing product risks and developing a product that meets the needs of customers. Taking a course on Reducing Product Risk will give you the skills and knowledge you need to execute the following tasks that fall under a Product Manager's responsibilities: identifying product risks, testing product assumptions, and working with a variety of teams to validate product ideas.
Product Designer
Product Designers work with Product Managers to design and develop products that meet the needs of customers. They also play a role in testing product assumptions and validating product ideas using their UX expertise.
Business Analyst
Business Analysts work with Product Managers and stakeholders to understand the business needs for software products. A course on Reducing Product Risk may be useful to Business Analysts as it will cover techniques for testing product assumptions and validating product ideas.
Data Analyst
Data Analysts work with Product Managers and other stakeholders to analyze data and provide insights that can be used to improve software products. A course on Reducing Product Risk may be useful to Data Analysts as it will cover techniques for testing product assumptions and validating product ideas.
IT Consultant
IT Consultants work with Product Managers and other stakeholders to provide IT consulting services. A course on Reducing Product Risk may be useful to IT Consultants as it will cover techniques for testing product assumptions and validating product ideas.
Technical Writer
Technical Writers work with Product Managers and Developers to create documentation for software products. A course on Reducing Product Risk may be useful to Technical Writers as it will cover techniques for testing product assumptions and validating product ideas.
Customer Success Manager
Customer Success Managers work with Product Managers and other stakeholders to ensure that customers are satisfied with software products. A course on Reducing Product Risk may be useful to Customer Success Managers as it will cover techniques for testing product assumptions and validating product ideas.
User Researcher
User Researchers work with Product Managers and Product Designers to conduct user research and gather feedback on software products. A course on Reducing Product Risk may be useful to User Researchers as it will cover techniques for testing product assumptions and validating product ideas.
Product Owner
Product Owners work with Product Managers and Developers to manage the backlog of a software development project. A course on Reducing Product Risk may be useful to Product Owners as it will cover techniques for testing product assumptions and validating product ideas.
Engineering Manager
Engineering Managers work with Product Managers and Developers to manage a team of software engineers. A course on Reducing Product Risk may be useful to Engineering Managers as it will cover techniques for testing product assumptions and validating product ideas.
Scrum Master
Scrum Masters work with Product Managers and Developers to implement Scrum, which is a framework for managing software development projects. A course on Reducing Product Risk may be useful to Scrum Masters as it will cover techniques for testing product assumptions and validating product ideas.
QA Engineer
QA Engineers work with Product Managers and Developers and are responsible for testing software products to ensure that they meet the requirements and expectations of stakeholders. A course on Reducing Product Risk may be useful to QA Engineers as it will cover techniques for testing product assumptions and validating product ideas.
Marketing Manager
Marketing Managers work with Product Managers and other stakeholders to market software products. A course on Reducing Product Risk may be useful to Marketing Managers as it will cover techniques for testing product assumptions and validating product ideas.
Software Development Engineer
Software Development Engineers work with Product Managers and Product Designers to develop software products. A course on Reducing Product Risk may be useful to Software Development Engineers as it will cover techniques for testing product assumptions and validating product ideas.
Project Manager
Project Managers work with Product Managers and other stakeholders to manage software development projects. A course on Reducing Product Risk may be useful to Project Managers as it will cover techniques for testing product assumptions and validating product ideas.

Reading list

We've selected 19 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Reducing Product Risk.
Provides a structured approach to product development, covering topics such as identifying customer needs, validating ideas, and building a minimum viable product. It complements the course by providing practical guidance on how to address product risks and make informed decisions throughout the development process.
Explores the challenges faced by large companies in innovating and adapting to disruptive technologies. It provides insights into the different types of product risks and the importance of understanding the customer's perspective when making product decisions.
Advocates for a lean approach to product development, emphasizing the importance of testing ideas quickly and iterating based on feedback. It aligns with the course's emphasis on validating assumptions and reducing product risks through experimentation.
Provides a framework for defining and communicating the value proposition of a product or service. It helps product managers articulate the benefits and unique features of their offering, which is essential for reducing demand and value risks.
Serves as a comprehensive guide to product management, covering a wide range of topics including product strategy, development, launch, and measurement. It provides a solid foundation for understanding the different aspects of product management and reducing product risks.
Explores the challenges of bringing a product to the mainstream market. It provides insights into the different types of customers and how to target them effectively.
Focuses on the early stages of product development, providing practical advice on how to gain traction and build a customer base. It complements the course by emphasizing the importance of understanding customer needs and developing a compelling value proposition.
Provides a framework for developing clear and effective strategies. It helps product managers align their product goals with the overall business objectives and reduce the risk of misalignment or poor execution.
Explores the role of innovation and customer insights in driving business success. It provides valuable insights into how to identify and address product risks by understanding the market dynamics and customer needs.
Provides practical advice on how to build and manage a successful tech company. It covers topics such as hiring, fundraising, and product development.
Provides a practical guide to product leadership. It covers topics such as building a product vision, managing a product team, and measuring product success.
Provides insights into the role of the product leader and the challenges of building successful products. It helps product managers understand their responsibilities, develop a product vision, and align the team around a common goal, reducing the risk of misalignment or lack of direction.
Provides a comprehensive guide to product management, from product strategy to development to marketing.
Explores the traits and behaviors of successful innovators. It provides insights into how to develop an innovative mindset and culture, reducing the risk of complacency or lack of creativity.
Provides a practical guide to building products that people want and need.

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